icon

What a great year for content! In October 2012, Red Bull Stratos set a benchmark for what can be done with branded content. The jump was watched live on YouTube by 8 million people. A few months later, Gangam style established a new standard for how far online virality can take you. It became the first video to reach 1 billion views on YouTube. Powered by the internet. These two extreme cases probably won't be topped for quite some time (internet time, that is) and are clear leaders in their categories. But lately, I've noticed two other great examples that clearly show something else - where commercial content (promotion) is headed. It's all about delivering experiences, which are created and amplified by digital marketing.

...more
Comment
written 15.5.2013 8:32 CET on chronolog
284 views   •   1 like   •   2 comments  •   Like   •   
icon
www.bloomberg.com
Comment
bookmarked 12.6.2012 11:13 CET on Delicious
150 views   •   Like   •   
icon

Since I'm a software architect and a web developer, I get often approached by people with their new ideas. In most cases, for some quality feedback, and on lucky days, for a rough quote about the costs of such a project. These people are usually very secretive about what they have, making me explain to them that it's far from my interest to steal that idea. One time, a guy even made me sign a Non-disclosure agreement before I could make him an offer for a service he was thinking about. After bargaining with me, he chose a different contractor, but ended up doing nothing, at least to my knowledge. He was obviously focused on the wrong things, instead of getting feedback from as many sources as possible, he was investing energy into bureaucracy and protection of his idea. Let me tell something to him and all others out there: Focus on your product, and don't worry about me stealing your idea. I won't. I have at least five reasons not to.

...more
Comment
written 5.2.2013 10:22 CET on chronolog
19766 views   •   3 likes   •   10 comments  •   Like   •   
icon
www.confused.com
Comment
bookmarked 11.7.2012 16:03 CET on Delicious
233 views   •   Like   •   
icon
My actions and your reactons can be a valuable source of information and an interesting playground for analysis.
Comment
669 views   •   2 likes   •   3 comments  •   Like   •   
icon
www.moneysupermarket.com
Comment
bookmarked 20.2.2012 17:07 CET on Delicious
278 views   •   Like   •   
icon

I don't know if you've had the chance to read What Would Google Do? by Jeff Jarvis. You should, it's a very powerful book, even though it's been written a few years ago. Things have changed a bit since then, when Google was on top of it's game, but that doesn't mean the ideas presented in the book aren't more actual than ever. One of the chapters that made the biggest impact on me was the one about platforms and distributed systems. Google managed to conquer the world of Web 1.0 by being decentralized, allowing others to embed YouTube videos, Google Maps and Ads anywhere on the Web. This orientation provided the fuel for Google's further development and growth. Today, this way of thinking is not a competitive advantage anymore, it's becoming a necessity. As you will see, current online market leaders of various industries are not those who provide the service, they're the ones who provide the platform.

...more
Comment
written 8.4.2012 17:26 CET on chronolog
1528 views   •   Like   •   
icon

I'm not a professional graphic designer, but I've been doing web development for years and got to know a few things about it, both intentionally and accidentally. I hope my designer friends won't get mad with me simplifying design in this post, but the way I see it, there are mostly two main purposes design serves. One is to support function (present both in industrial and graphic design) and the other is to enable effective representation and communication (specific for graphic design).

...more
Comment
written 10.4.2010 12:23 CET on chronolog
4945 views   •   3 likes   •   Like   •   
icon

After the initial dissection of the most innovative and well designed blogs, it's time to go behind the scenes. We've seen how some of these blogs look like, but there's even more value in understanding why they look like they do. Every good user experience analysis needs to have a clear overview of the goals and good insight into the problems of the situation, and I will try to outline these by using my blog as an example. A lot can be deducted by monitoring the basic Google Analytics reports.

...more
Comment
written 9.5.2013 13:42 CET on chronolog
501 views   •   Like   •   
icon
sethgodin.typepad.com
Comment
bookmarked 18.1.2011 18:15 CET on Delicious
46 views   •   Like   •   
icon
www.thomson.co.uk
Comment
bookmarked 8.11.2011 21:20 CET on Delicious
268 views   •   Like   •   
icon

Despite the traffic, there isn't that much going on on Google+, and the referrals from this social network are still not that numerous. Most of mine come from other sources, but Google has a plan, and this plan is a smart one - using their services to push forward other services. You've probably noticed more and more results in Google search contain the author's picture. They stand out from the rest, and since most bloggers want to get as much traffic to their site as possible, this fact can make a difference between which link is clicked or not. If you ask me, setting this up is a must, and it's really easy to do. But you need to have and pimp your Google+ profile.

...more
Comment
written 22.9.2012 14:20 CET on chronolog
5427 views   •   Like   •   
icon
sethgodin.typepad.com
Comment
bookmarked 4.9.2012 11:29 CET on Delicious
513 views   •   Like   •   
icon
Ljubljana Realtime discovers events in Ljubljana in real-time using social services such as Twitter, Instagram, Foursquare and Flickr.
Comment
91 views   •   Like   •   
icon
news.sky.com
Comment
bookmarked 7.12.2010 17:31 CET on Delicious
150 views   •   Like   •