iPhone 5 is Kubrick's monolith!


I've been using the iPhone 5 for the past few days. Yeah, so last year, but I would've stayed with my 3GS even longer if it wouldn't die on me. Needless to say I love the new one. It's a great piece of machinery that's done just right. The right size, the right weight, the right material, the right precise manufacturing. But it also has something else that makes it look and feel great, even though it took me a few days to fully understand what it is. Something that makes it more than a phone, something that makes it a fetish.

The iPhone is black. Black aluminum black, no compromises. Nothing special with that, if it wouldn't resemble something that's been embedded in my brain for years. I couldn't really put my finger on it, until I saw it in on a white background. Then it finally hit me - the iPhone mimics Stanley Kubrick's monolith from the Space Odyssey! The ultimate object, the catalyst for the dawning of mankind! And it seems I'm not the only one who noticed it.

iPhone as the monolith. You can compare it to the original.

Even though Apple may not be what it used to be, and Android phones are taking over the world, Apple still has a few tricks up its sleeve. There are things Samsung and other Androids still aren't fully able to replicate. Most users don't care about the specifications, they care about the experience, and those phones simply can't match it. The iPhone delivers a complete package that is able to influence emotions. It's not a generic phone, it's more than that. This brilliant manipulation in a form of a gadget is seducing me, and that's what I want from my phone, and I don't care how it's done. Design is all about shaping someone's perception. Galaxies are boring.

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written 27.4.2013 11:24 CET on chronolog
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