Category: Marketing

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Can social content curation without negative actions (dislikes, downvotes) even exist?

There are people who create content. Millions of them, producing enormous amounts of data and information every day. On the opposite side, you have the consumers, people who absorb most of this content for various reasons. And there are those in-between, an emerging layer of people who filter this content and pass the one worth consuming forward to others. These people are called content curators, a breed that's becoming more and more important these days, perhaps even more important than the original creators themselves. After all, they're the ones categorizing and cleaning up the chaotic Web.

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written 18:04 CET on chronolog
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Impressions from my first guest blogging experience

Nick Taylor is probably the person who has the most to do with me starting blogging in the first place. That's why it makes even more sense my first guest blog post was on his blog, thetwohalves.com. Luckily, he was interested in guest blogging too, since these types of exchange can bring additional exposure and new readers. But we wanted to make something special, something a bit more interesting, so we've agreed on writing a mutual post on the same topic, both publishing on each other's blog. After looking for a proper theme for months, we've finally decided on Occupy Wall Street, something that's very actual these days.

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written 11:47 CET on chronolog
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Did Google just admit Apple's Siri is the future of search?

I don't know if you saw The evolution of Google search video, which they've published a few days ago. You should, it's a cool movie, portraying the history of search and Google's vision of its future. But something went wrong. One of the punchlines of the video was a story from one of the engineers, who said that next-generation search engines will be able to answer complex questions such as the following:

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written 16:21 CET on chronolog
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Supporting events on Twitter: how Pop TV and Soočenje owned the Slovenian Twitterverse

Supporting events on Twitter is becoming very popular, and it's a perfect case study of what Twitter can do. After all, this channel allows an additional layer for following things that are going on in real-life, in real-time. Coverage sometimes happens accidentally, if there are enough Twitterers around, but more and more often, it happens as a result of a carefully planned tactic of those behind the event. Only then it can fully work, enabling organizers, participants and observers a totally new type of involvement. Crowdsourcing event support can produce a better overview of what's happening than any well-trained team of journalists can provide, offering an experience that is broad, objective and subjective, interactive. And like using Twitter itself, some know how to do it, and some don't.

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written 11:13 CET on chronolog
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Is Dexter and its social game Slice of Life the future of TV shows (but no one noticed)?

I don't know if you've noticed, but a few months ago the hit television show Dexter got it's own social game you can play on Facebook, named Slice of Life. Similar kinds of branded social games have been done before, but it's something else that's interesting this time. This game changes according to the plot of the television series each week. That's right, the show and the game are coexisting and evolving together to bring users a totally new type of experience. And while most technology blogs, obsessed with social, said Slice of Life is a revolutionary new type of a social game, I asked myself: is it rather a new revolutionary type of consuming television?

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written 16:46 CET on chronolog
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Twitfluence received some media attention. And almost went to Seedcamp.

Lately, a lot has been happening with Twitfluence. We've finally decided it's time to go out of prototype mode and make Twitfluence a fully working solution, a joint venture between Neolab and IlovarStritar. A fine combination of great technical expertise and amazing visual experience. We've even applied for Seedcamp Ljubljana, but only made it as runners-up (which is actually not that bad for the first try). But that won't stop us – we are more certain than ever to make Twitfluence a complete product, and we'll try even harder the next time.

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written 10:05 CET on chronolog
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Forget Facebook. Šport TV and their billboards found Twitter, with style.

About two months ago I was super fascinated about the fact that a variety of Slovene marketers started to promote their Facebook presence on billboards. Guess what: that's so two months ago. Šport TV, one of the biggest sports television networks in Slovenia went a step further, designing their billboard(s) specifically for promoting their coverage of The European basketball championships on Twitter. Which is a bit surprising, since there are supposedly only around 10k people on Twitter in Slovenia (compared to 650k on Facebook), but still, Twitter is much more suited for media coverage than Facebook for various reasons.

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written 21:59 CET on chronolog
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