Category: Sports

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Supporting events on Twitter: how Pop TV and Soočenje owned the Slovenian Twitterverse

Supporting events on Twitter is becoming very popular, and it's a perfect case study of what Twitter can do. After all, this channel allows an additional layer for following things that are going on in real-life, in real-time. Coverage sometimes happens accidentally, if there are enough Twitterers around, but more and more often, it happens as a result of a carefully planned tactic of those behind the event. Only then it can fully work, enabling organizers, participants and observers a totally new type of involvement. Crowdsourcing event support can produce a better overview of what's happening than any well-trained team of journalists can provide, offering an experience that is broad, objective and subjective, interactive. And like using Twitter itself, some know how to do it, and some don't.

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written 11:13 CET on chronolog
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Forget Facebook. Šport TV and their billboards found Twitter, with style.

About two months ago I was super fascinated about the fact that a variety of Slovene marketers started to promote their Facebook presence on billboards. Guess what: that's so two months ago. Šport TV, one of the biggest sports television networks in Slovenia went a step further, designing their billboard(s) specifically for promoting their coverage of The European basketball championships on Twitter. Which is a bit surprising, since there are supposedly only around 10k people on Twitter in Slovenia (compared to 650k on Facebook), but still, Twitter is much more suited for media coverage than Facebook for various reasons.

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written 21:59 CET on chronolog
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Trends of 2010, according to Facebook, Google and Twitter

The year is coming to an end, and our favorite big brothers all published reports about trends inside their ecosystems (Facebook, Google, Twitter). Even though the services are not perfectly comparable (information gets pulled and pushed: while you search, you pull data; on social networks the data gets pushed to you), I think they can provide a clear picture about the general state of the Web in 2010. Three obvious winners emerged, coming strong in all the charts. Apple made the iPad the most wanted gadget around, FIFA World Cup mania took over the whole planet, and Justin Bieber topped the celebrity world. I was curious about the comparison, so I've joined all three lists, gave all topics a score, and put the results into pictures. Sadly, I'm not a designer to make a really cool infographic about it, so this will have to do.

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written 8:42 CET on chronolog
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Slovenia vs. Slovakia - a (football) match made in heaven

Slovenia and Slovakia share a common problem. They are both victims of identity theft, because they, well, they look the same. They have a similar name, they have a similar national flag, they even have a similar post socialistic "my previous country is now ten countries" story. Luckily, they also share a similar newly appointed capitalistic EU success. Slovenia and Slovakia are the first two transitional countries to enter the European monetary union. We did it two years before. And we won the football match yesterday.

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written 16:57 CET on chronolog
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What's hot on the web - Part 3: A peek into obscurity

You know the drill. The world wide web is a beautiful thing filled with cool and funny stuff. A lot of that stuff gets unnoticed by most of the people, so consolidations are needed. I like weird and unexplainably attractive things, things that are differently funny and geeky. Because we've already went through the classic ones, this part of the series is a bit more obscure. Presenting What's hot on the web, part 3.

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written 20:39 CET on chronolog
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