Category: Marketing

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We’ve finally seen it! And by we I mean everybody. It turns out the thing that can really break the Internet are not a few pictures of a big ass, but a movie trailer that's been anticipated like none before it. And it came with a bang! Even though a lot of people watched the trailer on iTunes (where statistics are undisclosed), the movie already managed to attract more than 40 million views in less than a week on YouTube, beating the previous record holder by miles. This time, it’s all in, Star Wars - The Force Awakens began its journey to become the greatest movie ever. You don’t believe me? Here are five reasons why this will happen.

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written 14:51 CET on chronolog
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A few days ago, a billboard captured my attention. Actually, we're talking about many billboards, since this metallurgy company called Bučar put them all over Ljubljana. The weird thing is, they are using them to recruit new employees. Wait a minute, there's something wrong with this picture! While everybody is aggressively trying to sell us stuff we don't really need, these guys are actually looking for new workers with billboards? In a country with an unemployment rate of 13%? Is this thing for real?

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written 8:41 CET on chronolog
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iOS 7 is all over the place. Some love the new look, others think it's childish and confusing. Some even say the flat look symbolizes Apple's capitulation, since they're abandoning the skeuomorphic paradigm they have been using for ages. The new icons are obviously the most controversial part of the released software, and they seem - yes - wrong and unfinished. But what if the unpolished icons are just a marketing trick, a temporary solution presented on purpose to annoy people, especially the designer community? Rumors have it, they were designed by their marketing team anyways.

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written 7:50 CET on chronolog
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Kickstarter got my attention back in 2010, when Diaspora successfully raised $50k. This is the amount they required to develop an open source alternative to Facebook, where people would have full control over their posts and multimedia. It was a good idea, but too complex to easily implement, and the guys never managed to make it fully work. But there are other projects who did manage go big, making Kickstarter and crowd-founding an everyday thing. Today, numerous ideas, products, and even movies are financed this way, while statistics tell an amazing story: in 2012, Kickstarter pledges topped $300 million.

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written 23:25 CET on chronolog
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What a great year for content! In October 2012, Red Bull Stratos set a benchmark for what can be done with branded content. The jump was watched live on YouTube by 8 million people. A few months later, Gangam style established a new standard for how far online virality can take you. It became the first video to reach 1 billion views on YouTube. Powered by the internet. These two extreme cases probably won't be topped for quite some time (internet time, that is) and are clear leaders in their categories. But lately, I've noticed two other great examples that clearly show something else - where commercial content (promotion) is headed. It's all about delivering experiences, which are created and amplified by digital marketing.

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written 8:32 CET on chronolog
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After the initial dissection of the most innovative and well designed blogs, it's time to go behind the scenes. We've seen how some of these blogs look like, but there's even more value in understanding why they look like they do. Every good user experience analysis needs to have a clear overview of the goals and good insight into the problems of the situation, and I will try to outline these by using my blog as an example. A lot can be deducted by monitoring the basic Google Analytics reports.

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written 13:42 CET on chronolog
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I've been using the iPhone 5 for the past few days. Yeah, so last year, but I would've stayed with my 3GS even longer if it wouldn't die on me. Needless to say I love the new one. It's a great piece of machinery that's done just right. The right size, the right weight, the right material, the right precise manufacturing. But it also has something else that makes it look and feel great, even though it took me a few days to fully understand what it is. Something that makes it more than a phone, something that makes it a fetish.

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written 11:24 CET on chronolog
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