A few days ago, a billboard captured my attention. Actually, we're talking about many billboards, since this metallurgy company called Bučar put them all over Ljubljana. The weird thing is, they are using them to recruit new employees. Wait a minute, there's something wrong with this picture! While everybody is aggressively trying to sell us stuff we don't really need, these guys are actually looking for new workers with billboards? In a country with an unemployment rate of 13%? Is this thing for real?
Let's try to understand what just happened here... The company itself seems to be the development of a capable entrepreneur Drago Bučar, whose business is growing like mad. Judging the billboard's design, I would guess the campaign is not a professional act, but rather something done internally, without much involvement from a marketing agency. But that doesn't change the fact the effect of the billboard is brilliant. While trying to find 10 new workers (as posted on their website), I believe Bučar actually managed to produce one of the most effective branding campaigns of this year in Slovenia, which already granted them an apperance on the national radio. Everybody wants to know who these guys are, and they were targeting somebody completely different. Can you believe the irony?
Of course, there is always the possibility that this billboard is a work of a mastermind genius, whose plan was to capture attention with false pretense, but I don't think so. This thing looks legit, and it's always nice to hear about prosperous companies from Slovenia. Good luck, kick ass!
