Category: Youtube

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5 reasons why Star Wars 7 will become the highest-grossing movie of all time

We’ve finally seen it! And by we I mean everybody. It turns out the thing that can really break the Internet are not a few pictures of a big ass, but a movie trailer that's been anticipated like none before it. And it came with a bang! Even though a lot of people watched the trailer on iTunes (where statistics are undisclosed), the movie already managed to attract more than 40 million views in less than a week on YouTube, beating the previous record holder by miles. This time, it’s all in, Star Wars - The Force Awakens began its journey to become the greatest movie ever. You don’t believe me? Here are five reasons why this will happen.

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written 14:51 CET on chronolog
4816 views   •   1 like   •   Like   •   
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Daft Punk, Arrested Development, and how content is becoming an experience

What a great year for content! In October 2012, Red Bull Stratos set a benchmark for what can be done with branded content. The jump was watched live on YouTube by 8 million people. A few months later, Gangam style established a new standard for how far online virality can take you. It became the first video to reach 1 billion views on YouTube. Powered by the internet. These two extreme cases probably won't be topped for quite some time (internet time, that is) and are clear leaders in their categories. But lately, I've noticed two other great examples that clearly show something else - where commercial content (promotion) is headed. It's all about delivering experiences, which are created and amplified by digital marketing.

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written 8:32 CET on chronolog
6178 views   •   1 like   •   2 comments  •   Like   •   
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Is it even possible to create original content in this age?

I've been blogging for more than three years now. And I love doing it, hell, I think my blog is pretty fucking awesome. But there's a problem I've been noticing lately. Every single piece of content I write has probably been written hundred times before. By mainstream media, by authors, by bloggers, by you. There's no way around it, and it bugs me to infinity. Take this specific post for instance, I won't even google it, but I can guess plenty of others writers have faced these thoughts and wrote about them from their own viewpoints. The irony of the situation is fantastic.

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written 12:52 CET on chronolog
2663 views   •   1 like   •   5 comments  •   Like   •   
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What's hot on the web - Part 7: The greatest metameme ever?

By now you've probably already noticed Gotye's "Somebody That I Used To Know" is a pretty amazing song. It's actually one of the most played songs ever on YouTube (currently on 17th place with around 260 million plays), and already has plenty of great remixes and variations. One of the covers that is really worth mentioning is the performance by Walk Off The Earth, where five people play this song on one guitar.

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written 21:49 CET on chronolog
2847 views   •   Like   •   
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The future (of software) is in platforms

I don't know if you've had the chance to read What Would Google Do? by Jeff Jarvis. You should, it's a very powerful book, even though it's been written a few years ago. Things have changed a bit since then, when Google was on top of it's game, but that doesn't mean the ideas presented in the book aren't more actual than ever. One of the chapters that made the biggest impact on me was the one about platforms and distributed systems. Google managed to conquer the world of Web 1.0 by being decentralized, allowing others to embed YouTube videos, Google Maps and Ads anywhere on the Web. This orientation provided the fuel for Google's further development and growth. Today, this way of thinking is not a competitive advantage anymore, it's becoming a necessity. As you will see, current online market leaders of various industries are not those who provide the service, they're the ones who provide the platform.

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written 17:26 CET on chronolog
5863 views   •   Like   •   
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What's hot on the web - Part 6: The most amazing unique music acts

Welcome to the next episode of the fantastic What's hot on the web series. It's been a while since we did this, and since one of the previous posts was focused on fails, I think it's only fair to give memes with a positive attitude a chance too. This part of What's hot on the web cover various unique music acts, each amazing in it's own way. I've been gathering these videos for years and these are the greatest I've noticed so far. You've probably already seen a few, but hopefully missed a few too, so enjoy the show.

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written 8:32 CET on chronolog
1655 views   •   2 likes   •   Like   •   
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Can you believe Watson got the question about Slovenia wrong on Jeopardy?

Slovenia made it to the spotlight again, for the first time after the soccer world cup (when Slovenia was trending topic on Twitter and top search on Google). This time, it happened because IBM's supercomputer Watson competed against human champions in the famous TV show Jeopardy. IBM's computers are known to destroy people in various challenges, Deep Blue beat the world champion Garry Kasparov in a chess tournament in 1997. But chess is simple for computers to play, because it is pure logic and mathematics – the capability of a player is determined by the number of operations and actions it can calculate in advance. But a quiz is a totally different story, where the biggest challenge is semantics – understanding the meaning of words.

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written 8:33 CET on chronolog
4159 views   •   2 likes   •   Like   •   
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