Many colors and identities of different brands with the same name: Neolab

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The company I work for is called Neolab. It's a name we obviously share with many other companies from all over the world, producing a little global identity crisis. We were aware of that fact when we picked the name, but nowadays it's becoming almost impossible to find a unique name for a brand. A few years later, I went on a quest to find as many Neolabs as possible online and stumbled upon 21 of them. While I was at it, I also took my time to try to find out which industries these companies are from and to understand why other people chose this brand. This post will bring you a diversified collection of different "Neolab" logos, so similar in name, but yet so different in corporate identity and design.

In the case of Neolab Slovenia, my partners and I decided to go for the name "Neolab" because we wanted something that would represent and communicate our focus on Research and Development (the Lab part) which has to be in tune with all the newest technologies available (the Neo part). Neo-Lab. Others were probably thinking in a similar way, and the interesting fact is that these "New Laboratories" don't come from many different industries. As the name already suggests, all Neolabs that exist (online) today focus on knowledge intensive fields.

Medical

"Neolab" is obviously a name which people instinctively connect with medical industries, and most of the Neolabs I was able to find are working on that field:

Neolab Chile
Industry: Clinic
URL: http://www.neolab.cl/
Design: 3 points

Neolab Germany
Industry: Medical Equipment
URL: http://www.neolab.de/
Design: 4 points

Neolab India
Industry: Medical Equipment
Design: 3 points

Neolab Russia
Industry: Medical Equipement
URL: http://neolab.ru/
Design: 2 points

Neolab Serbia
Industry: Clinic
URL: http://neolab.co.rs/
Design: 4 points

Neolab Switzerland
Industry: Medical Equipment
URL: http://neolab.ch/
Design: 5 points

Neolab Ukraine
Industry: Clinic
URL: http://neolab.kiev.ua/
Design: 6 points

Neolab United States
Industry: Medical Supplies
URL: http://www.neolab.com/
Design: 4 points

Average score for Medical: 3.9

Pharmaceutics & Biotechnology

The other similar industry the name "Neolab" is well suited for is definitely Pharmaceutical. Here are some of them:

Neolab Argentina
Industry: Biotechnology
URL: http://www.neolab.com.ar/
Design: 5 points

Neolab Canada
Industry: Pharmaceuticals
URL: http://www.neolab.ca/
Design: 3 points

Neolab Peru
Industry: Pharmaceuticals
URL: http://www.neolabperu.com/
Design: 6 points

Neolab United Kingdom
Industry: Pharmaceuticals
Design: 1 point

Average score for Pharmaceutics & Microbiology: 3.8

Marketing, Web and Design

The connection between Marketing, Web and Design is usually hard to distinguish, and the following Neolabs are focused on some or all of those fields:

Neolab Brazil
Industry: Web & Design
URL: http://www.neolab.com.br/
Design: 5 points

Neolab Denmark
Industry: Design
URL: http://neolab.dk/
Design: 4 points

Neolab Italy
Industry: Design
URL: http://www.neolab.it/
Design: 9 points

Neolab Japan
Industry: Web & Design
URL: http://www.neolab.co.jp/
Design: 8 points

Neolab Korea
Industry: Web & Design
URL: http://www.neolab.kr/
Design: 7 points

Neolab Norway
Industry: Advertising
URL: http://www.neolab.no/
Design: 8 points

Average score for Marketing & Design: 6.8

Technology & IT

IT companies also often see themselves as laboratories and here are a few of them, including our Neolab:

Neolab France
Industry: IT
URL: http://neolab-systems.com/
Design: 6 points

Neolab Poland
Industry: IT
URL: http://www.neolab.pl/
Design: 4 points

Neolab Slovenia
Industry: Web & IT
URL: http://www.neolab.si/
Design: 10 points

Average score for IT: 6.7

Other

The special case from Thailand is working on construction projects.

Neolab Thailand
Industry: Construction
URL: http://www.neolab.co.th/
Design: 4 points

Average score for Other: 4

While I was putting the list together, I decided to quickly rate each one of them to see if there are any significant differences in the quality of logos and websites between different industries. This score was made on my personal opinion and not on any scientific methodology. You can see for yourselves that those Neolabs, working in Marketing, Web and Design have the best corporate identities. IT is close, but mostly because our design is so unique and won many awards last year. The Medical and Pharmaceutics follow miles behind, and their websites and logos already look a lot out of date. These industries are maturer and the companies older, and they probably take their competition to other fields (research, quality, professionals), without giving so much on their image and marketing, at least online.

Applying the same calculation to Neolabs from different continents, we can see that Europe scored the highest score (average 5.5), followed by Asia (average 4.8) and Americas (average 4.3).

Neolab - the name behind so many different companies, brands and identities. It's interesting to see how specific industries, people and cultures are able to portray the same simple name in so many unique ways. Some our good, some our bad, and really trying to be unbiased, I still think ours is the best, followed by Italy, Norway and Japan. Or am I just too blinded and you have a different favorite?

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written 8.7.2010 21:43 CET on chronolog
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