Stritar's chronolog

The Web is becoming just another television

Tue, 11 Feb 2014 15:06:44 GMT

A few months ago, I managed to bookmark my 20.000th link. I always imagined I would be able to say something really inspiring when it would finally happen, but after years of collecting and tagging content on Delicious like mad, proud of the amount of information I've consumed, I ended up feeling a bit empty. Categorization schemes, mashups, systematic repeating of essays and articles, it seems nothing could help me grow anymore. What else can you expect from a passive observer of a world, overwhelmed with unlimited knowledge?

In February 2011, when I saved my 10.000th link, I felt great, full of power. This means I've made around 10 bookmarks per day on average since then, which translates into a lot of read material. But when I reflect on that, I can't bypass the feeling I haven't actually learned that much. Most online content seems recycled and without added value. The feeds I'm subscribed to are all the same, and I don't know how to break out of them. The amount of information out there is simply astounding, making me read everything diagonally. I feel like everybody is just trying to control my attention.

Then I noticed the (social) Web is becoming like television. We are all just drones, consuming unimportant information we are being fed on a daily basis. Passive readers actively choosing sources that lead us to the facts - but how is that different from choosing which television channels to watch? Not only that, we've become advocates of this situation by passing on "interesting stuff" on our timelines, a part of the infinite loop of content creation, curation and consumption.

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Almost half a year ago, when I wrote these words, I became so depressed I've decided not to publish them. Luckily, I've had enough time to think about the problem and came up with a plan to turn myself around. I decided I need to do everything I can to become a proactive consumer of information (again). Forget social, I'm returning back to search. Web 1.0 FTW!

Together with more in-depth studies of specific topics that I do these days, I managed to achieve something even more important. I started reading books, I've read about five in the past few months. Fiction and scientific. You won't believe the effect this has had on my concentration and habits. I noticed I don't spend that much time on Facebook, Twitter and Reddit anymore, becoming the master of my information intake. By taking time to read / watch more complex work, everyday news finally started to show itself as trivial as it really is.

What we have here now, is just another television, which we passively consume for amusement, without much mental effort. But to evolve personally and professionally (what the Web was invented for!), we'll need to do more. Read books, listen to podcasts, study specific fields, concentrate on individual subjects. Because it's that focus that is crucial for one's evolution. Nobody wants generalists anymore. And believe me, 20.000 "random" articles don't make you that smart anyways.

How the #hashtag took over the world

Wed, 22 May 2013 07:57:39 GMT

Ever since the times of IRC, there has been a need to categorize specific messages on the internet. With the rise of the social web and increased amounts of information, this habit became even stronger. First popularized by Twitter, the hashtag was introduced in 2007, and since then, found its way into standard offering of the most popular social services (Instagram, Tumblr, Google+, etc.). It seems even Facebook will introduce its own version soon, though people already use them overthere anyways. The hashtag changed the way we create and consume content, and it became a symbol of collaborative publishing in the social era.

On the technical side, the hashtag is nothing more than a clickable search query, a simple keyword that is attached to the post to add a bit of context to the content. An emoticon with a few more options. But for something so fundamentally basic, the hashtag turned out to be so much more, something almost magical. Sociology, communicology, computer science and other fields would probably have a lot to say about this phenomenon.

Today, hashtags form the ultimate crowdsourced media channels, some even managed to construct themselves as brands. It's hard to imagine something happening without its hashtag, and most TV shows and commercials already include them. Actually, they remind me of the Web's beginning, when everything had the AOL keyword attached to it, except now, keyword creation and curation is decentralized and distributed.

A graffiti in Ljubljana, Slovenia, persuading people to join the protests against corrupt elites. Hashtag included.

But there's something that's much more important than commercial applications: the planned or ad-hoc hashtags that form themselves in case of disasters or other extreme events. Millions can tune-in to to these instant channels, and participate with their own information. Such streams can go beyond a single service, existing above specific social media. These hashtags have the power to help people in need, and assist activists in making the world a better place. They are the ones that made the hashtag the word of the year 2012, marking the transfer of power from publishers to ordinary people.

