Category: Marketing

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The verdict is finally in. Samsung has lost the lawsuit against Apple, which means the court decided they were copying iPhone's design and user experience. The decisions seems legit, specially if you saw the internal document from Samsung, a case study comparing and improving the Galaxy's user interface based on iOS's. On the other hand, it's hard to say if the decision is morally right and what it means for the mobile industry. Software patents are a problem and some companies like Google have already made a stance agains them (even though they've supposedly acquired Motorola because of them). But could all of this be just a marketing trick? Where Apple and Samsung set out to dominate the mobile industry?

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written 9:09 CET on chronolog
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Flashback 5 years ago. In 2007, Apple introduced the iPhone, the original model, which had no 3G support and cost more than any other mobile phone. At that time, Nokia dominated the market, with almost 40% market share, and Samsung was gaining ground on Motorola, both owning around 15% of the industry sales. Funny, how things change in so little time, but what's even funnier, is how the competition reacted to the iPhone. Some of you may remember how Steve Ballmer, Microsoft's CEO, laughed at the iPhone, saying that it's pretty much an expensive toy that would never penetrate the enterprise. History proved him wrong, and we can only guess if this was one of the most bitter predictions he ever made.

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written 8:34 CET on chronolog
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It's been about month since I've returned from Silicon Valley, so I've had plenty of time to think about what happened there. This time I went out of curiosity, hoping to get the idea of how things work in the global center of technology. The next time I will be there for real business, approaching the situation more systematically. San Francisco and Silicon Valley are a great place to visit for profiles such as myself, so there surely will be a next time, when a wiser version of me will be able to do some serious shit. And I'll be wiser also because I've learned my lessons this time.

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written 19:01 CET on chronolog
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You know when car manufacturers try to market their products with meaningful slogans? "Today. Tomorrow. Toyota.", "Seat. Auto emoción.", "Ford. Build for the road ahead.", "Citroën. Créative technologie.", "Volvo. For life.", "Audi. Keeping ahead through technology.", "Škoda. Simply clever.", "Porsche. There is no substitute.", "Mercedes. The best or nothing.", "Hyundai. New thinking. New possibilities.", "Cadillac. Creating a higher standard." and similar? I'm sure you do.

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written 14:57 CET on chronolog
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Dragi prijatelj, znanec, bralec, naj se ti najprej opravičim. Pred leti, ko sem se loteval tega projekta, sem se soočil z eno izmed težjih odločitev v svoji spletni karieri: ali naj svoj spletni dnevnik pišem v slovenščini ali v angleščni.

Takrat sem se odločil za slednje, kljub temu da sem vedel, da bo na ta način težje začeti. Podobno, kot na Twitterju, se mi zdi, da je na kratek rok v materinem jeziku lažje dobiti tisto osnovno občinstvo, vprašanje pa je, kaj je bolj učinkovito na dolgi rok. Z angleščino je enostavneje doseči več ljudi, kar sem tudi pričakoval, da se bo enkrat zgodilo. Danes, skoraj tri leta kasneje, lahko rečem, da mi je kar uspelo.

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written 9:14 CET on chronolog
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Slovenia has a surprisingly high level of technology companies that made a global impact. These startups are an inspiration to everybody, and we hope more of us will be joining them soon. Some made it with the support of different incubators, such as Seedcamp or Y Combinator, others made it on their own. They all share an innovative and outstanding product or service, proving that Slovenia is a place of very talented and ambitious people. While there are probably even more successful startups I haven't heard of or mentioned, I think these eight Slovenian technology organizations created the most hype in the recent few years.

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written 18:23 CET on chronolog
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I can't believe how much has happened since I first wrote about going viral on social media. I also can't believe what I wrote then, talking mostly about how virality has the most to do with luck. Well, it does, but any proper RPG character can fully understand luck can be influenced one way or another. As you evolve as a blogger, you learn a lot about writing good headlines, best times to publish, using various platforms to promote content and other general best practices, all adding a bit to the chance of going big. Of course, you're still competing in your own league, but a few hundred posts more, and you might do something extraordinary like swizec did. Get noticed and amplified by a heavy influencer.

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written 20:58 CET on chronolog
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