Category: Marketing

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Note to self: when writing blog post titles, forget about SEO

A few days ago, I wrote a blog post about innovative blog designs and solutions that are emerging everywhere. I think it's a great post, it offers a very detailed overview of new fascinating concepts and features that are driven by new ways we consume content. But right before publishing, I've decided to change the post's title from "Dissecting the innovative blogs..." to "UX analysis of the innovative blogs...". I did this because I wanted to include "user experience" and "analysis" in the blog's title and url for better SEO performance, but this turned out to be a huge mistake.

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written 10:23 CET on chronolog
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I guess I'm a real blogger now

How glorious my previous week! My post about not stealing other people's ideas made it big time. It took me four years, but I finally managed to write something that was read by more than 10.000 different readers. Ok, there's still a long way to go before I'll reach Swizec's league, but I'm very happy about my evolution as a blogger. The amount of feedback I received this time was amazing, infinite comments on Hacker News and reddit, tweets from startup accelerators Wayra and HackFwd, there was a also a great post on Whiteboard that added an additional sixth reason to my original five. Great results. But what makes this post so important is the fact it's been amplified by all social media channels. Not a few, like my previous viral posts, but all of them. Which confirms I was spot on this time.

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written 9:28 CET on chronolog
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Hey developer, here's something that will make you sound smart

I've met many developers in my life, and quite a few of them share a similar problem. Being mathematical geniuses and all, but not being able to put into words what the hell they are doing. At least so it would sound marketable and awesome. After all, it's not their job to sound smart, the developer's role in the Hipster - Hustler - Hacker dream team is a bit different. But talking like an MBA can have it's advantages, specially when it comes to individuals communicating with their clients.

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written 9:21 CET on chronolog
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Sempl 14 key takeaways: top trends in (digital) marketing

The 14th media trends seminar Sempl took place last week in Portorož. This year, I had an opportunity to attend the conference, since Neolab provided the official Twitter wall. And I was glad I could, because Sempl proved itself as an event worth visiting, packed with high profile speakers and marketers not only from Slovenia, but from the entire region. Most lectures were very interesting, and the fascinating fact is that they all went into the same direction. It seems mobile, social and local are so mainstream, they are not even put into the spotlight anymore. But here are the things that were.

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written 8:35 CET on chronolog
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Is social media empowering social media?

Here's a funny thought. You've probably noticed infinite blogs that give you advice on how to blog. Yes, I'm doing it too sometimes. You've probably also heard that tweets containing the word Twitter are one of the most clicked and retweeted out there. The most successful blogs are focused on technology, social media and (mobile) gadgets, which again, enable consumption of the beautiful global network we've built. There are links about Facebook on Facebook, visualizations about the rise of Pinterest on Pinterest. The most clicked links on this blog contain the words Facebook, Twitter or Social. I think I'm not the only one who's noticed this trend, even though I probably tend to have my feeds in configured in such a direction. Is social media empowering social media?

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written 15:41 CET on chronolog
2629 views   •   1 like   •   2 comments  •   Like   •   
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Targeting non-vegetarians with veggie food? Well played, Spar, well played.

I'm not vegetarian, and apparently I share this habit with more than 95% of other people. I generally don't buy vegetarian food, a steak works fine with me. I didn't even know I could/should buy vegetarian food - after all, vegetarian food is designated for vegetarians, which I'm not. I don't have anything agains them, but we're a different breed you know, like wolves and butterflies. To be honest, I wouldn't mind eating a vegetarian meal, if only I would feel it's something intended also for me. That's why I don't. But Spar told me I could and I should. And I think they might be on to something.

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written 21:04 CET on chronolog
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Finally, a reason for bloggers to use Google+

Despite the traffic, there isn't that much going on on Google+, and the referrals from this social network are still not that numerous. Most of mine come from other sources, but Google has a plan, and this plan is a smart one - using their services to push forward other services. You've probably noticed more and more results in Google search contain the author's picture. They stand out from the rest, and since most bloggers want to get as much traffic to their site as possible, this fact can make a difference between which link is clicked or not. If you ask me, setting this up is a must, and it's really easy to do. But you need to have and pimp your Google+ profile.

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written 14:20 CET on chronolog
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