Category: Internet

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The art of internal hyperlinking

Everybody wants traffic on their blog or website. Direct traffic. Referring traffic. Search traffic. All good in their own way. Direct traffic means having a strong brand. Referring traffic means having a strong network. Search traffic means having a strong team. The first two are hard to influence, but search - that's the one you can influence the most. And even if search technology has changed a lot in the past few years, with mathematical algorithms slowly getting replaced by social ones, old school search engine optimization can still make a difference.

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written 22:00 CET on chronolog
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Please help me upgrade my Twitter bot

Half a year ago I decided to make something out of my Delicious bookmarks. The magazine-style display inspired by Flipboard wasn't enough, I wanted to publish these links somewhere outside my chronolog, somewhere on Twitter. So I made a bot. It's doing quite well, posting like mad, but it's really not where I want it to be. Until now, it made about 3.000 tweets (around 500 per month), but has only 67 followers. I know my taste in content is a bit obscure, but still, only 67 followers?

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written 21:33 CET on chronolog
2227 views   •   1 like   •   8 comments  •   Like   •   
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Looks like Slovene marketers and their billboards finally found Facebook

Lately I've been noticing an interesting trend in local advertising. Billboards all across Slovenia started to display Facebook icons or even links to Facebook pages. Since Slovenia is a few years behind in adopting new marketing approaches, this came as a bit of a surprise, it may have even produced a bit of patriotic pride. Look at that, advertisers have finally started to see the potential in digital and social, looks like we are not that out after all.

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written 8:58 CET on chronolog
3034 views   •   1 like   •   5 comments  •   Like   •   
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You know what Google should include in Google+? A social Gmail client.

Social is a funny thing. Some get it, some don't, it's been around since ever (remember forums?) and it keeps evolving with a maddening pace. While there used to be a giant barrier between social and not social, this barrier is slowly disappearing, and the last of the old boys finally admitted it's competing against Facebook and not Microsoft. Google has had problems with providing a social service. But wasn't social potential always there to conquer, only not really noticed? Not inside their failed social projects like Buzz and Wave (and Google Me?), but there, in the core of their services?

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written 9:05 CET on chronolog
1749 views   •   2 comments  •   Like   •   
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Adding share buttons to your blog or website - a comprehensive guide

A lot has happened in the field of share buttons in the past year: Google +1 button for web pages was introduced, Facebook started to migrate the Share and Like buttons, TweetMeme button is slowly getting replaced by the offical Tweet button, etc. Enough to make maintenance of these buttons a pain in the ass. But since social activity is getting more and more important for SEO, this needs to be done, one way or another. To make it easier, I've put together a comprehensive list of different share widgets, together with some explanation, sample code and direct links to full documentation.

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written 13:05 CET on chronolog
10388 views   •   4 likes   •   2 comments  •   Like   •   
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Is Delicious aiming to become the next Twitter?

The bookmarking service Delicious has had an interesting life. It was one of the first social services available, later bought by Yahoo and almost canceled, then being sold to Avos about a month ago. Avos was founded by the same people who've created YouTube (Chad Hurley and Steve Chen), and these guys obviously know what they're doing. A few days after acquiring Delicious, Avos also bought a social media analytics startup Tap11, and here's what they had to say about it:

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written 18:03 CET on chronolog
2570 views   •   1 like   •   1 comment  •   Like   •   
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A few thoughts on content categorization. No surprises there, less is more.

Since I've started collecting bookmarks using Delicious, I've put a lot of effort into their categorization, organizing them in such a way their browsing would be as simple as possible. The service supports two level categorization (tag – bundle) which helps to control massive amounts of links people have gathered. But it's the experimentation with different structures that gives real insight into content categorization, and because this topic was already mentioned and discussed a few times on this blog, it deserves a special mention. Let's begin.

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written 13:26 CET on chronolog
2041 views   •   1 like   •   Like   •   
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