Category: Media

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I got another scent of going viral on social media. And I'm loving every bit of it.

I can't believe how much has happened since I first wrote about going viral on social media. I also can't believe what I wrote then, talking mostly about how virality has the most to do with luck. Well, it does, but any proper RPG character can fully understand luck can be influenced one way or another. As you evolve as a blogger, you learn a lot about writing good headlines, best times to publish, using various platforms to promote content and other general best practices, all adding a bit to the chance of going big. Of course, you're still competing in your own league, but a few hundred posts more, and you might do something extraordinary like swizec did. Get noticed and amplified by a heavy influencer.

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written 20:58 CET on chronolog
624 views   •   1 like   •   Like   •   
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Television and Social media? How did my recommendation engine miss this connection?

November has been a great month for this blog. For the first time in history, I managed to get more than 1.000 unique users on two different blog posts in a single month. Which is awesome, thanks! The first post was about the TV show Dexter and its Facebook game Slice of life. The other was about Slovenian TV show Soočenje and its buzz on Twitter. Just two posts, nothing special, right? Wrong. It's really obvious, but I missed it somehow. Both posts are talking about combining television and social media, silly me! I can't believe I failed to see it, but I did, and so did my blog. Not that it really matters anymore. You know those fantastic coincidences that happen sometimes and put everything into place? This story is full of them.

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written 15:58 CET on chronolog
767 views   •   2 likes   •   Like   •   
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Occupy Wall Street – why it won’t go away and why it matters [guest blogger Nick Taylor]

This is part of a special two part series transatlantic blog post about Occupy Wall Street. Come check out my cross-branded blog post on Nick Taylor’s thetwohalves.com.

The Occupy movement has gone global ever since it’s fiery start on September 17, 2011, in New York City's Zuccotti Park. Strangely enough, the phenomenon was initiated by Canadians, the founders of Adbusters magazine, not Americans, lending further credibility to South Park’s famous "Blame Canada" motto. But I digress.

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written 17:27 CET on chronolog
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Supporting events on Twitter: how Pop TV and Soočenje owned the Slovenian Twitterverse

Supporting events on Twitter is becoming very popular, and it's a perfect case study of what Twitter can do. After all, this channel allows an additional layer for following things that are going on in real-life, in real-time. Coverage sometimes happens accidentally, if there are enough Twitterers around, but more and more often, it happens as a result of a carefully planned tactic of those behind the event. Only then it can fully work, enabling organizers, participants and observers a totally new type of involvement. Crowdsourcing event support can produce a better overview of what's happening than any well-trained team of journalists can provide, offering an experience that is broad, objective and subjective, interactive. And like using Twitter itself, some know how to do it, and some don't.

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written 11:13 CET on chronolog
2429 views   •   2 likes   •   4 comments  •   Like   •   
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Facebook vs. Twitter, Part 3: The phase of unification

I started writing about Facebook and Twitter because I saw these two services as the most impressive players of the social age. I received a lot of comments about the two of them not being comparable, which I disagree. They are the biggest global Web 2.0 platforms (LinkedIn successfully went public and has a lot of users, but it's hardly a platform) and two of the ten most visited websites in the world. They are social trend-setters, both super advanced on technical and conceptual levels. They are a lot, but with the latest sets of patches, they are also becoming a lot alike.

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written 9:22 CET on chronolog
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Forget Facebook. Šport TV and their billboards found Twitter, with style.

About two months ago I was super fascinated about the fact that a variety of Slovene marketers started to promote their Facebook presence on billboards. Guess what: that's so two months ago. Šport TV, one of the biggest sports television networks in Slovenia went a step further, designing their billboard(s) specifically for promoting their coverage of The European basketball championships on Twitter. Which is a bit surprising, since there are supposedly only around 10k people on Twitter in Slovenia (compared to 650k on Facebook), but still, Twitter is much more suited for media coverage than Facebook for various reasons.

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written 21:59 CET on chronolog
803 views   •   3 likes   •   2 comments  •   Like   •   
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Are we on the verge of a full-scale cyber war?

The whole world is talking about WikiLeaks, and the drama has reached its peak with the arrest of Julian Assange. The leaked diplomatic documents are obviously a major thing, something that could change the world as we know it. The main battleground of this conflict is cyberspace, where troops of different armies are already fully ready for combat. WikiLeaks.org is currently offline, being a constant target of attacks of all sorts. But the civil initiative is striking back, putting hundreds of mirrors online (even Slovenia has one!), and hacking the bank that closed Julian's account. Even the good boy Twitter is behaving weirdly, denying accusations of censoring #wikileaks as trending topic.

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written 9:15 CET on chronolog
270 views   •   2 likes   •   8 comments  •   Like   •   
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