Category: Marketing

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Slovenian grocers going for Web 2.0 design

It’s obvious that Slovenian grocers are using TV as their main advertising medium, the same as many others. Nothing wrong with that. Their commercials are typical for their industry, emphasizing actual promotions and discounts and going for direct sales mostly. Nothing wrong with that too. They finish off with their logo on the screen, so they do a bit of branding too. Reasonable, you have to use all marketing approaches. But wait a minute, why do their logos look Web 2.0?

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written 19:12 CET on chronolog
2008 views   •   2 likes   •   1 comment  •   Like   •   
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Neolab in 2009

2009 was a hard year for everybody, specially for start-ups such as Neolab. Greed and wrong decisions of global financial institutions and their leaders turned the world upside down. Luckily we were able to survive, to stand tall against all the challenges that await for us next year. Projects have been confirmed, so the biggest issue that we face now is consolidating our inner organization and finishing our software framework that we put so much time and energy into.

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written 20:38 CET on chronolog
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Made in Slovenia

Friends tell me I am usually too naive and romantic, but sometimes I just can't help myself being an optimist. Even though Slovenia is one of the most taxed nations in the world, I still envision Slovenia as an emerging country with one of the highest potentials around. Breakthroughs are possible, f.i. Ireland became one of the most successful countries in the EU (second highest GDP in EU!) even though their economic model was hit really hard by the recession. I'm sure Slovenia will do even better when her time comes, so be ready.

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written 19:57 CET on chronolog
2333 views   •   5 likes   •   3 comments  •   Like   •   
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How Facebook & Co. changed the world

I'm a bit shocked actually, because my first (brand oriented) Web 2.0 post was about Twitter and not about Facebook. It looks like times are changing and Facebook is not so dominant as it was a year ago. Nevertheless, for now it's still the greatest and in many ways it showed us the way that MySpace wasn't able to show. Even though there is a bit of controversy behind Facebook's beginnings, we have to admit it set new standards in many areas, both conceptually (real names instead of aliases, mini-feed, status updates, people tagging) and technically (open API for applications, great Ajax, useful upload). And while doing it, it changed the world we live in.

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written 20:53 CET on chronolog
2223 views   •   3 likes   •   4 comments  •   Like   •   
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The deflation of words - from SMS to Twitter

The information age brought us another interesting shock - the deflation of words. Most of the people surfing the web don't have the time to stick around and read novels. They want information and they want information fast. Sometimes I even lose hope in multimedia, when I don't feel I should watch a 2 minute long video, because 2 minutes is far too much to get to the point. The point should be straight forward and the point should be reachable in ten seconds.

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written 19:52 CET on chronolog
2457 views   •   3 likes   •   6 comments  •   Like   •   
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Price elasticity of demand - operating systems and Snow Leopard

A lot of my colleagues from the Faculty of Economics think their study was mostly a waste of time. Too much focus on old, out of date concepts and approaches, too little focus on real life. I can't argue with that, it is a bit old school and theoretical, so it's up to the student to make the most out of the abstract things he learned. But you can't do that before you see the real world. And you also have to put a bit of thinking into the whole picture. Then you are able to see that basic concepts, such as supply and demand are everywhere (not only in economics and business) and can fully explain why the sweets of the most scarce flavor in the box taste the best.

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written 13:25 CET on chronolog
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What's hot on the web - Part 1: Know your meme

I am one of those geeky people who are always up to date with what's going on on the web. I surf a lot of recommendation sites, blogs, cool portals, etc. and collect useless knowledge. You could say I am one curious dude. Therefore I often get asked by friends about What's hot on the web.

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written 13:54 CET on chronolog
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