Stritar's chronolog

Looking for heaven on earth? You might find it in Alta Badia, Italy.

Sun, 27 Jan 2013 07:07:09 GMT

I always look forward to that time of year when I finally get to go snowboarding. To the mountains, to the snow, to the Alps. One week packed with winter sport activities. For the past few years, this meant traveling 900 km from Slovenia to France. Even though I've been skiing pretty much in all Alpine countries - Austria, France, Italy, Slovenia and Switzerland, France simply has the best ski slopes, and the French really know how to do tourism. I've been to four different places in France (Val Thorens, Les 2 Alpes, Alpe d'Huez and Tignes), and there's a pattern they all seem to follow. These ski resorts are usually somewhere at the end of a valley (on an altitude of around 2.000 meters), with ski lifts in all directions from there, going up to around 3.500 meters. The towns are probably artificially made, with shops and bars both over and underground. Everything works in such a way that you are living in a big isolated community with thousands of other tourists, but still have 20 meters to the nearest ski trail. As good as it gets.

This year, I went snowboarding with a different gang, returning to Italy after many years. We went to the heart of Dolomites, to the Sella group, which consists of four different ski resorts, most famous being Arabba, Val Gardena and Alta Badia. And I was pleasantly surprised. The fact that we've had four days of snowing (dry powder to be exact), followed by two days of sun, made this freerider a very happy person. But to top it all, we've spent our last (sunny) day in Alta Badia, which is simply one of the most beautiful places I've ever seen.

Alta Badia is a ski slope in on a plateau of some sort, meaning it's relatively low in altitude, surrounded by valleys and high mountains in the distance. We've had to travel quite a distance to get there (on skis), but the trip was well worth it. To be honest, the ski runs there are nothing special, but the view, that's what we came for! And we were not the only ones, there was a photo shoot taking place while we were there. A few runs and a beer later I was even more amazed by the nature that surrounded me, discovering one of those places that you can't believe they exist. Alta Badia, a place you have to visit someday. I know I will, hopefully for more than one day the next time. Check out the gallery below.

This is what greets you if you come to Alta Badia from Corvara.

The view to the left.

The view to the right.

You just have to stop for a bit.

Drool over this.

Not enough time to ride all of it.

How I managed to train myself for a half-marathon in six months

Thu, 01 Nov 2012 21:42:33 GMT

I'm not that fit of a person, about half a year ago I had well over 100 kg. That's when I decided to start running to get in shape. I began with workouts of around 2km, I couldn't do more, I ran out of breath. But each time I went running again, the easier it was. Supposedly you need to exercise at least 30 minutes to start losing weight, which is about 5 km of running. I clearly remember the first time I managed to run that distance, the feeling was overwhelming, and I sensed the ecstasy - when you get the impression you could run until exhaustion. After you hit that half hour mark, you start progressing faster, which made me think about doing a 10 km or even a 21 km run this October on Ljubljana Marathon.

Which I did, and it was awesome! And I think you can do it too, because it's really not that hard. After running a 21 km half-marathon (with the time of 2:14:02, which is not that great, but still), I did a bit of contemplation on my workouts, and I can tell you a bit about it. The half-marathon was my 40th run this year, not as big a number as you would expect. The whole "training" took me half a year. I say training, but I didn't stick to any methodologies, I just went out two or three times a week. The more you run, the easier it becomes, and I noticed I run best after work, specially if I'm stressed or pissed off at someone / something. Running clears your head.

My longest run ever - October 28th, 2012: the Ljubljana half-marathon.

The exercises took me through three different conquests. At the beginning, running out of breath was my biggest problem, but you overpower that after ten runs or so. Later, the physical pain set the limits (sore muscles, side stitch, etc.), but you triumph that too, mile by mile. The last phase is the blood circulation problem, which makes you dizzy after long runs, preventing you from thinking straight. If you manage to survive that, you're good to go. My longest run before the half-marathon was about 17 km.

The list of my runs in from April to October 2012. Click for a larger version.

Needless to say the half-marathon is a major test, both physically and mentally. The first three quarters were easy, but I became totally exhausted the last few kilometers, stuck with my messed up malnourished brain who was asking me "why the hell did you have to do this shit?". But I managed to somehow run to the end, counting minute by minute - the kilometer signs were too far apart. The physical pain was immense, you notice it when you stop for a few seconds to drink and your legs start to shake, but you keep on going, like the others, your body can do much more than you expect from it. When you come to the finish line, everything is paid for and forgotten, and knowing you did something so extreme fills you with pride.

