Stritar's chronolog

5 reasons why Star Wars 7 will become the highest-grossing movie of all time

Thu, 04 Dec 2014 13:51:20 GMT

We’ve finally seen it! And by we I mean everybody. It turns out the thing that can really break the Internet are not a few pictures of a big ass, but a movie trailer that's been anticipated like none before it. And it came with a bang! Even though a lot of people watched the trailer on iTunes (where statistics are undisclosed), the movie already managed to attract more than 40 million views in less than a week on YouTube, beating the previous record holder by miles. This time, it’s all in, Star Wars - The Force Awakens began its journey to become the greatest movie ever. You don’t believe me? Here are five reasons why this will happen.

The original movie’s success

Did you know that when Star Wars came out way back in 1977, it became the highest-grossing movie of its time (according to Wikipedia). Neither did I, but there’s more. If you adjust the earnings for inflation, the original Star Wars turns into the third biggest box office hit in history. The movie was super huge, but we were too young to notice. Actually, most of us weren’t even born at that time, which means this one will appeal to two generations of geeks. But we’ll get to that later.

The 90s/00s sequels didn’t do bad as well in the box office, two of them managed to get on the Top 50 movies of all time list as well. Not a bad starting point for Episode 7.

The original cast

Star Wars 7 represents one of the greatest cast reunions in the history of Hollywood. More than 30 years later (the last of the original trilogy, Return of the Jedi, was released in 1983), everybody’s back in action. Except James Earl Jones, but Darth Vader is dead anyways (and will hopefully stay that way), so no biggie there. Can you even look at this picture and not get excited about it?

This photography of the cast of Episode 7 already became one of the most iconic in movie history. Source: Daily Mail.

It will be interesting to see how chemistry between the actors works after so many years. On one hand, you have the superstar Harrison Ford, on the other hand you have Mark Hamill and Carrie Fisher, who didn’t manage to make outstanding careers. But if you ask me, the anticipation of the character dynamics makes the whole thing even more intriguing.

J.J. Abrams

It’s too bad George Lucas won’t return to direct the next few episodes, but he was very involved in the making of this movie nevertheless. J.J. Abrams surely is the right choice for the job, he has the spectacle material this movie needs. Of course, this means that the worlds of Star Wars and Star Trek will finally entwine for good, but who cares anyways. The ultimate no-no already happened when Ben Affleck was casted his second high-profile superhero.

Back to J.J.. The trailer he made for Star Wars 7 looks simply fantastic, and based on his other recent achievements, we surely have a lot to look forward to.

Disney

When Disney paid $4 billion for Lucasfilm in 2012, some people thought they must be mad. Think about it again, Disney means business. They're a marketing machine which calculated even bigger piles of money can be made from the Star Wars franchise. As the second largest media company in the world, they also know how to do it. Their biggest box office hits so far include The Avengers to The Pirates of the Caribbean, but in 2015, they're out to take the gold.

The Force is already strong with Mickey - X-wing in Disneyland Paris.

The geekosphere

On friday, the new Star Wars trailer was all over the internets. The geek community collectively orgasmed while watching the 90 second teaser. The cult and fandom that’s present around this scifi classic is enormous, and after the “disappointment" of the second trilogy, we finally have something new to look forward to.

On friday, top three posts on reddit were about the Star Wars trailer. Soon, things started taking their own course. The YouTube trailer received more than 40 million views in less than a week. And it’s still one year before The Force Awakens will be released. There are so many opportunities available to Disney it’s almost ridiculous. With proper marketing, Star Wars could actually break the Internet.

Reddit after Star Wars trailer revelation.

But it’s not only about you. It’s about your dad as well. The original cast will surely appeal to the original geeks who were drooling over Leia way before you were born, while Facebook will help to deliver the message. Our parents are the ones who will tip the scale for the next Star Wars.

The Force Awakens

Almost 40 years after the original Star Wars, the stars have aligned again. Millions of fans are patiently waiting to see how Luke, Leia and Han will combat the Dark side of the Force. Unlike the pale second (first) trilogy, Disney now holds all the cards to create the biggest movie of all time. The target audience is huge, and the means for virality and distribution are better than ever. All we need to do now is to allow Disney to seduce us for a year, and after we are all wet, deliver the promise. The world is ready for the next supermovie.

But for how long? Avatar 2 is scheduled for 2016.

Backpacking in Sri Lanka

Tue, 08 Apr 2014 07:11:34 GMT

Almost exactly 4 years later, in October 2013, I went backpacking to Asia again. My wife and I decided to go Sri Lanka, since it is a bit more wild than Thailand, but still not as chaotic as India. For three weeks we've travelled around the country, enjoying the madness of urban cities, mysteries of ancient ruins, beholding the majestic nature and loving the beautiful beaches. This diversified land can offer a lot to a traveler, and you don't need that much money to do a lot of different things. You just need to be prepared for an amazing adventure that this small island on the coast of India can provide.

Jump to:

Travelling • Sleeping • People • Cities • Temples and ruins • Nature • Beaches • Food • Tea • Ayurweda • Our trip

Travelling

Sri Lanka is a relatively small island, around 300km north to south. But this doesn't mean you'll get around fast. The roads are old, the trains are slow. Luckily, there are a lot of things you can see while moving from one place to another.

We've tried pretty much all means of transportation. We've liked buses the most, since there are extremely frequent and cheap (around 1 Euro or 150 Rupees per person per 100km), and you get to meet the locals and enjoy a bit of genuine life. The buses are a piece of art themselves, often filled with kitschy accessories and huge speakers playing local music. There aren't two alike. But make sure you're ready for a roller-coaster ride - the bus drivers are fucking insane, dangerously overtaking other busses and literally pushing smaller vehicles out of the road. The driver sits on the horn, the conducter waves through the window.

A bit of a downside are the bus stations, which are extremely stressful and chaotic, but you get used to them after a few times.Try to avoid the red buses, these are run by the national operator and are a bit older, go for the colorful ones if you have the chance.

We've tried the taxi van as well, it was much faster and comfortable than the bus, and the driver showed us a few things on the way. But the ride was really expensive (around 50 Euro a day), so not really worth the money. Of course, Tuk-tuks are useful as well (not to mention cool), but not suitable for longer drives.

We've had a funny issue with the train. At one time, we've booked an expensive panoramic tour through the jungle from Kandy to Nouwera Eliya, and the train was 3 hours late. The panoramic cart turned out to be not-so-panoramic, the third class (which we took on another occasion) was almost better. Not to mention the train broke down in the middle of the jungle in the evening and another locomotive came a few hours later to tow us to the nearest station. Luckily, it was our station.

So, trust me on this one: use the busses whenever you can, they are one of the coolest, craziest and most authentic things you can do in Sri Lanka.

Welcome aboard the red bus.

The colorful one is the good one.

The stations are filled with buses and loud people.

Let's take a train instead.

Stuck in the jungle much?

Sleeping

It's easy to find a nice place to sleep anywhere in Sri Lanka. The combination of Lonely Planet and Trip Advisor works like a charm, but make sure you bring an extra telephone, so you can install a local sim card, which can help you to contact the hostels easily. You can get a prepaid one for a few bucks and it has enough credit on for the whole trip.

Except in Colombo, where we've booked our stay in advance, we've picked places as we went along. Usually, we looked for double rooms in the range of 10-20 Euro (around 1.500 to 3.000 Rupees) a night with wi-fi, but without A/C (even though it was hot in October, we've survived with the fan). In all cases, the rooms were nice and clean, so if you don't need much luxury, this type of accommodation will be enough for an average backpacker.

Colombo was a bit more expensive, and we've made another excess by booking a beach cabana only for ourselves for one night in Tangalle (both for around 40 Euro a night). Otherwise, our budget sleeping offered very good value for the money.

Speaking of the cabana…this beach house was one of the sexiest things we've done on our trip, but not all is gold that glitters. Since the cabana was open and on the seaside, I've had a bit of a hard time sleeping because of the wind and the ocean. But it felt great to be a king in paradise, if only for a day.

Our room in Fort In in Galle.

King Fern's in Nouwera Eliya was one of the most interesting places we've seen.

Sandy's cabana in Tangalle.

A room with a view - Green Hill in Ella.

People

The people of Sri Lanka are very nice and friendly. They smile a lot and look like they enjoy life. Most are genuinely interested in you, some even want to take pictures with you. Most of them speak English and help you when you are wandering around confused. Opposite to westerners, they don't mind touching each other, and younger people openly flirt. It is very cute when boys are giving girls peanuts and other treats.

The people love their president, whose pictures can be seen everywhere. He is a bit of an emperor, with his brother-in-law running the parliament and a few other relatives on important positions. But he was the one who has ended the 25-year civil war (in 2009), so everybody is just happy to get the chance to live without fear again, supporting this regime.

We've seen a few hustlers, we've even met a junkie in Kandy that approached us with the "I remember you from the hotel" play. These guys usually do Paan, a drug that makes your mouth red and eventually your teeth fall out, but are luckily not that pushy if you ignore them. Another guy wanted to take us a few kilometers too far with his tuk-tuk to earn another buck, while one of them wanted to convince us a bus is not coming. But that a bearable cost for a three week's stay, and even unpleasant locals weren't aggressive.

Even if the people are very sweet, there is one thing that can start getting on your nerves eventually. Everybody wants to sell you something. Food, drinks, ride, accommodation, souvenirs, anything, people constantly approach you, no matter what you are doing. The closer to the beach regions you come, the more of these street sellers there are and after a few weeks, you can get really tired of it.

Taking a walk on the beach in Colombo. Life seems pretty modern here.

Cricket - the national sport - is played everywhere.

The beloved president and his family.

Youngsters flitring on the train. She doesn't seem convinced.

With a generally young population, you can see so many pupils it's almost weird.

Women preparing for a selling session on the beach.

Cities

Almost everyone's trip starts in Colombo, which is polluted city with over a million inhabitants (Sri Lanka has around 22m in total). The city center offers an interesting amalgamation of asian and modern architecture, and there are quite a few things to see around. The colonial legacy can tell a lot about the previous centuries in Sri Lanka.

A lot of people skip Colombo, but I think it's worth the trip. This is probably the closest Sri Lanka gets to India, and there's nothing like being in a carbon-monixide filled rush hour in a tuk-tuk doing slalom between ongoing traffic.

Other cities are very similar one to another (or so different than European that you don't notice the nuances), busy roads with buses and tuk-tuks, small stores filled with tons of merchandise and decorated with colorful signs, hundreds of people on the streets. Perhaps two cities stand out, Kandy, a colorful city in the middle of the mountains (and in a way even more chaotic than Colombo), and Galle, a colonial fortress in the south, where you feel like you're in Europe.

There are a lot of stray dogs everywhere, and they usually don't look really healthy, so we've tried avoiding them. Small monkeys are also a regular inhabitant of settlements, jumping from tree to tree and going through trash. These guys are a bit more cuter that the dogs, but don't seem that friendly. And of course, cows.

We've seen a few slums as well, but the government is trying to replace them with modern condominiums, so its easy to see these two one next to another. In general, there's a strong contrast between the cities and rural areas, where people usually live in simple huts, hidden in tropical flora.

The streets of Colombo.

Stuck in traffic much?

A bazaar in Pettah in Colombo.

This is how a typical town looks like. This is Weligama.

The quiter rural areas.

Temples and ruins

An interesting thing in Sri Lanka are the ancient ruins from around 1000 AD. Our original plan was to go and see a few of them, but ended up seeing only one of them (Polonnaruwa). These things are massive, kilometers wide, and you need a whole day to see everything, even if you rent a bike. Since the weather can get very hot, and the humidity is high, these ruin explorations can become very tiring, so one was enough for us.

There are many Buddhist temples all over the country (one of them supposedly contains the tooth of Buddha), we've seen quite a few of them. Huge statues of Buddha are omnipresent as well, and can be found even in the middle of the jungle.

The ruins of Polonaruwa.

The Cave temple in Dambulla.

People are praying in the Temple of the tooth in Kandy. Buddha's tooth is supposed to be there.

The statue of Buddha in the middle of the jungle near Sigiriya.

Nature

The nature in Sri Lanka is nothing short of amazing. From old forests to mesmerizing plains, from wildlife parks to tea plantations, which are simply beautiful. Not to mention there's a massive rock (hundreds of meters tall) called the Lion Rock in the middle of nowhere (called Sigiriya), and it's one of the most amazing things we've seen on our trip.

