Category: Marketing

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My 50th blog post. Time to contemplate.

It's been a while since I've started blogging. I'm proud of what I've achieved so far, but this is just the beginning and a prologue into greater things coming in the future. I did it on my own custom platform, which enables me to play around with features and information presentation, something I like to do whenever possible. I didn't expect it to be this hard, at least in the time it takes me to write a good post with images and references, besides the time I need to promote it using all means necessary. But it's definitely been a fun ride, and the need to express myself has truly been satisfied.

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written 18:33 CET on chronolog
118 views   •   1 like   •   4 comments  •   Like   •   
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Many colors and identities of different brands with the same name: Neolab

The company I work for is called Neolab. It's a name we obviously share with many other companies from all over the world, producing a little global identity crisis. We were aware of that fact when we picked the name, but nowadays it's becoming almost impossible to find a unique name for a brand. A few years later, I went on a quest to find as many Neolabs as possible online and stumbled upon 21 of them. While I was at it, I also took my time to try to find out which industries these companies are from and to understand why other people chose this brand. This post will bring you a diversified collection of different "Neolab" logos, so similar in name, but yet so different in corporate identity and design.

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written 21:43 CET on chronolog
444 views   •   4 likes   •   5 comments  •   Like   •   
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The awesomeness of the Facebook Like button

Usually I'm quite critical towards Facebook and their policy for dominating the World Wide Web, but in this case I have to give them credit and respect. I finally took the time to add advanced share buttons / badges to my blog (and actually made a whole science out of it, but more on that some other time), one of them being the infamous Facebook Like button. Needless to say it's probably the most advanced available share widget from the technical point of view, but I never imagined it's that advanced. Looks like Facebook isn't loosing any time to index the web, and their architecture for achieving this goal is set up very well. The Like button is fully connected with all other social activities on Facebook, which obviously means Facebook is building a giant man powered map of the World Wide Web.

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written 8:46 CET on chronolog
153 views   •   3 likes   •   12 comments  •   Like   •   
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Why Web 2.0 is so important

The influence the Internet is having on our every day lives is reaching almost unimaginable levels. The extent of the information revolution can only be compared to inventions of speaking, writing and printing in the past, which are all major achievements that allowed new ways of sharing thoughts and ideas between people. Web 2.0 is the next step of this information (r)evolution, and to understand why it's so important, we have to observe all the significant applications it represents (according to Wikipedia). This will hopefully give us a better insight into the potential they bring to our personal and professional lives, besides their impact on the whole humanity which we still perhaps don't fully comprehend.

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written 21:10 CET on chronolog
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Why are all browser logos and icons round (and blue)?

I'm not a professional graphic designer, but I've been doing web development for years and got to know a few things about it, both intentionally and accidentally. I hope my designer friends won't get mad with me simplifying design in this post, but the way I see it, there are mostly two main purposes design serves. One is to support function (present both in industrial and graphic design) and the other is to enable effective representation and communication (specific for graphic design).

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written 12:23 CET on chronolog
159 views   •   3 likes   •   Like   •   
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The impact of hyperlinks, toolbars and URL shorteners on Google Analytics

In the past few weeks I've done an extended analysis of visits on my blog, which made me wonder how the super fancy new web gadgets and features influence Google Analytics and traffic reports. By these new gadgets I mean the nowadays very popular URL shorteners, such as tinyurl or bit.ly, and the annoying inside-browser toolbars, used by Digg, Stumbleupon, Google images and other services. These inventions made me wonder, as well as probably many other bloggers, web developers and marketers do - are these things messing up the traffic statistics? To be sure, I had to try it out by myself and found out the following: No, they do not. Or better put, Google is smart enough to know what's happening.

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written 19:51 CET on chronolog
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Creative online advertising at its best – Wired and Youtube

I used to work for an online advertising agency. For large projects we were usually trying to make a campaign extraordinary and special, something that would stand out from the rest and be creative and effective. When you are trying to achieve something like that you are usually limited by a great number of facts, such as the campaign budget, creativity of the team, capabilities of the designers and programmers, but perhaps most importantly, the technical issues and platform of the site that will serve the ads.

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written 14:48 CET on chronolog
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