Category: Lifehacks

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The impact of hyperlinks, toolbars and URL shorteners on Google Analytics

In the past few weeks I've done an extended analysis of visits on my blog, which made me wonder how the super fancy new web gadgets and features influence Google Analytics and traffic reports. By these new gadgets I mean the nowadays very popular URL shorteners, such as tinyurl or bit.ly, and the annoying inside-browser toolbars, used by Digg, Stumbleupon, Google images and other services. These inventions made me wonder, as well as probably many other bloggers, web developers and marketers do - are these things messing up the traffic statistics? To be sure, I had to try it out by myself and found out the following: No, they do not. Or better put, Google is smart enough to know what's happening.

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written 19:51 CET on chronolog
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An approach to statistics and data analysis

When information systems evolve, they become greedier for both operational and advanced strategic statistics and data analysis. This need is a part of a natural evolution. The more data you have, the higher potential for extracting information you have. Looking at business environments using IT platforms, that's what analytics are actually all about - getting useful information from usually bad data. It turns out the task of analytical reporting is not so complex as it seems, but you definitely need a set of different skills / people to make it work.

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written 21:32 CET on chronolog
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Organizing music collections using iTunes

When I got my first iPod a few years ago as a business gift, I was overwhelmed. The thing was pure cuteness and usability. Then I got a cold shower few minutes later, as I tried to put my mp3s on it. The damn thing wouldn't work without iTunes. Apple's strategy to force software to users is a bit Microsofty, and is in my oppinion one of the worst things the company is doing, getting criticism all around. But It turns out this approach is helping them on their world domination tour that's been going on in the past years, as more and more people are switcing to Apple and Macs.

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written 21:32 CET on chronolog
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