It was so calm and easy in Sigiriya, the chaotic madness just disappeared over there. Other cool things we've did was hiking in Horton Plans (and the World's end), and visiting the Uda Walawe national park, where we've seen things such as elephants, buffaloes, alligators, all sorts of birds and jackals. Our driver on the safari was a crazy guy, so we've ended up full of adrenaline and covered in mud.

There is one downside, though. The entrances to parks and historical sites are very expensive. You can pay around 4.000 Rupees (25 Euro) per person for the entrance fee, which is more than we've both spent for staying the night at our regular place.

Kandy, the cultural capital in the central region, is also a good place to explore nature, since they have a beautiful botanic garden, and you can visit a spice garden where you can see how herbs and spices are grown. Not to mention there is a huge lake in the middle of the city.

We've also went snorkeling to a coral reef in a national park called Pigeon Island, which was a great thing to do as well. Which brings us to...

Breakfast with a view over Lion Rock in Sigiriya.

Hiking in Horton Plains was definitely worth it.

Gay elephants in Uda Walawe national park. They have their own private club.

The bautiful Pigeon island.

The spice garden in Kandy.

Nature means nature. Close encounter in Sigiriya.

Beaches

One of the most important things in Sri Lanka are the beaches! Paradise beaches, hundreds of them, scattered all across the country. We've been to Uppuveli on the north and a few places to the south, and it kept getting better and better. Crazy sandy beaches and the most amazing surf spots are a common thing in Sri Lanka, but if you're looking for the most beautiful one, Mirissa would be it.

Before we went home, we've stayed our last night in Negombo, a town near the airport. At that point, we were already so spoiled, that the kilometer long sandy beach with a bit of trash and no palm trees seemed too boring to enjoy.

Even though, there's something about these sandy beaches, where you can drink cocktails and eat beautiful food while watching surfers fade into the sunset over the ocean. I love the ocean. You just can't ignore how strong and majestic it is.

Uppuveli.

Tangalle.

Mirissa.

Unawatuna.

Negombo.

To the surf-tuk-tuk!

Food

I loved Sri Lankan food. It is very spicy, but full of exotic flavors. An ordinary lunch comes with 5 different curries, which will cost you a few Euros in a restaurant (few hundred Rupees). The dishes are usually scarce with meat, but you can still get a beautiful local meat dish Kottu almost everywhere. Things get even better on the seaside, where you can get a freshly caught fish for two for around 10 Euro. Not to mention king prawns and other delicacies.

We've tried to eat in small restaurants (where the locals eat) each time we got the chance. The food is authentic there, not to mention cheap - the least we've payed for a meal was less than two Euro for both. Luckily, they had forks and knives, since the locals usually eat with their hands.

You can get smoothies and lassies (a yoghurt drink) almost everywhere, so you can get a dose of fresh vitamins on a daily basis. We've treated ourselves with one of these almost everyday, but what else can you do in a country where a mango fruit can fall on your head? Eat the most amazing exotic fruit anytime you can. Except papaya. Papaya tastes weird.

However, it's not that easy to find alcohol. There are a lot of bars and restaurants that don't have even beer, but you can compensate for that when you get to the tropical paradise. There's an abundance of everything on the seaside, but the prices also tend to go up a bit as well.

Pick three.

There's plenty of fruit everywhere.

Kottu in the making.

The cheapest meal ever. Both for less than 2 Euro.

Fresh fish. Too bad barracuda isn't that nice to eat.

Tea

One of the things Sri Lanka is most well known of, is tea. It's the world fourth biggest producer of tea, which means you usually get a whole pot of tea with your breakfast. Tea plantations, which are located in the center of the country, are huge and beautiful, and you can't but admire the fact that every leaf is picked by hand.

Tea plantations also mean tea factories, but we didn't have much luck with them. The first one we've visited (Mackwood) was closed for renovation (prince Charles was supposed to visit it in a few weeks as part of the Commonwealth meeting), and the second one wasn't producing while we were there. But we still managed to get the idea about the massive size of the industry.

Even though I am more of a coffee drinker, I enjoyed tea a few times, and I can say it was very nice. I didn't know there are so many types of it, all made from the same plant. By combining different techniques of roasting and processing, this drink comes in around 20 different versions.

The tea plantations.

Tea pickers.

This is how a factory looks like. Too bad it wasn't producing.

One plant, many varieties.

Ayurveda

If you get too tired, you can treat yourself with some Ayurvedic wellness. Besides massages, this includes all sorts of weird treatments such as sauna caskets and oil dripping on your forehead, which are things you just can't usually do. It was ok, worth trying it out, but not really that special. A Thai massage kicks Ayurvedic ass everyday, if you ask me.

Would you go inside one of these?

This is the lab in which they pour oil on your forehead.

Our trip

Our trip started in Colombo, from where we've travelled to north-central regions to Dambulla and continued to Sigiriya (staying there instead of Dambulla was a great choice). We've visited the Lion Rock and the ruins of Polonnaruwa from there, and continued our journey to north-east. We've chilled out a bit on the beaches of Uppuveli, did the snorkeling on Pigeon Island and took the bus to Kandy. After a few days in the jungle we took the train to Nuwara Eliya, which is a great place to do the tea-seeing. In the morning, a driver took us to Horton Plains and dropped us off at the train station, from where we wen't to the place with the most amazing view, Ella.

At this point, we were around three thirds into our three-week journey. After visiting the Uda Walave park, we've continued our way to the south - entering the laid back part of the trip. The beaches of Tangalle and Mirissa were amazing, and the colonial city of Galle offered a most pleasant stay. Our last night was in the west near the airport on the beaches of Negombo.

We have stayed in 10 places in 20 days, and I would recommend every single one of them:

Colombo - Palm Nest
Sigiriya - Lakmini Lodge
Uppuveli - Coconut Beach Lodge
Kandy - St Bridget's Country Bungalow
Nuwara Eliya - King Fern Cottage
Ella - Green Hill
Tangalle - Sandy Cabanas
Mirissa - Calidan
Galle - Fort Inn
Negombo - Dion's

We have spent around 1350 Euro per person in total, out of which:

700 Euro for the plain tickets
200 Euro for food and drinks
150 Euro for sleeping
100 Euro for traveling around
100 Euro for the entrance fees
100 Euro for insurance and other expenses

Here is our itinerary:

This is what you can do in three weeks in Sri Lanka.

Conclusion

Sri Lanka is an amazing country, and I would highly recommend visiting it. It's wild enough to get you running around, and tame enough to let you relax after the chaos. The trip can be quite inexpensive, since even the budget rooms are nice and clean, and you can get around very cheap if you use the public transport. You will get the chance to see many busy cities and laid-back villages.

The people of Sri Lanka are very nice and polite, and there are plenty of natural and cultural spots you can visit. But in the end, you probably find yourself enjoying the paradise beaches the most, hanging out with surfers and other travellers. Good food will be your everyday partner, just be careful not to order too spicy.

In the end, Sri Lanka offers plenty of options that can help you enjoy its authentic life. After all, that is what Asia is all about - discovering beautiful places and fascinating culture.

Occupy Wall Street and Other "Revolutions" as the Ultimate Reality Shows [Repost]

Sun, 23 Dec 2012 12:11:17 GMT

This post was originally published in November 2011 in a special two part series transatlantic blog post about Occupy Wall Street, on Nick Taylor’s thetwohalves.com, which is no longer available.

The situation isn't peachy. The global economic system is collapsing, the middle class is disappearing, and financial institutions have taken control of the fate of many countries and corporations. People are frustrated and want something else, they want a predictable and stable future. Hence the global Occupy Wall Street movement has been born, supported by various public figures and activist groups such as The Anonymous. Fueled by the success of the Arab Spring, these people are demonstrating against the domination of the rich 1% (or the ultra rich 0.1%), hoping to achieve a better world built on equality, opportunity and optimism.

When history looks upon the events that unfolded in 2011, it will probably view them similarly to 1848, when the Spring of Nations took place in Europe. But this time it's a bit different, it's a bit more theatrical. We're watching it live, and participating in it real-time. Everybody is in it, one way or another, the technology allows it, the people and the media amplify it. Even if you are just an observer, you pretty much know what's going on. People are squatting the streets, the police are trying to prevent it (violently), the corporations and political elites ignore it, some people support it, others don't.

These days, everyone can be a reporter. And most activists are. Equipped with laptops, tablets and smart phones, backed up by social media, thousands of tweets, blogs, pictures and videos are broadcast to the Web each minute. Uncountable number of actors, cameras and commentators make this event bigger than Big Brother, even bigger than The Truman Show. Occupy has become the ultimate global crowdsourced reality show happening non-stop, every minute, every hour, for days, even months.

The fascinating fact about this story is that you can choose the channel you want to watch. You can go directly to the source, to the people who are living it. You can consume it on the secondary level, where television and print media report their own, perhaps biased versions of what's happening. You can study the higher level interdisciplinary implications, such as these great Twitter visualizations of Occupy Wall Street or the Egyptian revolution. The Web is the playground with infinite toys.

But it's up to you if you want to get involved and contribute to the critical mass of this movement. Everybody can be a part of it, even if you're just watching or sharing information from the coziness of your living room. Perhaps you've finally been awarded with the opportunity to change the world. Probably not, but there's always a chance. And if the world won't change, you can at least participate in the show that will go down as one of the greatest reality shows of our time. Are you the 99%?

Check out the complete Occupy Wall Street series.

How I managed to train myself for a half-marathon in six months

Thu, 01 Nov 2012 21:42:33 GMT

I'm not that fit of a person, about half a year ago I had well over 100 kg. That's when I decided to start running to get in shape. I began with workouts of around 2km, I couldn't do more, I ran out of breath. But each time I went running again, the easier it was. Supposedly you need to exercise at least 30 minutes to start losing weight, which is about 5 km of running. I clearly remember the first time I managed to run that distance, the feeling was overwhelming, and I sensed the ecstasy - when you get the impression you could run until exhaustion. After you hit that half hour mark, you start progressing faster, which made me think about doing a 10 km or even a 21 km run this October on Ljubljana Marathon.

Which I did, and it was awesome! And I think you can do it too, because it's really not that hard. After running a 21 km half-marathon (with the time of 2:14:02, which is not that great, but still), I did a bit of contemplation on my workouts, and I can tell you a bit about it. The half-marathon was my 40th run this year, not as big a number as you would expect. The whole "training" took me half a year. I say training, but I didn't stick to any methodologies, I just went out two or three times a week. The more you run, the easier it becomes, and I noticed I run best after work, specially if I'm stressed or pissed off at someone / something. Running clears your head.

My longest run ever - October 28th, 2012: the Ljubljana half-marathon.

The exercises took me through three different conquests. At the beginning, running out of breath was my biggest problem, but you overpower that after ten runs or so. Later, the physical pain set the limits (sore muscles, side stitch, etc.), but you triumph that too, mile by mile. The last phase is the blood circulation problem, which makes you dizzy after long runs, preventing you from thinking straight. If you manage to survive that, you're good to go. My longest run before the half-marathon was about 17 km.

The list of my runs in from April to October 2012. Click for a larger version.

Needless to say the half-marathon is a major test, both physically and mentally. The first three quarters were easy, but I became totally exhausted the last few kilometers, stuck with my messed up malnourished brain who was asking me "why the hell did you have to do this shit?". But I managed to somehow run to the end, counting minute by minute - the kilometer signs were too far apart. The physical pain was immense, you notice it when you stop for a few seconds to drink and your legs start to shake, but you keep on going, like the others, your body can do much more than you expect from it. When you come to the finish line, everything is paid for and forgotten, and knowing you did something so extreme fills you with pride.

I would like to thank everybody that cheered for us in that cold weather, specially my support team that gave me the final bits of energy I needed to complete the race. You guys rock!

Closing in on the finish line. Your support group is invaluable at those critical moments. (photo by Iva Pirc Šepec)

You can barely walk for the next few days, but that's simply a part of it. Like thinking of what your challenge for the next year will be. Doing a 21 under 2 hours or going for the big one? Everything's possible, even if you are an overweight geek who smokes too much. Believe me.

This makes it worth it. Take that, bucket list.

