Stritar's chronolog

Force touch is the new multi-touch

Mon, 14 Sep 2015 22:12:37 GMT

When I first saw the video demonstrating Force Touch on one of Huawei’s new phones a few weeks ago, I found the feature pretty much useless. You have this amazing new sensor, and a scale application is the best you can do with it? Supposedly, the Chinese manufacturer has beaten Apple at introducing this new feature, but the fact is, Apple has done something completely different. The ~~Force Touch~~ 3D Touch - iOS integration has the potential to change the way we interact with our phones, in a similar way than multi-touch gestures did years ago.

Surely, there will be subtle modifications in next iterations, but the concept is there and it seems to work. And the results look like a crazy hybrid between a right click, the Spacebar Quick Look preview in Mac OS (which is one operating system's best features in general) and multi-touch gestures on steroids.

Demonstration of the 3D Touch technology with iPhone 6S and iOS 9.

Multi-touch revolutionised user interaction when the iPhone was introduced, but it hasn’t changed much in the past 8 years, even though newer and better gestures have been introduced. But now, a new layer has been added to the equation, and it seems that the flat, layered concept of the new iOS finally received its cherry. App developers, are you ready to play?

Apple's position of controlling both hardware and software has yet again proven itself solid, and Google will surely have quite a hard job to push this component across its platform to such extent.

Cool Slovenian brands, part 3: The rise of the Slovenian hardware startup

Tue, 07 Oct 2014 08:55:53 GMT

I've been writing about Slovenian startups for years now. In a post I published in the beginning of 2012, I've highlighted a few Slovenian companies there were able to gain global traction, and as you can see, all of them are focused on software. About a year later, I wrote on the topic again, and this time, the spotlight was on a new generation of companies, which were fueled by Kickstarter and the crowdfunding movement. These businesses were able to find their market with niche products that were interesting to the public mostly because of their innovative design. This year, I'll focus on the third generation of Slovenian technology startups, represented by companies that were able establish something that actually seems so logical today: the rise of the Slovenian hardware startup.

This is basic evolution. Slovenians know how to make great software. We were always known to have had exceptional designers. Besides, there are plenty of outstanding engineers from previous and current generations that were able to produce global success stories with high-tech products such as exhaust systems, ultra-light planes, solar panels and even sailing yachts. Put the three together, and what you get, is a modern hardware startup. Because most hardware startups that want to compete globally, require these three components:

awesome software (1st generation)
awesome design (2nd generation)
awesome hardware (3rd generation)

Currently, there are at least 16 hot Slovenian hardware startups, who managed to reach global audience, receive funding via Kickstarter or investors, or have great potential to disrupt specific industries. Most are focused on uprising technologies, such as the Internet of Things and Quantified Self. Others are simple gadgets that help fuel the mobile revolution. All of them are focused on niche markets that did not exist five years ago.

I'm really glad Slovenian entrepreneurs were able to focus on these new fields, because the modern hardware market is not something anyone can compete in. You need specific skills from many fields, especially software, design and engineering. And Slovenians are exceptional in all of them. This is why this third generation of Slovenian startups perhaps has the biggest potential of them all. The community is strong as ever, heck, some are already joining forces in making cool mashups. And they need your help as well: know them, like them, support them, buy them!

Here they are, the hottest Slovenian hardware startups, together with a few highligths of their stories so far:

Beezinga

Beezinga is an early warning analytical system about events in remote apiaries. Beezinga - Google analytics for beekeepers.
Highlights: Wins ImagineCup 2013 (Apr '13), gets covered by TechCrunch (Jul '13) and others (Jul '13).
Total fans (TW + FB): ~500
Links: beezinga.com, @beezingahive, FB: BeezingaHive

Bellabeat

Hear, visualize and share your unborn baby's heartbeat with our pocket size heart rate monitor and a mobile app.
Highlights: Joins Y Combinator (Feb '14), gets covered by ABC News (Mar '14), raises additional $4.5M (May '14), introduces 3 new products (Sep '14).
Total fans (TW + FB): ~9.700
Links: bellabeat.com, @GetBellaBeat, FB: bellabeat

CarLock

CarLock is an affordable and easy to use solution for monitoring your car's location.
Highlights: Joins StartLabs (Jan '14), gets featured in Auto Express Magazine (Apr '14) and Top Gear Magazine (Jun '14).
Total fans (TW + FB): ~6.150
Links: carlock.co, @Carlock6, FB: carlock

Chipolo

Chipolo™ is a Bluetooth item finder for iPhone & Android. And it comes in 9 gorgeous colors.
Highlights: Raises almost $300k on Kickstarter (Nov '13), appears on TechCrunch (Nov '13) and TheNextWeb (Dec '13), is available on Amazon UK (Jun '14).
Total fans (TW + FB): ~4.300
Links: chipolo.net, @Chipolo, FB: ChipoloTM

CubeSensors

CubeSensors are small, cordless and connected devices that help you maintain a healthy and productive indoor environment.
Highlights: Wins TechCrunch hardware battlefield (Jan '14), raises $700k (Jun '14), appears on HardWired (Jul '14), is shipping from stock (Sep '14).
Total fans (TW + FB): ~2.000
Links: cubesensors.com, @CubeSensors, FB: cubesensors

Daisy.si

Daisy.si is an amazing new independent portable all-in-one design smart plant watering device.
Highlights: Raises $26k on Indiegogo (Jun '14), gets covered by multiple sources (Apr '14).
Total fans (TW + FB): N/A
Links: daisy.si

enolyse

Platform for family winemakers to improve fermentation and save time.
Highlights: Wins start:Cloud 2013 (Oct '13), becomes Slovenian start-up 2014 finalist (May '14), Joins LAUNCHhub (May '14).
Total fans (TW + FB): ~650
Links: enolyse.com, @enolyse, FB: enolyse

FlyKly

FlyKly Street Smart. Smart tools for smarter urban transportation.
Highlights: Gets covered by Engadget (Oct '13), CNET (Oct '13) and others, Raises $700k on Kickstarter (Oct '13), appears on PopSci (Feb '14).
Total fans (TW + FB): ~23.500
Links: flykly.com, @flykly, FB: flyklybike

H2O-Pal

The Hydration Tracker That Works Perfectly With Your Smartphone.
Highlights: Gets covered by TechCrunch (Oct '13), appears on CES (Jan '14), becomes Slovenian start-up of 2014 (May '14).
Total fans (TW + FB): ~5.300
Links: h2opal.com, @H2OPal, FB: h2opal

Lumu

Lumu is a light meter for your smartphone. It helps you create powerful memories anytime, anywhere.
Highlights: Gets covered by The Verge (May '13) and TheNextWeb (Jun '14), Raises $244k on Kickstarter (Jul '13).
Total fans (TW + FB): ~6.250
Links: lu.mu, @Lumu, FB: lumu.meter

MESI (Qualcomm Tricoder XPRIZE)

Our solution is to bring the doctor into your home. It consists of a wristband, wearable shield, mobile app and 4 modules.
Highlights: Becomes finalist of XPRIZE (Aug '14), appears on TheNextWeb (Aug '14).
Total fans (TW + FB): ~800
Homepage: mesimedical.com, @MESImedical, FB: MESIdoo

Monolyth

Monolyth is internet connected device for your AC unit, optimizing air temperature & quality for your comfort and energy savings.
Highlights: Gets covered by Digital trends (Jul '14) and others (Jul '14), tries with Indiegogo (Aug '14).
Total fans (TW + FB): ~650
Homepage: monolyth.co, @MonolythCo, FB: monolyth.co

OIVO

Oivo is the smallest charger on the go for iPhone. No cables, no AC power, no fuss. Just add AA batteries.
Highlights: Gets covered by TheNextWeb (Sep '14), starts great on Kickstarter (Sep '14) but cancels campaign to reiterate (Sep '14).
Total fans (TW + FB): ~1.300
Links: oivo.pw, @OivoPW, FB: oivo.pw

Red Pitaya

Red Pitaya turns your smartphone, tablet or PC into many amazing instruments.
Highlights: Gets covered by TechCrunch (Jul '14), raises $256k on Kickstarter (Sep '13), appears elsewhere (Dec '13).
Total fans (TW + FB): ~1.900
Links: redpitaya.com, @red_pitaya_, FB: redpitayaspark

Swich

A unique Smartphone Wireless Charger. Sophisticated energy transmission and elegant design in sustainable materials.
Highlights: Raises $45k on Kickstarter (Jul '14), appears on GigaOm (Jul '14), FastCo (Jul '14) and ZDNet (Jul '14).
Total fans (TW + FB): ~1.600
Links: swichwicharger.com, @swichwicharger, FB: Swich.wireless

Visionect

We're deploying the next generation of digital signage by applying electronic paper where glaring, energy consuming and heavily wired LCDs can't do the job.
Highlights: Raises $1,5m (Sep '12), gets covered by TechCrunch (Feb '14), launches development kit (Feb '14).
Total fans (TW + FB): ~2.000
Links: visionect.com, @visionect, FB: visionect

Interested in more stories about Slovenian startups? Check out this magazine.

Trademarks and logos are the property of their respective owners.

Check out the complete Cool Slovenian brands series.

Tablets were invented for recycling old PC games

Tue, 01 Apr 2014 21:15:33 GMT

Remember when we were playing really great games on our first home computers in the 80s and 90s? Good times. My gaming journey started with the Spectrum 48K (snowman FTW!), and slowly progressed to where we are now. Today's games truly are a piece of art, I have to give full credit to ventures such as Angry Birds and GTAs, but back then, everything was so much simpler, as if different rules applied. Games were there purely for the gameplay, and were awesome even if they came in 4-bit colors.

Luckily, these classic MS-DOS games received the opportunity to be revived. A few months ago, I played The Secret of Monkey Island on the iPad and it was fucking brilliant. Such a perfectly integrated experience, as if the game was originally designed for the tablet. Loved the humor, loved the clever tricks, loved the simplicity. It brought back so many memories... I want to play more games like that! More Lucas Arts and Sierra titles! Street Rod and Duke Nukem 2D! Dune, Syndicate and UFO! Railroad Tycoon!! Starcraft!!!

(Besides The Secret of Monkey Island, I noticed Civilization. Simcity and Prince of Persia are also available in the App Store, while The Incredible Machine seems to have been removed. Don't like the generic modern graphics though.)

These old games were great because they offered so little, but due to today's information pollution, insufficiency is bliss. Imagine a game where you don't need to be impressed with its amazing graphics or clever physics. Yes, we used to enjoy things like that, things that were pure and simple. Things like The Monkey Island, which managed to make me calm and relaxed with its plain ingenuity, besides reminding me of my childhood.

I'm not sure about the legal issues that come with it, but I am certain there's a huge opportunity in republishing classic games and abandonware on tablets and smartphones. The concepts and scenarios are there, they just need to be modified and rewritten for another device. So, if you have the opportunity to do so, please recycle one of those old PC titles, I would love to enjoy every bit of its vintageness on my mobile device before I go to bed. Because people are sentimental, and old times will always mean good times. And there are many of us who are prepared to pay money for that.

Tesla Model S is from the future

Wed, 10 Jul 2013 21:39:46 GMT

In two years, we were supposed to have self-lacing shoes, weather control and flying cars. Instead, all we got are non-self-lacing shoes, global warming, and well - no flying cars. Of course, most of us have phones that are more powerful than a typical computer ten years ago, but who cares about that, that doesn't feel like the future. Or a guy that's been singing and broadcasting Space Oddity from space. Or Google's awesome new toy that will take ages to come around. No, that doesn't cut it. We need something that's available to have right here, right now!

Not that Tesla Model S is available to a normal person. But it's here now, and it's definitely from the future.

Welcome aboard

Make yourself comfortable

Ready to takeoff

The rumors are true

Did I mention she's beautiful?

