Apple is just messing with our minds

 stritar.net, written 7:50 CET

iOS 7 is all over the place. Some love the new look, others think it's childish and confusing. Some even say the flat look symbolizes Apple's capitulation, since they're abandoning the skeuomorphic paradigm they have been using for ages. The new icons are obviously the most controversial part of the released software, and they seem - yes - wrong and unfinished. But what if the unpolished icons are just a marketing trick, a temporary solution presented on purpose to annoy people, especially the designer community? Rumors have it, they were designed by their marketing team anyways.

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