Tweet my Foursquare check-in, and I'll change your relationship status

Fri, 27 Jul 2012 17:05:01 GMT

Why? Because changing your relationship status on Facebook is so last year. Because all the cool kids are on Twitter and Foursquare. Because you want to discover all the possible ways of saying something. Because you like to play. Because a tagged picture just doesn't cut it anymore. Because you like to speak ambiguously. Because you want to leave people in the dark. Because you want them to read between the lines. Because you don't intend to make it a big deal, but would still like to tell the world. Because that's simply the newest way of doing it. Tweet my Foursquare check-in, and I'll change your relationship status.

There aren't that many relationship status changes on Facebook as there once were, at least in my world. People probably work around it, make their relationship status private, change it, and then make it public again to bypass the mini-feed and avoid too much buzz in their timeline. Don't know why, but I guess having too many birthdays on Facebook made people crave for a bit of anonymity. Attention - good. Center of attention - too much.

Photos were the next step, where two random people accidentally appeared tagged together, preferably only a part of their body (feet), with a beach or some other scenic situation in the background. An implicit relationship status change is way more interesting than the explicit one. Some get it, some don't, the puzzling bit makes it more spicy. What does this picture mean? Will anybody dare to ask?

All good, but obsolete. Here's what happens today. The cool newly appointed couple travels to an exotic place far away, or a romantic spot too significant to be mistaken, and tweets their mutual check-in. Something that undoubtedly signals a thing. Most people notice, but not that many flinch. This is usually followed by an Instagram picture of the other person, which confirms the previous assumption, and the second person retweets it. At this point, the relationship status has pretty much been changed, even though it's documented only by a few tweets somewhere very far away down the timeline. And from there on, people who are supposed to know, know.

True story, I've already seen it a few times. Loving the way how people and culture evolve in the social age.

Do you think we are slowly reaching the end (of science)?

Sat, 07 Jul 2012 09:59:15 GMT

This was great week for science. The scientists from CERN Large Hadron Collider finally proved with great probability that the Higgs boson particle exists. Not that any of us mortals truly understand what it means for the future of mankind, but it's supposed to be quite significant, so I won't argue with that. Science has come a long way, and while we take into account a few other interesting and revolutionary fields, such as Artificial Intelligence, Biotechnolooy, Nuclear Fission, Stem Cells, Genetics, etc., we must also consider the timeframe in which these discoveries did or will take place, in relation to the history of our planet and humanity.

Imagine this: if history of Earth would be represented by one standard year, first cells would appear by the end of February, life would move to dry land around December 1st, dinosaurs would appear on December 13th, modern mammals on December 27th. On the evening on December 31st, first hominids would evolve in Africa, and 10 minutes before midnight, Neanderthals would spread throughout Europe. Around minute to midnight, agriculture would be invented, the Roman Empire would collapse 10 seconds before new year's, and the last 2 seconds would be marked by the industrial era. (source)

Makes you think about our insignificance in the history of Earth (not even the whole universe). But we've come a long way in these few minutes. The steam engine was invented 250 years ago, and look at us now. All in two seconds of Earth's history!

I think it was Isaac Asimov who said modern computerization represents the fourth big revolution in communication, after speech, writing and printing. Speech was invented tens of thousands of years ago, writing thousands of years ago, printing hundreds of years ago, and information technologies decades ago. Yes, it goes exponentially faster with each iteration, because every new generation of communication allows information to travel faster and reach more people, besides the fact that each time, global population is a few times greater than before. This enables science and knowledge to evolve even on a faster pace. Thousands of universities and scientist are already taking into account what CERN had discovered and announced, developing theories even further, making experiments of their own.

If all goes well, I think there is only one possible scenario: we will soon come to the end. Find that particle, understand that impulse, define that force. And by soon I don't mean tomorrow, or even in our generation, but in no time compared to History. Hundred, even thousand years? Why not. Ten, hundred thousand years? Sure, we have time, what are a few "minutes" more. Imagine everything we'll discover if we don't fuck it up on a major scale and our society evolves in a similar fashion as it did before.

But what is waiting for us at the end? Well, I think we are all pretty much aware of that. "Why are we here?", "What do we have to do?", "Is this real life?" and that sort of shit that brought us here in the first place. I think science has a good chance of clearing these things up one day, and then we will find the ultimate answer (or question). And Science will become one with Religion and the whole situation will be quite ironic, concerning the traditionally opposed stance they have. The only question that remains is, will we live happily ever after then, or will we just find another, greater and even more complex system, where we will have to help our Gods find their Gods?

Putting 'people who look at you' to your Facebook profile would be the smartest thing to do

Sat, 02 Jun 2012 10:50:34 GMT

Are you one of those people who are wondering how Facebook decides which friends they put on your profile? I admit I am, both out of programmer's curiosity and of course, there have been rumors that those individuals are the ones who look at your profile. While LinkedIn offers this "who looks at your profile" insight to its (premium) users, Facebook is still very mysterious about it, denying this is how this particular algorithm works. But there is a simple reason I don't believe them: if I would be Facebook, I would design it exactly like this.

EdgeRank

Facebook uses EdgeRank to calculate the connection between two people, determined by the amount of mutual friends, interactions, tagged photos, attended events and other parameters in a time period. Besides other things, the EdgeRank influences which posts get displayed in your news feed. It seems Facebook is saying that a similar algorithm is used for the friends on your profile, but is it really?

The exploit

Some time ago, someone managed to find a way inside the EdgeRank results. This guy noticed that Facebook caches the list of your friends, together with the level of proximity you have with each one. This stored part of the social graph helps search and other lists on Facebook to work faster and be sorted better. He was nice enough to write a script and made it public, so everybody can see who their Facebook BFFs are. The results looks like the real deal, and it's actually quite fascinating that Facebook hasn't patched this potential abuse yet, it's been available for almost a year.

Bottom line: the list of friends in your EdgeRank and the list of friends on your profile are almost, but not quite, entirely unlike each other.

Comparing my closest friends to those that are showing up on my Facebook profile

Why bother?

Facebook needs to constantly drive your engagement, and they have infinite data about you. They are trying to seamlessly integrate their experience into every pore of your life and make you even more connected. They are saying they can predict when hookups and breakups will happen. Who do you think they would put on your profile?

It would work

Adding "people who look at you" to your Facebook profile would act as the poke that never got clicked. The most basic (inter)action, something that wants to lead to something bigger. The invisible act of someone longing for engagement. Potential connection, potential partnership, potential relationship. The beyond EdgeRank scary social experiment, which holds infinite possibilities, positive and negative. An almost godly algorithm. Why would anyone even think of doing it differently? It simply doesn't get much better than this.

I would do it, I believe Facebook would do it as well, but even if they did, it's pretty clear why they can't tell us. This feature would work only as long as we wouldn't really believe it's being used. That's why you need to forget about all of this and simply enjoy your virtual life.

Trademarks and logos are the property of their respective owners.

Queensday in Amsterdam, the greatest party in the universe

Tue, 08 May 2012 17:35:48 GMT

In my life, I've visited many parties, events and festivals. But nothing quite beats Queensday, the holiday celebrating the (previous) Queen of Netherlands' birthday. Every April 30th, festivities are taking place throughout the country, but the greatest gathering happens in Amsterdam, where around 700.000 people take over the city. Amsterdam is one of the coolest and most easy-going cities in Europe, worth visiting by itself, but if you want to see something like you haven't seen before, you should do yourself a favor and visit the Koninginnedag.

The whole Amsterdam city center, a few square kilometers in size, becomes a massive traffic-free festival, crowded with people dressed in the Dutch national color - orange. Most bars set up their own sound systems outside, and almost every bigger square gets a stage. A variety of music for every taste can be heard everywhere, even though electronic dominates (no wonder the Netherlands has so many good DJs!). But what makes Queensday completely different from other festivals, are the famous canals in Amsterdam. Boats loaded with dancing people, some with their own DJs, are slowly cruising the countless channels, making this event extremely dynamic and fun.

Queensday is happening during the day, from the morning until the evening. The Dutch seem to not care too much about their canabis "legalization", since alcohol is the key party ingredient. Heineken, Grolsch and Amstel are sold everywhere, in bars and on the streets by civilians (usually for 2 euro for a can, since it's legal to sell things on this day without tax). Concerning the fact it's a drinking holiday, the party is surprisingly peaceful. This was my third time and I haven't seen a single brawl yet! The Dutch are an awesome nation, and their energy transfers to tourists instantly.

It's fascinating Queensday in Amsterdam is not as well known as you would imagine - most people I know did hear of it, but not that many know what's happening there. The greatest party in the universe, that's what! So trust me on this one: clear your plans for the next April 30th, find your accommodation a few months in advance, fill your car with a few friends, prepare to get dressed in orange and set your stomach for Dutch beer, because Queensday is definitely one of the things you should put on your bucket list.

The Amsterdam city center becomes packed with people

One of the big stages, there are too many to mention

Check out these smart installations

Since the best party happens on the canals, they sometimes become overwhelmed with traffic

Let's do a little singalong

The traffic next to one of the bars was almost too much

Night's coming, and the party's over. Who will clean up all this mess?

The Silicon Valley tour, part 8: Lessons learned, time to reevaluate

Sun, 22 Apr 2012 18:01:36 GMT

It's been about month since I've returned from Silicon Valley, so I've had plenty of time to think about what happened there. This time I went out of curiosity, hoping to get the idea of how things work in the global center of technology. The next time I will be there for real business, approaching the situation more systematically. San Francisco and Silicon Valley are a great place to visit for profiles such as myself, so there surely will be a next time, when a wiser version of me will be able to do some serious shit. And I'll be wiser also because I've learned my lessons this time.

Ideas are worthless, but execution also isn't all it takes

When I started being an entrepreneur, I thought The idea was everything. While innovation may be important, it's mostly worthless by itself. No matter how good or revolutionary your idea is, hundreds of people probably have a similar idea at the same time. As Oren Michels puts it: "Stealth mode is stupid, execution is what matters.". Ideas are worth nothing if they're not executed properly. But wait, we've done a pretty good job with Twenity, but that still wasn't enough to make it abroad. It seems execution isn't enough as well.

At this point I think the hardest thing to do is the next step, putting the product on the market, making it recognized. At least that's where we are now, that's the obstacle we are currently facing. But I can already predict that the next hardest thing would be to find the investors, and the next to scale the business. Idea > Execution > Marketing > Financing > Scaling is a complex lifecycle, and you have to control every element before you can say you've made it. That's why you should try (and fail) as many times as possible. With every new project you do, it will be easier to dominate the prior steps, allowing you to focus more energy on the next ones.

Competition is fierce, but the market is big

The (Seedcamp) startups I've met on my trip really do some seriously crazy shit. Some of the things were so awesome I've almost lost faith in being able to do something similar. But I managed to somehow get back in the game. Neolab may not be cutting edge (yet) on the emerging fields such as mobile, HTML 5 or responsive design, but that's really not that big of an issue, since we make things that do what they're supposed to. That's the Execution phase, but luckily, the Market has the capacity to absorb many things, if approached properly. Face it - there will always be companies who do a better job than you, but it's the Market who'll decide who makes it or not.

I attended a Salesforce conference for a few hours (thanks Davorin!), which attracted thousands of visitors. In case you don't know them, they are the leading provider of Software as a Service CRM solutions, offering a service and a platform for other developers. Their product is really awesome, but that doesn't mean similar products can't find their own market. Researching on this issue, I found a review of the 10 best known SaaS CRM solutions, all of them obviously able to survive, even though Salesforce dominates this segment. And I'm sure there are hundreds, if not thousands more that are able to coexist at the same time on the huge global markets. Which brings me to my next point:

Highlights from a massive Salesforce conference

User experience is the new competitive advantage

You need to find your Unique selling proposition and competitive advantage. Most of the above mentioned Seedcamp startups found it in superior user experience. Take something that works, and make it work even better. Today's users are quite willing to migrate to a new product / service if it turns out to be better than the current one. A great example of this philosophy is vox.io, which offers a similar service than Skype (online calls and chat), but simply does it better. And by better I mean using new innovative approaches to make something more simple and intuitive to use. The user experience segment will only become more important and challenging in the future, since new ways of interactions with software are emerging (touch, voice, thought?).

vox.io's chat with embeddable content proves chat can be reinvented

Selling and pitching is ok

When you mention Sales, many people get the impression of a door-to-door salesperson trying to sell you books. Or company phones ringing with people who make it hard to say no to. These things give sales a negative connotation. But it seems that's a cultural thing. In San Francisco, everybody is trying to sell you stuff, everybody's pitching all the time. When you ask somebody "What do you do?", the person is already showing you their product on his/her iPhone. Maybe not for the actual sell, but just to get some decent feedback. You shouldn't feel bad about trying to sell something, that how the system works. Just make sure that something is worth selling.

