Archives: July 2010

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The Web is going rogue. The Web is going mainstream.

Times are changing, and the World Wide Web isn't any different. You've probably already noticed your mother on Facebook and it's not too hard to understand that interests of specific generations can be a bit different. The same goes for young people, who are obviously growing up in a world of their own, a confusing world overwhelmed with infinite amounts of information.

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written 18:16 CET on chronolog
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Many colors and identities of different brands with the same name: Neolab

The company I work for is called Neolab. It's a name we obviously share with many other companies from all over the world, producing a little global identity crisis. We were aware of that fact when we picked the name, but nowadays it's becoming almost impossible to find a unique name for a brand. A few years later, I went on a quest to find as many Neolabs as possible online and stumbled upon 21 of them. While I was at it, I also took my time to try to find out which industries these companies are from and to understand why other people chose this brand. This post will bring you a diversified collection of different "Neolab" logos, so similar in name, but yet so different in corporate identity and design.

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written 21:43 CET on chronolog
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