Category: Web 2.0

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I got another scent of going viral on social media. And I'm loving every bit of it.

I can't believe how much has happened since I first wrote about going viral on social media. I also can't believe what I wrote then, talking mostly about how virality has the most to do with luck. Well, it does, but any proper RPG character can fully understand luck can be influenced one way or another. As you evolve as a blogger, you learn a lot about writing good headlines, best times to publish, using various platforms to promote content and other general best practices, all adding a bit to the chance of going big. Of course, you're still competing in your own league, but a few hundred posts more, and you might do something extraordinary like swizec did. Get noticed and amplified by a heavy influencer.

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written 20:58 CET on chronolog
624 views   •   1 like   •   Like   •   
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Can social content curation without negative actions (dislikes, downvotes) even exist?

There are people who create content. Millions of them, producing enormous amounts of data and information every day. On the opposite side, you have the consumers, people who absorb most of this content for various reasons. And there are those in-between, an emerging layer of people who filter this content and pass the one worth consuming forward to others. These people are called content curators, a breed that's becoming more and more important these days, perhaps even more important than the original creators themselves. After all, they're the ones categorizing and cleaning up the chaotic Web.

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written 18:04 CET on chronolog
555 views   •   2 comments  •   Like   •   
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Twitfluence is dead, long live Twenity! Launching December 21st 2011.

In three days, a new type of online influence measuring service will be launched, an exciting new version of Twitfluence on steroids. Unlike Klout or PeerIndex, Twenity won't try to set a new standard for calculating social authority, it will rather behave as a game on top of your social activity, which will allow players to go through quests, unlock levels, badges, compare themselves and compete with each other. A project made by Neolab and IlovarStritar that will try to combine the elements of gamification and social authority measuring. Who's hot and who's not, the game.

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written 18:41 CET on chronolog
578 views   •   2 likes   •   2 comments  •   Like   •   
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Impressions from my first guest blogging experience

Nick Taylor is probably the person who has the most to do with me starting blogging in the first place. That's why it makes even more sense my first guest blog post was on his blog, thetwohalves.com. Luckily, he was interested in guest blogging too, since these types of exchange can bring additional exposure and new readers. But we wanted to make something special, something a bit more interesting, so we've agreed on writing a mutual post on the same topic, both publishing on each other's blog. After looking for a proper theme for months, we've finally decided on Occupy Wall Street, something that's very actual these days.

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written 11:47 CET on chronolog
960 views   •   2 likes   •   2 comments  •   Like   •   
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Television and Social media? How did my recommendation engine miss this connection?

November has been a great month for this blog. For the first time in history, I managed to get more than 1.000 unique users on two different blog posts in a single month. Which is awesome, thanks! The first post was about the TV show Dexter and its Facebook game Slice of life. The other was about Slovenian TV show Soočenje and its buzz on Twitter. Just two posts, nothing special, right? Wrong. It's really obvious, but I missed it somehow. Both posts are talking about combining television and social media, silly me! I can't believe I failed to see it, but I did, and so did my blog. Not that it really matters anymore. You know those fantastic coincidences that happen sometimes and put everything into place? This story is full of them.

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written 15:58 CET on chronolog
767 views   •   2 likes   •   Like   •   
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Supporting events on Twitter: how Pop TV and Soočenje owned the Slovenian Twitterverse

Supporting events on Twitter is becoming very popular, and it's a perfect case study of what Twitter can do. After all, this channel allows an additional layer for following things that are going on in real-life, in real-time. Coverage sometimes happens accidentally, if there are enough Twitterers around, but more and more often, it happens as a result of a carefully planned tactic of those behind the event. Only then it can fully work, enabling organizers, participants and observers a totally new type of involvement. Crowdsourcing event support can produce a better overview of what's happening than any well-trained team of journalists can provide, offering an experience that is broad, objective and subjective, interactive. And like using Twitter itself, some know how to do it, and some don't.

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written 11:13 CET on chronolog
2429 views   •   2 likes   •   4 comments  •   Like   •   
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The great technology wars and the transition of software from B2B to B2C

The epic article by Fast Company about the technology wars of 2012 provides great insight into what's happening in Silicon Valley and software in general these days. Four players, or the Fabulous Four, are mentioned to be the real market and innovation leaders: Amazon, Apple, Facebook, Google. Each of these companies found its place where it dominates and invents new business models, and each one is a role model for new generations of technology startups and leaders. And if you didn't notice, all of them sell software to consumers, not other companies (in case of Google and Facebook, you are the real customer, but advertisers pay for it). Software is becoming more and more consumer-oriented, and the clash of these titans will determine the outcome, the software of the future.

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written 12:25 CET on chronolog
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