One of the parties at vox.io's. Everybody was pitching.

You're nothing without the contacts

I admit I was a bit naive this time. I hoped the fact me being a blogger and a representative of two startups would open a few doors, but this turned out to be wishful thinking. It's true I did manage to find a few contacts on the spot, which enabled me to do great things (such as visiting the technology bluechips and the Internet archive), but my way to the influential blogs was closed. I heard that they receive a few hundred submissions a day, so you need to make sure your pitch is awesome and you have backdoors to deploy it. Do your homework, the next time I take on a similar adventure, I'll try to schedule as many meeting as possible in advance. I've finally found a reason to pimp up my LinkedIn profile, and I was lucky enough that:

The Slovenian (startup) scene is alive and kicking

One of the most fascinating things that happened to me was the chance to meet the Slovenian diaspora in Bay Area, and the startup scene around it. Thanks to a few individuals, such as Jure, Tomaž and Andraž, a lot of things are happening around Stanford University and vox.io's San Francisco headquarters, and everybody is very welcoming to the new generation of Slovenian immigrants and other startups, trying to make it abroad. Thank you for your kindness, I feel Slovenia!

The Slovenian diaspora meeting at the Stanford University

Foursquare is the ultimate travel guide, so get a local data plan

Forget maps, Foursquare has become the ultimate travel guide if you're looking for companies, tourist attractions or happening. That's why you'll need a local data plan, which costs a few bucks a day. Pretty much everything is on Foursquare (besides, physical addresses are often very hard to find online), and trending venues can point you to the events worth visiting. I've never used Foursquare in such a way, and the critical mass of users reached around here surely provides massive value beyond the game.

What now?

That pretty much sums it up. This trip was a great experience, but it's time to get back to the drawing board. Rethink my strategies. Redesign Twenity's user experience. Reinvent Neolab's business model. Stay in touch with the people I've met. Find new contacts for the next visit. Adopt new technologies. Research new markets. Think global.

Well, at least I won't get bored.

Check out the complete The Silicon Valley tour series.

The Silicon Valley tour, part 6: A trip to the Internet Archive

Wed, 21 Mar 2012 18:28:09 GMT

Those that have read my previous post about visiting the technology giants of Silicon Valley, might have gotten the idea that organizations around here aren't that welcoming to strangers. Well, that might not be entirely true. One of my stops in San Francisco also included a visit to the Internet Archive, a foundation that is trying to preserve all the information our civilization possesses. And they were more than welcoming. Besides giving Andraz and me a full tour of their headquarters, they've also invited us to one of their staff meetings, where the Archive's members and volunteers present their activities and results from their specific fields.

The Internet Archive is located in a former church in San Francisco, so there's more than enough room for all the people and hardware. Two main projects are currently taking place; one is the Wayback Machine, which makes snapshots of websites throughout history, and the other is the Archive, which represents systematic digitalization of movies, music and books, manually done by its members. A never-ending task that can only be done by activists who genuinely want to protect the knowledge of mankind, and you can contribute to the effort as well.

During our tour, 2.5 petabytes (that's 2.5 million gigabytes!) of data was mentioned, but I'm not sure if that's just one of the projects or both. This data is well protected, with mirrors all over the world. Impressive stuff, good enough to currently make archive.org the 223rd most visited site in the world (according to Alexa), get to the front page of The New York Times, and receive various prestigious awards.

One of the most fascinating stops of my Silicon Valley trip was indeed educational and inspiring, and it got me thinking: If there's a modern Library of Alexandria in the making, this would be it. Thumbs up.

Internet Archive's Headquarters in San Franscisco. It goes well with the logo, even though they came here only a few years ago.

The staff meeting, where members from various fields presented their achievements

Everyone that is an employee for more than 3 years, gets its own figure inside the church

Brewster Kahle, the chairman, passionately presenting the Archive's servers. There is no air condition, since heat is used for building heating.

The irony: since consumer hard disks are cheaper, they buy those and get rid of the casings.

This is how scanning of videos, microfilms and books looks like

Are we there yet?

Trademarks and logos are the property of their respective owners.

Check out the complete The Silicon Valley tour series.

The Silicon Valley tour, part 4: The streets of San Francisco

Sun, 11 Mar 2012 10:29:22 GMT

Even though San Francisco is technically not a part of Silicon Valley, it's still one of the biggest technology hubs of the area, besides being the place where I'm situated while I'm on my Silicon Valley tour. It's an interesting city that is slowly finding its way under my skin. I have to admit I was a bit disappointed at first, perhaps my expectations were too high, but that's becoming a thing of the past, I'm starting to like this place a lot. San Francisco is one of the most open, liberal and easy-going cities I've seen so far, which is something that probably had quite a bit of influence on the general development of this region.

I love visiting cities, since they are packed with people and various cultures, like enormous ant farms. While San Francisco may not be as big as you would've imagined (comparing it to New York which I've visited a few years ago), it's still very diverse and full of surprises. After a few days of getting used to it, I think I finally found just what I was looking for: a beautiful cosmopolitan metropolis that won't leave you indifferent.

Remember the TV show from the 70's, called The streets of San Francisco? I remember it existed, but can't really recall much of it. Nevertheless, it's still a very suitable title for one of the most fascinating things I've seen so far (no shit sherlock): the streets of San Francisco, ranging from wide avenues in the city center to cute little streets of Chinatown. Buzzing with shops, people, smell of marijuana, street artists and shouting preachers, it's almost weird you still feel safe pretty much everywhere. And to let you know what I'm talking about, I've prepared a special gallery focused just on the them. Enjoy the show.

A performer entertaining people on Market street, one of the main roads of San Francisco

Senior citizens playing chess. Right next to them, a game of street dice was taking place.

The peaceful South of Market, where I live. It kinda feels like the countryside.

The colorful scene of China Town

One of the few cable car lines still working. Looks familiar?

The busy downtown

Flashy nightlife in North Beach (Little Italy). You can see the Transamerica pyramid in the back.

Check out the complete The Silicon Valley tour series.

The Silicon Valley tour, part 3: The magnificent Stanford University

Fri, 09 Mar 2012 03:21:33 GMT

There probably aren't many institutions associated with Silicon Valley the way Stanford University is. Its affiliates and graduates played a major role in the development of the southern part of the San Francisco Bay Area, which would later on become known as the Silicon Valley. The spirit of entrepreneurship, technology, science and research is felt everywhere, and Stanford University will surely be one of the most fascinating stops on my Silicon Valley trip.

Stanford University can only be described as the American educational dream. At least the way Europeans imagine it, thanks of pop culture and television shows such as Beverly Hills 90210. The perfect mixture of easiness and seriousness is manifested in the campus itself, which is filled with amazing parks and glorious squares and buildings. It's beautiful, but also tempting for a person like me, who is still playing around with the idea of being a student for a few more years.

We managed to spend some time with Jure Leskovec from Slovenia, who is an assistant professor there. His research is focused mostly on data mining and network analysis, very fascinating fields that I'm very interested in too. He gave as a tour of the campus and took us to the Institute of Design, an inspiring place where all sort of crazy things are researched and developed. Later on he proudly presented his lab, which was sponsored by Google. A great-looking place indeed, I hope he didn't notice me drooling all over it.

Stanford University - the mother of all knowledge, located right in the heart of Silicon Valley. Seeing it helps you understand why this region is miles ahead of anyone else in technology, and definitely makes you want to study there. It's simply magnificent.

The Oval: a beautiful park, located in front of the main entrance from Palo Alto

The view on the campus from the Hoover tower

One of the beautiful streets

Arches are practically everywhere

The Institute of design: some students programming robots

The Institute of design: results from a few intense brainstorming sessions

Jure Leskovec's lab, where he and his students do their magic

Check out the complete The Silicon Valley tour series.

The Silicon Valley tour, part 2: vox.io's San Francisco HQ aka the Slovenian hall of tech

Wed, 07 Mar 2012 03:19:06 GMT

There's this very cool place in San Francisco, a place where I'm staying while I'm on my Silicon Valley tour. vox.io's Bay Area headquarters, where not only people from Slovenia, but also from a few other countries currently live, work and play. This giant loft now gathers individuals from technology startups into a giant hub of solutions, people and ideas. Filled with hopes and expectations, this is definitely something I'm proud to be a part of.

There are currently 8 people living here, from vox.io, Zemanta, Oust.me, the Austrian startup blossom and me, representing Twenity and Neolab. A pretty wicked bunch of people having both productive and fun sessions.

The place is huge, with a giant living room, kitchen, dining area, working tables everywhere, and a very cool chill-out zone on what used to be a stage. There's a separate bar and a DJ area, besides a few rooms for sleeping. An awesome hackspace, probably few times better than my flat.

I can't describe how important this place is. Besides giving me and others shelter, the opportunity to hang out here and share knowledge and ideas with other people from the industry is crucial, I've learned so much in a few days, it's unbelievable.

These kinds of things should be subsidized by the government. In our case, vox.io is doing more for the Slovenian technology startup scene than most other public projects are, for a much smaller investment. By allowing people to be here in Silicon Valley, trying to find investors, exploring new ways of doing business, or just learning about the culture around here, the reach of Slovenian startups has widened by miles. All thanks to a few individuals with great ideas.

A huge living room, the center of our everyday lives

The kitchen and the dining area

The chill-out zone, where you can work or relax

The bar and DJ area

Highlight from the Slovenian party, to which we've invited everybody from Slovenia that lives around here

Check out the complete The Silicon Valley tour series.

The Silicon Valley tour, part 1: Seedcamp America Trip visiting the Googleplex

Sun, 04 Mar 2012 02:05:21 GMT

When I decided to travel to San Francisco and Silicon Valley, I didn't expect things will be happening so fast. But thanks to Andraž from Zemanta, I managed to do two awesome things already on the first day after I've arrived - visit Google's headquarters in Mountain View and talk with the Seedcamp teams, currently on their tour of the United States. They came here to present their projects to potential investors, and Google was nice enough to accommodate one of the mentoring sessions in the Googleplex.

The Googleplex experience

Googleplex is huge, it seems that there's a whole town that exists only because of Google. When you get here, you really get the idea about the size of the corporation - it's a corporation by all of its meaning. Infinite buildings and office for various Google products, hundreds of people going back and forth.

What was said about Google is still true. You do want to work there. The place looks great and there's a feeling of extreme brain power everywhere you look. We got fed for free and even met Žiga, who is one of the few Slovenians working for Google. He's been doing it for a few years now, working on Google search, and he says he loves it. Who wouldn't?

Google's park and restaurant, located in the 1950 Mountain View building

Cafeteria and chill-out zone inside

The slide in the main lobby - sadly out of order. The screen displays Google search queries.

The Seedcamp experience

The mentoring sessions for Seedcamp teams took place in the afternoon in one of the buildings (Mountain View 1950 to be exact), where the companies currently in the Seedcamp program presented their solutions. I was honored to be one of the mentors, trying to help the projects with my experience in enterprise IT, business intelligence and Twitter integrations. Hopefully I was able to give the teams I was associated with some decent feedback. Here is the list of all 19 Seedcamp teams on the tour (including Oust.me from Slovenia), and these are the six I managed to get to know a bit more:

Zingl, a dating service that uses the social, interest and location graphs to match people
24symbols, a solution for e-books based on a subscription model
AppExtras, a plugin for mobile apps that allows publishers to promote other apps
archivme, a service for managing invoices and other business documents in the cloud
Bilbus, which works as a broker between businesses and lenders
blossom, a project management tool for lean companies

Pretty much all of these 19 companies managed to create some very impressive business models and innovative new services.

Alex presenting Oust.me, a location-based conquering game

Mentoring sessions happened in various rooms

A bit of food and drinks after an exhausting day

What now?

So far, so good. The Seedcamp experience in the Googleplex was amazing, and I learned more in one day than I did before in months. I truly hope these teams will be able to get what they came looking for, and I hope I will too. I just need to find out what that is, because I'm not even sure anymore.

Check out the complete The Silicon Valley tour series.

