Category: Blogging

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Sempl 14 key takeaways: top trends in (digital) marketing

The 14th media trends seminar Sempl took place last week in Portorož. This year, I had an opportunity to attend the conference, since Neolab provided the official Twitter wall. And I was glad I could, because Sempl proved itself as an event worth visiting, packed with high profile speakers and marketers not only from Slovenia, but from the entire region. Most lectures were very interesting, and the fascinating fact is that they all went into the same direction. It seems mobile, social and local are so mainstream, they are not even put into the spotlight anymore. But here are the things that were.

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written 8:35 CET on chronolog
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Is social media empowering social media?

Here's a funny thought. You've probably noticed infinite blogs that give you advice on how to blog. Yes, I'm doing it too sometimes. You've probably also heard that tweets containing the word Twitter are one of the most clicked and retweeted out there. The most successful blogs are focused on technology, social media and (mobile) gadgets, which again, enable consumption of the beautiful global network we've built. There are links about Facebook on Facebook, visualizations about the rise of Pinterest on Pinterest. The most clicked links on this blog contain the words Facebook, Twitter or Social. I think I'm not the only one who's noticed this trend, even though I probably tend to have my feeds in configured in such a direction. Is social media empowering social media?

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written 15:41 CET on chronolog
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Finally, a reason for bloggers to use Google+

Despite the traffic, there isn't that much going on on Google+, and the referrals from this social network are still not that numerous. Most of mine come from other sources, but Google has a plan, and this plan is a smart one - using their services to push forward other services. You've probably noticed more and more results in Google search contain the author's picture. They stand out from the rest, and since most bloggers want to get as much traffic to their site as possible, this fact can make a difference between which link is clicked or not. If you ask me, setting this up is a must, and it's really easy to do. But you need to have and pimp your Google+ profile.

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written 14:20 CET on chronolog
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Is it even possible to create original content in this age?

I've been blogging for more than three years now. And I love doing it, hell, I think my blog is pretty fucking awesome. But there's a problem I've been noticing lately. Every single piece of content I write has probably been written hundred times before. By mainstream media, by authors, by bloggers, by you. There's no way around it, and it bugs me to infinity. Take this specific post for instance, I won't even google it, but I can guess plenty of others writers have faced these thoughts and wrote about them from their own viewpoints. The irony of the situation is fantastic.

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written 12:52 CET on chronolog
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Zakaj blogam v angleščini [In Slovene]

Dragi prijatelj, znanec, bralec, naj se ti najprej opravičim. Pred leti, ko sem se loteval tega projekta, sem se soočil z eno izmed težjih odločitev v svoji spletni karieri: ali naj svoj spletni dnevnik pišem v slovenščini ali v angleščni.

Takrat sem se odločil za slednje, kljub temu da sem vedel, da bo na ta način težje začeti. Podobno, kot na Twitterju, se mi zdi, da je na kratek rok v materinem jeziku lažje dobiti tisto osnovno občinstvo, vprašanje pa je, kaj je bolj učinkovito na dolgi rok. Z angleščino je enostavneje doseči več ljudi, kar sem tudi pričakoval, da se bo enkrat zgodilo. Danes, skoraj tri leta kasneje, lahko rečem, da mi je kar uspelo.

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written 9:14 CET on chronolog
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I got another scent of going viral on social media. And I'm loving every bit of it.

I can't believe how much has happened since I first wrote about going viral on social media. I also can't believe what I wrote then, talking mostly about how virality has the most to do with luck. Well, it does, but any proper RPG character can fully understand luck can be influenced one way or another. As you evolve as a blogger, you learn a lot about writing good headlines, best times to publish, using various platforms to promote content and other general best practices, all adding a bit to the chance of going big. Of course, you're still competing in your own league, but a few hundred posts more, and you might do something extraordinary like swizec did. Get noticed and amplified by a heavy influencer.

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written 20:58 CET on chronolog
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Can social content curation without negative actions (dislikes, downvotes) even exist?

There are people who create content. Millions of them, producing enormous amounts of data and information every day. On the opposite side, you have the consumers, people who absorb most of this content for various reasons. And there are those in-between, an emerging layer of people who filter this content and pass the one worth consuming forward to others. These people are called content curators, a breed that's becoming more and more important these days, perhaps even more important than the original creators themselves. After all, they're the ones categorizing and cleaning up the chaotic Web.

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written 18:04 CET on chronolog
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