Web 2.0 is one of the hottest things around. Everybody is talking about it, and it is revolutionizing the way we work, communicate and enjoy our free time. It is obvious even now that such services will be the main tools of marketing and political movements of the future. Now we have to wait and see how far it goes and where it ends.
It did not take long for executives and technology officers to see that Web 2.0 could also have interesting applications on business oriented environment. Therefore, Enterprise 2.0 was "invented". It represents using new discovered approaches such as tagging, wikis and blogs for corporate goals. It works and I think companies shoud embrace it, because it's modern and effective.
We have taken it to another level, partially because we have become quite obsessed with developing not partial, but wholistict software systems. Web 2.0 is not just a collection of tools for better communication, it is a new concept of interaction, data visualization and user participation which was originaly discovered for one purpose - to amuse users and to earn more money from advertising. Usefulness came with it, and in this case the market economy worked.
Neolab is one of the first companies in the world that is offering business oriented software, fully integrated with Web 2.0 services, such as internal social networking, mini-feed reports, content tagging, cloud visualizations and more. As it is an integrated concept, we have dubbed it IT 2.0. We think that this approach helps both the users and the management with easier use, stronger belonging to the company and richer information than classic information systems.
Hopefully there will be more professional articles available on that topic in the future. It's hard to find the correct equilibrium between academic research and real life development. At this stage It has more and more scientific background each day, and the implementations prove it works. IT 2.0 is born.