I've had the opportunity to try out how it feels (thanks mihazerko!). The complete package is like nothing you've ever seen before, not even close. Beautiful, silent, high-tech. A spaceship. There aren't any knobs or handles anywhere inside, just screens. Just software, minimal and effective. What an iPad is compared to a PC, Tesla S is compared to a regular car. Which is a fucking huge deal. We have different expectations about the evolution of cars than we do about gadgets. We know computers advance with light speed, but cars have been the same for decades. And they're still not flying.

But Tesla Model S is so awesome it doesn't need to fly to be from the future. It only needs to deliver the experience of it.

Apple is just messing with our minds

Fri, 14 Jun 2013 06:50:08 GMT

iOS 7 is all over the place. Some love the new look, others think it's childish and confusing. Some even say the flat look symbolizes Apple's capitulation, since they're abandoning the skeuomorphic paradigm they have been using for ages. The new icons are obviously the most controversial part of the released software, and they seem - yes - wrong and unfinished. But what if the unpolished icons are just a marketing trick, a temporary solution presented on purpose to annoy people, especially the designer community? Rumors have it, they were designed by their marketing team anyways.

The inconsistencies of the new icons. Categorized by GreenGelatin on reddit.

Personally, I like the new operating system. I think the whole 3D concept is great, a good reason why icons and other elements needed to go flat. I like the typical screens and forms, even if they resemble Windows. I didn't have the chance to try it out, but I believe the authors who did and claim it is a huge step forward.

Apple has sold iOS 7 to me, probably also because I can easily ignore the various types of icons, and the different directions of gradients. I admit they could be better, but I can imagine designers hating it. Which means that all that Apple needs to do, is to introduce a new set of icons before the launch, something super coherent and amazing, and it will blow everyone's mind. Bam!, and all the heretics run back to the mothership. If the final icons would manage to exceed expectations as some other things seen in iOS 7 did so far, Apple wouldn't have to worry about their mobile program for years to come.

One of the icon redesigns, published by agent00420 on reddit. If a single person can do this in one day, imagine what Apple can do.

Think about it. Would a company which has been associated with great design for decades present something so weak unintentionally?

It's funny how such a controversy, a potential game changer and perhaps another great manipulation, something that has the power to change one strong emotion into another, is encapsulated in the form of 20 small pictures. It seems Apple has done it again.

(Cover image via @likeluis)

Reinventing the blog, part 2: The challenges, the opportunies

Thu, 09 May 2013 12:42:06 GMT

After the initial dissection of the most innovative and well designed blogs, it's time to go behind the scenes. We've seen how some of these blogs look like, but there's even more value in understanding why they look like they do. Every good user experience analysis needs to have a clear overview of the goals and good insight into the problems of the situation, and I will try to outline these by using my blog as an example. A lot can be deducted by monitoring the basic Google Analytics reports.

Even though generic blog challenges and opportunities may not exist, I think that most blogs probably share around 80% of these goals. And just to be clear, by blogs I don't mean corporate blogs with their specific requirements (sales, leads, conversions), but modern online magazines, originally (and still) called blogs, even though they are actually becoming mainstream media. Therefore, this analysis can work for most online publishers, but I'm doing it mostly to help me understand what I need to do to reinvent my blog again. It's pretty simple: getting and retaining traffic. All other requirement are derived from these two.

Main goal: getting traffic, increasing engagement

The main goal of every website is to get traffic. For traffic, you need great (or at least good) content, something with added value for the users. What you do with that traffic, is another story. Sell things, sell ads, sell yourself.

There are primarily three different sources of traffic you can receive: direct, referral and search. You want all of them, and each component is a result of different activities. Getting direct traffic means you have a strong brand. Getting referral traffic means you have great writers / influencers which help you get backlinks to your blog. Getting search traffic means you have a great technical team and SEO (CMO and SMO) optimized site.

You want a well-balanced stream of traffic to your blog.

The other important goal that websites have is keeping the traffic on the site, which can be done by stimulating user engagement. Helping things happen after you get people to your blog. You want users to spend as much time as possible with you, navigate through many pages, and hopefully give you some feedback - leaving comments and sharing your posts on social media. Some blogs want other actions as well, but these are probably the most obvious ones.

Increasing social media activity

Social media is emerging as one of the most important referral sources. But lately, it's becoming a noteworthy factor for search engine rankings as well. That's why blogs are trying hard to integrate social media widgets into their content, some even go beyond the standard tweet / like / + 1 buttons. Help people share, there are many benefits from it, both direct and indirect.

The social activity on my most visited post. These figures translate into more than 10k unique users.

Lowering bounce rates, increasing time on site

Most blogs have very high bounce rates - people tend to read a single post and leave the site. That is why designers and information architects are trying to do everything to keep readers on their site, hoping to persuade them to read another article. Some are trying too hard by adding too many related posts, others are playing with many interesting ways of driving readers to the next page.

My current bounce rate is more than 80%, with average visit duration just above 2 minutes. Something that needs to be improved urgently. I am sure this will be one of the most significant challenges I will face when developing the next generation of my blog.

Improving these bounce rates and time on site is one of my highest priorities.

Treating every page as a landing page

The time when people visited the homepage and navigated further from there are over. Today, specially because of social media, every page is a landing page and needs to be treated as such. We are consuming content in a different way, we don't browse for content anymore, the content finds us. That is why we need to design every single page as the starting point for our visitors.

At this point, less than 10% of traffic to my blog comes through the homepage. Which means designing great post pages is becoming more important than designing the homepage, since every page needs to become a hub for further navigation.

Building loyalty and credibility (branding)

Besides keeping users on site, it's also important you get users back to the site. As your brand and reputation evolve, it gets easier with all of the traffic components, but you can achieve that with only one thing - great content. Of course, nice design and user experience help, but you can't bypass this simple fact: you need something with added value to the readers. Only then you will get loyal users and only then your blog will thrive.

Even though most focus is done on gaining new readers, you mustn't forget about returning ones.

Allowing a mobile-friendly experience

We are living in a mobile world and more and more traffic is made by mobile devices. This number is closing in on 20% on my blog, which means optimization for mobile visitors is becoming something that you can't ignore.

Mobile operating systems are on the rise.

Combining it with the funky new UI elements

In my previous post, I outlined the interesting new user interface elements my favourite blogs use. Now we can map these elements with the above mentioned five challenges and opportunities, which will help us understand the requirements behind the innovations.

	Social media	Bounce / time	Landing pages	Branding	Mobile
Unconventional navigation		1	1	1
Fixed (floating) menu		1	1
Responsive design		1		1	1
Big key visual before text	1	1
Advanced key visual (gallery, video)	1	1		1
Abstract, teaser, subheading	1				1
Suggested content within limits		1	1		1
Custom social media integration	1			1
Polished content (wrapping, quotes)	1	1		1
Custom typography				1
Infinite scroll		1			1
Pinterest-style homepage		1		1
Integrated content and navigation		1	1	1
Total	5	10	4	8	4

It's pretty clear each of the elements has at least one specific goal that it's trying to solve. Some of them will surely become a standard in the future.

Conclusion

What a modern blog is trying to achieve in 2013 is pretty clear. Get more traffic, make users spend more time on the site. This hasn't changed in decades, but the behaviour of the users has. Only those that will be able to adapt to the newly-formed situation will survive.

The most important paradigms that have shaped the past years are the social and mobile era, which have revolutionized the ways we consume content. We are online all the time, with many devices, and there is so much content everywhere, it's overwhelming. Our attention span is becoming very limited, and all of above mentioned challenges are focused in trying to capture it.

I decided it's time to redesing my blog again, and by understanding what (and why) the market leaders do, my task will surely be easier. I hope you find my analysis useful, but please feel free to add anything I may have forgotten in the comments.

Check out the complete Reinventing the blog series.

Reinventing the blog, part 1: Dissecting the most innovative and best-designed blogs

Fri, 29 Mar 2013 15:23:46 GMT

The blog is getting mature. Ever since Gawker did its eccentric redesign a few years ago, we've seen a lot of other blog (networks) doing similar things, trying to reinvent how the blog should look like in 2013. After the initial hiccup, Gawker managed to fortify its position and attract new users, showing others that people do like to see different things, things that are imitating the experience of reading electronic magazines on mobile devices. Today, there are many great cases of how a modern blog should feel, and since I'm thinking about doing something similar myself (it's been almost 4 years since I did this!), I decided to dissect a few of the most innovative ones, hoping to get a picture of what works and what not. Here are my picks of the most creative and best designed (mainstream) blogs on the Web, those that are standing out from the crowd and are unique in what they offer to their readers.

Fast Company

Fast Company is a great example that demonstrates the power of images - especially if you have access to professional photographic material. The home page is clean and the highlighted article is integrated into the main key visual, which works very well. The same logic of the huge picture is implemented to the inner pages as well, and this picture is transformed into a gallery if required. There isn't much of related content on a single article, and the social buttons are custom, which I think we will be seeing a lot of in the future.

Fast Company uses an effective combination of the key visual, article header, additional flavor text and custom social buttons.

Fast Company uses custom typography, infinite scroll to avoid paging, takes good advantage from the article abstract / subtitle to make you curious (it's displayed on the article as the introduction as well), and their website is responsive. It is also interesting that they keep a single article visible above the fold on their homepage to retain focus. From the design and user experience perspective, this solution is one of my favorites.

Gawker

Gawker's innovative approach was to use two columns for news on the home page - one for top stories and one for latest stories - and ditching the main menu. While this may have been one of the most important evolutions modern blogs have made, I don't think this feature works well on the homepage, since I don't really notice the right column when I browse the site. However, this feature becomes more useful on the inner pages, where this module is duplicated, and where most people land on the site.

Gawker and the omnipresent main menu that changed the game.

This realization, that single blog posts should be treated as primary landing pages, is very important, and Gawker was one of the first to fully integrate that concept into its user experience. People don't browse blogs anymore, they consume social media that brings them to blogs.

Gawker also uses a big picture (not in such a cool way as Fast Company) in the post, and it's very smart and concise that this picture can be replaced with a video. I like the way comments are solved, showing only the most popular threads, and not the complete conversation (with the amount of comments they have, it would be probably useless otherwise). I'm also keen on the internal hot meter they use, which they seem to use to distinguish the top and latest news. However, they should ditch the "like Gawker" block exposed on each article, it's very misleading. The mobile site should also be replaced with a responsive version.

Mashable

Mashable's redesign introduced quite a few interesting features I look forward to adopting. They have minimized the main menu, offering a drop down popup menu that allows further classification of news. This menu is well coded and does a pretty good job of taking care of incidental mouse moves (not as good as Amazon though). The homepage uses three columns to display articles, even though I'm not fully sure how that works ("The new stuff" is probably all articles, "The next big thing" are probably highlighted by the editor, and "What's hot" by the crowd), and this feature's column header is fixed upon (infinite) scrolling. The design is, driven by their specific social media ninja audience, of course, responsive.

Mashable has a clever integration of social media activity on the top of the article.

What I like about Mashable's new version the most, is the clever social media integration. They have the total number of shares displayed on the top of the article, as well as a little graph that displays the dynamics of social activity for a specific post. These social media statistics are probably also used to feed the columns on the homepage, even though most people probably don't understand what's happening. But perhaps that's for the best - if it works well in recommending the articles, thumbs up.

Again, we are seeing a picture above the article, which can be video as well. That's good. What I don't like about Mashable is the three-column footer of the article, it is the same as the homepage, displaying a single category. I can understand the need for such a thing, it could work, cloning the homepage on the landing article page, but for me, it's just too overwhelming.

The Next Web

The Next Web's new design is somewhere in between Mashable and Gawker. The homepage uses two columns, the Channels, which can be configured and switched from popular to latest, and the main window, which offers a pinterest-style display of articles, similar to the one Mashable uses. This left menu box is fixed and used both on the home and inner pages, and it works as the main menu to navigate the content of the portal. The main main menu is simple and works as a hub for other TNW stuff.

