We’ve finally seen it! And by we I mean everybody. It turns out the thing that can really break the Internet are not a few pictures of a big ass, but a movie trailer that's been anticipated like none before it. And it came with a bang! Even though a lot of people watched the trailer on iTunes (where statistics are undisclosed), the movie already managed to attract more than 40 million views in less than a week on YouTube, beating the previous record holder by miles. This time, it’s all in, Star Wars - The Force Awakens began its journey to become the greatest movie ever. You don’t believe me? Here are five reasons why this will happen.
The original movie’s success
Did you know that when Star Wars came out way back in 1977, it became the highest-grossing movie of its time (according to Wikipedia). Neither did I, but there’s more. If you adjust the earnings for inflation, the original Star Wars turns into the third biggest box office hit in history. The movie was super huge, but we were too young to notice. Actually, most of us weren’t even born at that time, which means this one will appeal to two generations of geeks. But we’ll get to that later.
The 90s/00s sequels didn’t do bad as well in the box office, two of them managed to get on the Top 50 movies of all time list as well. Not a bad starting point for Episode 7.
The original cast
Star Wars 7 represents one of the greatest cast reunions in the history of Hollywood. More than 30 years later (the last of the original trilogy, Return of the Jedi, was released in 1983), everybody’s back in action. Except James Earl Jones, but Darth Vader is dead anyways (and will hopefully stay that way), so no biggie there. Can you even look at this picture and not get excited about it?
This photography of the cast of Episode 7 already became one of the most iconic in movie history. Source: Daily Mail.
It will be interesting to see how chemistry between the actors works after so many years. On one hand, you have the superstar Harrison Ford, on the other hand you have Mark Hamill and Carrie Fisher, who didn’t manage to make outstanding careers. But if you ask me, the anticipation of the character dynamics makes the whole thing even more intriguing.
It’s too bad George Lucas won’t return to direct the next few episodes, but he was very involved in the making of this movie nevertheless. J.J. Abrams surely is the right choice for the job, he has the spectacle material this movie needs. Of course, this means that the worlds of Star Wars and Star Trek will finally entwine for good, but who cares anyways. The ultimate no-no already happened when Ben Affleck was casted his second high-profile superhero.
Back to J.J.. The trailer he made for Star Wars 7 looks simply fantastic, and based on his other recent achievements, we surely have a lot to look forward to.
When Disney paid $4 billion for Lucasfilm in 2012, some people thought they must be mad. Think about it again, Disney means business. They're a marketing machine which calculated even bigger piles of money can be made from the Star Wars franchise. As the second largest media company in the world, they also know how to do it. Their biggest box office hits so far include The Avengers to The Pirates of the Caribbean, but in 2015, they're out to take the gold.
The Force is already strong with Mickey - X-wing in Disneyland Paris.
On friday, the new Star Wars trailer was all over the internets. The geek community collectively orgasmed while watching the 90 second teaser. The cult and fandom that’s present around this scifi classic is enormous, and after the “disappointment" of the second trilogy, we finally have something new to look forward to.
On friday, top three posts on reddit were about the Star Wars trailer. Soon, things started taking their own course. The YouTube trailer received more than 40 million views in less than a week. And it’s still one year before The Force Awakens will be released. There are so many opportunities available to Disney it’s almost ridiculous. With proper marketing, Star Wars could actually break the Internet.
Reddit after Star Wars trailer revelation.
But it’s not only about you. It’s about your dad as well. The original cast will surely appeal to the original geeks who were drooling over Leia way before you were born, while Facebook will help to deliver the message. Our parents are the ones who will tip the scale for the next Star Wars.
The Force Awakens
Almost 40 years after the original Star Wars, the stars have aligned again. Millions of fans are patiently waiting to see how Luke, Leia and Han will combat the Dark side of the Force. Unlike the pale second (first) trilogy, Disney now holds all the cards to create the biggest movie of all time. The target audience is huge, and the means for virality and distribution are better than ever. All we need to do now is to allow Disney to seduce us for a year, and after we are all wet, deliver the promise. The world is ready for the next supermovie.
But for how long? Avatar 2 is scheduled for 2016.