Archives: February 2010

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Creative online advertising at its best – Wired and Youtube

I used to work for an online advertising agency. For large projects we were usually trying to make a campaign extraordinary and special, something that would stand out from the rest and be creative and effective. When you are trying to achieve something like that you are usually limited by a great number of facts, such as the campaign budget, creativity of the team, capabilities of the designers and programmers, but perhaps most importantly, the technical issues and platform of the site that will serve the ads.

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written 14:48 CET on chronolog
1809 views   •   Like   •   
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I got the scent of going viral on social media. Now I'm a bit confused.

The previous few posts I've written have been accepted really well. They even went viral to some extent, which made me proud and happy. Now I feel a bit confused. It's obvious this can't happen each time, so I better just get used to my old 50-100 viewers per post. This puts me in an awkward situation, where past achievements rose my expectations, but to be realistic, I don't really expect this to happen again any time soon. But this doesn't mean I will stop trying and it surely doesn't mean I won't consider everything I can get my hands to try to understand the causality behind it.

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written 18:22 CET on chronolog
2804 views   •   1 like   •   Like   •   
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Facebook vs. Twitter - Part 1: The battleground

Facebook and Twitter are probably the two hottest Web 2.0 services available. A lot of us are familiar with both of them, but it's hard to predict which has greatest potential in the long run to take on the title of the main social networking service. The competition is on, but it's also obvious the race is long, even infinite. The World Wide Web runs on a time of its own, and we have seen major players vanish and marginal players with great ideas take the lead in years, if not months. Because I like to speculate on things like that, I bring you the first part of my thoughts on Facebook vs. Twitter.

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written 11:50 CET on chronolog
5643 views   •   3 likes   •   9 comments  •   Like   •   
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