In the case of Neolab Slovenia, my partners and I decided to go for the name "Neolab" because we wanted something that would represent and communicate our focus on Research and Development (the Lab part) which has to be in tune with all the newest technologies available (the Neo part). Neo-Lab. Others were probably thinking in a similar way, and the interesting fact is that these "New Laboratories" don't come from many different industries. As the name already suggests, all Neolabs that exist (online) today focus on knowledge intensive fields.
Medical
"Neolab" is obviously a name which people instinctively connect with medical industries, and most of the Neolabs I was able to find are working on that field:
Neolab Chile
Industry: Clinic
URL: http://www.neolab.cl/
Design: 3 points
Neolab Germany
Industry: Medical Equipment
URL: http://www.neolab.de/
Design: 4 points
Neolab India
Industry: Medical Equipment
Design: 3 points
Neolab Russia
Industry: Medical Equipement
URL: http://neolab.ru/
Design: 2 points
Neolab Serbia
Industry: Clinic
URL: http://neolab.co.rs/
Design: 4 points
Neolab Switzerland
Industry: Medical Equipment
URL: http://neolab.ch/
Design: 5 points
Neolab Ukraine
Industry: Clinic
URL: http://neolab.kiev.ua/
Design: 6 points
Neolab United States
Industry: Medical Supplies
URL: http://www.neolab.com/
Design: 4 points
Average score for Medical: 3.9
Pharmaceutics & Biotechnology
The other similar industry the name "Neolab" is well suited for is definitely Pharmaceutical. Here are some of them:
Neolab Argentina
Industry: Biotechnology
URL: http://www.neolab.com.ar/
Design: 5 points
Neolab Canada
Industry: Pharmaceuticals
URL: http://www.neolab.ca/
Design: 3 points
Neolab Peru
Industry: Pharmaceuticals
URL: http://www.neolabperu.com/
Design: 6 points
Neolab United Kingdom
Industry: Pharmaceuticals
Design: 1 point
Average score for Pharmaceutics & Microbiology: 3.8
Marketing, Web and Design
The connection between Marketing, Web and Design is usually hard to distinguish, and the following Neolabs are focused on some or all of those fields:
Neolab Brazil
Industry: Web & Design
URL: http://www.neolab.com.br/
Design: 5 points
Neolab Denmark
Industry: Design
URL: http://neolab.dk/
Design: 4 points
Neolab Italy
Industry: Design
URL: http://www.neolab.it/
Design: 9 points
Neolab Japan
Industry: Web & Design
URL: http://www.neolab.co.jp/
Design: 8 points
Neolab Korea
Industry: Web & Design
URL: http://www.neolab.kr/
Design: 7 points
Neolab Norway
Industry: Advertising
URL: http://www.neolab.no/
Design: 8 points
Average score for Marketing & Design: 6.8
Technology & IT
IT companies also often see themselves as laboratories and here are a few of them, including our Neolab:
Neolab France
Industry: IT
URL: http://neolab-systems.com/
Design: 6 points
Neolab Poland
Industry: IT
URL: http://www.neolab.pl/
Design: 4 points
Neolab Slovenia
Industry: Web & IT
URL: http://www.neolab.si/
Design: 10 points
Average score for IT: 6.7
Other
The special case from Thailand is working on construction projects.
Neolab Thailand
Industry: Construction
URL: http://www.neolab.co.th/
Design: 4 points
Average score for Other: 4
While I was putting the list together, I decided to quickly rate each one of them to see if there are any significant differences in the quality of logos and websites between different industries. This score was made on my personal opinion and not on any scientific methodology. You can see for yourselves that those Neolabs, working in Marketing, Web and Design have the best corporate identities. IT is close, but mostly because our design is so unique and won many awards last year. The Medical and Pharmaceutics follow miles behind, and their websites and logos already look a lot out of date. These industries are maturer and the companies older, and they probably take their competition to other fields (research, quality, professionals), without giving so much on their image and marketing, at least online.
Applying the same calculation to Neolabs from different continents, we can see that Europe scored the highest score (average 5.5), followed by Asia (average 4.8) and Americas (average 4.3).
Neolab - the name behind so many different companies, brands and identities. It's interesting to see how specific industries, people and cultures are able to portray the same simple name in so many unique ways. Some our good, some our bad, and really trying to be unbiased, I still think ours is the best, followed by Italy, Norway and Japan. Or am I just too blinded and you have a different favorite?
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