Daft Punk, Arrested Development, and how content is becoming an experience

Wed, 15 May 2013 07:32:28 GMT

What a great year for content! In October 2012, Red Bull Stratos set a benchmark for what can be done with branded content. The jump was watched live on YouTube by 8 million people. A few months later, Gangam style established a new standard for how far online virality can take you. It became the first video to reach 1 billion views on YouTube. Powered by the internet. These two extreme cases probably won't be topped for quite some time (internet time, that is) and are clear leaders in their categories. But lately, I've noticed two other great examples that clearly show something else - where commercial content (promotion) is headed. It's all about delivering experiences, which are created and amplified by digital marketing.

Daft Punk

I've never ever seen so much buzz about a release of a new album. Ok, my streams aren't filled with information about Biebers and Gagas, so I can't tell what's happening there, but I'm sure Daft Punk won big time. The crazy release that's been going on for months, with teaser videos, song loops, weird promotions and shitloads of publicity. Facebook, Twitter or Reddit, Daft Punk seem to be all over the place, and everybody was trying to be the first to publish the link to the stream or download of Random Access Memories. The first single from the album already received more than 23 million views on YouTube (in 6 weeks), and the song is number 1 in many countries, besides breaking Spotify streaming records. What a comeback!

Arrested Development

Some of you may have heard about Arrested Development. It's one of those shows that got cancelled after only a few seasons, but kept a strong fan base that was waiting for years for a movie to be made. Then, the mighty Netflix came around, and something even better than a movie happened. Season 4, with the original cast! The trailer that launched a few days ago already has more than a million views, which is a lot compared to the 3.5 million who watched season 3 finale. Awesome stuff, can't wait to see it.

So what

A music album with lots of supporting content and infinite publicity, a TV show with a loyal army of geeks? These two cases are more alike than it seems at first sight. They both offer more than the content itself, they offer experiences. They are both fueled by the internet. They are both children of online virality.

Google search trends for Daft Punk and Arrested Development peaked in the past days.

Daft Punk gave us a something that goes beyond an album, they gave us a complete story that's funky, appealing and mysterious (and filled with 80s revival and robots). Netflix will be fulfilling a fantasy that we've been having for years, and they will make us come like never before. The complete season (15 parts, 8.5 hours) will be available at once, so fans will be able to watch it in one peace! The US internet will surely be consumed by Netflix on May 26th.

Do you see what's happening? Everything, even (commercial) content, is becoming an experience. Otherwise, it's overlooked in the sea of information overload.

UPDATE (16.6.2013): It seems Arrested Development's transmedia experience is getting more interesting. Yesterday evening, one of the most fascinating characters in the series, dr. Tobias Fünke, got it's own sizzle reel and website, promoting his acting skills. Great stuff.

I guess I'm a real blogger now

Tue, 12 Feb 2013 08:28:48 GMT

How glorious my previous week! My post about not stealing other people's ideas made it big time. It took me four years, but I finally managed to write something that was read by more than 10.000 different readers. Ok, there's still a long way to go before I'll reach Swizec's league, but I'm very happy about my evolution as a blogger. The amount of feedback I received this time was amazing, infinite comments on Hacker News and reddit, tweets from startup accelerators Wayra and HackFwd, there was a also a great post on Whiteboard that added an additional sixth reason to my original five. Great results. But what makes this post so important is the fact it's been amplified by all social media channels. Not a few, like my previous viral posts, but all of them. Which confirms I was spot on this time.

The balanced social activity about the post 5 reasons why I won't steal your idea.

Before this, I was afraid I would stay "the Slovenian who went to Silicon Valley and blogged about it", since those posts were read by many, and one of them managed to attract more than 5k uniques. Which happened almost a year ago... Luckily, persistence comes a long way, and I was able to double that! Currently, I feel very motivated to push my blogging forward, hopefully beating the high benchmark I've set on previous Tuesday as soon as possible again. Hooked on social feedback, like all other bloggers.

The traffic of 5 reasons why I won't steal your idea. Around half of all referrals came from Hacker News.

Lessons learned? I admit I started off with very sterile posts, but found "my style" as I went along, learning to master the art of writing. I know this may sound weird, but I noticed the less I was trying to appeal to everyone, the better my posts became, so I just kept playing with words, unconcerned. I guess adding personality to the writing can make wonders. I also noticed how important passion is. This specific post was fueled by my frustrations with different clients, so if you want to blog well, you just have to write about things you really love, hate, or have a strong opinion about. Otherwise the results will just turn out boring and dull.