I would like to thank everybody that cheered for us in that cold weather, specially my support team that gave me the final bits of energy I needed to complete the race. You guys rock!

Closing in on the finish line. Your support group is invaluable at those critical moments. (photo by Iva Pirc Šepec)

You can barely walk for the next few days, but that's simply a part of it. Like thinking of what your challenge for the next year will be. Doing a 21 under 2 hours or going for the big one? Everything's possible, even if you are an overweight geek who smokes too much. Believe me.

This makes it worth it. Take that, bucket list.

Supporting events on Twitter: how Pop TV and Soočenje owned the Slovenian Twitterverse

Sun, 20 Nov 2011 10:13:58 GMT

Supporting events on Twitter is becoming very popular, and it's a perfect case study of what Twitter can do. After all, this channel allows an additional layer for following things that are going on in real-life, in real-time. Coverage sometimes happens accidentally, if there are enough Twitterers around, but more and more often, it happens as a result of a carefully planned tactic of those behind the event. Only then it can fully work, enabling organizers, participants and observers a totally new type of involvement. Crowdsourcing event support can produce a better overview of what's happening than any well-trained team of journalists can provide, offering an experience that is broad, objective and subjective, interactive. And like using Twitter itself, some know how to do it, and some don't.

My experience

When I tried it out it myself, it was fun and rewarding, In May, Trkaj, Jacuzzy and our neighborhood Savska held a festival Blok Party, which attracted a lot of people. We were there, live-tweeting about it. We've also asked other Twitterers (thanks @loudandwicked!), who attended the festival, to use and amplify the same hashtag #savska, and in the end, more than 10 people tweeted about the event, producing over 50 tweets, most of them with pictures. Which isn't that bad on the Slovenian scale. My friend @jakasibicekaka did something similar, asking Trbovlje town councillors to tweet about a meeting with the #sejaOStrb hashtag, which attracted other people to participate as well (here's his blog post about it, in Slovene). Great results enabled by collaboration of many users.

It can work on a small scale. What about the major league, it should be even better? Let's analyze two nation-wide events that happened this week in Slovenia.

How to do it wrong

The first case mentioned was the Slovenia vs. USA friendly soccer match. At the stadium, the National soccer association (@nzs_si) promoted their Twitter account which does live coverage of matches. Which they did. But that doesn't mean they did the whole Twitter thing right. They forgot about the extremely witty journalist @IEBergant also tweeting about the match. They forgot about me, and they forgot about you and 8 other thousand people watching the game live, probably quite a few geeks included. While NZS used the hashtag #fuzbal (slang for soccer), some used the hashtag #nogomet (soccer), #slovenia, #slovenija, and the mentioned Igor Evgen Bergant used #soccerSI-US. The results: a scattered pool of tweets which didn't really offer users the complete picture. The event went mostly unnoticed on Twitter.

The Slovenian soccer association promoting their Twitter account on the match

How to do it right

On the other hand, Pop TV (@24ur), the biggest commercial television network in Slovenia, did it more than right. Their show "Predvolilna soočenja", which does political confrontations before the upcoming elections, won big time. And while using Twitter to support television has been done for ages abroad, this actually happened for the first time in Slovenia (at least so I think). And they did at least three smart things:

they've promoted the hashtag #soocenje, not minding about their Twitter profile
they've invited five influential Twitterers (@alivea, @had, @Lacn, @madpixel, @tamejhna) to the studio audience to generate the initial buzz on Twitter, besides live-tweeting from the studio. Here they are, appearing with @miharejc, who tweets for @24ur
they've broadcasted a selection of tweets with this hashtag live on television, and encouraged people to participate and ask questions on Twitter

The results were amazing. Hundreds, if not thousands of tweets all over place. Local trending topic. They owned the Slovenian Twitterverse like no one else before them. It worked like a charm. You can check out the partial report (which only displays 100 of #soocenje tweets, happening in 5 minutes!) on the following link or use the #soocenje Twitter search, if tweets are still available. Epic stuff, moving the Slovenian media sphere a few years forward.