The Next Web's navigation and post header, together with instruction to use the keyboard.

The Next Web also has custom social media integration, and offers the users to navigate with the keyboard. This navigation works very well with the left box - meaning the users is navigating the current selection in the box, offering an experience similar to switching a remote on a digital TV, knowing what the next channel will be. I'm not sure how many users notice and use this feature, but this integrated content and navigation approach is very interesting.

The site is responsive, uses a big picture before the post, together with the detailed information about the article. Another interesting thing - the images break out of the paragraph form. Overall, a very solid performance with a minimalistic design.

Quartz

While Quartz may not be one of the most well-known blogs out there, it still very much deserves a mention for its creative implementation. The clever menu that collapses when you proceed to the article, the interesting fixed list on the left that can be configured and pivoted according to your wishes, making the navigation much easier and again, integrated with the content.

Quartz fully integrates the navigation and content.

There's another innovative feature on Quartz for which I haven't decided if I like it or not, but it is very interesting nevertheless. When you scroll to the end of the article, the next article is automatically displayed, together with a new URL. This is made as a redirect (the url changes), but it does not seem like one at all - when I get the time I will try to see how they technically achieve this. This article change is integrated with the left box, which makes the complete experience pretty interesting, similar to the one The Next Web has. What Quartz misses is better social media integration. They went a step back and decided to use links to share pages instead of widgets, which probably doesn't help their traffic that much, but it's aligned with the design. The site is responsive.

The Verge

The Verge's homepage is probably the most unique of them all. While I would make the main menu less confusing, I really like the tiles for the most interesting articles. This is followed by the video section, and by a ton of other articles - too many of them, to be honest. But things get more interesting once you get to a specific post. The menu gets smaller, there is a clear navigation to the next and previous articles at the top, and the breaking news floats.

The Verge's posts are close to perfection - full of images and quotes, together with embedded galleries.

The design of the inner page is very creative, there is a huge image (not on all articles, it seems only on the reviews) with social share widgets, a secondary title is also used. I really like the quotes inside the text, and the jump-to thingie is useful as well. You can see that someone took a lot of time to shape the content, the text is wrapped around images, the galleries are embedded within the text. This gives you an impression you are browsing a high-end iPad magazine rather than a web page. There aren't to many other elements on the page, so the overall result is very clean and easy to read. On the other hand, that polished content structure probably makes it quite hard for the site to be responsive, which The Verge is not.

Wired

The legendary Wired magazine has an online edition that would make a lot of people proud. They have been always known as innovators, and were one of the first to introduce the grid display of articles instead of a list. This means the emphasis is more on the images and headings than it is on the text. The popup menu is put somewhere inside this grid of posts, which is a daring, but effective solution. This menu neatly moves to the top on the inner pages.

Wired's article headings have big titles and teasing abstracts.

Again, we are seeing two different types of posts as on The Verge, the basic one, and the advanced one. The advanced one is a feast to the eyes, with a huge heading and abstract that get you interested, the pictures that break out of paragraphs. But there are a few things that are not suited for such an established magazine. In a gallery, each click reloads the complete page, which can be very very annoying. I don't think hunting for ad views makes it worth it. I would also make the right column a little less overwhelming with content (not only ads, but everything else as well). And the site is not responsive.

Breaking down the elements

Based on the analysis, we can conclude that new specific elements started to emerge with the next generation of blogs. These elements are the results of us consuming content in a different way that we were a few years ago - before social and mobile. Most of them are taking care of "the homepage is not the landing page" situation, while trying to persuade people to proceed with browsing the content, lowering bounce rates.

	Fastco	Gawker	Mashable	TNW	Quartz	Verge	Wired	Total
Unconventional navigation		1		1	1			3
Fixed (floating) menu			1	1	1			3
Responsive design	1		1	1	1			4
Big key visual before text	1	1	1	1	1	1	1	7
Advanced key visual (gallery, video)	1	1	1					3
Abstract, teaser, subheading	1	1				1	1	4
Suggested content within limits	1	1		1	1	1		5
Custom social media integration	1		1	1				3
Polished content (wrapping, quotes)			1			1	1	3
Custom typography	1		1	1	1	1	1	6
Infinite scroll	1		1		1			3
Pinterest-style homepage			1	1		1	1	4
Integrated content and navigation				1	1			2
Total	8	5	9	9	8	6	5

Conclusion

Typical design and user experience of mainstream blogs have evolved in the past few years, and we will be seeing similar concepts adopted by the mainstream media as well. The social and mobile era have changed the way we consume content, while heightening our expectations - most of us simply count on great experiences. Luckily, the world is full of great innovators who are not afraid to take risks and implement new creative features that will become a standard in the years to come. I'm already looking forward to how other major players will respond to the new situation.

Check out the complete Reinventing the blog series.

I believe Firefox OS may be on to something

Sat, 02 Mar 2013 22:27:50 GMT

A few days ago, during the Mobile World Congress, Firefox announced its mobile OS, which will be available soon. Teaming up with 18 carriers and 4 announced manufacturers (plus Sony), the release was probably bigger than expected. A few high-profile web services, including AirBnb, Disney, Facebook, SoundCloud and Twitter, also joined the hype by including their apps to the new marketplace. Analysts quickly put down their bets, some supporting the effort, while others denying the possibility of its success. One of the most fascinating things about the new OS is that it's going to be entirely web based, the operating system itself, the apps, everything. Unlocking the power of the web, as they put it. And to be honest, I can buy that.

The situation

Currently, the mobile OS market is dominated by two players, Apple and Google. They both have their own strategies, Apple being the control-freak offering exclusivity, and Google being the easy-going dude appealing to the masses. Windows is trying to find its place somewhere in-between, but it's still struggling to gain its market share (currently at around few percent) - we will see how their partnership with Nokia turns out in the long run. We mustn't also forget about Blackberry and their potential comeback with their new operating system and the newly introduced Z10 smartphone. But that's about it.

Until Firefox OS was introduced.

The history

To begin with, we must take a look at the original Firefox browser, the first-choice browser of the developer a few years ago. That is before Chrome managed to offer a stabler and faster version of it. What made Firefox so useful, were the Javascript console and Firebug, an add-on that all web developers need once they try out. But Firebug supposedly makes Firefox work much slower. Chrome built such a tool for client-side debugging inside its browsers and boom - millions of developers switched to Chrome. I don't know why Firefox hasn't offered a similar tool, they should, especially now, when they have a chance not only to gain mobile OS market share, but also to regain their position in the browser wars. They should fully unlock the power of the web, with their potential mobile OS and browser marketing synergies. Firefox = the internet.

The web is wonderful, and Firefox has always been one of its strongest advocates. And now they are doing it again, by offering an operating system that is fully based on the web. Besides, for many reasons, they are probably in a much better position to do it then WebOS was. Or as they put it:

With Firefox OS, you can simply enter any search term and instantly create a one-time use or downloadable app.

The community

Developers are an important part of every mobile ecosystem, and developing for different platforms is a big pain in the ass. Of course, everybody has the possibility to decide for HTML app instead of a native app, but if the platform prefers native apps, it's a no brainer that those will have more capabilities and better performance. But it's hard to make native apps. I am a web developer, been doing it for years, tried to develop something for iOS one day. I lost interest in a few days, because you need to get used to a totally new environment, and the thought of going through the same with Android and Windows just made me depressed. But here's what Firefox says:

Every Web developer can easily create and distribute HTML5 apps so you can find an app for whatever you want.

Holy crap, the web as the platform! Which means I will be able to make Firefox OS apps already from the start. And when I have that HTML5 app, will I perhaps be willing to easily turn it into a hybrid native / HTML5 app for all other platforms? The thought is appealing. And since HTML5 is powerful enough to access the phone's hardware (camera, GPS, etc.), this makes it much more interesting. Not to mention I would be improving my basic web developer skills if I would start developing for Firefox OS.

The recipe

Firefox OS has the carriers, manufacturers and supporters aboard, and if developing and deploying apps will be as easy peasy as they brag about it, it will all come down to a single thing: the interface and user experience that the rendering engine will be able to provide. Firefox has its own rendering engine Gecko, contrary to WebKit, which powers Chrome, Safari and Opera. Based on the first videos of the Firefox OS, it seems the interface isn't as smooth as the one you can get from the iPhone, Android or Windows Phone, and not as innovative as Ubuntu Touch. Which can be a big, big problem. Manufacturers may need and support alternatives, but it's the users who will decide, and their expectations are very high.

If Firefox can take care of this, and (stronger) devices are fully adjusted to run it, while developers are able to upgrade the user experience, I don't see a reason why Firefox OS shouldn't gain traction. All the components are there, the brand is strong and the race is long. Go Firefox!

Sempl 14 key takeaways: top trends in (digital) marketing

Tue, 04 Dec 2012 07:35:00 GMT

The 14th media trends seminar Sempl took place last week in Portorož. This year, I had an opportunity to attend the conference, since Neolab provided the official Twitter wall. And I was glad I could, because Sempl proved itself as an event worth visiting, packed with high profile speakers and marketers not only from Slovenia, but from the entire region. Most lectures were very interesting, and the fascinating fact is that they all went into the same direction. It seems mobile, social and local are so mainstream, they are not even put into the spotlight anymore. But here are the things that were.

Content

Forget classic marketing, it doesn't work (online) anymore. Ads don't work with social, and they don't work with mobile. Advertisers now have to go beyond "YeDiLi" (Yell Disrupt Lie) concept and deliver better, more complete experiences wrapper around their brands. Content marketing within the right context is the what keeps the consumers engaged and loyal, and some brands are already removing their products from their web pages, replacing them with editorial and social content.

Storytelling

Content is crucial, but so is the experience for consumers, which can be delivered using storytelling. People want to be seduced, they need to have the feeling they are a part of a bigger picture, specially if they have the chance join the conversation and the ability to co-create the experience. Storytelling is what helps to keep them engaged with a brand and share their loyalty with their peers.

Futurist Gerd Leonhard delivering his lecture "The total reset of marketing, branding and media"

Second screen

While television still rules the media budgets, more and more people stick to their phones while watch it. Enter the age of the second screen, provided by tablets and smartphones. This is probably one of the biggest opportunities for marketers to deliver all of the above, since these little capable devices support so many things. The ads of the future will be multi-channel interactive experiences, watched on many screens at once. Transmedia FTW.

bonus: the new Shazam is awesome

The platform that fully embraces all of the mentioned concepts has to be the new Shazam. You know that app that recognizes the song you are listening to? Now it can also understand which TV show you are watching, and delivers additional content that comes with it. Cast, trivia, products on screen, etc. One of the best cases that were presented was by Red Bull, which enables watching a snowboard movie with multiple cameras. Crazy shit!

These are the most significant digital marketing trends presented on the conference. Are you already thinking about your next move? Here are the slides from the conference to help you on your way.

Discover what's happening in Ljubljana in real-time

Fri, 28 Sep 2012 13:37:29 GMT

I've always been a big fan of the power of the crowds. When a mass of people can achieve much more than a few skilled individuals can. And ever since we've started playing with Twitter's API, I've been think about the possibilities of this magnificent data source. Besides Twenity, we've done a few other Twitter mashups like Twitter walls, but this wasn't enough. We wanted something more - geolocation. Displaying information on a map in real-time. But since there aren't that many tweets equipped with GPS coordinates, we needed to include other services for more diversity as well. Which we did, and Ljubljana Realtime, a social event discovery application, was born.

Launch

Data and services

Ljubljana Realtime currently feeds on four different services: Twitter, Foursquare, Instagram and Flickr. It would be great if we could add other services as well, but Facebook doesn't allow public geo search, Google+ doesn't support geo search at all, and other services either aren't appropriate or don't offer an API which would allow us to get their data.

