Category: Television

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Supporting events on Twitter: how Pop TV and Soočenje owned the Slovenian Twitterverse

Supporting events on Twitter is becoming very popular, and it's a perfect case study of what Twitter can do. After all, this channel allows an additional layer for following things that are going on in real-life, in real-time. Coverage sometimes happens accidentally, if there are enough Twitterers around, but more and more often, it happens as a result of a carefully planned tactic of those behind the event. Only then it can fully work, enabling organizers, participants and observers a totally new type of involvement. Crowdsourcing event support can produce a better overview of what's happening than any well-trained team of journalists can provide, offering an experience that is broad, objective and subjective, interactive. And like using Twitter itself, some know how to do it, and some don't.

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written 11:13 CET on chronolog
6201 views   •   2 likes   •   4 comments  •   Like   •   
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Is Dexter and its social game Slice of Life the future of TV shows (but no one noticed)?

I don't know if you've noticed, but a few months ago the hit television show Dexter got it's own social game you can play on Facebook, named Slice of Life. Similar kinds of branded social games have been done before, but it's something else that's interesting this time. This game changes according to the plot of the television series each week. That's right, the show and the game are coexisting and evolving together to bring users a totally new type of experience. And while most technology blogs, obsessed with social, said Slice of Life is a revolutionary new type of a social game, I asked myself: is it rather a new revolutionary type of consuming television?

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written 16:46 CET on chronolog
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Can you believe Watson got the question about Slovenia wrong on Jeopardy?

Slovenia made it to the spotlight again, for the first time after the soccer world cup (when Slovenia was trending topic on Twitter and top search on Google). This time, it happened because IBM's supercomputer Watson competed against human champions in the famous TV show Jeopardy. IBM's computers are known to destroy people in various challenges, Deep Blue beat the world champion Garry Kasparov in a chess tournament in 1997. But chess is simple for computers to play, because it is pure logic and mathematics – the capability of a player is determined by the number of operations and actions it can calculate in advance. But a quiz is a totally different story, where the biggest challenge is semantics – understanding the meaning of words.

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written 8:33 CET on chronolog
4159 views   •   2 likes   •   Like   •   
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Windows-branded computers on TV. Entering a new market or product placement fail?

Lately I've been noticing a lot of television shows that used computers with a Windows logo on their back. Classic product placement, where advertising blends with an event, movie or a TV show. The master of product placement in the mentioned segment is currently Apple, who also has suitable products for most occasions – beautiful and recognizable laptop and desktop computers. But Microsoft doesn't make computers at all. It does make some hardware (Xbox, Zune), but its focus is mostly on software (and lately on consumer electronics), so why the hell would they want to advertise something that doesn't even exist? Have they lost their mind or are they entering yet another market?

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written 19:02 CET on chronolog
5165 views   •   7 comments  •   Like   •   
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Apple's strategy of becoming a content provider might simply be ingenious

Apple is an interesting corporation. Some love it, some hate it, but the fact is, Apple has become the biggest technology company in the world. An interesting turn of events, from a company that nearly went bankrupt a few decades ago, to a player that we know today. Looks like Steve Jobs really is one of the greatest visionaries of our time, as his comeback in 1996 together with the introduction of the iMac and the iPod managed to turn things around for Apple. Looking at these facts in 2010, the iPod may turn out to be even more important than it seems, creating a digital music revolution and providing the foundation for Apple's strategy of becoming the world's dominant commercial content provider.

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written 16:38 CET on chronolog
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The Web is going rogue. The Web is going mainstream.

Times are changing, and the World Wide Web isn't any different. You've probably already noticed your mother on Facebook and it's not too hard to understand that interests of specific generations can be a bit different. The same goes for young people, who are obviously growing up in a world of their own, a confusing world overwhelmed with infinite amounts of information.

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written 18:16 CET on chronolog
2156 views   •   3 likes   •   Like   •   
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Slovenian grocers going for Web 2.0 design

It’s obvious that Slovenian grocers are using TV as their main advertising medium, the same as many others. Nothing wrong with that. Their commercials are typical for their industry, emphasizing actual promotions and discounts and going for direct sales mostly. Nothing wrong with that too. They finish off with their logo on the screen, so they do a bit of branding too. Reasonable, you have to use all marketing approaches. But wait a minute, why do their logos look Web 2.0?

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written 19:12 CET on chronolog
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