Category: Apple

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The epic article by Fast Company about the technology wars of 2012 provides great insight into what's happening in Silicon Valley and software in general these days. Four players, or the Fabulous Four, are mentioned to be the real market and innovation leaders: Amazon, Apple, Facebook, Google. Each of these companies found its place where it dominates and invents new business models, and each one is a role model for new generations of technology startups and leaders. And if you didn't notice, all of them sell software to consumers, not other companies (in case of Google and Facebook, you are the real customer, but advertisers pay for it). Software is becoming more and more consumer-oriented, and the clash of these titans will determine the outcome, the software of the future.

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written 12:25 CET on chronolog
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I don't know if you've noticed, but a few months ago the hit television show Dexter got it's own social game you can play on Facebook, named Slice of Life. Similar kinds of branded social games have been done before, but it's something else that's interesting this time. This game changes according to the plot of the television series each week. That's right, the show and the game are coexisting and evolving together to bring users a totally new type of experience. And while most technology blogs, obsessed with social, said Slice of Life is a revolutionary new type of a social game, I asked myself: is it rather a new revolutionary type of consuming television?

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written 16:46 CET on chronolog
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Guess what? My new computer has a Solid-state drive. In case you don't know what I'm talking about, that's the new super fancy high-tech computer storage unit. And I must say it's so amazing it's almost silly. Extra fast boot times, complex applications opening up in seconds, less power consumption and no humming from the hard disk. What else could you wish for in your new sexy computer? I love it, and I love it so much I had to tell the world.

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written 9:01 CET on chronolog
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I'm left-handed. Which is not that optimal for general use of computers, since they are designed for right-handed people. You use the external mouse with your stronger right hand, which means your weaker left hand stays on the left side of the keyboard, where most of the function keys are. I managed to adopt that. But now a much greater challenge awaits: learning to do the same with the trackpad.

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written 18:20 CET on chronolog
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The question if Facebook will start producing it's own mobile OS on top of Android made a huge buzz a few months ago. Technology authorities such as TechCrunch and Mashable gave us diametrical coverage about it, the first claiming the rumor is true, and the second denying it. Needless to say the mobile market is one of the fastest evolving. Since 2007, when Apple supposedly revolutionized the mobile telephone by introducing the first popular tablet smartphone without a keyboard with an app market, things didn't change much, but in 2011, Facebook has a great chance to reinvent the phone again.

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written 20:28 CET on chronolog
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The year is coming to an end, and our favorite big brothers all published reports about trends inside their ecosystems (Facebook, Google, Twitter). Even though the services are not perfectly comparable (information gets pulled and pushed: while you search, you pull data; on social networks the data gets pushed to you), I think they can provide a clear picture about the general state of the Web in 2010. Three obvious winners emerged, coming strong in all the charts. Apple made the iPad the most wanted gadget around, FIFA World Cup mania took over the whole planet, and Justin Bieber topped the celebrity world. I was curious about the comparison, so I've joined all three lists, gave all topics a score, and put the results into pictures. Sadly, I'm not a designer to make a really cool infographic about it, so this will have to do.

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written 8:42 CET on chronolog
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Lately I've been noticing a lot of television shows that used computers with a Windows logo on their back. Classic product placement, where advertising blends with an event, movie or a TV show. The master of product placement in the mentioned segment is currently Apple, who also has suitable products for most occasions – beautiful and recognizable laptop and desktop computers. But Microsoft doesn't make computers at all. It does make some hardware (Xbox, Zune), but its focus is mostly on software (and lately on consumer electronics), so why the hell would they want to advertise something that doesn't even exist? Have they lost their mind or are they entering yet another market?

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written 19:02 CET on chronolog
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