Category: Slovenia

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Sempl 14 key takeaways: top trends in (digital) marketing

The 14th media trends seminar Sempl took place last week in Portorož. This year, I had an opportunity to attend the conference, since Neolab provided the official Twitter wall. And I was glad I could, because Sempl proved itself as an event worth visiting, packed with high profile speakers and marketers not only from Slovenia, but from the entire region. Most lectures were very interesting, and the fascinating fact is that they all went into the same direction. It seems mobile, social and local are so mainstream, they are not even put into the spotlight anymore. But here are the things that were.

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written 8:35 CET on chronolog
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Targeting non-vegetarians with veggie food? Well played, Spar, well played.

I'm not vegetarian, and apparently I share this habit with more than 95% of other people. I generally don't buy vegetarian food, a steak works fine with me. I didn't even know I could/should buy vegetarian food - after all, vegetarian food is designated for vegetarians, which I'm not. I don't have anything agains them, but we're a different breed you know, like wolves and butterflies. To be honest, I wouldn't mind eating a vegetarian meal, if only I would feel it's something intended also for me. That's why I don't. But Spar told me I could and I should. And I think they might be on to something.

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written 21:04 CET on chronolog
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Discover what's happening in Ljubljana in real-time

I've always been a big fan of the power of the crowds. When a mass of people can achieve much more than a few skilled individuals can. And ever since we've started playing with Twitter's API, I've been think about the possibilities of this magnificent data source. Besides Twenity, we've done a few other Twitter mashups like Twitter walls, but this wasn't enough. We wanted something more - geolocation. Displaying information on a map in real-time. But since there aren't that many tweets equipped with GPS coordinates, we needed to include other services for more diversity as well. Which we did, and Ljubljana Realtime, a social event discovery application, was born.

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written 14:37 CET on chronolog
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The Silicon Valley tour, part 8: Lessons learned, time to reevaluate

It's been about month since I've returned from Silicon Valley, so I've had plenty of time to think about what happened there. This time I went out of curiosity, hoping to get the idea of how things work in the global center of technology. The next time I will be there for real business, approaching the situation more systematically. San Francisco and Silicon Valley are a great place to visit for profiles such as myself, so there surely will be a next time, when a wiser version of me will be able to do some serious shit. And I'll be wiser also because I've learned my lessons this time.

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written 19:01 CET on chronolog
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The Silicon Valley tour, part 3: The magnificent Stanford University

There probably aren't many institutions associated with Silicon Valley the way Stanford University is. Its affiliates and graduates played a major role in the development of the southern part of the San Francisco Bay Area, which would later on become known as the Silicon Valley. The spirit of entrepreneurship, technology, science and research is felt everywhere, and Stanford University will surely be one of the most fascinating stops on my Silicon Valley trip.

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written 4:21 CET on chronolog
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The Silicon Valley tour, part 2: vox.io's San Francisco HQ aka the Slovenian hall of tech

There's this very cool place in San Francisco, a place where I'm staying while I'm on my Silicon Valley tour. vox.io's Bay Area headquarters, where not only people from Slovenia, but also from a few other countries currently live, work and play. This giant loft now gathers individuals from technology startups into a giant hub of solutions, people and ideas. Filled with hopes and expectations, this is definitely something I'm proud to be a part of.

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written 4:19 CET on chronolog
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The Silicon Valley tour, part 1: Seedcamp America Trip visiting the Googleplex

When I decided to travel to San Francisco and Silicon Valley, I didn't expect things will be happening so fast. But thanks to Andraž from Zemanta, I managed to do two awesome things already on the first day after I've arrived - visit Google's headquarters in Mountain View and talk with the Seedcamp teams, currently on their tour of the United States. They came here to present their projects to potential investors, and Google was nice enough to accommodate one of the mentoring sessions in the Googleplex.

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written 3:05 CET on chronolog
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