Everybody wants traffic on their blog or website. Direct traffic. Referring traffic. Search traffic. All good in their own way. Direct traffic means having a strong brand. Referring traffic means having a strong network. Search traffic means having a strong team. The first two are hard to influence, but search - that's the one you can influence the most. And even if search technology has changed a lot in the past few years, with mathematical algorithms slowly getting replaced by social ones, old school search engine optimization can still make a difference.
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written 22:00 CET on chronolog