Pop TV displaying and promoting #soocenje tweets live on television

#soocenje (besides various politicians and the show host) became a local trending topic in Slovenia according to sitweet.com

Conclusion

I'm only a level 26 27 social media ninja, but I know a few things. If you're organizing an event, the most important thing is: promote Twitter hashtags, not profiles. Even if they are nothing more than just clickable search queries, they simply work. Search Twitter in real-time and look for people who are talking about the event. Ask them and other people attending to amplify and use the same hashtag. Thank them if they do. Most of them will join you, since it'll make it more interesting for them too. Offer something more if you can (like displaying tweets on a website). Use multiple accounts (official, personal) with different wibes. Upload pictures. Retweet. Interact. Have fun.

Twitter, a funny service proving that a collective effort of many people will always provide a way more interesting picture than a single person can. More objective, more diversified, more everything. Perhaps even better than the original event itself. Real players are fully aware of that. Don't worry, even if you don't have the same power, publicity and followers, you can compensate with additional energy, time and mobile bandwidth. The results can be surprising. And if it does work, I promise you'll enjoy every little bit of it.

UPDATE (22.11.2011): I got contacted by @24ur, who told me this was already their second Soočenje show (I missed the first one - the irony - playing soccer), and the first one generated over 1800 #soocenje tweets. I also got feedback from @nzs_si and @IEBergant, they've agreed we should make a joint effort the next time Slovenia plays soccer, also involving the biggest Slovenian soccer portal Nogomania. Awesome stuff.

UPDATE (25.11.2011): Pop TV is on fire. Today, they've added another medium to support Soočenje on Twitter, their news portal 24ur.com, which is the most visited site in Slovenia.

Forget Facebook. Šport TV and their billboards found Twitter, with style.

Sun, 18 Sep 2011 20:59:14 GMT

About two months ago I was super fascinated about the fact that a variety of Slovene marketers started to promote their Facebook presence on billboards. Guess what: that's so two months ago. Šport TV, one of the biggest sports television networks in Slovenia went a step further, designing their billboard(s) specifically for promoting their coverage of The European basketball championships on Twitter. Which is a bit surprising, since there are supposedly only around 10k people on Twitter in Slovenia (compared to 650k on Facebook), but still, Twitter is much more suited for media coverage than Facebook for various reasons.

The massive billboard I spotted is located on one of the biggest intersections in Ljubljana, and it's made out of three pieces. The main piece contains three celebrity basketball commentators, each one represented with his own Twitter account and a "Follow me" call to action. Until now, these profiles managed to attract around 150 followers each, which isn't bad at all. Their Twitter backgrounds are well designed and their streams almost updated, which will hopefully continue even after the championship:

Sašo Filipovski: SportTV_Saso
Zoran Martič: SportTV_Zoran
Zmago Sagadin: SportTV_Zmago

Šport TV continued the campaign on their website, where they presented the same three commentators, besides promoting the hashtag #Litva2011, which is quite popular these days for Slovene standards. Pretty advanced and coherent marketing indeed. Great job.

The championship will be over today, Slovenia did well and managed to finish 7th, but we also went a step further in digital. Yes, Twitter is finally becoming a player and some people obviously know how to use it. Exposing the actual faces behind the corporations is effective (specially if you are in showbiz), and something that is nearly impossible to do well on Facebook. So this campaign is actually a double win. Just don't forget to update.

Šport TV's Eurobasket billboard

Šport TV billboard: Follow us

Šport TV billboard: Facebook and Twitter

Šport TV website highlight

Trademarks and logos are the property of their respective owners.

Trends of 2010, according to Facebook, Google and Twitter

Tue, 21 Dec 2010 07:42:29 GMT

The year is coming to an end, and our favorite big brothers all published reports about trends inside their ecosystems (Facebook, Google, Twitter). Even though the services are not perfectly comparable (information gets pulled and pushed: while you search, you pull data; on social networks the data gets pushed to you), I think they can provide a clear picture about the general state of the Web in 2010. Three obvious winners emerged, coming strong in all the charts. Apple made the iPad the most wanted gadget around, FIFA World Cup mania took over the whole planet, and Justin Bieber topped the celebrity world. I was curious about the comparison, so I've joined all three lists, gave all topics a score, and put the results into pictures. Sadly, I'm not a designer to make a really cool infographic about it, so this will have to do.