Thank you for sticking around, hopefully I will be able to deliver more interesting thoughts in the future and improve my writing even further. I love doing it, so I promise to increase the frequency of posting as well. And redesign the chronolog. Again. Many things have happened since 2009.

Challenges await!

How Facebook and Twitter are messing up Slovenian journalism

Tue, 08 Jan 2013 19:56:08 GMT

Before I proceed with this rant, I would like to point out that I strongly believe in social media. I think it can do magical things, hell, we've already seen it has the potential to change the world. But that's just me, a person consuming information, deciding what's real and what not, riding those waves that I like. The media - they should try harder - it's their job to report the truth. In the past few weeks, we've encountered a few slips from the mainstream media here in Slovenia, feeding us with bogus information they've copied from the (social) web. I know it can be hard to track everything that's going on, but still, double-checking a few things and sources wouldn't hurt that much. And since Slovenia is in a quite critical stage at this point, with a fucked up financial situation, austerity measures, protests and everything, this makes it even more important for journalists to do their job properly.

Case 1: the major mayor situation

Those that are acquainted with the current situation in Slovenia, know that we currently have two major protest venues. Maribor, who started it all, and whose protesters have already succeeded in persuading their mayor Franc Kangler to step down (and they aren't stopping there), and Ljubljana, whose activists are protesting more against the Slovenian right-winged government lead by Janez Janša, and no so much against the capital's mayor. You should know that Ljubljana's mayor Zoran Janković is an interesting person, one of those guys that's a bit shady, but since he has done so much for the development of the city, the general public still likes him (but not for much longer it seems).

In a similar fashion as the other protests (who are currently happening on a weekly basis), there was one protest in Ljubljana organized using Facebook and other social media channels, targeted specifically against the mayor. This event had hidden attendees, and their wall was covered with posts such as "10.000 confirmed guests", "15.000 confirmed guests" etc. There were a few of us that laughed at this, but this didn't stop the radio and television from reporting an expected record amount of protesters on that day, based solely on that Facebook event's wall posts! The result: a few hundred people, and some of them had a transparent "Thief, we love you".

The cached version of the event against Zoran Janković - with 15k hidden attendees. The event is no longer available. Spotted by @loudandwicked.

Case 2: the bogus response to the anti-corruption commission report

Today, another interesting thing has happened, and we still need to see how it will turn out. The national Commission for the Prevention of Corruption released a report saying both prime minister Janez Janša and Ljubljana's mayor Zoran Janković have more money that they were supposed to have (in hundred thousand euros). When this happened, Janša's SDS party's parody Twitter account with 30 followers at that time tweeted that this report proved the commission has finally dug into the corrupt communist hole.

The tweet that got mistaken for an official statement.

When I saw this tweet, I instantly checked the profile, since the tweet seemed very unbelievable, concerning the fact their leader is also inside the report. I instantly knew it's a bogus account, but this didn't prevent the Slovenian Press Agency from putting this tweet as a quote inside one of their news (no longer available), and from there on it was instantly picked up by other media as well. We are talking about one of the most important Slovenian news sources!

The citation of the tweet, copied by demokracija.si from STA. Spotted by @miharejc, amplified by @multikultivator, read the the thread.

Time for real journalists to shine

There are probably more cases like this, and it needs to stop! Social media is a wonderful tool for providing additional information about something specific, but as we've seen in the two cases, it often can't be the primary source for the news. Journalism needs to go a step back, and provide credible information from trustworthy sources. Otherwise, there won't be much truth left for our descendants, since too many people will simply have the power to make things up. But everything's not bad - situations like this could provide clear distinction between real journalists with original sources, and those who do nothing else but copy others. Something we critically need in this age of data abundance.

Occupy Wall Street and Other "Revolutions" as the Ultimate Reality Shows [Repost]

Sun, 23 Dec 2012 12:11:17 GMT

This post was originally published in November 2011 in a special two part series transatlantic blog post about Occupy Wall Street, on Nick Taylor’s thetwohalves.com, which is no longer available.