I got another scent of going viral on social media. And I'm loving every bit of it.

Sun, 22 Jan 2012 19:58:42 GMT

I can't believe how much has happened since I first wrote about going viral on social media. I also can't believe what I wrote then, talking mostly about how virality has the most to do with luck. Well, it does, but any proper RPG character can fully understand luck can be influenced one way or another. As you evolve as a blogger, you learn a lot about writing good headlines, best times to publish, using various platforms to promote content and other general best practices, all adding a bit to the chance of going big. Of course, you're still competing in your own league, but a few hundred posts more, and you might do something extraordinary like swizec did. Get noticed and amplified by a heavy influencer.

The situation

Here's my situation - the full overview of traffic on this blog since it's beginning, according to Google Analytics. Spikes, which happen when something goes viral, all over the place. At this point, I'm almost at 100 posts, and around 10 are worth mentioning, making it on a single or more platforms. The list almost fully corresponds with my internal top list, and you can click on any of them if you would like to what they're about. Quite various, actually.

Traffic overview and the most visited contents on stritar.net

The winners

While the above chart may show those posts that got the most traffic, only a few of them are the real winners. Interaction and impact is what counts. Feedback from the people. My first real viral post about Facebook vs. Twitter got 100+ retweets, while newer ones managed to unlock a few other interesting achievements. The one about Apple and Slovenia ended by people tweeting about how Apple will buy Slovenia since there was a mysterious announcement on their homepage (which turned out to be The Beatles in the iTunes store). The post about Beer in Brussels produced more than 80 funny comments on reddit. Discussing about Pop TV and events on Twitter established an arrangement between the Slovenian soccer association, the established sports journalist Igor E. Bergant and the leading Slovenian soccer portal Nogomania to cover the next national soccer match on Twitter together (we'll see on February 29th). Fantastic turns of events.

The platforms

There is no viral without the platform. While Facebook may have been the biggest referrer of traffic in this blog's history, it's a stable referrer, which can hardly make something viral. Twitter is better, since the whole concept behind retweeting can amplify you outside your social circle, even though it's much harder to master. But the platforms really worth mentioning are the community based curation / recommendation engines: Reddit, StumbleUpon and Hacker News. They are much more complex to use, since you have to be a part of the community one way or another, but that's how it works - there is no taking without giving.

Top referrers for stritar.net. Twitter referrals are included in Twitter and t.co.

The downside: publishing to all these channels and the aftercare (commenting, animating) can take quite some time, but you're nothing without it.

Conclusion

If you have good content, going viral can be managed and influenced, and it happens when the parameters align. Since you have to have as many chances for that to happen, you need to blog as much as you can. That's the real recipe, if there is any. For permanent readers, for real supporters that can help you tip the scale, for additional lottery tickets.

But why go through all this trouble? Well, imagine getting 100 likes and comments on a Facebook post. Or 20 retweets of a really witty tweet you're so proud of. Multiply that by 10, and you'll get the picture of how it feels when you go viral. That's why you blog in the first place, you only don't know it.

I feel sLOVEnia. I really do.

Thu, 05 Jan 2012 16:25:27 GMT

Not that it's the best slogan ever. I always preferred "Slovenia, on the sunny side of the Alps", which was somehow forgotten / lost / stolen in the mean time, but "I feel" it's still much better than the previous "Slovenia invigorates" we've been seeing. Each slogan tells a story, but together they tell another, wider story, a story of a nation looking for its identity in these confusing times of globalization and recession. But we may not be as confused as it seems, these past weeks have shown there is much determination around. Much love, displayed in the huge amount of support and sincere wishes I received after we've launched Twenity. I felt sLOVEnia, finally!

Even in the making of Twenity, people were helping us, commenting, blogging about it and lending us their Twitter accounts for testing. The launch went great, the whole wwwh community and others took Twenity for its own. We've made contact with successful Slovenian startups (more on them some other time) and exceptional individuals, all prepared to help and support us in any way they can. Everybody's curious about what's happening and where we are going. And quite a few think Twenity could be it.

But why the surprise? Well, even though Slovenians are very capable, they are traditionally also a bit protective and envious, not really wishing their neighbor would succeed with something or have a bigger car. We often lack the ability to find unity (as displayed by the current political crisis in the worst time possible), but at the same time wish we could stand united the way some other cultures can. But it seems new values have finally come around, backed up by ideas that Slovenia could truly be the next Silicon Valley. Ideas brought by a new generation of technology entrepreneurs, experiencing them on their own skin in San Francisco.

Tomaž Štolfa from vox.io said that the entire IT sector in Slovenia couldn't form a corporation as big as Apple or Google, and he is more than right. We shouldn't compete between ourselves, 5 mobile operators are more than enough for 2 million people. We should think big, and technology is where I FEEL we can make it, it's where i recognized LOVE and wider thoughts. I see capable people everywhere, and it's overwhelming. Together, we could do something special, bypassing the current political and economical fuckup. And I know you feel it to. Thank you for that.

Trademarks and logos are the property of their respective owners.

Occupy Wall Street – why it won’t go away and why it matters [guest blogger Nick Taylor]

Tue, 22 Nov 2011 16:27:26 GMT

This is part of a special two part series transatlantic blog post about Occupy Wall Street. Come check out my cross-branded blog post on Nick Taylor’s thetwohalves.com*.

The Occupy movement has gone global ever since it’s fiery start on September 17, 2011, in New York City's Zuccotti Park. Strangely enough, the phenomenon was initiated by Canadians, the founders of Adbusters magazine, not Americans, lending further credibility to South Park’s famous "Blame Canada" motto. But I digress.

Why should you care? It’s just a bunch of stupid hippies and jobless freaks expressing their angst because they can’t get a job with their smelly dreadlocks, right? Well, maybe not. This movement is tapping into the very core of the reasons underpinning the Great Recession, tapping into ancient history and even potentially changing the course of the political debate in the United States and around the world through its grass roots and social media approach. Click here for a global map of protest locations around the world. More interesting than the countries on the map IMHO are the glaring exceptions: quasi-communist China, formerly communist Russia and most of Africa. Freedom of expression is a wonderful thing.

The drivers of the movement are many, however one of the more powerful statistics (click here for a primer) is that the top 1 percent of Americans possess a greater net worth than the entire bottom 90 percent. What’s making people angrier still is the drop in lower and middle class income against this top 1 percent. While no one is really talking about the reasons, it’s pretty simple. While the middle class in America grew wealthy primarily due to rising home values tied to mortgages, the wealthiest decile was predominantly invested in their own businesses and didn’t rely on loans for their wealth, so when the bottom fell out of the housing market worldwide, they were immune.

But enough about money. What this post is about is recognizing the political impetus for change evident in OWS. Some have called it the left leaning version of the Tea Party movement. And it is. In fact, I have great respect for both movements, as impossible as that may sound to Europeans. And I am not one to shy away from controversial positions, as evidenced by my post on WikiLeaks. Both organic movements were born out of a frustration with the current self-serving political structure that is willing to change absolutely nothing. So much for Obama! But what the OWS is sorely lacking is a well-defined set of goals and more importantly, a charismatic spokesperson. From my strategic marketing perspective, what they need to ultimately succeed is a leftist version of Sarah Palin. And much like the billionaire Koch brothers (whom the only viable Republican candidate for President of the US, Mitt Romney has been courting) were soon outed as the financial engine of the Tea Party, it’s only a matter of time before the people financing the Occupy movement are exposed.

The grassroots model which OWS champions, based loosely on the Egyptian protests which made effective use of social media to spread discontent with an unpopular and autocratic government worldwide is the closest the modern world has seen to a direct democracy since ancient Greece. Could this be the way forward? Say what you will, but the Occupy movement is absolutely right about one thing. Money should not equal political influence. The will of the people should. If it weren’t for the crack rock habit corporate money represents to US politicians, Congress would have changed legislation to outlaw the dubious financial instruments which nearly sunk the global economy years ago. Shame on you, elected representatives.

Sadly, while most Americans still want to believe in the Dream and many will tell you that hard work is the key to success, the stats offer a much starker reality. Income inequality in the US now ranks in the bottom third of the world, is greater than in most of the developed world (including Europe) and is in fact very close to Russia’s. Not exactly the comparison Americans aspire to. Slovenians reading this post can take comfort in knowing their country is best in the world when it comes to income equality, even if it could be doing a much better job in attracting FDI, reforming its 3rd world judicial system and job creation.

Way forward? You tell me, but change is in the making, and if history has taught us anything, it’s that revolutions can be sudden, unpredictable and harsh. France’s Marie Antoinette learned that the hard way. America was forged through a revolution. Will it be re-born through one? Or will the OWS movement simply fade into oblivion? Only time will tell, but the clock of political change is ticking, many people are fed up and the younger generations are the ones with a future to lose… Not to mention the whole world is watching.

Nick Taylor is a social media, PR and marketing consultant, blogger, politico and wannabe geek based in Scottsdale, Arizona (US). He shares his thoughts on thetwohalves.com.

Check out the complete Occupy Wall Street series.

Trends of 2010, according to Facebook, Google and Twitter

Tue, 21 Dec 2010 07:42:29 GMT

The year is coming to an end, and our favorite big brothers all published reports about trends inside their ecosystems (Facebook, Google, Twitter). Even though the services are not perfectly comparable (information gets pulled and pushed: while you search, you pull data; on social networks the data gets pushed to you), I think they can provide a clear picture about the general state of the Web in 2010. Three obvious winners emerged, coming strong in all the charts. Apple made the iPad the most wanted gadget around, FIFA World Cup mania took over the whole planet, and Justin Bieber topped the celebrity world. I was curious about the comparison, so I've joined all three lists, gave all topics a score, and put the results into pictures. Sadly, I'm not a designer to make a really cool infographic about it, so this will have to do.

#	Google (points)	Facebook (points)	Twitter (points)	Total (points)
1	HMU (10)	Chatroulette (10)	Gulf Oil Spill (10)	iPad (21)
2	World Cup (9)	iPad (9)	FIFA World Cup (9)	World Cup (18)
3	Movies (8)	Justin Bieber (8)	Inception (8)	Justin Bieber (16)
4	iPad and iPhone 4 (7)	Nicki Minaj (7)	Haiti Earthquake (7)	Haiti (13)
5	Haiti (6)	Friv (6)	Vuvuzela (6)	Oil Spill (10)
6	Justin Bieber (5)	Myxer (5)	Apple iPad (5)	Chatroulette (10)
7	Games on Facebook (4)	Katy Perry (4)	Google Android (4)	Inception (8)
8	Mineros / Miners (3)	Twitter (3)	Justin Bieber (3)	Nicki Minaj (7)
9	Airplanes (2)	GameZer (2)	Harry Potter (2)	Friv (6)
10	2011 (1)	Facebook (1)	Pulpo Paul (1)	Vuvuzela (6)

I've only left out "HMU" (Hit me up) and "Movies", because the first is an expression, and the second is a generic term. Hope you like it, see you around in 2011.

Working in Cape Town - Part 2: The culture shock

Tue, 07 Dec 2010 08:16:24 GMT

My month of working in Cape Town is over, and I'm fully back to the cold and wet reality of Slovenia. Needless to say it was an amazing ride, packed with ups and downs, and after writing about my first impressions about a month ago I'm slowly ready to present the final objective review, together with the highlights of my trip. The first week I was there was a bit of a struggle, as I was slightly overwhelmed by the culture shock. But after that I managed to adopt the situation and have grown to admire and love Cape Town. Today, sitting at home, I can say that South Africa is a beautiful country with amazing landscape and nature, but at the same time full of cultural contrast and racial inequality, a constant reminder of the things that happened in the past.

One thing you get used to in Cape Town are beggars, sadly all of them coloured. They have their regions, usually in the form of a traffic crossing, where they sell magazines to standing cars or amuse people for change. Every day I was going to work I passed a few of them, sometimes giving them cigarettes or some change. These were the nice guys – I also met a few more arrogant, one of them threatened to take my wallet if I don't give him more money. That situation managed to strengthen the bitterness of the first days of my stay, but luckily resolved in my favor. People are adoptable beings, and seeing people sleeping on the streets where I lived also became something perfectly ordinary.

Beggars spending their day on the streets

A beggar I met on my way to work every day

Most parking lots, houses and neighborhoods are constantly being watched by armed security, and some of the estates are surrounded with walls and other types of protection. They resemble a personal prison, but the crime rate is high, so these precautions, as weird as they may seem, make sense.