#	Google (points)	Facebook (points)	Twitter (points)	Total (points)
1	HMU (10)	Chatroulette (10)	Gulf Oil Spill (10)	iPad (21)
2	World Cup (9)	iPad (9)	FIFA World Cup (9)	World Cup (18)
3	Movies (8)	Justin Bieber (8)	Inception (8)	Justin Bieber (16)
4	iPad and iPhone 4 (7)	Nicki Minaj (7)	Haiti Earthquake (7)	Haiti (13)
5	Haiti (6)	Friv (6)	Vuvuzela (6)	Oil Spill (10)
6	Justin Bieber (5)	Myxer (5)	Apple iPad (5)	Chatroulette (10)
7	Games on Facebook (4)	Katy Perry (4)	Google Android (4)	Inception (8)
8	Mineros / Miners (3)	Twitter (3)	Justin Bieber (3)	Nicki Minaj (7)
9	Airplanes (2)	GameZer (2)	Harry Potter (2)	Friv (6)
10	2011 (1)	Facebook (1)	Pulpo Paul (1)	Vuvuzela (6)

I've only left out "HMU" (Hit me up) and "Movies", because the first is an expression, and the second is a generic term. Hope you like it, see you around in 2011.

Slovenia vs. Slovakia - a (football) match made in heaven

Sun, 11 Oct 2009 15:57:58 GMT

Slovenia and Slovakia share a common problem. They are both victims of identity theft, because they, well, they look the same. They have a similar name, they have a similar national flag, they even have a similar post socialistic "my previous country is now ten countries" story. Luckily, they also share a similar newly appointed capitalistic EU success. Slovenia and Slovakia are the first two transitional countries to enter the European monetary union. We did it two years before. And we won the football match yesterday.

As a part of qualifications for the world cup 2010, a football match happened in Bratislava, Slovakia, between Slovenia and Slovakia. Some foreigners who were watching it, probably thought "what's wrong with these guys, why is a country competing against itself?". Because it's two countries, you idiot. Slovenia, Slovakia, don't you see the difference between an "n" and a "k"? Well, no. The truth is, that's understandable, Slovenia and Slovakia look the same. Or is it Slovekia and Slovania?

George W. Bush confused Slovenia and Slovakia once. Other great performances include playing the wrong anthem on political and sport events. Awkward and embarassing indeed.

The story of a country, trying not to be another country, is a bit sad. It influences people, identity and patriotism. Almost everybody I know feels this itch in the back of our country's recognition and branding in the global society. But it's too late (and not acceptable) to change the name or at least the national flag after so many years. Therefore we have nothing left but to make the most out of it. I wonder how Slovaks feel about it.

This unique situation could actually become a competitive advantage for both countries. Hey, we are the only two countries in the world that look the same. Who cares about the other 200 countries, they actually resemble each other even more - none of them have another country that's the same as theirs. Perhaps we are even some lost cousins that went separate ways sometime in history and will be reunited one day as the first same double country in Europe. Infinite possibilities.

After these thoughts I feel better and a bit proud to be a part of this funny situation. Go Slovakia (as long as it's not football)!

What's hot on the web - Part 3: A peek into obscurity

Mon, 05 Oct 2009 19:39:25 GMT

You know the drill. The world wide web is a beautiful thing filled with cool and funny stuff. A lot of that stuff gets unnoticed by most of the people, so consolidations are needed. I like weird and unexplainably attractive things, things that are differently funny and geeky. Because we've already went through the classic ones, this part of the series is a bit more obscure. Presenting What's hot on the web, part 3.

The Techno Viking

The Techno Viking is supposedly the only guy who could kill Chuck Norris. The story is happening on an open air party where this guy tries to pickpocket a visitor. Little does he know that around the block the Techno Viking is lurking. Once he get into his element, the dominance doesn't end until the end of the movie.

All your base are belong to us

This one is based on a lousy translation of a video game. The cyber community and gamers found this so hillarious that somebody actually made a song out of it, video included. All your base are belong to us!

local: reporter Andrej Stare drunk

The legend has it that all Slovenian TV reporters are a bit drunkards, because their job demands spending a lot of free time while on the set. One the funniest is a sports reporter Andrej Stare, who magnificently commented on a hockey match between Slovenia and Croatia. Totally drunk, of course.

Hope you had a good laugh. But beware, you don't want to piss off the Techno Viking.

Check out the complete What's hot on the web series.