These four services are visited once a minute, and all posts in a radius of around 5km from Ljubljana city center are found: tweets, Foursquare trending venues, pictures from Instagram and Flickr. A variety of information created with different purposes on different occasions.

The area covered by Ljubljana Realtime. Different services require different searches, based on maximum allowed radius.

The application

These posts are displayed on a map, which was the original idea for the prototype. The last hours of posts on Google Maps, which can be zoomed and filtered at will. But the whole display felt a bit chaotic (still does), since there are many posts in vicinity of one another. That's why we knew we need to group similar posts, and we did this by the post's nearest Foursquare venue. Then a funny thing happened: this simple solution enabled something magnificent, something that could be much bigger than the whole posts-on-a-map application.

Anyways, since geo location is heavily connected with mobile devices, the application is responsive and fully compatible with most smartphones. Perhaps there will be native apps as well at one point.

The stream

Back to the magnificent. Originally, a Twitter bot was intended to come with the application (I love making those), which would tweet all trending foursquare venues to promote the application. But this seemed a bit lame, we needed to add something cooler. Something that would add more value and detect an event before a 4sq trending venue would happen. This is where the mentioned grouping of posts by venue came in handy, and the logic is as follows: if two or more people publish form the same venue in a single hour, this could very well mean something's happening there. And in most occasions, this turned out to be true. Read further for more details.

Discovering an event before a trending venue on Foursquare.

The event discovery stream is available on Twitter and Facebook.

The problems

Besides unstable APIs, the biggest problem we are currently facing is the geolocation itself. GPS chips in mobile phones are often not accurate enough, so people are located tens or hundreds of meters from their actual location. Combine that with the amount of Foursquare venues out there (imagine tall buildings), and you can understand Ljubljana Realtime sometimes has problems with connecting a post to a venue. Not to mention duplicated venues. We've eliminated some of this effect by only using venues with a certain amount of checkins and different users, but this will surely be the greatest challenge the project is facing in the future.

An event which is not.

The results

Problems aside, in most cases, Ljubljana Realtime event discovery works great. In a week or so since it's online, it discovered many events that were happening in Ljubljana (night run to the Castle, an athletic meeting, one of the first iPhones 5 in Slovenia, a public garage sale in park Tabor, etc.), and on many occasions, it discovered these events before a trending venue happened on Foursquare. Which is great. The potential is obviously there, and newer, improved versions and algorithms will surely behave even better.

A few of the great discoveries Ljubljana Realtime made.

The plans

This project is being developed in an agile way, where the application's behavior is constantly being monitored and changes deployed rapidly according to discovered strengths and weaknesses. The MVP (minimum viable product) is there, and with a few minor modifications, Ljubljana Realtime will soon be ready to expand to other cities and regions. Now it's up to you to help us, and it's pretty simple. When something magical is happening on and you are tweeting about it anyways, be a sport and click the arrow to include your geolocation in the tweet. By doing this, you will help others to discover what's going on in our beautiful city.

That's it for now, party on.

p.s. for all the Slovenians out there: the coordinates embedded in a tweet are pretty accurate even though Twitter will say you are in Italy. If you look at the picture of the map below the tweet, there's a polygon around Italy which sadly contains Slovenia as well. Hopefully, Twitter will remove bug someday.

Did Apple and Samsung just pull the greatest trick in the mobile universe?

Sat, 25 Aug 2012 08:09:54 GMT

The verdict is finally in. Samsung has lost the lawsuit against Apple, which means the court decided they were copying iPhone's design and user experience. The decisions seems legit, specially if you saw the internal document from Samsung, a case study comparing and improving the Galaxy's user interface based on iOS's. On the other hand, it's hard to say if the decision is morally right and what it means for the mobile industry. Software patents are a problem and some companies like Google have already made a stance agains them (even though they've supposedly acquired Motorola because of them). But could all of this be just a marketing trick? Where Apple and Samsung set out to dominate the mobile industry?

Collectively, these two companies hold 50% of the smartphone market share, and take 90% of the global industry margins. Samsung is the only Android manufacturer that is really profitable. Around 25% of the iPhone is made by Samsung. The corporations publicly don't like each other, and don't have any problems suing each other while making business. A weird situation indeed.

Apple's biggest quarter brought in $13 billion dollars of profit on $46 billion dollars of revenue, most of it from iOS devices. Samsung's revenue is around the same, with lower margin ($5 billion). Yet the whole legal fiasco ended up in Samsung having to pay around $1 billion to Apple. Peanuts, if you ask me. We have been listening to this bullshit for years now, yet the decision doesn't make any significant different to any of the giants. Except the fact that people are taking side with one or the other. Not Nokia, HTC, Motorola, Sony or anyone else. Other manufacturers don't seem to exist anymore. Just Apple and Samsung, abusing the legal system to own the mobile world. Which could easily be one of the most brilliant marketing stunts ever. Two rings to rule them all.

On iPhone, toys, the enterprise and of course, Windows 8

Wed, 01 Aug 2012 07:34:06 GMT

Flashback 5 years ago. In 2007, Apple introduced the iPhone, the original model, which had no 3G support and cost more than any other mobile phone. At that time, Nokia dominated the market, with almost 40% market share, and Samsung was gaining ground on Motorola, both owning around 15% of the industry sales. Funny, how things change in so little time, but what's even funnier, is how the competition reacted to the iPhone. Some of you may remember how Steve Ballmer, Microsoft's CEO, laughed at the iPhone, saying that it's pretty much an expensive toy that would never penetrate the enterprise. History proved him wrong, and we can only guess if this was one of the most bitter predictions he ever made.

Apple proved that with proper marketing, a toy can find its place in the enterprise, a place traditionally owned by Microsoft. We must understand that even if a lot of Microsoft's revenue does come from the Windows division, most of it still comes from their enterprise business (Business Division + Server and Tools). But is the enterprise ready for a radical user interface such as Windows 8's Metro? I hope Microsoft isn't overcompensating for the totally wrong estimate about the success of the iPhone, because it's hard to believe they will be able to pull something similar off. Sell another toy to the enterprise.

I love Windows Phone 7. The user interface is great, the user experience is intuitive and fun. I like what I've seen about Windows 8. I think it's fresh and modern, something that even Apple could be proud of. But what worries me is its adoption in business environments, which is Microsoft's core business. The phone and a tablet are primarily casual gadgets, the personal computer is not. And there is already quite a bit of bad press around about the upcoming new version of Windows. Some have already said the next Vista situation might happen, and that most people will stay on Windows 7, like they did on XP before.

I think the average user in the enterprise in not that tech-savvy. Imagine a 50 year old secretary, struggling with the new fundamentally different environment of Windows 8. Businesses have already had problems with implementing the new Office 2007, at it was only slightly different than the previous version (compared to the differences between Windows 8 and Windows 7). Who will pay for the massive training required by users to adapt to the new Windows? Which company will risk it?

Of course, I might be wrong and Microsoft isn't primarily interested in the enterprise with this release. Maybe they are just trying to own a bigger share of the consumer markets, and targeting mostly smartphones and tablets, hardware included. This might be an interesting strategy, since adoption of Macs has also grown with the success of the iPhone and iPad. I hope they have a solid plan behind it, because I would like to see Windows 8 succeed. Because Windows 7 and Windows Phone 7 actually did higher my perception of Microsoft, they made me believe Windows can be awesome. But to succeed, Windows 8 will have to be more than awesome, the way it's done, it will have to be so amazing my mother will be able to use it on her first try. Otherwise she won't.

The final destination, part 1: technologies and concepts enterprise IT will have to adopt

Mon, 02 Jul 2012 18:38:09 GMT

In the past years, we've witnessed a very important transformation: the consumerization of information technologies. Billions of connected users living their life online, overwhelmed by millions of information systems that have been tailored to suit their every need and desire. Google, Facebook, Apple and Amazon came a long way with their products and infrastructure, but the enterprise isn't losing any time. Learning from the new paradigms and adopting new funky technologies, that have traditionally been developed in corporate laboratories. Can the Fab 4 also predict where enterprise IT is headed? And what will it become?

A few weeks ago I participated in a panel for PI-PL on Ljubljana's Faculty of Economics, where I was asked this exact question: where do I see corporate IT in 10 years. A very hard question indeed, but the more I thought about the it, the clearer it became. Enterprise data, software and technology will sooner or later integrate everything. Simple as that. But to fully understand how this will happen, we must first try to identify the most important trends that have shaped information technologies as we know them today. Yes, most of them don't have that much to do with the enterprise. But things are changing.

Cloud technologies

While cloud computing may have been present in the enterprise for quite some time, it's still pretty much dominated by web players like Google (mail, docs, etc.) and Amazon (hardware), who are also flirting with the enterprise. Who wouldn't? There are massive benefits for businesses to move their stuff to the cloud, from scalable physical Infrastructure to higher level Platform or Software as a service information systems.

Perhaps the most important thing the Cloud achieved was to render technology infrastructure irrelevant. It doesn't matter any more, what kind of environment you use. What type of security, infrastructure, servers and network you have installed. You can outsource these things to others, and it will be much easier and cheaper, while all your migrating-to-a-bigger-thing problems will be solved with a swipe of a credit card. I was fascinated that Microsoft now offers Linux based servers on their Azure cloud services, which can be changed to Windows with a click of a button. Architecture doesn't matter anymore, and this fact helps IT departments to focus on more important things than system administration.

APIs, mashups, platforms and ecosystems

Heavily connected with the whole Cloud concept, data and information never had it easier to travel from one place to another. System migrations (moving data from one information system to another) and system integrations (connecting multiple information systems into one) have always been one of the biggest challenges of IT. But the web didn't have as much resources as the enterprise, so it had to simplify things. By offering APIs (Application Programming Interface), web applications allowed others applications to work with their data in an easy way. Mashups, hybrid information systems built on top of others, were born.

Pretty much every noteworthy web service has its own API. This helped a lot of them to become a platform. You know, like Facebook and Twitter, who have created an ecosystem, where thousands of other applications live around them? Soon, similar concepts will dominate the enterprise too. There are already players like Salesforce, who not only offer business-oriented Software as a service solutions, but the also a Platform for other developers to build services on top of their services. And since everything is so open, all this data can easily be integrated with other information systems or transferred to a different environment. Modern information systems don't have problems with understanding each other, but IT departments have problems with understanding information systems, since different, more business oriented skills are needed to support these integrations.

Mobile devices and new distribution channels

More than ten years ago, when I was an Information Sciences student, there was still a debate going on about the benefits of web based enterprise information systems over traditional Client - Server architecture. In the end, the Web won, mostly because distribution was so easy, you make the update on the server, and every user gets it instantly. Employees need nothing but a browser. They are acquainted with the environment ever since they started using Hotmail, and took it for their own ever since they started using Facebook.

But today, it seems the Web is losing its ground as the leading infrastructure, since a new technology came into town. Capable mobile devices, like smartphones and tablets, now enable access to information systems from anywhere, anytime in real-time. Besides, they arrived with their own app markets, which enabled a whole potential for software distribution, and perhaps more importantly, for software billing. You give a fair share to the store owner, who also promotes your solution, and you can freely focus on developing and marketing the product. It's true that mobile apps may not be as flexible as web applications, since the users need to install the updates (even though this can also be achieved by combining native mobile and hosted HTML 5), but the trend is clear. Apple already has its Mac store, Microsoft Windows will follow soon. Distribution of mobile and Software as a service information systems is becoming trivial.

Big data and The internet of things

Traditionally, banks, retailers and financial institutions have been the organizations that operated with the most data in the world. Well, things are changing, and we can only wonder who owns the most bytes today: is it Google, Facebook or someone else? Since there are less transactions than there are interactions, we can estimate consumer oriented information systems with billions of users are the biggest in existence. While this data is accessible to the enterprise to some extent, there are also hundreds of other systems the enterprise or its employees use, and they all create massive amounts of data and information, which needs to be integrated into a wider picture.