Houses are protected with walls and barb wires

There are a lot of "informal settlements" or townships in the vicinity of Cape Town, and I really wanted to visit one of them out of curiosity. At the end I was taken to a more "commercial" one for lunch, which was still a very interesting experience for the European taste. The meat we had there tasted great, and our car was well cleaned. Almost a perfect lunch, but in the end, the car cleaners sadly got into a fight about who will get more money out of the job.

The township of Imizamo Yethu

The car cleaners inside the township

When you travel around the world, visiting different cultures, you are usually prepared to confront a different world. But South Africa seems western enough to make you feel like you are in Europe, but the actual culture is so different it can be a bit shocking at first. I hope I won't insult any of my friends down there with this post, but I really wanted to present this point of view to my friends back home. Besides, I believe times are changing for the better for South Africa, which is also shown by the people themselves – most of them are not resigned to the situation, but actually want to make something better out of their lives. And where there's a will, there's a way!

Check out the complete Working in Cape Town series.

New York in spring - a photo story

Sat, 02 Oct 2010 15:58:03 GMT

This spring I was taken to New York for my birthday. I've have never been there, but this great birthday gift finally gave me the chance to discover and feel this huge metropolis. It's needless to say it's an urban jungle packed with variety of culture and people, living a much faster life than that in Europe. The city is impressive, but you usually get aware of that after you are back home. But then again, that's also the perfect excuse to go back for more. A half year after my trip I can say New York is an amazing city, with too many places to mention, and not enough places to rest. Here a a few of my impressions from the capital of the world.

Skyline

New York's famous skyline is surely one of the most recognizable in the world. Observed from the rooftops or from the ground, it's something you can't get tired of.

View over South Manhattan from The Empire State Building

View over Central Manhattan from the East river

Streets

The streets of New York extend from avenues packed with locals and tourists, to small and culturally diversified streets of Soho and China Town. After a few days of the madness you can understand why Brooklyn is the place where most of the people want to live.

One of the avenues

Times Square at night

The peaceful roads of Brooklyn

Buildings

There aren't any real old building in New York, such as we are accustomed to see in Europe, but the shear massiveness of the constructions easily compensate for that fact.

The Empire State Building

The Chrysler Building

The Brooklyn Bridge

Transport

We did most of the travel on foot, so you can get the best impression of the city. Subways are appropriate for long distances, where you usually get entertained by different performers. And of course, you have to get a cab sometime just for the kicks.

Walking the streets of New York

Mariachis on a subway

A cab for the rainy days

Food

From hot dogs to inappropriately fattening burgers, the food variety in New York goes far beyond the local offer.

A hamburger meal, worth 1.700+ calories

Korean do-it-yourself barbecue

Fun

There are lots of things you can do in New York, from museums to shows, from shopping to partying. After all, it's the city that never sleeps.

Little league in Central Park

T-Rex robot inside the Toys "R" Us store

Mash helicopter in the Museum Of Modern Art (MOMA)

Paul McCartney's bass guitar in Hard Rock Cafe

New York is a place worth visiting, and I will definitely be coming back. It's not that expensive to live there, but additional things, such as fees and tickets can be quite pricey. But at the end of the day, that's a small issue if you do decide to go visit New Amsterdam. The most influential city of the world.

My 50th blog post. Time to contemplate.

Tue, 24 Aug 2010 17:33:07 GMT

It's been a while since I've started blogging. I'm proud of what I've achieved so far, but this is just the beginning and a prologue into greater things coming in the future. I did it on my own custom platform, which enables me to play around with features and information presentation, something I like to do whenever possible. I didn't expect it to be this hard, at least in the time it takes me to write a good post with images and references, besides the time I need to promote it using all means necessary. But it's definitely been a fun ride, and the need to express myself has truly been satisfied.

Usually I'm not that fond of "about me and my life" blogging, but since this great jubilee came around, I feel it's quite suitable. Almost a year after I published my blog (it's been officially presented on September 14th 2009), I managed to write about 50 articles, which makes it about one a week on average. The general content did shape in the way I expected and projected – mostly about technology, IT and web - and hopefully I will be able to continue in a similar way. I'm happy with the result, even though I rather won't read my old posts again, just in case.

According to Google Analytics, I succeeded in attracting around 4,000 unique visitors, which is clashing a bit with my count on the strongest post I've made, but I count non-unique visits, so this discrepancy is explainable. These visitors came from 93 different countries, which means using social media channels for distribution and promotion can get you far away from home. I was even lucky enough to make some of my posts go viral, and the one I feel most proud of is the one about Facebook and Twitter, which received a stunning 136 retweets. Pretty cool for a simple geek from Slovenia.

You can expect even more innovative chronolog features and demonstrations of technology in the future, as I'm planning to upgrade it even further, whenever I will get a good idea and some extra time to develop it. Perhaps even a graphic redesign will come around sometime, but for now this will have to do. The chronolog is becoming the most exact portrait of my virtual presence, so I'm prepared to invest all the energy needed into making it as interesting as possible.

Enough with the emotional stuff. I hope you are enjoying my discussions, I will try to make them even better as I evolve as a writer. And yes, I actually lied a bit, because technically speaking this is already post no. 53. Since I've been heavily involved on our Twitfluence project for the past month, my activity also included 3 supporting posts which made me forget that I've already went past the round mark. But this post was meant to happen for months, so I'm still counting it as the big number 50.

Thanks for coming around, and stay tuned for more. The chronolog is slowly becoming mature, and so is this blogger. Mature enough to fully appreciate any suggestion, critic or comment about what can be done or improved, so go wild.

Twitfluence prototype calculation for measuring Twitter influence

Sun, 01 Aug 2010 11:54:40 GMT

The prototype calculation of Twitfluence uses the data available form Twitter API to measure your Twitter influence and coolness. The basic technical specifications of the application is available, but I will also be supplying the basic information about how the algorithm works. The actual calculation is already online for beta users, and generally speaking, there are three major components that add up to the score: your followers, your mentions and retweets, and your lists, all accounted as ratios between you and others.

Followers

The strongest component of the calculation is the number of followers you have. In my opinion, your presence on Twitter and getting followers can be influenced by at least the following three major factors concerning you and your Twitter account:

Persona – how known you are. Measured by the number of followers you have, compared to your time on Twitter.
Engagement – how engaged you are. Measured by the number of followers you have, compared the number of people you follow; Measured by the number of followers you have, compared to the number of mentions and retweets you’ve made.
Wits – how smart and creative your tweets are. Measured by the number of followers you have compared to the total number of tweets you've made.

For this part, I gave the followers/following ratio the weight of 3, the followers/tweets a weight of 2 and the followers/time a weight of 1. The followers/(mentions + retweets) has a weight of 0.5 and works in the negative way, so people who bother other people get a bit of a minus to their followers result. Besides, those who are able to get the same number of followers without mentioning people, must have a small advantage.

(Needs to be upgraded with taking into account only your mentions and retweets of people who don’t follow you.)

Interaction (mentions, replies, retweets)

The second most important part of the calculation is the ratio between mentions and being mentioned, together with the number of retweets you get with the absolute "reach" of those retweets (measured in the number of people who follow people that retweeted you). A similar reach is also accounted in the mentions and replies. This component of the calculation uses only the data from the last month, also to make Twitfluence a bit dynamic for multiple calculations for a single user over time. To finalize this part, the total number of tweets in the last month also contributes a small score.

(Needs to be upgraded with unique reaches of your retweets and mentions. For now, it just adds them together.)

Lists

Twitter lists are getting used more and more, so they are also considered in the calculation. The number of lists you appear on, the number of people who follow those lists and the number of people, who follow lists you've created are the basic parameters for the calculation. This component adds only a small bit to the final score.

(Needs to be upgraded with unique reaches)

The basic ratio calculation

All ratios in the calculation are based on the same elementary formula, which looks like this:

Generic result = Sqrt(others / you) * Log10(modifier + 10)
Followers = Sqrt(followers / following) * Log10(followers + 10)
Mentioned = Sqrt(mentioned / mentions) * Log10(mentioned + 10)

I've decided to go for this architecture because of a number of reasons. F.i., the followers / following and other ratios are used to get an objective value for all Twitter users. This ratio gets square rooted so the differences between people are not so huge. The multiplication is there for adjustment, so people who have the same ratio and the absolute number are bigger, get more points. The logarithm is used to make this modifier of absolute number smaller, while + 10 is used so this number is always bigger than 1 (and the logarithmic function becomes more stable after the result 1: Log10(10) = 1). This means that the modifier for those who follow 10 people is around 1, 100 people around 2, 1000 around 3 etc.

Putting it together

The three major components currently have the following weight in the final score:

Followers: around 60%
Mentions and retweets: around 30%
Lists: around 10%

That's about it for now. I've tested the behavior with some real accounts (thanks for help @TejaSmeja and @jakasibicekaka), together with some projections, and it seems to be working quite OK. But the real test will happen after it analyzes results of actual people, which will allow real insight into the performance and objectivity. The Twitfluence will be online soon, and I will be asking you to help with testing the prototype. You also more than welcome to leave any kind of feedback about the calculation as I've described it.

Let's play.

Twitfluence application basic technical specifications

Sun, 01 Aug 2010 11:53:43 GMT

Twitfluence is a registered Twitter application for calculating the "weight" and influence of your Twitter account, and is already accessible for beta users. It uses read and write permissions on your Twitter account. ~~Perhaps it will be upgraded with write permissions one day too, so it will be able to post the results to your timeline on request, but for now, read permission is all it needs~~. The original idea was to have it done without Twitter authentication (by simply entering a user name), but then you're not able to access mentions and retweets, which are obviously a big thing in measuring someone's Twitter influence.

The data

At this stage, the Twitfluence calculation uses and stores the following information for it's calculation. None of your personal data, your authentication info and your tweets are stored, so you need to approve it each time you do the calculation. Here is the full list of the parameters captured:

You
- How many people you follow
- How many people follow you
- How many days you are on Twitter
- How many Tweets you've made
One month of tweets
- How many Tweets you've made
- How many mentions and replies you’ve made
- How many retweets you’ve made
- How many times you were mentioned and replied to
- How many times you were retweeted
- What was the reach of you being mentions and replied to
- What was the reach of your tweets retweeted
Lists
- How many list you appear on
- How many people these list follow
- How many people follow these lists
- How many people follow the people on whose lists you appear
- How many lists you own
- How many people follow your lists
Other
- Your screen name
- Your profile picture
- Your description
- Your timezone for comparison to nearby users

API calls

Twitfluence calculation makes 6 API calls to capture the data mentioned. Here is the full list of the requests:

http://api.twitter.com/1/statuses/user_timeline.xml: your tweets
http://api.twitter.com/1/statuses/retweeted_by_me.xml: you retweets
http://api.twitter.com/1/statuses/mentions.xml: you being mentioned
http://api.twitter.com/1/statuses/retweets_of_me.xml: you being retweeted
http://api.twitter.com/1/screenname/lists.xml: list you own
http://api.twitter.com/1/screenname/lists/memberships.xml: list you appear on

Retweets

Twitter allows different clients (web, mobile clients,…), and some of them make retweets in a technically different way that the core Twitter web client. Therefore retweets are scattered inside retweets and mentions, but the Twitfluence application is smart enough to recognize them. The following tweets are consider retweets, and the calculation uses retweets in a different way than mentions and replies:

actual retweets
mentions that contain the syntax "RT @"
mentions that contain the syntax "via @"

Reach

There are a few parameters inside the calculation that use the "reach" of tweets (retweets, mentions, lists). You should know that this is not the actual real reach (potential unique users) of your tweets without duplicates, but a simple addition of the followers for the specific case. Therefore the score from reach may not be perfectly correct, but at this point it will have to do.

Links

Clicking on links published on Twitter is currently not a part of the calculation. Measuring clicks can be a bit difficult, specially if the links point directly to the website (compared to using URL shorteners, which offer analysis of clicks). Hopefully I will be able to use links in Twitfluence as well someday, in a way that's proper and objective for most users, but for now they'll be ignored.

This is the basic technical specification of the Twitfluence application. In case your curious about the mathematical algorithm behind it and how the calculation works, you can visit the following post, but otherwise, feel free to leave a comment or suggestion. I want to make the calculation as correct as possible, so any feedback of yours would really be appreciated.

