Category: Design

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Windows-branded computers on TV. Entering a new market or product placement fail?

Lately I've been noticing a lot of television shows that used computers with a Windows logo on their back. Classic product placement, where advertising blends with an event, movie or a TV show. The master of product placement in the mentioned segment is currently Apple, who also has suitable products for most occasions – beautiful and recognizable laptop and desktop computers. But Microsoft doesn't make computers at all. It does make some hardware (Xbox, Zune), but its focus is mostly on software (and lately on consumer electronics), so why the hell would they want to advertise something that doesn't even exist? Have they lost their mind or are they entering yet another market?

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written 19:02 CET on chronolog
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Many colors and identities of different brands with the same name: Neolab

The company I work for is called Neolab. It's a name we obviously share with many other companies from all over the world, producing a little global identity crisis. We were aware of that fact when we picked the name, but nowadays it's becoming almost impossible to find a unique name for a brand. A few years later, I went on a quest to find as many Neolabs as possible online and stumbled upon 21 of them. While I was at it, I also took my time to try to find out which industries these companies are from and to understand why other people chose this brand. This post will bring you a diversified collection of different "Neolab" logos, so similar in name, but yet so different in corporate identity and design.

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written 21:43 CET on chronolog
2965 views   •   4 likes   •   8 comments  •   Like   •   
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Why are all browser logos and icons round (and blue)?

I'm not a professional graphic designer, but I've been doing web development for years and got to know a few things about it, both intentionally and accidentally. I hope my designer friends won't get mad with me simplifying design in this post, but the way I see it, there are mostly two main purposes design serves. One is to support function (present both in industrial and graphic design) and the other is to enable effective representation and communication (specific for graphic design).

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written 12:23 CET on chronolog
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Creative online advertising at its best – Wired and Youtube

I used to work for an online advertising agency. For large projects we were usually trying to make a campaign extraordinary and special, something that would stand out from the rest and be creative and effective. When you are trying to achieve something like that you are usually limited by a great number of facts, such as the campaign budget, creativity of the team, capabilities of the designers and programmers, but perhaps most importantly, the technical issues and platform of the site that will serve the ads.

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written 14:48 CET on chronolog
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Slovenian grocers going for Web 2.0 design

It’s obvious that Slovenian grocers are using TV as their main advertising medium, the same as many others. Nothing wrong with that. Their commercials are typical for their industry, emphasizing actual promotions and discounts and going for direct sales mostly. Nothing wrong with that too. They finish off with their logo on the screen, so they do a bit of branding too. Reasonable, you have to use all marketing approaches. But wait a minute, why do their logos look Web 2.0?

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written 19:12 CET on chronolog
2008 views   •   2 likes   •   1 comment  •   Like   •   
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New features on the chronolog: Blogroll, RSS, Twitter client

Less than a year after launching the chronolog, it’s already obvious that I made the right decision by developing my own platform. Usual blogging platforms are rigid and resemble news portals. I went more towards web 2.0 approach, because I like thinking out of the box and making something special. Hundreds of hours went into chronolog's development and some modules don't actually bring any real value add, but still, I think that the features I built in make it fully comparable with any other blogging platform. Now I have my hands free to take it anywhere I choose and believe me, it will be fun, creative and interesting.

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written 21:10 CET on chronolog
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Neolab in 2009

2009 was a hard year for everybody, specially for start-ups such as Neolab. Greed and wrong decisions of global financial institutions and their leaders turned the world upside down. Luckily we were able to survive, to stand tall against all the challenges that await for us next year. Projects have been confirmed, so the biggest issue that we face now is consolidating our inner organization and finishing our software framework that we put so much time and energy into.

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written 20:38 CET on chronolog
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