Not only that. Today, there are already are more connected devices that we have initially anticipated. These devices (cameras, sensors, tools, etc.) create even more data, which the enterprise needs to process. This trend of wired gadgets is called The internet of things, and together with the large amount of interconnectable information systems businesses use, points to one important trend: the typical enterprise was never faced with so much data and information, which somehow needs to be integrated and understood in an interdisciplinary way.

New ways of doing things, on a higher level

In the mean time, these consumer oriented (B2C) web corporation not only became a few of the biggest technology companies in existence, they've also invented new ways of how to get things done. From Google's 20%, to flat organizations without management, more and more companies (not only startups) set out to revolutionize how business is done. In the service oriented society, creativity is important, but so is productivity and the ability to ship fast. Done is better than perfect.

With new types of management concepts, such as lean and agile, modern organizations are becoming more and more flexible. Not only in doing things, but also in switching from one technology to another. These companies have developed their own way of thinking about which software to use. And it probably has a lot to do its price, how fast can you start using it, how scalable and connectable it is, and how fast can you dump if for another. IT requirements are moving to a higher level, and information systems have become just pieces of a puzzle that needs to be completed.

Design and user experience

Design and user experience probably still don't have that much to do with enterprise IT, but they are very much worth mentioning nevertheless. Face it, users are becoming more and more demanding, and software developers need to make better and better software. Even though the above mentioned facts are probably the dominating factor for the choice of which information systems the enterprise will use, design and user experience matter more and more.

Businesses have always had problems with implementing new software, educating the users, going through the whole status quo change. But beautiful and useful software penetrates faster. People perceive beautiful things to be more useful, and it's the whole intuitiveness and usability of software that helps them adopt something without too much resistance and problems. Some software vendors already found out user experience is the new competitive advantage, and in the end it may be the thing that tips the scale. But the whole point behind it is that I can see better, more clever and detailed, information systems force out older ones on an even faster pace. The whole world of information systems need reinvention, and user experience design will be the science behind these upgrades. Benefits are becoming more important than features.

Social, crowdsourcing and gamification

More than 3 years ago, I was very excited to present a concept we have been developing in Neolab on Days of Slovenian IT. I called it IT 2.0, since it meant integrating social services into enterprise software (at that time, Enterprise 2.0 was more widely used for stand-alone social software such as wikis or corporate blogs). The truth is, I didn't get the chance to sell it well, and in the mean time, disruptive social services managed to fully find their way into the enterprise. But business won't stop here; there are many other fascinating things the internet has invented that can fully be applied to corporate environments.

Gamification, the art of using gaming mechanics in non gaming environments, is getting more and more claim beyond the web. Both for motivating employees, as for motivating clients. We all like to play, so why should work be any different? And we all like to participate in something bigger, that is why crowdsourcing, where people coproduce something, can bring such exciting results. Can you see where I'm headed?

We are all human, and in the end, behaving on a very basic level. Sometimes we perform better, sometimes worse, and we all hold hidden potential even ourselves aren't aware of. That is what software in the workplace can sometimes help us discover, and it's something more and more businesses are aware of. Social, gamification and crowdsourcing are only a few approaches that can make us feel better and more motivated, and they are all concepts that enterprise IT will adopt sooner or later. Behind every company, there are only people.

The final destination of enterprise IT

These are the concepts and technologies that will shape enterprise IT of tomorrow. And with it, new challenges will emerge, together with new profiles of people, who will understand and use all of the above. These profiles, such as data scientists and business analysts, will help enterprise IT do what it was destined to do: Integrate life, the universe and everything.

But that's another story. Coming up soon.

Check out the complete The final destination series.

What Apple's headphones can teach us about user experience design

Sun, 17 Jun 2012 12:25:17 GMT

I've always been fascinated by things that simply work. By the details that convince, by the experience that fulfills expectations. Enter the case of Apple's headphones. They may be just an accessory that supports something else, but this little gadget is a brilliant example of how ux design should be approached. I'm not saying other vendors don't make equivalent or even better headphones (don't know, so please comment!), but Apple has proved many times that they really know what they are doing, reinventing stuff as they go along. Bottom line: as weird as it may seem, when your are designing user experience, you should think about Apple's headphones. They are one of the most perfect examples of how to do it right.

Form follows function

As most great designers will tell you, the design is only as good as its ability to solve a problem. The focus is not so much on aesthetics, as it is on function. If you manage to persuade someone to do what you wanted, design did its job well. Otherwise, it failed, even if it looks great.

Apple's headphones come with a controller for the iPod and other phone functions. This controller is ergonomically shaped in such a way, that you can use it with your eyes closed, or while running. Your finger will always find its orientation. The volume up button is physically on the top. The form follows function, being beautiful comes secondary.

The controller is designed in such a way it does exactly what you expect it to do, without guessing.

There are infinite ways you can implement this philosophy into software, but you have to know what you are trying to do. That's the main objective of user experience in general, understanding your goals, and adapting everything to help users reach them.

"Less is more" generates intuitiveness

The controller comes with only three buttons, but these buttons can do more that it seems. The age when a single control could perform only one function is over, and this fact can easily be applied to the new generation of software, supporting advanced (native and HTML 5) interactions (swipes, multi-finger gestures, etc.) on devices such as smartphones and tablets. Here's what these three buttons can do:

volume up and down are dedicated
the main button can play and pause with a single press. The same goes for answering and hanging up the phone.
pressing the main button twice goes to the next song, three times for the previous song
holding the main button activates Siri / Voice control

Less is more is a very important approach, and it's one of the reasons why the iPhone did what it did, having a single button instead of many. Users shouldn't be faced with too many options and choices, it's better to design these choices in such a way they offer advanced behavior. Only then, users will find something intuitive and easy to use.

Think adaptation and multi-functionality

As mentioned before, the headphones controller can adapt its behavior to the state the system is currently in. When you are listening to music, it controls music, when you're on a call, it controls the call, when you are using Siri, you're the weirdo who's talking to your phone. Software can do the same; when I launched this blog, I played around with the idea of the home link adapting to the fact where the visitor currently is.

Software users come in various shapes and find themselves in various situations. First time user vs. second time user, potential client vs. client etc. Advanced systems can adapt to this fact and offer a different kind of experience to each of them, acting multifunctional. You want to present yourself to the first time user, and inform the second time user. You want to close the potential client, and do everything to retain the current client. Software is not static anymore, it adapts to different personas and scenarios.

Consistency FTW

Great user experience is consistent inside a product and across multiple channels. Even if something is not solved perfectly, analog functions must be solved in the same way all across the same and other systems, to avoid confusion. Apple's headphones also work with a Mac computer. With the controller, microphone and everything. The little cherry that makes Apple's complete listening and controlling ecosystem a platform.

The headphones are fully compatible with a Mac.

This is very important fact, making user experience a holistic strategy, that goes beyond the single product / implementation. A part of mentality that CEO is not about Executive anymore, it's about Experience.

Summary

Great user experience is becoming a competitive advantage, but at the same time something that's really hard to master. Knowing what problems and goals you are trying to solve is crucial, everything else must adapt. Thinking outside a single product and implementing the same philosophy across multiple systems and channels is slowly shaping (user) experience design into a strategic business function.

Apple's headphones with their controller are a great example of how to do user experience right. Something so basic, but at the same time so advanced. Solving so many problems with so little, by fully understanding what you are trying to do in different situations, and leaving you only with the choices you need to make in the specific moment. It simply doesn't get much better than that.

Why I don't believe in these crazy technology company valuations

Mon, 21 May 2012 08:14:15 GMT

The debate about the potential second technology bubble is all over the media. One of the first milestones that will determine the outcome of this story happened on friday, when Facebook went public. As opposed to other (smaller) web IPOs of the past years (LinkedIn, Groupon, Zynga, Yandex), the price on the first day stayed on the same level. This was to be expected, since Facebook received the valuation of 100 billion dollars. To put that in perspective, that's around half of Google's value, and about the same value as Amazon has. But Facebook makes 10 times less revenue than Google does, and its revenue growth is slowing down. Was Facebook valued too high? It seems so, and some analysts are already saying that most of the stocks were bought by institutional investors to keep the share price above 38$.

Facebook is not the real problem

But Facebook is not the biggest problem. It is the leading global social service, and an established company with almost 1 billion registered users, besides making quite a hefty amount of revenue ($3.7 billion in 2011). I'm more worried because of others, who make little or no revenue at all. Today, Rovio is valued around the same as Nokia, with yearly revenues of around $100 million. Instagram, with practically no revenue model, was bought for $1 billion, which is 12.000 times what Kodak is worth. A bit silly.

In technology, specially the web, companies come and go. The lifespan of services is short, and people don't hesitate to switch to a new, better alternative, and they switch fast. Remember Excite? Yahoo? MySpace? They were on top of the world not more than a decade ago. Draw Something, which was bought by Zynga for $200 million, already lost millions of users. How long does will it take for people to get bored with Angry Birds? Foursquare, Twitter, Pinterest, Instagram, even Facebook?

Still looking for a revenue model? Consider this.

Most of these companies have millions of users, and that is probably what fuels their valuations the most. Even though, quite a few of them are still looking for their revenue model. But what if the market simply isn't big enough for everybody? What if that is the real problem behind not being able to find a revenue model? I did some research, and here's what I found out:

the projected global spending on online advertising will be around 97$ billion in 2013 and $113 billion dollars in 2014 (source, source)
around half of that will be spent on search, around half on display (source)
projected revenues of social media ad spending in the US are around $10 billion in 2016 (source)
global mobile ad spending in 2016 will be around 15% of total online spending, or $22 billion (source)
apps and in-app purchases will generate around $46 billion in 2016 (source)
estimated size of the virtual goods market in 2015 is around $5 billion (source)
Google makes around $40 billion a year (source)

Perhaps I'm missing something, but these facts tell me that all of these companies have a market of around $150-$200 billion in 2015. ALL of them, including all the local players. Not really that much when you think about it. Sure, it's a different industry without production, but for comparison, Apple's yearly revenues are about $100 billion.

Trying to understand the math behind valuations

I went even further, and analyzed the performance of these companies; how much they earn, how much they are worth, and how many users they have. Then I tried to compare the price / sales, sales / users and price / users ratios. Since a few of high-valued companies basically have no revenue (Instagram, Foursquare), it seems that they are worth mostly between $20 and $100 dollars per user.

	Sales ($b)	Price ($b)	Users (m)	Price / Sales	Sales / Users	Price / User	Source
Amazon	50	100	/	2.00	/	/
Apple	110	520	/	4.73	/	/
Draw something	0.05	0.2	10	4.00	5.00	20.00	revenue, value, users
Facebook	4	100	900	25.00	4.44	111.11	revenue, value, users
Foursquare	/	0.7	20	/	/	35.00	revenue, value, users
Google	40	200	1000	5.00	40.00	200.00	users
Groupon	2	8	115	4.00	17.39	69.57	users
Instagram	/	1	50	/	/	20.00	revenue, value, users
Kodak	6	0.07	/	0.01	/	/
Linkedin	0.5	14	130	28.00	3.85	107.69	users
Microsoft	70	260	/	3.71	/	/
Nokia	38	11	/	0.29	/	/
Pinterest	0.05*	1	12	20.00	4.17	83.33	revenue, value, users
Rovio	0.1	9	1000**	90.00	0.10	9.00	revenue, value, users
Tumblr	/	1	30	/	/	33.33	revenue, value, users
Twitter	0.14	10	100	71.43	1.40	100.00	revenue, value, users
Yahoo	5	19	170	3.80	29.41	111.76	users
Zynga	1	7	150	7.00	6.67	46.67	users

Data for publicly traded companies are available on MarketWatch.
* - estimate
** - downloads

Google manages to make the most from its users, around $40 per user per year. How much can the others make in the long-run, put together with the estimated $150b market size? How many can even earn anything before their users leave? The equation somehow doesn't add up.