The Web is going rogue. The Web is going mainstream.

Fri, 23 Jul 2010 17:16:40 GMT

Times are changing, and the World Wide Web isn't any different. You've probably already noticed your mother on Facebook and it's not too hard to understand that interests of specific generations can be a bit different. The same goes for young people, who are obviously growing up in a world of their own, a confusing world overwhelmed with infinite amounts of information.

In the USA, already 93% of people under 18 are online. A massive group, which is probably the main driving force behind changing how the Web looks, and they are actually doing quite a good job in making it mainstream and pop. The Web used to be a part of the geeky subculture, but lately it's becoming just one of the mass media, another television on steroids.

YouTube

A great example of this pop transformation are top videos on YouTube. Star Wars Kid, David After Dentist and other classic home-made videos are starting to look unimpressive compared to Lady Gaga's and Justin Bieber's music videos. If you check the current list of most viewed videos, you can see that YouTube is really becoming more of a PopTube, where record labels are dominating the chart with high budget music videos. Lady Gaga managed to be the first pop artist with the most viewed YouTube video, but was quickly dethroned by Bieber. A sad fate for the biggest online video sharing tool.

Twitter

When people who actually have something smart to say are getting less followers on Twitter than pop princesses, you know something's gone wrong. Ashton Kutcher, the king of Twitter and the guy who beat CNN to one million followers, was overtaken by Britney Spears in the number of followers just a few moths ago. This is just the beginning - the following list provides information about top Twitter users, where you can see more and more pop stars whose accounts are emerging and taking the lead. Perhaps I'm not the correct target group, but Britney's Twitter account with her 423 tweets pretty much sucks!

Google

Google is kind enough to allow us insight into it's most popular searches of every year, which offers great overview of the culture of a specific era (Google Zeitgeist: 2007, 2008, 2009). This is The spirit of the times, as seen by world's biggest search engine:

In 2007, there were no people or other pop brands on the top 10 list of searches.
In 2008, Sarah Palin became 1st and Obama took 6th place, but that was mostly because of the US presidential elections, which can't really be considered pop. Pop star searches included Heath Ledger on 5th (because of his death) and the band Jonas Brothers on 10th place.
In 2009, the trend of pop searches continued. Michael Jackson became 1st (due to this death), New Moon (Twilight movie) finished 6th and Lady Gaga 7th. Creepy enough, but wait until Justin gets on the list in 2010.

These are some of the cases showing the evolution of the World Wide Web, currently ruled by it's undisputed queen, Lady Gaga. The scary part is that all of this is probably just a virtual portrait of the real world of today, where Pop Stars and Supermodel reality shows are helping to create new values and a wannabe society. And the Web is not just a victim of this trend anymore, it became an active player helping to promote this new and strange culture.

All of this saddens me a bit, and this is my puny effort to change this trend. Or maybe I'm just getting old.

Why Web 2.0 is so important

Mon, 14 Jun 2010 20:10:53 GMT

The influence the Internet is having on our every day lives is reaching almost unimaginable levels. The extent of the information revolution can only be compared to inventions of speaking, writing and printing in the past, which are all major achievements that allowed new ways of sharing thoughts and ideas between people. Web 2.0 is the next step of this information (r)evolution, and to understand why it's so important, we have to observe all the significant applications it represents (according to Wikipedia). This will hopefully give us a better insight into the potential they bring to our personal and professional lives, besides their impact on the whole humanity which we still perhaps don't fully comprehend.

Social networking

Social networking sites enabled probably the greatest migration of people to the virtual world. People have a new opportunity to interact not only in real life, but also in cyberspace, where geographical and other physical barriers don't exists. I'm not saying this is a promising thing overall, some people are obviously overdoing it, but it's still useful for keeping in touch with people. Together with the implementation of feeds and streams which enable dynamic information, social networking could represent the biggest and most important component of Web 2.0, reshaping business, marketing, politics and just being plain amazing.

Video sharing

Yesterday we read the newspaper, listened to the radio and watched television. Today, we have a super-medium that supports all of it at once. Video, as the most complex form of multimedia, is something that you can record with your telephone and publish online in minutes, from where it can go anywhere. If distributing a video is easy, anything else surely has to be a piece of cake. This fact obviously holds massive potential for science and arts in general.

Wikis and folksonomies

Wikis and folksonomies are tools which harness the amazing effect of participation and collaboration of millions of people to create information and knowledge. Wikipedia is the biggest encyclopedia in the world, holding knowledge whole mankind can benefit from. Folksonomies, such as tools for collaborative tagging and social indexing enable structured knowledge, while recommendation engines help us get information from massive quantity of data available online. Today, if something important is discovered, everybody knows it in minutes.

Blogs

Most people have the need to express themselves, and blogs (and microblogs) are the perfect tool for that. Plain and simple: anybody can be a journalist and if you have something smart to say, people will listen. Those who are influential enough can even break out of anonymity and become opinion leaders.

Web services and mashups

Web services and mashups enable and use open flows of data from one online service to another, from one online platform to another. System integration used to be one of the most complex things in IT, but thanks to new standards, protocols and technology, data can freely travel from and to different sources. This provides a perfect ground for exchanging information and enables evolution from software services to software platforms.

Perhaps we should also mention cloud computing, which makes hardware requirements irrelevant – the processing power and memory is around in plenty – but computer grids with shared resources have already been around for decades. All the better to understand that Web 2.0 is more about concept than it is about technology.

Web 2.0 is important and revolutionary, both in a good and a bad way. It brings a new perspective and new opportunities to different arts and sciences, such as business, education, sociology, psychology, literature, politics and many other. My professional and academic work focuses mainly on it's influence on information science and technologies, but it's clear that this new paradigm has a huge global effect, whose scale we still can't fully estimate. Now we just have to hope younger generations don't get too overwhelmed because of it and will be able to adjust to this new reality without abusing it too much.

I got the scent of going viral on social media. Now I'm a bit confused.

Sun, 21 Feb 2010 17:22:28 GMT

The previous few posts I've written have been accepted really well. They even went viral to some extent, which made me proud and happy. Now I feel a bit confused. It's obvious this can't happen each time, so I better just get used to my old 50-100 viewers per post. This puts me in an awkward situation, where past achievements rose my expectations, but to be realistic, I don't really expect this to happen again any time soon. But this doesn't mean I will stop trying and it surely doesn't mean I won't consider everything I can get my hands to try to understand the causality behind it.

Going viral is every marketer's and blogger's dream, but sadly something you can't plan or do on demand. You can try to set up the scene and raise the odds, but bottom line is - it happens or it doesn't happen. Millions of variables, correct timing, correct readers, correct everything and a lot of luck is what can bring you extended exposure and virality. In my case, there are probably 5 posts that made it more or less. Analyzing their performance and behavior, combining Google analytics and other tools available, I can get a bit of insight into what's happened.

Digg

My post about Snow Leopard had some exposure on Digg, but only because I asked a few friends of mine to digg it after I published it (thanks guys!). Otherwise, what they say about Digg is totally true, power users control most of the content and you are nothing without the initial push. My other posts got a few diggs, but mostly none.

Google images

I have two posts that are quite popular on Google images, thanks to two different specific parts of information they contain. Lego succeeded because of mentioning the Star Wars minifig poster, while What's hot on the web made it because of a Demotivator. Google images is not really something you would like as a power referrer, but still better than nothing.

The post about Arthur C. Clarke's vision of the internet came strong on Reddit, which is probably the geekiest community of my social publishing channels. Reddit loves sci-fi and I was able to come to page 5 of the front page, which is quite an achievement. And it's much more accessible than Digg.

Twitter

A few days before Google Buzz came out (lucky me), I did an extensive study of Facebook and Twitter and speculated on how things will turn out. Somewhere in between I was retweeted by Twitter_Tips, which has 160.000+ followers, and things took their own course after that. Pretty cool, it got me a total of 135 retweets and a lot of visitors.

These are the simple facts behind the success. I can conclude that power users are really important for social media virality. That's why I will use the social media as much as I can even further and hopefully make it again someday. I am also building a better sharing engine, which should be online soon and also add up a few points. Besides, I did a bit of research on how to go viral in general or on specific platforms, f.i. Twitter or Digg, which made me reconsider about using better titles, different post times and other approaches that could influence my exposure.

There is probably one component which I haven't mentioned that much until now, but is surely critical. You will never go viral if your content or product/service isn't good. Luckily this is something I have full control over, and I promise it will be my primary focus in the future. I still have miles to go, but for less than a year since I started blogging, I'm probably quite well on the way. Content is king and that's what blogging is mostly about. Now I just need to get lucky again.

Evolution of men and its representation in James Bond movies

Mon, 21 Dec 2009 19:11:18 GMT

If you didn’t notice, things have changed quite a lot in the past 50 years. The perception of the world changed and so did the people. One species that went through extremely significant metamorphosis is the human male. Once strong, rough and commanding, now cute, femininine and emotional. A term used more and more often for urban men is metrosexual, representing someone that looks a bit gay even though he is heterosexual, taking care of his looks and appearance.

The mass media and pop culture have been giving people representations of stereotypes since the dawn of television. People have been giving it back. It doesn’t matter who was more influential, the fact is that this evolution of society has been documented and can now be studied. In our case we will focus on a figure of a man. To make things easier, pop culture brought up a perfect case study, represented in a series of films about one perfect alpha male, detective James Bond.

Since Dr. No was filmed in 1962, the mentioned 50 years passed. In more than 20 films, James Bond was portrayed by different actors representing different ages. If you compare all the different looks and different behaviors of actors representing the same character, you can perhaps get a clearer picture on how the society of each time was perceiving a perfect male. Amongst other things, James Bond definitely got less hairy and more buff. You could say he’s not that handsome anymore, now he’s a bit beautiful.

Comparing Sean Connery and Daniel Craig we can wonder in which novel James Bond actually thought about shaving his armpits and waxing his chest. We can also wonder in which novel he’ll start to pluck his eyebrows and wear a bit of mascara. Perhaps he and his Bond girl can then do it while they are getting their legs waxed. It may seem far fetched, but cultural changes between consecutive Bonds are massive, so don’t get surprised when something like that happens.

Another important thing occurred in this feminization process - James Bond became a bit less charming. The old school acts and seduction methods the original used have been replaced by modern ones, quite boring and lame. A simple task of ordering a drink could once be made legendary, but now such things are loosing it’s appeal and look weird. Today it’s more important which telephone someone has and which brands he wears, because wits are not that appreciated anymore. All in accordance with the figure of a modern male, looking good with not much smart to say.

The way the future man will look is probably up to the women and their expectation of men. This will probably manifest in the form of which pop star they will idolize the most. Seeing the hysteria over that vampire guy, it looks like it’s futile to resist. The ultimate question, is James Bond imitating a stereotypical cool guy or is a stereotypical cool guy imitating James Bond was probably answered with that thought, so I might as well go put on some hair conditioner.

The decline of web forums

Sun, 13 Dec 2009 16:05:53 GMT

The Internet, specially the World Wide Web as we know it today is all about interaction. The first generation of web applications supported little of it. Most of the web was "official" authorial content, but at some point the world was ready for a step forward. User generated content was manifested through forums or discussion boards, which gave surfers a newly discovered access to tons of "unofficial" knowledge. The boom was driven by user interaction and necessity of sharing ideas and thoughts. Looks like times are changing again and forums are dying, at least in the form we knew them. What the hell happened?

An important thing happened, and we call it Web 2.0. The new generation of services supporting networking, cooperation and higher levels of interaction made hierarchically structured knowledge repositories separated from authorial content obsolete. Today, the content became integrated with interaction to form even richer content. I think three types of services that did most of the kill: wikis, blogs and new types of user interaction. I wouldn’t put chats or instant messaging in the same category, because they were around since ever (f.i. IRC) and they leave nothing behind (at least publicly), making them useless for broader crowd and future generations.

Wikis

Wikis are actually some type of a forum, where people gather content and knowledge. Instead of having knowledge scattered around in threads with comments and replies, all the users are working on the same "article", making it better and better as time and knowledge progresses. Few people know that wikis are not just Wikipedia (which is by the way a great example of human interaction achievement), a lot of companies use the same engine to build their knowledge base and web portals use them to build their web presence.

