Category: Futuristic

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Sempl 14 key takeaways: top trends in (digital) marketing

The 14th media trends seminar Sempl took place last week in Portorož. This year, I had an opportunity to attend the conference, since Neolab provided the official Twitter wall. And I was glad I could, because Sempl proved itself as an event worth visiting, packed with high profile speakers and marketers not only from Slovenia, but from the entire region. Most lectures were very interesting, and the fascinating fact is that they all went into the same direction. It seems mobile, social and local are so mainstream, they are not even put into the spotlight anymore. But here are the things that were.

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written 8:35 CET on chronolog
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Do you think we are slowly reaching the end (of science)?

This was great week for science. The scientists from CERN Large Hadron Collider finally proved with great probability that the Higgs boson particle exists. Not that any of us mortals truly understand what it means for the future of mankind, but it's supposed to be quite significant, so I won't argue with that. Science has come a long way, and while we take into account a few other interesting and revolutionary fields, such as Artificial Intelligence, Biotechnolooy, Nuclear Fission, Stem Cells, Genetics, etc., we must also consider the timeframe in which these discoveries did or will take place, in relation to the history of our planet and humanity.

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written 10:59 CET on chronolog
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The final destination, part 1: technologies and concepts enterprise IT will have to adopt

In the past years, we've witnessed a very important transformation: the consumerization of information technologies. Billions of connected users living their life online, overwhelmed by millions of information systems that have been tailored to suit their every need and desire. Google, Facebook, Apple and Amazon came a long way with their products and infrastructure, but the enterprise isn't losing any time. Learning from the new paradigms and adopting new funky technologies, that have traditionally been developed in corporate laboratories. Can the Fab 4 also predict where enterprise IT is headed? And what will it become?

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written 19:38 CET on chronolog
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The future (of software) is in platforms

I don't know if you've had the chance to read What Would Google Do? by Jeff Jarvis. You should, it's a very powerful book, even though it's been written a few years ago. Things have changed a bit since then, when Google was on top of it's game, but that doesn't mean the ideas presented in the book aren't more actual than ever. One of the chapters that made the biggest impact on me was the one about platforms and distributed systems. Google managed to conquer the world of Web 1.0 by being decentralized, allowing others to embed YouTube videos, Google Maps and Ads anywhere on the Web. This orientation provided the fuel for Google's further development and growth. Today, this way of thinking is not a competitive advantage anymore, it's becoming a necessity. As you will see, current online market leaders of various industries are not those who provide the service, they're the ones who provide the platform.

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written 17:26 CET on chronolog
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The Silicon Valley tour, part 7: A few exciting new business models that actually work

Visiting Silicon Valley enabled me too peek into the future a bit. Finding out about new technology trends, meeting disruptive new software startups and seeing fascinating new business models that are proven to work. There are even more futuristic products / services than the ones mentioned in this post, but these are the ones that made the biggest impression on me. And they all share similar competitive advantages: using smartphones and other mobile devices, canceling middlemen and supporting cashless commerce.

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written 18:28 CET on chronolog
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Apple should offer the opportunity to merge two iPads (with mockups)

The iPad 3 is coming out in March, and like its predecessors, it will surely be a huge success. But every time a new generation of an Apple gadget comes out, the previous ones flood the secondary markets, usually followed by massive price drops. Like iPads 1 today, iPads 2 will probably be quite inexpensive in the following weeks, when we'll have a new item on our with list. This may not be a really a big problem for Apple, since their business model of ultra-fast product cycles obviously works, but still, the idea of being able to sell more than one product of the same line to a single person could hold quite a few benefits. Let's take a look.

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written 19:14 CET on chronolog
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Did Google just admit Apple's Siri is the future of search?

I don't know if you saw The evolution of Google search video, which they've published a few days ago. You should, it's a cool movie, portraying the history of search and Google's vision of its future. But something went wrong. One of the punchlines of the video was a story from one of the engineers, who said that next-generation search engines will be able to answer complex questions such as the following:

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written 16:21 CET on chronolog
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