These companies are great, but still…

I'm a big fan of the internet, I truly admire these companies, and use most if their services. But I still think this is madness. Didn't we learn enough from the first dot-com bubble? Today, we're a part of the social / mobile excitement, what can we expect tomorrow, the semantic excitement? The internet is maturer than this, and nobody will take it seriously, if it will behave so manically depressive. Ups and downs every few years surely don't work that well, and another bubble is definitely something the we don't need in these unstable economic times. So, please guys, take it a bit easier. don't be too greedy and enjoy what we have.

Perhaps the best thing that could happen at this point is for Facebook to lose about 30%-50% of its value. That could put some sense into the frenzy, before it goes to far. The situation surely needs more consideration.

You know what's cooler than $100 billion dollars? $50 billion dollars.

The future (of software) is in platforms

Sun, 08 Apr 2012 16:26:11 GMT

I don't know if you've had the chance to read What Would Google Do? by Jeff Jarvis. You should, it's a very powerful book, even though it's been written a few years ago. Things have changed a bit since then, when Google was on top of it's game, but that doesn't mean the ideas presented in the book aren't more actual than ever. One of the chapters that made the biggest impact on me was the one about platforms and distributed systems. Google managed to conquer the world of Web 1.0 by being decentralized, allowing others to embed YouTube videos, Google Maps and Ads anywhere on the Web. This orientation provided the fuel for Google's further development and growth. Today, this way of thinking is not a competitive advantage anymore, it's becoming a necessity. As you will see, current online market leaders of various industries are not those who provide the service, they're the ones who provide the platform.

Platforms rule because mashups rule

Platforms, as opposed to products and services, allow others to build on top of them. Not thinking about control and centralization, they provide the basic building blocks other can use to develop even more products and services. In the world of Web 1.0, this meant using an embedded YouTube video instead of having your own video player, but Web 2.0 has been heavily defined by ecosystems of services built around other services. With APIs these platforms provide, developing high-level mashups has never been easier from the technical point of view, and this type of architecture benefits everybody. The platform vendor gets additional developers that extend and market it's service, while the satellite mashup gets the distribution channels, users and data they need to get somewhere faster. A modern synergy packed symbiosis.

Oren Michels, CEO of Mashery, which provides API as a service, talking for Silicon Gardens in Kiberpipa

The technology platforms

Today, pretty much all of the technology market leaders are platforms. Google allows various levels of use of it's services, from embedding things to using different APIs. Facebook's games and other apps ecosystem is huge, with providers such as Zynga already gone public. Twitter and it's massive amounts of tweets generated in real-time produced the Twitterverse - an array of fascinating high-level services. Foursquare, a geo-location network allowed other interesting concepts, such as augmented reality and games, on top of its service. Amazon offers you to build your own store, and Apple's and Android's mobile app stores are hosting hundreds of thousands of apps developers can build, deploy and distribute in short amounts of time. Salesforce offers a platform for enterprise IT, WordPress for writing and blogging tools. I could go on, but you get the picture. Platforms are the future, because they evolve collaboratively, with thousands, if not millions of people co-creating them.

A massive Salesforce conference in San Francisco, which I've visited on my Silicon Valley trip (thanks Davorin!)

The real-life platforms

Not only in software and technology, platforms in real-life are also becoming more widespread. The whole Apple iPad/iPhone gadgets ecosystem is one of the most obvious cases, where various providers offer sound systems, dongles, add-ons and other accessories that upgrade and make the original item even more appealing. Nespresso and Dolce Gusto are another interesting products. Nestlé provides the platform - the small coffee pads, which they are pushing to the market, while different manufacturers make coffee machines and other complementary products. The platform becomes more useful because of its satellites, which make the platform even more successful, turning this relationship into a virtuous circle.

Coffee machines by various vendors for Nestlé Dolce Gusto

So what should I do?

Firstly, you should embrace this way of thinking and understand what's happening. Platforms have been around since the beginning of software, even though you maybe haven't thought about them in such a way. Computer architectures, Operating systems, Programming languages and Development environments are all platforms, on a more basic level - but they provide the foundation which others can build on top of. Other platforms are build atop of these and others atop of those. Platforms are everywhere, and with every new level, they are less technically, and more conceptually oriented. Think about where you fit in.

Next, find a platform that suits what you are trying to do. Personally, against many odds, I believe more in Twitter than I do in Facebook, since Facebook is trying to keep as much as possible inside its service, while Twitter acts distributed. One of our projects is Twenity, a game we've developed around Twitter influence measuring.

If you're feeling lucky, you might want to become a platform on your own. While this may be almost impossible to do, it's something I wish I will have the chance to do someday. Neolab already has its own development framework, and if we do manage to make enough surplus or find an investor that will take us down this road, I'll be the first one in line. That is, if we don't decide to join an established platform and rather build on top of that.

Things have changed. The future (of software) is in platforms. Are you already a part of the show?

The Silicon Valley tour, part 7: A few exciting new business models that actually work

Sun, 25 Mar 2012 17:28:22 GMT

Visiting Silicon Valley enabled me too peek into the future a bit. Finding out about new technology trends, meeting disruptive new software startups and seeing fascinating new business models that are proven to work. There are even more futuristic products / services than the ones mentioned in this post, but these are the ones that made the biggest impression on me. And they all share similar competitive advantages: using smartphones and other mobile devices, canceling middlemen and supporting cashless commerce.

Mobile payments and Square

While Square may already be mainstream in the States, something like it is far away from being used in Europe, not to mention Slovenia. Square is focused on mobile payments, and is currently offering three different services:

a credit card reader that you can plug into your mobile device
an iPad register app for merchants, supporting invoices, payments and inventory
an app for paying with your smartphone

Square is on fire, and there are tons of places in San Francisco where you can use it. Electronic payment industry leaders such as PayPal are already looking for ways to conquer the same market.

A place that accepts all major credit cards and Square

Personal chauffeur and Uber

Uber can only be described as taxi on steroids, bypassing the dispatcher. Ok, it's actually a chauffeur. Using a mobile app, you make a request, and one of the drivers answers it. After that, you can see where the driver is, when he will pick you up, how your driver looks like, and get a direct link to call them. A guy in a suit driving a Lincoln picks you up, takes you wherever you want, and after it, you just exit, without paying. You get an invoice on your email, together with the map of the route, and the fare gets deducted from your credit card. It's a bit more expensive than a cab, but still, a pretty awesome service, that will be expanding to other countries soon.

With Uber, you get picked up by a Lincoln like this

Carsharing and Zipcar

The next generation of rent-a-car is called carsharing, and it's offered by Zipcar. No agents, just your card that you use to unlock the car you've rented. Everything happens online, where you make a request for a car, get directed to a designated pick-up area, and the car is already waiting for you there. Petrol is included in the price, and if the fuel tank drops below 1/4, you just use their credit card to top it up. Results: rent-a-car has never been easier, cheaper and less stressful.

One of the Zipcar pick-up places. They are everywhere.

bonus: Co-working and NextSpace

Co-working represents shared offices that people from different startups and companies can use. Besides being cheaper than renting your own office, you also get a chance to spend time with other people, share knowledge and ideas, which is something I found out to be invaluable. NextSpace is an established co-working space in San Francisco, with more than 175 members and packages ranging from a few hundred dollars monthly for a desk to around a thousand for a complete office. Something similar is already happening in Slovenia, so if you are interested, please visit coworking.si.

Tables, offices, conference rooms. All available with NextSpace.

Conclusion

Some of these business models might not work as well outside the curious and tech-savvy culture of Silicon Valley, but they can still help as a demonstrator of things that can be done and an announcer of things to come. Let's face it, in technology, Silicon Valley is still miles ahead, so if you're looking for trends, the smartest thing to do is just to go along with it.

Trademarks and logos are the property of their respective owners.

Check out the complete The Silicon Valley tour series.

Apple should offer the opportunity to merge two iPads (with mockups)

Sun, 26 Feb 2012 18:14:42 GMT

The iPad 3 is coming out in March, and like its predecessors, it will surely be a huge success. But every time a new generation of an Apple gadget comes out, the previous ones flood the secondary markets, usually followed by massive price drops. Like iPads 1 today, iPads 2 will probably be quite inexpensive in the following weeks, when we'll have a new item on our with list. This may not be a really a big problem for Apple, since their business model of ultra-fast product cycles obviously works, but still, the idea of being able to sell more than one product of the same line to a single person could hold quite a few benefits. Let's take a look.

Why bother

I remember a really cool anecdote about an intern, who was bragging to the management of a pharmaceutical corporation he would be able to double the sales of their shampoo without any costs. Of course, no one believed him (or her), but the idea was very simple and effective. He said the company should simply put a "Wash twice" instruction to the back of the bottle, making people consume twice as much of it. The sales probably didn't double, but it's still a brilliant idea.

What about Apple? It's obvious that the low priced iPads 2 will be eating into the sales of the new iPad 3, since a lot of people will go for a second hand, cheaper version of the still capable-enough iPad 2. But by offering the possibility to merge two iPads into a single unit, Apple could prevent some of that effect, lowering the supply of the old iPads. Not only that, they could identify a totally new group of potential consumers who would buy the new iPad 3:

current: the people who don't own a tablet
current: the people who already own an iPad or a different tablet and will switch because of the iPad 3
new: people who already own an iPad, but don't feel the need to update to iPad 3 (like me)

This third group of people is who we are after, by offering them another added value to buy the new iPad without making them sell the old one. Owning two iPads at once? Why not.

Benefits: real multitasking

While the iPad and most other mobile devices support software multitasking, having more applications opened and one on the screen isn't real multitasking for the user. Split screen apps could solve this issue, but the screen size isn't that big. What would be better than having two apps on two iPads, with copy-paste and other cross-functional support? Like combining books and notes?

Real multitasking on two integrated iPads, using the iBooks and Notes.

Benefits: the book mode

We've already seen quite a few promising prototypes of book-shaped tablets, but I'm not sure if any of them made it to production. As shown on the second mockup, which displays different mailboxes in a TweetDeck type-of form on the first, and the emails on the second screen, this kind of use could prove itself very much useful.

Mailing like a pro: mailboxes on one screen, emails on the other.

Benefits: the laptop mode

At this point, the iPad is still not a full replacement for a personal computer, because of its hardware and software limitations. But it does support remote desktop connections to a computer, behaving as a terminal. Very cool, but not that useful, since it's hard to control a computer using a touch screen. By integrating two iPads into a laptop, we suddenly receive a keyboard and a trackpad, making such tasks much easier. Add a few more features to the iOS, and you could have a full replacement for a laptop. Something similar to the Asus Eee Pad Transformer or the Acer Iconia laptop concept?

Combining two iPads into a fully working laptop.

Requirements

Hardware: Easy. Something similar to the current magnetic sleeve which would hold the two iPads together. A cable wouldn't be needed, since connectivity could be done by wifi or bluetooth.

Software: Hard. Enabling one iPad to become a server and another one to become a client, being able to access and control the apps of the other.

Conclusion

Merging two iPads wouldn't be easy and probably not as useful as imagined in the mockups, since the user experience and controlling would have to be completely reinvented to support dual screen mode. Besides, if you would combine the iPad 1 (around 700 grams) and the iPad 2 (around 600 grams), you would get a 1,3 kg beast. Not very promising, but still not perfectly useless (the current 13' MacBook Air weighs 1,35 kg).

But the idea surely does hold potential. There could be even more interesting uses of such an installation, I've only outlined a few of them. So ~~Steve~~ Tim, if you like the idea, feel free to make it work. I would be more than happy to test out the MacBook Pad concept with the complementary iPad 4.

Special thanks to betmenka for lending me her iPad 2 despite being in a real hurry.

