Category: Microsoft

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Windows-branded computers on TV. Entering a new market or product placement fail?

Lately I've been noticing a lot of television shows that used computers with a Windows logo on their back. Classic product placement, where advertising blends with an event, movie or a TV show. The master of product placement in the mentioned segment is currently Apple, who also has suitable products for most occasions – beautiful and recognizable laptop and desktop computers. But Microsoft doesn't make computers at all. It does make some hardware (Xbox, Zune), but its focus is mostly on software (and lately on consumer electronics), so why the hell would they want to advertise something that doesn't even exist? Have they lost their mind or are they entering yet another market?

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written 19:02 CET on chronolog
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Apple has enough money to buy Slovenia's entire yearly production

Apple is currently hot like a chili pepper. Its products are well accepted, their sales and revenues are growing, and their stocks are going sky-high. A few months ago Apple even managed to dethrone Microsoft as the largest technology company in the world and second third largest according to market capitalization (behind Exxon and PetroChina). Their yearly revenues are currently around $65 billion, which is a lot, and that figure is even more interesting if put into perspective.

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written 23:00 CET on chronolog
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Why are all browser logos and icons round (and blue)?

I'm not a professional graphic designer, but I've been doing web development for years and got to know a few things about it, both intentionally and accidentally. I hope my designer friends won't get mad with me simplifying design in this post, but the way I see it, there are mostly two main purposes design serves. One is to support function (present both in industrial and graphic design) and the other is to enable effective representation and communication (specific for graphic design).

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written 12:23 CET on chronolog
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Price elasticity of demand - operating systems and Snow Leopard

A lot of my colleagues from the Faculty of Economics think their study was mostly a waste of time. Too much focus on old, out of date concepts and approaches, too little focus on real life. I can't argue with that, it is a bit old school and theoretical, so it's up to the student to make the most out of the abstract things he learned. But you can't do that before you see the real world. And you also have to put a bit of thinking into the whole picture. Then you are able to see that basic concepts, such as supply and demand are everywhere (not only in economics and business) and can fully explain why the sweets of the most scarce flavor in the box taste the best.

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written 13:25 CET on chronolog
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I want it all - the curious case of Microsoft

There's Microsoft, probably the biggest software company in the world. And there are others. In the past years Microsoft has been trying to expand it's business to pretty much all the markets, faintly connected with it's core business - developing software. Marketing experts could say this is not a good strategy, because it is better for companies to retain their focus and stay specialized in things they do best. But if Samsung can build bridges in South Korea and at the same time make smart phones, why shouldn't Microsoft make iPods?

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written 14:18 CET on chronolog
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Proud: My blog will be a Mac

The dispute between Mac, Windows and Linux users is neverending, so we will not even try to go there. Personally, I have been using a Mac for the past two and a half years and I have my reasons to like it. It costs twice as much as an alternative would, but for a guy who spends 25 hours a day behind a computer, this seems not so unreasonable. And the biggest benefit? Mac OS X, of course.

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written 22:47 CET on chronolog
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