Category: Media

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Forget Facebook. Šport TV and their billboards found Twitter, with style.

About two months ago I was super fascinated about the fact that a variety of Slovene marketers started to promote their Facebook presence on billboards. Guess what: that's so two months ago. Šport TV, one of the biggest sports television networks in Slovenia went a step further, designing their billboard(s) specifically for promoting their coverage of The European basketball championships on Twitter. Which is a bit surprising, since there are supposedly only around 10k people on Twitter in Slovenia (compared to 650k on Facebook), but still, Twitter is much more suited for media coverage than Facebook for various reasons.

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written 21:59 CET on chronolog
2792 views   •   3 likes   •   2 comments  •   Like   •   
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Are we on the verge of a full-scale cyber war?

The whole world is talking about WikiLeaks, and the drama has reached its peak with the arrest of Julian Assange. The leaked diplomatic documents are obviously a major thing, something that could change the world as we know it. The main battleground of this conflict is cyberspace, where troops of different armies are already fully ready for combat. WikiLeaks.org is currently offline, being a constant target of attacks of all sorts. But the civil initiative is striking back, putting hundreds of mirrors online (even Slovenia has one!), and hacking the bank that closed Julian's account. Even the good boy Twitter is behaving weirdly, denying accusations of censoring #wikileaks as trending topic.

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written 9:15 CET on chronolog
1887 views   •   2 likes   •   8 comments  •   Like   •   
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Apple's strategy of becoming a content provider might simply be ingenious

Apple is an interesting corporation. Some love it, some hate it, but the fact is, Apple has become the biggest technology company in the world. An interesting turn of events, from a company that nearly went bankrupt a few decades ago, to a player that we know today. Looks like Steve Jobs really is one of the greatest visionaries of our time, as his comeback in 1996 together with the introduction of the iMac and the iPod managed to turn things around for Apple. Looking at these facts in 2010, the iPod may turn out to be even more important than it seems, creating a digital music revolution and providing the foundation for Apple's strategy of becoming the world's dominant commercial content provider.

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written 16:38 CET on chronolog
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The Web is going rogue. The Web is going mainstream.

Times are changing, and the World Wide Web isn't any different. You've probably already noticed your mother on Facebook and it's not too hard to understand that interests of specific generations can be a bit different. The same goes for young people, who are obviously growing up in a world of their own, a confusing world overwhelmed with infinite amounts of information.

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written 18:16 CET on chronolog
2134 views   •   3 likes   •   Like   •   
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Facebook vs. Twitter - Part 2: Privacy and real-time web

After my previous post comparing Facebook and Twitter I received a few comments about how Facebook and Twitter are two totally different services which can't really be compared. I admit they are not perfectly analog, but my thoughts originate mainly from the fact that these two players will probably be those who'll define how the social web of tomorrow will look, from the point of user experience as well as an organizational and marketing tool. Where Google dominates Web 1.0, Facebook and Twitter are obviously becoming the leaders of Web 2.0, and the fact is any of them (including Google) has a good chance to define Web 3.0.

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written 18:11 CET on chronolog
2758 views   •   4 likes   •   3 comments  •   Like   •   
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I got the scent of going viral on social media. Now I'm a bit confused.

The previous few posts I've written have been accepted really well. They even went viral to some extent, which made me proud and happy. Now I feel a bit confused. It's obvious this can't happen each time, so I better just get used to my old 50-100 viewers per post. This puts me in an awkward situation, where past achievements rose my expectations, but to be realistic, I don't really expect this to happen again any time soon. But this doesn't mean I will stop trying and it surely doesn't mean I won't consider everything I can get my hands to try to understand the causality behind it.

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written 18:22 CET on chronolog
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Facebook vs. Twitter - Part 1: The battleground

Facebook and Twitter are probably the two hottest Web 2.0 services available. A lot of us are familiar with both of them, but it's hard to predict which has greatest potential in the long run to take on the title of the main social networking service. The competition is on, but it's also obvious the race is long, even infinite. The World Wide Web runs on a time of its own, and we have seen major players vanish and marginal players with great ideas take the lead in years, if not months. Because I like to speculate on things like that, I bring you the first part of my thoughts on Facebook vs. Twitter.

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written 11:50 CET on chronolog
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