Cool Slovenian brands, part 1: Technology startups making it big

Sun, 05 Feb 2012 17:23:10 GMT

Slovenia has a surprisingly high level of technology companies that made a global impact. These startups are an inspiration to everybody, and we hope more of us will be joining them soon. Some made it with the support of different incubators, such as Seedcamp or Y Combinator, others made it on their own. They all share an innovative and outstanding product or service, proving that Slovenia is a place of very talented and ambitious people. While there are probably even more successful startups I haven't heard of or mentioned, I think these eight Slovenian technology organizations created the most hype in the recent few years.

Celtra

With the recent domination of smartphones and tablets, mobile advertising is sky-rocketing. And we are not talking only about ads inside apps, we are talking about multi-platform mobile rich-media ads. These ads go beyond the direct effect of clicking, they enable mobile branding, attracting top-level multinational companies. Celtra has developed a platform for publishing and tracking such ads, and it is so hot they've received 5 millions in investor funding.
http://celtra.com

DoubleRecall

DoubleRecall is a company that might as well save the printing industry. The internet made information more accessible, and people are willing to pay less and less for it. Banner ads don't generate enough revenue for online editions, so newspapers are trying other options, specially content paywalls and tablet editions. In the mean time, DoubleRecall "invented" a new type of ad, where you have to type-in in a few words to access the article. High recollection of something you read and type make this type of ad very effective, and advertisers are willing to pay a lot for it. DoubleRecall got picked by YCombinator.
http://doublerecall.com

Flowr

Even though Enterprise 2.0 has been around for a while, we haven't seen it penetrating business on a large scale. Flowr addresses this issue, offering a simple and effective service for online collaboration between coworkers and teams. Call it Facebook for the enterprise if you like, these types of applications surely are the future of work. The Flowr managed to become a finalist in the Enterprise 2.0 conference.
http://theflowr.com

Oust.me

The latest Slovenian Seedcamp winner, Oust.me, combines two fascinating and trendy technologies: location based networking and gamification. The game supports Foursquare and other geo platforms, and its main objective is to conquer as much territory as possible by checking-in to places, becoming an ouster. Recently, they've also introduced a risk-type game that you play in teams. Your life should be a game? Can't agree more.
http://oust.me

Outfit7

Thanks to a series of talking friends available on most smartphone platforms, Outfit7 has become one of the most successful mobile development companies, and its founder one of the wealthiest Slovenians. At this point, more than 200 million downloads of Talking Tom, Talking Santa and other characters have been made. One of the most fascinating facts about Outfit 7 is that they have identified a totally new target group - children on (parents') smartphones and tablets, which is shown by their vision: we compete against Mattel and Disney. Ingenious.
http://outfit7.com

Toshl

Toshl is a fun app that helps you track expenses on your smartphone. With more than $250.000.000 expenses tracked on different mobile platforms, Toshl managed to became a finalist on SeedCamp New York in 2011. The competition there was fierce, so they didn't receive any funding, but that didn't stop them from moving to Silicon Valley, where the real magic happens. We are standing by to hear about the results.
http://toshl.com

Vox.io

Vox.io is one of the hottest Slovenian startups at this point. After winning Seedcamp London in 2011, this company is on it's way up, being covered by influential magazines / blogs Wired and TechCrunch in the past weeks. What is it about? It's VoIP (Skype) in your browser, without installation. Besides being cool, Vox.io also introduced a few interesting new concepts, such as using an URL instead of a phone number.
http://vox.io

Zemanta

Zemanta is the original Slovenian startup success story, the winner of Seedcamp in 2007. It offers a service that allows bloggers to enrich their writing by adding pictures, links and related content to their posts. Zemanta is very important because it showed other companies they can think big, and since then, they have been paving the way for other Slovenian and East European startups. A few days ago they've announced a strategic partnership with Federated Media Publishing.
http://www.zemanta.com

The impact

These companies are not only successful, they are also very important for other Slovenian startups trying to make a difference. They've become the foundation and mentors of a new mentality that's coming to this part of Europe, and they deserve all the respect. We are trying too, with Neolab and Twenity, and hopefully someday we will become members of similar lists. Until then, it's only fair we support them, by using their services, helping them, or just spreading the word about their awesomeness. We should be proud some of us have actually made it this far.

Trademarks and logos are the property of their respective owners. Martin Strel image courtesy of Martin Strel Swimming Adventure.

Check out the complete Cool Slovenian brands series.

Supporting events on Twitter: how Pop TV and Soočenje owned the Slovenian Twitterverse

Sun, 20 Nov 2011 10:13:58 GMT

Supporting events on Twitter is becoming very popular, and it's a perfect case study of what Twitter can do. After all, this channel allows an additional layer for following things that are going on in real-life, in real-time. Coverage sometimes happens accidentally, if there are enough Twitterers around, but more and more often, it happens as a result of a carefully planned tactic of those behind the event. Only then it can fully work, enabling organizers, participants and observers a totally new type of involvement. Crowdsourcing event support can produce a better overview of what's happening than any well-trained team of journalists can provide, offering an experience that is broad, objective and subjective, interactive. And like using Twitter itself, some know how to do it, and some don't.

My experience

When I tried it out it myself, it was fun and rewarding, In May, Trkaj, Jacuzzy and our neighborhood Savska held a festival Blok Party, which attracted a lot of people. We were there, live-tweeting about it. We've also asked other Twitterers (thanks @loudandwicked!), who attended the festival, to use and amplify the same hashtag #savska, and in the end, more than 10 people tweeted about the event, producing over 50 tweets, most of them with pictures. Which isn't that bad on the Slovenian scale. My friend @jakasibicekaka did something similar, asking Trbovlje town councillors to tweet about a meeting with the #sejaOStrb hashtag, which attracted other people to participate as well (here's his blog post about it, in Slovene). Great results enabled by collaboration of many users.

It can work on a small scale. What about the major league, it should be even better? Let's analyze two nation-wide events that happened this week in Slovenia.

How to do it wrong

The first case mentioned was the Slovenia vs. USA friendly soccer match. At the stadium, the National soccer association (@nzs_si) promoted their Twitter account which does live coverage of matches. Which they did. But that doesn't mean they did the whole Twitter thing right. They forgot about the extremely witty journalist @IEBergant also tweeting about the match. They forgot about me, and they forgot about you and 8 other thousand people watching the game live, probably quite a few geeks included. While NZS used the hashtag #fuzbal (slang for soccer), some used the hashtag #nogomet (soccer), #slovenia, #slovenija, and the mentioned Igor Evgen Bergant used #soccerSI-US. The results: a scattered pool of tweets which didn't really offer users the complete picture. The event went mostly unnoticed on Twitter.

The Slovenian soccer association promoting their Twitter account on the match

How to do it right

On the other hand, Pop TV (@24ur), the biggest commercial television network in Slovenia, did it more than right. Their show "Predvolilna soočenja", which does political confrontations before the upcoming elections, won big time. And while using Twitter to support television has been done for ages abroad, this actually happened for the first time in Slovenia (at least so I think). And they did at least three smart things:

they've promoted the hashtag #soocenje, not minding about their Twitter profile
they've invited five influential Twitterers (@alivea, @had, @Lacn, @madpixel, @tamejhna) to the studio audience to generate the initial buzz on Twitter, besides live-tweeting from the studio. Here they are, appearing with @miharejc, who tweets for @24ur
they've broadcasted a selection of tweets with this hashtag live on television, and encouraged people to participate and ask questions on Twitter

The results were amazing. Hundreds, if not thousands of tweets all over place. Local trending topic. They owned the Slovenian Twitterverse like no one else before them. It worked like a charm. You can check out the partial report (which only displays 100 of #soocenje tweets, happening in 5 minutes!) on the following link or use the #soocenje Twitter search, if tweets are still available. Epic stuff, moving the Slovenian media sphere a few years forward.

Pop TV displaying and promoting #soocenje tweets live on television

#soocenje (besides various politicians and the show host) became a local trending topic in Slovenia according to sitweet.com

Conclusion

I'm only a level 26 27 social media ninja, but I know a few things. If you're organizing an event, the most important thing is: promote Twitter hashtags, not profiles. Even if they are nothing more than just clickable search queries, they simply work. Search Twitter in real-time and look for people who are talking about the event. Ask them and other people attending to amplify and use the same hashtag. Thank them if they do. Most of them will join you, since it'll make it more interesting for them too. Offer something more if you can (like displaying tweets on a website). Use multiple accounts (official, personal) with different wibes. Upload pictures. Retweet. Interact. Have fun.

Twitter, a funny service proving that a collective effort of many people will always provide a way more interesting picture than a single person can. More objective, more diversified, more everything. Perhaps even better than the original event itself. Real players are fully aware of that. Don't worry, even if you don't have the same power, publicity and followers, you can compensate with additional energy, time and mobile bandwidth. The results can be surprising. And if it does work, I promise you'll enjoy every little bit of it.

UPDATE (22.11.2011): I got contacted by @24ur, who told me this was already their second Soočenje show (I missed the first one - the irony - playing soccer), and the first one generated over 1800 #soocenje tweets. I also got feedback from @nzs_si and @IEBergant, they've agreed we should make a joint effort the next time Slovenia plays soccer, also involving the biggest Slovenian soccer portal Nogomania. Awesome stuff.

UPDATE (25.11.2011): Pop TV is on fire. Today, they've added another medium to support Soočenje on Twitter, their news portal 24ur.com, which is the most visited site in Slovenia.

Optimizing computer input performance: learning to use the trackpad with both hands

Mon, 12 Sep 2011 17:20:05 GMT

I'm left-handed. Which is not that optimal for general use of computers, since they are designed for right-handed people. You use the external mouse with your stronger right hand, which means your weaker left hand stays on the left side of the keyboard, where most of the function keys are. I managed to adopt that. But now a much greater challenge awaits: learning to do the same with the trackpad.

When I bought my first Mac, I also went for the Mighty mouse, which more or less sucked. After some time I abandoned it and started using the trackpad, which is really cool since it also supports multi-touch gestures. The new Macs and their trackpads are a lot bigger, and their multi-touch even more capable, so I'm not even thinking about getting an external mouse. Besides, I think having your hands near the keyboard by using a trackpad makes your inputting (navigating and typing) a bit faster and more optimal, since you don't have to move that much. And of course, it's better if you use the trackpad with your right hand because of the keybeard function keys.

When Apple introduced the first iPhone, people were laughing at its underperforming capabilities. But the iPhone had something significant that made it the success as it is today. The outstanding capacitative display and amazing user experience, which set new standards for mobile industry. I'm not sure if the same capacitative technology is used in Mac trackpads, but the fact is they simply work.

Looking at modern tablets and smartphones, it's pretty obvious that the future lies in devices with touch capabilities. Why should computers be any different? Besides, we will probably be using both hands sometime soon. So this mission of mine may have multiple benefits. Be better today (ok, tomorrow, since adoption will take some time), and be prepared for the super high-tech virtual touch future by having two touch-adopted hands. And when I actually manage to make it work, I already have an idea for the next, even more optimal inputting method: Using the trackpad with my right thumb, so both my hands can stay on the keyboard. Wish me luck.

You know what Google should include in Google+? A social Gmail client.

Fri, 01 Jul 2011 08:05:05 GMT

Social is a funny thing. Some get it, some don't, it's been around since ever (remember forums?) and it keeps evolving with a maddening pace. While there used to be a giant barrier between social and not social, this barrier is slowly disappearing, and the last of the old boys finally admitted it's competing against Facebook and not Microsoft. Google has had problems with providing a social service. But wasn't social potential always there to conquer, only not really noticed? Not inside their failed social projects like Buzz and Wave (and Google Me?), but there, in the core of their services?

Social?