The situation isn't peachy. The global economic system is collapsing, the middle class is disappearing, and financial institutions have taken control of the fate of many countries and corporations. People are frustrated and want something else, they want a predictable and stable future. Hence the global Occupy Wall Street movement has been born, supported by various public figures and activist groups such as The Anonymous. Fueled by the success of the Arab Spring, these people are demonstrating against the domination of the rich 1% (or the ultra rich 0.1%), hoping to achieve a better world built on equality, opportunity and optimism.

When history looks upon the events that unfolded in 2011, it will probably view them similarly to 1848, when the Spring of Nations took place in Europe. But this time it's a bit different, it's a bit more theatrical. We're watching it live, and participating in it real-time. Everybody is in it, one way or another, the technology allows it, the people and the media amplify it. Even if you are just an observer, you pretty much know what's going on. People are squatting the streets, the police are trying to prevent it (violently), the corporations and political elites ignore it, some people support it, others don't.

These days, everyone can be a reporter. And most activists are. Equipped with laptops, tablets and smart phones, backed up by social media, thousands of tweets, blogs, pictures and videos are broadcast to the Web each minute. Uncountable number of actors, cameras and commentators make this event bigger than Big Brother, even bigger than The Truman Show. Occupy has become the ultimate global crowdsourced reality show happening non-stop, every minute, every hour, for days, even months.

The fascinating fact about this story is that you can choose the channel you want to watch. You can go directly to the source, to the people who are living it. You can consume it on the secondary level, where television and print media report their own, perhaps biased versions of what's happening. You can study the higher level interdisciplinary implications, such as these great Twitter visualizations of Occupy Wall Street or the Egyptian revolution. The Web is the playground with infinite toys.

But it's up to you if you want to get involved and contribute to the critical mass of this movement. Everybody can be a part of it, even if you're just watching or sharing information from the coziness of your living room. Perhaps you've finally been awarded with the opportunity to change the world. Probably not, but there's always a chance. And if the world won't change, you can at least participate in the show that will go down as one of the greatest reality shows of our time. Are you the 99%?

Check out the complete Occupy Wall Street series.

Dear Twitter, please reconsider this madness

Tue, 21 Aug 2012 15:01:53 GMT

Dear Twitter. You were always one of my favorites. I love it how you managed to create a subculture, something that Facebook will never be able to do. You've allowed people to collectively create information that travels the world in seconds. Your role in many global activist projects is invaluable, and your stance on privacy issues something that inspires the world. You help us find out about things before they actually happen. When the Icelandic volcano was erupting in 2010, I was watching the #ashtag word clouds being broadcasted live on CNN. It was then that it struck me that the media will never be the same again, the power of thousands reporters wins every time. You made it to the mainstream, shaped transmedia into Twitter + television. You were becoming the ultimate foundation for real-time information. You made me realize so many things by being one of the most prominent platforms of the social era. You were the man.

And now you are starting to kill the platform.

Anyone who's read What Would Google Do? would know this is a huge mistake. This book (from 2009!) has a chapter about the value of platforms and distributed systems, and I've been obsessing myself with this revelation ever since. Wrote a blog post about it, which was retweeted by the book's author Jeff Jarvis himself, and it made me even more in love with the idea. Now I'm sure platforms are the future, because they have the ability to outlast services.

The most important things about platforms are the ecosystems around them. Yours was always more appealing to me than Facebook's. Because of the information Twitter has (almost all of it public), because of the culture that's emerged around this information. Twitterers, Developers, even Lurkers and Ninjas, the amount of innovative things that people have managed to build around your core is amazing. Not just silly games and marketing schemes, actually valuable and inspiring things (we've tried it too!). I always believed you were cooler than Facebook, that you have a brighter future, since you weren't trying to keep people inside your services. You seemed to know what made you in the first place.

I understand it's the high level mashups you are interested in, but still, the platform is the most important thing you have. Why not let other people reinvent your user experience, like others are trying to reinvent email? You want that, you want people to make Twitter whatever they want, while creating, consuming and curating the data that's inside you. You need thousand of different clients that feed your infinite hunger, enabling you to build your business model around the tweets that are generated. You want developers to use, abuse and reshape your essence. Because platforms are like networks, there value grows exponentially with the number of nodes they have, and these nodes help platforms evolve even further, in unimaginable ways.

