Category: Apple

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Why are all browser logos and icons round (and blue)?

I'm not a professional graphic designer, but I've been doing web development for years and got to know a few things about it, both intentionally and accidentally. I hope my designer friends won't get mad with me simplifying design in this post, but the way I see it, there are mostly two main purposes design serves. One is to support function (present both in industrial and graphic design) and the other is to enable effective representation and communication (specific for graphic design).

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written 12:23 CET on chronolog
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Creative online advertising at its best – Wired and Youtube

I used to work for an online advertising agency. For large projects we were usually trying to make a campaign extraordinary and special, something that would stand out from the rest and be creative and effective. When you are trying to achieve something like that you are usually limited by a great number of facts, such as the campaign budget, creativity of the team, capabilities of the designers and programmers, but perhaps most importantly, the technical issues and platform of the site that will serve the ads.

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written 14:48 CET on chronolog
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Slovenian grocers going for Web 2.0 design

It’s obvious that Slovenian grocers are using TV as their main advertising medium, the same as many others. Nothing wrong with that. Their commercials are typical for their industry, emphasizing actual promotions and discounts and going for direct sales mostly. Nothing wrong with that too. They finish off with their logo on the screen, so they do a bit of branding too. Reasonable, you have to use all marketing approaches. But wait a minute, why do their logos look Web 2.0?

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written 19:12 CET on chronolog
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Price elasticity of demand - operating systems and Snow Leopard

A lot of my colleagues from the Faculty of Economics think their study was mostly a waste of time. Too much focus on old, out of date concepts and approaches, too little focus on real life. I can't argue with that, it is a bit old school and theoretical, so it's up to the student to make the most out of the abstract things he learned. But you can't do that before you see the real world. And you also have to put a bit of thinking into the whole picture. Then you are able to see that basic concepts, such as supply and demand are everywhere (not only in economics and business) and can fully explain why the sweets of the most scarce flavour in the box taste the best.

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written 13:25 CET on chronolog
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Organizing music collections using iTunes

When I got my first iPod a few years ago as a business gift, I was overwhelmed. The thing was pure cuteness and usability. Then I got a cold shower few minutes later, as I tried to put my mp3s on it. The damn thing wouldn't work without iTunes. Apple's strategy to force software to users is a bit Microsofty, and is in my oppinion one of the worst things the company is doing, getting criticism all around. But It turns out this approach is helping them on their world domination tour that's been going on in the past years, as more and more people are switcing to Apple and Macs.

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written 21:32 CET on chronolog
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How Nokia lost it's mobile interface domination and how Apple took it

When first cell phones came around, almost everybody I know had a Nokia. They were working for years and they had a nice interface. You could do everything with excactly four function buttons: Menu (also Yes, Receive and Hang up call), Cancel, Up and Down. Simple and smart, as less is more.

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written 22:17 CET on chronolog
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I want it all - the curious case of Microsoft

There's Microsoft, probably the biggest software company in the world. And there are others. In the past years Microsoft has been trying to expand it's business to pretty much all the markets, faintly connected with it's core business - developing software. Marketing experts could say this is not a good strategy, because it is better for companies to retain their focus and stay specialized in things they do best. But if Samsung can build bridges in South Korea and at the same time make smart phones, why shouldn't Microsoft make iPods?

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written 14:18 CET on chronolog
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