What's "social"? In my opinion, it's not really a thing, it's more of a something that you put on top of things. Facebook put social on top of photos and education. Twitter did it on publishing. Foursquare on moving, Groupon on buying. Can you see where I'm headed? It's hard to make social out of nothing, you have to have something, and then you can make that something (even more) social. And Google will have to do the same thing (and Neolab too). Don't make social, make things social instead.

Introducing Google+

Since Larry Page became CEO of Google, things have been moving ahead. The +1 button is one thing. Showing activity of your social vicinity inside Google search is another. Both upgrading Google's core service with social. It's also smart they've (finally) made a Google "dashboard", the social Google+, where you can socialize with your Google account. It looks promising, even though it resembles Facebook. But it's the services that count.

Circles (grouping people) seem cool, since Facebook's relationship model is flat and they will have problems to persuade people to make groups / lists. I would arrange my Gmail contacts and put them into groups in needed, since I would be doing it as I go along, and it's easy to do. Sparks seem nice, providing content based on your preferences. Again, (probably) powered by search and complex mathematical algorithms, where Google dominates. I won't comment on photos and chat for now, but this time, Google's social attempt went from improvisation to consolidation of their existing services (search and accounts). Use what you got, especially if that works.

What about email?

I said I would consider arranging my contacts. Yes, we finally come to Gmail. Once I was writing about how I would love a "social" smartphone, since smartphone is a social device in its essence. But isn't email also social in its essence? The first online social service to be exact? Forgotten somewhere, forever not classified as social?

It is very much social, and it might as well be what Google's desperately looking for. I would love to have a social inbox. Not by including profile pictures from Facebook, but really social, in a new innovative way. Grouping emails by Circles, reading email correspondence on someone's profile, suggesting Circles on email recipients. Commenting, liking emails. Not having separate email contacts and social friends, but just people. Enterprise 2.0 shit included even. (And fully integrated with Android, of course.)

A mobile social inbox

That would really be neat. Google, you obviously understand that future lies in platforms, and you should stop trying to put useless things like Buzz and business cards inside Gmail. Gmail is fine. Now it's time you use it somewhere else, use it as a platform. With all your Gmail users, they just might provide the critical mass you need to pull this off, while differentiating yourself from Facebook at the same time. That's it. Search and Mail. Make that fully social inside Google+, these are the segments you're a market leader in! And mobile! And you'll win the next round. But you probably already know that?

Why an actual Facebook phone could kick ass (with mockups)

Sun, 09 Jan 2011 19:28:34 GMT

The question if Facebook will start producing it's own mobile OS on top of Android made a huge buzz a few months ago. Technology authorities such as TechCrunch and Mashable gave us diametrical coverage about it, the first claiming the rumor is true, and the second denying it. Needless to say the mobile market is one of the fastest evolving. Since 2007, when Apple supposedly revolutionized the mobile telephone by introducing the first popular tablet smartphone without a keyboard with an app market, things didn't change much, but in 2011, Facebook has a great chance to reinvent the phone again.

Today, the world is "going social". The transition to 2.0 has touched most aspects of our lives and heavily influenced software development, some companies are introducing social browsers, and others such as Neolab are trying to put social into enterprise IT. But the most social device of them all, the mobile telephone, despite high competition and increasing hardware and software capabilities, was left behind. Sure, the social potential in mobile contacts was noticed, but we haven't seen it happen yet. So, if Facebook actually gives this thing a try, could we finally see a real social phone?

One of the biggest problems with today's mobile operating systems and their user experience is that they are still built around services rather than around people (contacts). You have your app for calling, your app for messages, your app for mails, apps for different social networks. Different channels with enclosed streams rather than one giant stream that would display all the communication and interactions with a specific person. Android and Windows 7 Phone did enable Facebook contacts syncing with direct links to profiles and some integration, and there are third-party apps that are trying to achieve this (SocialPhone, Phonebook 2.0). Nevertheless, I still made some mockups of my own about how I envision the social phone OS of the future (since I'm more aquainted with the iOS, I worked on that), something that is destined to happen one way or another.

User stream

The most important feature I miss about the current generation of smartphone operating systems is the complete stream of activity and interactions from a single person. All classic mobile services (call, message, mail, calendar, ...), combined with social services (Facebook, Twitter, Foursquare, ...) in a single feed. Here's a mockup of how this could look, the icon represents the service, the arrow represents the direction (in case of public posts, which are not between two people, there is no arrow, since it's an action without target instead of a reaction). All services are intended for communication, so why are they kept separated and treated differently?

Single user stream, displaying information from different sources and services. Similar features already exist in some apps.

The contacts

Now that we have an integrated repository of all our social interactions with a single user, we could reinvent the address book. Each action could have it's weight (e.g. a Call would be much stronger than a Twitter reply), and the occurrence of social interactions with a user in recent time period could determine the probability of needing that specific contact (an upgrade to "recently contacted", available today). To make things even more useful, users could set the preferred time period using a slider. Those who have seen how sexy iPhone icons behave while being rearranged, can probably imagine the fancy shuffle of profile pictures upon this activity.

Contact grid, where people are recommended based on the number of social interactions in a specific time period.

The activity log

To top it off, I've made a mockup of the complete activity log, which could combine all owner's social activities together with the interactions on a mobile device and other services. Again, the icons represent the public actions (shown with a service logo) and the interactions (shown with a profile picture), together with the direction of the reaction. This blog does something similar, combining different social activities into an unified stream, but it's still mostly one way - my posts on different social services. But combining one way posts with two way actions/reactions/interactions could provide the component that could actually make the phone capable of portraying the most perfect social stream of its owner. Specially since regular phone activities, such as calls and messages are as social as you can go, but they exists only on the device and the carrier.

Log of all user's activities on the phone and on different Web 2.0 networks.

These are just a few ideas, I've been thinking about trying to pack them in an app, but I really don't have the time to go for it, and similar ones are already available. I also think that this concept of a social phone should be built into the core of the OS, because the phone would need to be completely integrated with and authenticated into different Web 2.0 services (not only single apps). This would make these features available inside other apps, and setup and synchronization would require less hassle.

Facebook, the king of social, is currently the most perfect candidate (and perhaps the only one capable) to make something like this work, so I would really love to see it come alive. It's questionable if they would allow competition like Twitter or Foursquare inside it, but other software giants would surely need to follow the concept and in the end, make it right. I want a social phone!

Web 2.5: Looking for the missing link between Web 2.0 and Web 3.0

Wed, 10 Nov 2010 17:39:56 GMT

The great revolution of Web 2.0 is still here and well – it looks like it's not going anywhere. Actually, its name did change, making "social media" more widely used today, but I'm still sticking to the original Tim O'Reilly's term. It's been more than five years since that happened, and a few years ago Web 3.0 was also starting to get mentioned. Web 3.0 mainly stands for the semantic web, using mathematical algorithms and meta data for trying to understand the meaning of content. But the whole thing is getting kinda old, because we still didn't see any real great results or services online – or perhaps they just did not make it to the mainstream. So while we wait for that to unveil, we could discuss something in between.

Client: Smartphone

In my opinion, there are a few quite significant changes in the Web we're used to using today, compared to the widely spread classic social Web 2.0 that already became fully mainstream. And the thing that's mostly responsible for this transition, surely has to be the smartphone. The wide spread of smartphones brought us new kinds of services, solutions, interactions and user experience, all powered by a powerful hand-held device supporting web connectivity. And as I will try to explain below, these services go way beyond Web 2.0, which is traditionally still powered by a personal computer. If you ask me, the mobile web is not just a new way to access the World Wide Web, it might as well be the new generation of it.

New capabilities

Modern smartphones come equipped with a wide arrange of additional hardware capabilities, such as high-resolution cameras, various sensors, compasses, gyroscopes and probably the most important – GPS. This fact created an array of new online services, where the ones worth mentioning would definitely be location (geo) based networking and augmented reality. Most of us can probably still remember when first phones with their 300x200 pixel cameras came out, and look at what happened now. Not to mention the giant tablet army that's heading our way.

Real-time web

Real-time web is the driving force behind Twitter, a thing so cool Google adopted it too, while Facebook is having problems to get its information out of privacy. It represents giving information when it happens, not hours (days) later, like the traditional (online) media does. While real-time web might be one of the biggest favorites for the next generation of Web beyond Web 2.0, it's still pretty useless if real time is only on the publisher's side. Mobile devices bring real-time to consumer's side too, enabling real time interactions between millions of users, which creates even more publishers and information – more than a group of professional journalists is ever capable of creating, making this world truly global.

Location-based networking

Location-based networking enables socializing based on where you and your friends physically are. Original players, such as Gowalla and Foursquare (who aleady has more than 3 million users) are already being copied by the mainstream, such as Facebook, Twitter and Google (all three naming them Places). While these services are rapidly spreading, they also introduced another interesting thing into networking, the gaming component, which uses badges and achievements to create real-life role playing games.

Augmented reality

Combining a compass and a GPS allowed another new type of software, called augmented reality, mostly in the form of solutions that use the camera image and draw things on top of it. There are already a few interesting applications of it available, and the marketing potential of this concept is probably huge. Augmented reality also managed to turn the smartphone into a deadly gadget, and where governments probably spent billions researching similar weapons, a soldier equipped with a €500 smartphone and a proper piece of software could lead a team of warriors who can see each other through walls.

Mobile apps

The previous shift in IT was for corporate software solutions to go from desktop to the web (and beyond to the cloud). Funny the trend, as today software is going back from web to mobile "desktop" applications, called apps. This happened because mobile apps enable a much better user experience (they can access the above mentioned capabilities) and at the same time provide less data consumption (making them cheaper and faster). Besides being a billion dollar industry, apps might also create the next step in the evolution of (business oriented) software and IT.

Is the mobile web actually Web 2.5?

These are a few examples of features we haven't seen before, and I think they should be considered when thinking about significant generations of the World Wide Web. The transition from Web 1.0 to Web 2.0 was from static to dynamic, from publishing to sharing and interaction, and the next big step worth mentioning could really be the one presented.

I admit the title of this post is a bit misleading, since this new concept has almost nothing to do with semantic Web 3.0. But I hope my thoughts are not that way off, since I haven't noticed any real authority write about the mobile web as a next big step in the Web's evolution. Right or wrong, from my point of view as a software architect and developer, the mobile era brought us much more than just online access everywhere, it brought a new generation of software and the Web. Besides, we have to be aware that this trend of mobile domination will surely evolve even further and continue to grow in the future. And since the name Web 3.0 is already taken, it might as well be called Web 2.5. What do you think?

How Nokia lost its mobile interface domination and how Apple took it

Mon, 27 Jul 2009 21:17:31 GMT

When first cell phones came around, almost everybody I know had a Nokia. They were working for years and they had a nice interface. You could do everything with excactly four function buttons: Menu (also Yes, Receive and Hang up call), Cancel, Up and Down. Simple and smart, as less is more.

Nokia is still cool in Europe, but they are having difficulties penetrating the US and were forced to leave the Japanese market. And there is another star rising, and it's called the iPhone. Apple was able to take 1% of global mobile market share with just one high end model. The first generation did not make it to Japan, but they were able to do that too with the second 3G model.

Apple made quite an interesting strategy, as they gave the iPhone the thing they do best - awesome software. Ok, first generations did miss a few basic features, but the usability was and still is superior. All other phones's software feels the same, but iPhone OS feels better. And it uses only one button.

If you look at an ordinary Nokia phone today, it has about ten function buttons: Menu, Function one, Function two, Receive, Hang up, Left, Right, Up, Down, OK. That can be confusing and a lot of people end up not using all of them. Luckily Nokia was able to understand this and started going back to basics.

After their acquisition of Symbian, it looks like things will turn out for the better. The N series looks good and the N97 looks amazing. Other companies were finally able to notice that mobile phones should be fun to use.

There are other players, like Samsung, RIM and Google, who are following the little revolution the iPhone made. iPhone may not be perfect and the best, but one thing is certain. Apple showed us that software and user experience do matter, and they matter a lot.