Blogs

With Web 2.0, people went from anonymity behind nicknames to front row participation and ego building. Instead of participating in forums, millions of bloggers started making synthesis of useful forum threads to short and highly informative blog posts with an interesting side effect - building personal brands. Google’s page rank and other search engines did the rest, making forums less important and good blog posts better ranked and easily found.

New types of user interaction

There was a time when the only interactive thing you could do on the web was writing or replying (perhaps vote on a poll which had nothing to do with a content, at least technically). Today, you can post, view, like, dislike, support, comment, vote etc.. This fact gives users more flexibility on how involved they want to get with the content and the content becomes more informational. Knowledge is not hierarchically structured anymore, it’s rather scattered around the web in forms of multimedia (text, audio, video, etc.), with interaction activities attached to it (likes, comments, etc.). That makes it fun and more interesting, and if it’s good enough altogether, it will get synthesized and rebuilt into another form of information.

I think there is still space for forums on the web, but mainly in the functionality of huge chat rooms. On the other hand, general portals will probably be shifting more to combined approach, without the "Forum" link, but with integrated Web 2.0 services and approaches. This doesn’t have to mean using friends and connections, it can easily be the form of better support for different interactions and focus on participation of users around authorial content. Good news for users, bad news for portals.

Backpacking in Thailand

Sun, 29 Nov 2009 11:34:06 GMT

November was a great month, my yearly vacation finally arrived. To make it something special, my girlfriend and I went backpacking in Thailand. The country is beautiful and diverse, with metropolises and jungles, highways and paradise islands. The people are also really nice and the food is great. Even though it wasn't cheap, Thailand is a place definitely worth visiting.

Our path started in Bangkok. After a few days of sightseeing, shopping and meeting some friends we took a bus north. Ancient ruins, nature and hikes were amazing, but we decided to fly to Kuala Lumpur to do a bit of change in the culture (Malaysians are mostly Muslim, compared to Buddhists in Thailand). Finally, for the grand finale, we stayed on the tropical islands for a week to gather our strength to return to the western world. The map below displays our journey and the pictures display the highlights.

Bangkok

Bankgkok, the capital of Thailand, is an awesome city. With around 8 million inhabitants, it's packed with sights, temples, palaces, parks, markets and busy streets. The buzz doesn't end even during the night, and tuk-tuks are the coolest and most rational way of getting around in the chaotic traffic of the urban jungle.

Sukhotai

Traveling north, we stopped at the ancient ruins of Sukhotai, a great city of the past. Now it rests among the trees and reminds tourists of the large ancestry of empires long gone.

Chiang Mai

Chiang Mai is the cultural center of the north and offers travelers a good starting point for many activities, such as adventures, treks, safaris, cooking schools and one of the greatest things we did on our trip, elephant training. These creatures are colossal and beautiful. After a few hours of activities it's hard not to fall in love with them.

Kuala Lumpur

It's becoming obvious that Asia is the continent of the future, but we had to check it out for ourselves. The capital of Malaysia is a modern city with skyscrapers and monorail, but it lacks some of the cool vibe Bangkok has.

Ko Phi Phi

First island we visited was Phuket, but it turned out to be packed with massive tourist resorts. After one day we ran away to Ko Phi Phi, and it was just what we were looking for. A tropical paradise with long-tail boats, white sand beaches, palm trees and beatiful see.

Ko Phangan

Thailand's famous Full Moon Parties are known all around the world, where tens of thousands of people dance away until sunrise. Sadly they happen only once a month, but we were still lucky enough to catch the Black Moon Party and get loaded on buckets of alcohol under neon lights.

There you have it, three weeks of cruising around Thailand. Seeing the people and society there and comparing them to our materialist western civilization made me wonder about a lot of things. Perhaps it's because of Buddhism, perhaps it's because of other cultural or economical elements, but people there seem happy and you get drawn to that. I felt really safe everywhere I went, which sadly can't be said for many western cities. The story of civilizations continues to intrigue.

Slovenia vs. Slovakia - a (football) match made in heaven

Sun, 11 Oct 2009 15:57:58 GMT

Slovenia and Slovakia share a common problem. They are both victims of identity theft, because they, well, they look the same. They have a similar name, they have a similar national flag, they even have a similar post socialistic "my previous country is now ten countries" story. Luckily, they also share a similar newly appointed capitalistic EU success. Slovenia and Slovakia are the first two transitional countries to enter the European monetary union. We did it two years before. And we won the football match yesterday.

As a part of qualifications for the world cup 2010, a football match happened in Bratislava, Slovakia, between Slovenia and Slovakia. Some foreigners who were watching it, probably thought "what's wrong with these guys, why is a country competing against itself?". Because it's two countries, you idiot. Slovenia, Slovakia, don't you see the difference between an "n" and a "k"? Well, no. The truth is, that's understandable, Slovenia and Slovakia look the same. Or is it Slovekia and Slovania?

George W. Bush confused Slovenia and Slovakia once. Other great performances include playing the wrong anthem on political and sport events. Awkward and embarassing indeed.

The story of a country, trying not to be another country, is a bit sad. It influences people, identity and patriotism. Almost everybody I know feels this itch in the back of our country's recognition and branding in the global society. But it's too late (and not acceptable) to change the name or at least the national flag after so many years. Therefore we have nothing left but to make the most out of it. I wonder how Slovaks feel about it.

This unique situation could actually become a competitive advantage for both countries. Hey, we are the only two countries in the world that look the same. Who cares about the other 200 countries, they actually resemble each other even more - none of them have another country that's the same as theirs. Perhaps we are even some lost cousins that went separate ways sometime in history and will be reunited one day as the first same double country in Europe. Infinite possibilities.

After these thoughts I feel better and a bit proud to be a part of this funny situation. Go Slovakia (as long as it's not football)!

How Facebook & Co. changed the world

Sun, 04 Oct 2009 19:53:30 GMT

I'm a bit shocked actually, because my first (brand oriented) Web 2.0 post was about Twitter and not about Facebook. It looks like times are changing and Facebook is not so dominant as it was a year ago. Nevertheless, for now it's still the greatest and in many ways it showed us the way that MySpace wasn't able to show. Even though there is a bit of controversy behind Facebook's beginnings, we have to admit it set new standards in many areas, both conceptually (real names instead of aliases, mini-feed, status updates, people tagging) and technically (open API for applications, great Ajax, useful upload). And while doing it, it changed the world we live in.

Today, there are supposedly more than 300 million people registered on Facebook. That's about the size of a large nation, such as USA. Marketers and politicians didn't take long to notice social networking sites can be great (and cheap) resources for building campaigns, sales and brand awareness. It's not so much about business, the politics part is scary. I'm really interested what will happen when a majority of a nation will make their own elections, decisions or political programs on Facebook. Will the world stand still? Is Twitter's role in the Iranian elections just the beginning of a new era of virtual governments? Who will control all of that?

Well, we better not get carried away, what I wanted to discuss was the impact of Web 2.0 on us, the ordinary people and our ordinary lives. In three years after Facebook came around (it went open for public in september 2006), the world is upside down. B.F. (before Facebook) we were thinking about how did we ever live without mobile phones. Now we think about how did we ever live without Facebook (or any other clones). Today, I probably know more people that are not on Facebook anymore than people that are still not on Facebook. A weird situation, but sadly, that's how it is. If it didn't happen on Facebook, it probably didn't happen in the real world.

This chain of events is actually quite understandable. You don't need to talk to somebody specific anymore. Instead, you tell it to the whole world and everybody takes just the information they are interested in. It's like having your own small web page, extended with galleries (Facebook already has one of the largest photo databases in the world), microblog (status update), dating portal and a fast flow of data from numerous sources. Great for stalkers, and done 100 times better than MySpace. New people and constant diversity of information keeps you jacked in. Time ticks differently in cyberworld, 10 minutes ago is so yesterday.

I'm happy one habit finally got old. I noticed that when people actually met in the real world, they often discussed Facebook. Luckily, it looks like we slowly went through everything and we will have to find something else to discuss about (perhaps Twitter or Google Wave?). I don't know if this is a trend and we will socialize on virtual socializing in the real world too. But it looks like these are the first steps of migrating to the virtual world. Hell, this post is too, so I should better shut up and go to sleep.

What's hot on the web - Part 1: Know your meme

Wed, 05 Aug 2009 12:54:12 GMT

I am one of those geeky people who are always up to date with what's going on on the web. I surf a lot of recommendation sites, blogs, cool portals, etc. and collect useless knowledge. You could say I am one curious dude. Therefore I often get asked by friends about What's hot on the web.

Well people, there's a lot going on. A lot of bizzare and freaky stuff, online mocking between Diggers and Redditors, narwhal worshipping and girls playing with cups. Some are made epic, some are too boring to make it. The cyber community is making some things viral, and yes, Chuck Norris can kill two stones with one bird. Too bad that is so last decade...

Here is the first part of hopefully a series of cool internet memes I stumbled upon. Not actually so new, but still funny stuff to see.

Rickroll

It looks like Rick Astley's Never gonna give you up became one of the most popular music videos on the web. Why? Because it became the most important part of a really popular prank, called rickroll. The way it works is that you send somebody a link to a cool video, which turns out to be a really cheesy 80's music video. Backuped by radio, television, basketball games and the geek community, Rick Astley almost got the Best Act Ever award on MTV Awards. He likes it, but hopes his daughter won't get embarrased.

Btw, check out this hot video of drunk girls having a drinking contest.

Snakes on a Plane

Snakes on a plane is probably the most web hyped movie of all time. Even before it was shooted, there were already thousand of blogs, web pages and articles written about the movie. It wasn's a real success, but concerning it was a low budget film, did pretty good. The reason for it's buzz was mostly because of the expectation of main line in the movie, done by the cult actor Samuel L. Jackson. Pretty cool.

local: the Arsonist (Požigalec)

This is a local slovenian internet phenomenon. Some guys were supposed to make a citizen's arrest on an suspected arsonist and were later on interviewed by the news. Besides having a funny southern accent, the story begins with the guy explaining to the news that he tried to steal some guy's bike and noticed that he had a gasoline can. Therefore he got the idea he was the arsonist that did some fires in the area. The funniest thing about it is that he asked the guy "Why do you need a bag if bought a bike?". Well, the thing got so viral that some guys made a reconstruction of the story, a music video and also an online merchandise store. Pretty funny (and weird) stuff indeed.

Stay tuned for the next part of What's hot on the web.

Check out the complete What's hot on the web series.

Michael Jackson's death - this year's biggest business

Wed, 08 Jul 2009 10:43:18 GMT

We have finally seen it. Michael Jackson's death ceremony. I have seen parts of it, a bit out of curiosity, but I also enjoy his early music (Bad was actually one of the first songs that gave me the shivers) and I wanted to see other artists perform his covers (meh). I am not here to judge the ceremony, but I should mention that I was sickened by all the hypocritical people that were talking on his final event. Yesterday he was a freak, today he is a saint. That was to be expected, as we have seen it in similar situations before.

I have always been a bit of a conspiracy theorist and the idea of him staging his own death doesn't seem that far fetched for me. Today, in a world that we get live coverage of famous people going to the toilet, we didn't get even one clear picture, movie or anything that could prove the body was really his.

Michael Jackson was heavily in debt, we are talking about hundreds of millions of dollars. It turns out that his death could be worth in that range. Let's check a few lucrative after his death businesses:

The O2 concerts: Michael was supposed to have some 50 concerts in the O2 arena to cover some of the debt he has produced over the years. They sold a lot of tickets, and now, when it's clear that the concerts are not going to happen, not everybody is returning the tickets. They are the ultimate fan relic, to keep or to sell on eBay.
Music and merchandise: After his death Michael became the first artist to sell more than 1 million downloads in one week. Combine that with all other stuff people are buying and you can calculate quite an interesting figure.
The ceremony: Hundreds of millions of people watching, infinite television stations broadcasting. That should top even the previous two.

I would like to point out again that Michael Jackson was one of the greatest pop artists of our time and I hope I didn't insult any of his fans or family with my critical thinking. If he is still alive, all I can say is good work - you got us all. But in both cases I am interested to know who benefited from this outcome and what figure are we talking about, as I am not able to make an estimate. Hopefully it will be enough to pay for all of his debts and let (him and) his family live a normal life.

UPDATE (26.10.2010): At the time of this post the movie This Is It was nowhere to be seen, supposedly grossing 260 million.