Archives: May 2013

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Reinventing the blog, part 3: WTF did Pitchfork just do?

You know that feeling when you do a lot of research, and after you publish your results, you notice something else that should be included as well? Happens to me all the time. Immediately after creating the list of the most outstanding blogs, I noticed a few others that should be added to the directory. Shit happens. I also tried to identify the funky new UI elements these blogs use, which would help me understand the user experience requirements driving modern publishing trends. Felt pretty good about the conclusions, but only to find myself out of luck again. Turns out I missed something very important, something I noticed when I saw what Pitchfork does with their cover articles.

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written 21:24 CET on chronolog
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How the #hashtag took over the world

Ever since the times of IRC, there has been a need to categorize specific messages on the internet. With the rise of the social web and increased amounts of information, this habit became even stronger. First popularized by Twitter, the hashtag was introduced in 2007, and since then, found its way into standard offering of the most popular social services (Instagram, Tumblr, Google+, etc.). It seems even Facebook will introduce its own version soon, though people already use them overthere anyways. The hashtag changed the way we create and consume content, and it became a symbol of collaborative publishing in the social era.

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written 8:57 CET on chronolog
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Daft Punk, Arrested Development, and how content is becoming an experience

What a great year for content! In October 2012, Red Bull Stratos set a benchmark for what can be done with branded content. The jump was watched live on YouTube by 8 million people. A few months later, Gangam style established a new standard for how far online virality can take you. It became the first video to reach 1 billion views on YouTube. Powered by the internet. These two extreme cases probably won't be topped for quite some time (internet time, that is) and are clear leaders in their categories. But lately, I've noticed two other great examples that clearly show something else - where commercial content (promotion) is headed. It's all about delivering experiences, which are created and amplified by digital marketing.

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written 8:32 CET on chronolog
6161 views   •   1 like   •   2 comments  •   Like   •   
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Reinventing the blog, part 2: The challenges, the opportunies

After the initial dissection of the most innovative and well designed blogs, it's time to go behind the scenes. We've seen how some of these blogs look like, but there's even more value in understanding why they look like they do. Every good user experience analysis needs to have a clear overview of the goals and good insight into the problems of the situation, and I will try to outline these by using my blog as an example. A lot can be deducted by monitoring the basic Google Analytics reports.

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written 13:42 CET on chronolog
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