Targeting non-vegetarians with veggie food? Well played, Spar, well played.

 stritar.net, written 21:04 CET

I'm not vegetarian, and apparently I share this habit with more than 95% of other people. I generally don't buy vegetarian food, a steak works fine with me. I didn't even know I could/should buy vegetarian food - after all, vegetarian food is designated for vegetarians, which I'm not. I don't have anything agains them, but we're a different breed you know, like wolves and butterflies. To be honest, I wouldn't mind eating a vegetarian meal, if only I would feel it's something intended also for me. That's why I don't. But Spar told me I could and I should. And I think they might be on to something.

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