Neolab in 2009


2009 was a hard year for everybody, specially for start-ups such as Neolab. Greed and wrong decisions of global financial institutions and their leaders turned the world upside down. Luckily we were able to survive, to stand tall against all the challenges that await for us next year. Projects have been confirmed, so the biggest issue that we face now is consolidating our inner organization and finishing our software framework that we put so much time and energy into.

A few weeks ago, Neolab celebrated it’s second birthday. The first two years are supposedly decisive for the survival of start-ups, so if this unfriendly situation won’t last too long, looks like we’ll make it. To sum it up: for us, 2008 was the year of checking out the scene, where we were observing if it’s possible to make it on our own. The second year, 2009, was the year of marketing, where we presented ourselves to broader audience.

Our presentation was quite successful. After a few years of building and optimizing our design and marketing concept with IlovarStritar, we finally launched our web page, a thing we are very proud of. Until this post we (they) have already received two awards for Neolab’s broader corporate identity, Brumen award and Taiwan international award. This confirmed we made the right decision by doing something special with our image.

The whole story of our design identity is built around a fictional ecosystem of pixelized mutant animals, representing connectivity of people, organizations and processes using information technology. Different animals are used for different documents and people so the whole concept is scalable, artistic, interesting and fun. If you like, you can check out the whole showcase on the IlovarStritar website.

We are becoming one of the biggest slovenian experts in IT. In april we received an award on the Slovenian IT conference for best paper on the subject of IT 2.0. If that wasn’t enough, we were also named the Emerging web agency of 2009 on Slovenia's biggest web authority, Netko. The barriers between organization, marketing, IT and web are obviously getting thinner and thinner, and Neolab stands strong right in the middle of it.

We may look good on the outside, but we are also healthy on the inside. At this point we employ six people, which actually brought a bit of organizational confusion. By adopting stronger approaches in project management, things are turning for the better. Besides, our big investment into our framework, which now stands stable, scalable and promising, will soon be complete, so we are more than ready for all the projects that are coming upon us.

Hopefully this year will be more welcoming. As we and our services mature, new challenges for our clients, suppliers, partners, supporters and ourselves are on the horizon, so you better be ready for all the things we have in store. To a successful 2010!

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written 4.1.2010 20:38 CET on chronolog
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