And now you are trying to kill bits of this platform, those bits that help create the most valuable thing you have - hundreds of millions of Tweets every day. They may be just Twitter clients, but they might as well be the most important thing you've ever had. Your fans, your supporters, your ambassadors, your army, your ecosystem. Your future is more important than your monetization, not just to me and to them, to everybody who loves what you are, and to those who don't get you. Your future is important to mankind. That's why you should stay what you were meant to be. You should stay the open platform.

Is it even possible to create original content in this age?

Sun, 15 Jul 2012 11:52:13 GMT

I've been blogging for more than three years now. And I love doing it, hell, I think my blog is pretty fucking awesome. But there's a problem I've been noticing lately. Every single piece of content I write has probably been written hundred times before. By mainstream media, by authors, by bloggers, by you. There's no way around it, and it bugs me to infinity. Take this specific post for instance, I won't even google it, but I can guess plenty of others writers have faced these thoughts and wrote about them from their own viewpoints. The irony of the situation is fantastic.

The amount of information on the internet is overwhelming. Thousands of blogposts created every day, hours of video uploaded to YouTube every minute, infinite tweets (check out this cool infographic). And only so many things you can tell. Which pretty much means that no matter what you write, someone else surely wrote it before you. All the topics have been covered so many times it's silly. You feel you're stealing other people's ideas even if you aren't. Or are you?

I'm one of those people who tries to absorb as much information as possible. I want to learn every day, synthesizing the gathered knowledge for various reasons, such as my work or this blog. From this perspective, I'm inevitably copying other people's ideas, rewriting content that's already been written many times before. Stealing Lego blocks and using them to build new sculptures. Is there even such a thing as an original idea? There probably really aren't that many.

Writers and bloggers are just a bunch of monkeys who are trying to write Shakespeare anyways. Curators, who are striving to separate the sheep from the goats, blending extraordinary ideas into somethings even greater. And that's what matters, that's where the value is added. Even though most of the content is not original, if any. But I guess that's ok, I just needed to think and write about it, which helped me understand this is the very essence of blogging.

How movies and television (almost) ruined my experience of traveling to American cities

Tue, 13 Mar 2012 05:08:16 GMT

In my life, I've traveled to two American cities on different occasions: New York and San Francisco. When I got there, a funny thing happened - it was nothing like I expected. Actually, it was a total buzzkill! I was filled with great expectations, but the cities displayed themselves in the plainest way possible. I can't believe how ridiculously common everything looked! When you travel to exotic places like Asia or Africa, you're in for a bit of a culture shock, and that's already fascinating enough. But cities in the United States, well, they're not that different from European cities, we're part of the same civilization anyways. Just cities like any other.

I blame Hollywood! Movies and television (even photographs on blogs and in magazines) have always been trying to present something in an idealistic, almost unreal way. Showing things that aren't there, hiding things that are, highlighting a specific point. And since a lot of films and shows are happening in New York and San Francisco, I was being fed with this idealistic image of great places with amazing detectives ever since I was a child. But these things aren't for real, for me, the experience was totally different than I imagined. What will happen if I manage to go to Miami one day? Will it feel like a tourist resort somewhere in Europe and not like a totally cool place, the way I think of it now?

Probably not. As it turns out in the case of New York and San Francisco, these cities do have something very special to offer. The churches may not be as old as in Europe, and the streets may not be as crooked, but it's the cosmopolitan vibe and fantastic atmosphere that makes them what they are. A few days after you get to know your way, you start to feel it. It's everywhere around you. You slowly go along, and you find yourself thinking: well, this actually wouldn't be such a bad place to live for a while. And you start to enjoy it, meet a few people, go to a few parties, start to love it, everything's great, but then your trip ends and you're back home. Sitting in your living room, watching a movie or a show happening there and all you can think is: man, New York and San Francisco are even more awesome than on TV.

I got another scent of going viral on social media. And I'm loving every bit of it.

Sun, 22 Jan 2012 19:58:42 GMT

I can't believe how much has happened since I first wrote about going viral on social media. I also can't believe what I wrote then, talking mostly about how virality has the most to do with luck. Well, it does, but any proper RPG character can fully understand luck can be influenced one way or another. As you evolve as a blogger, you learn a lot about writing good headlines, best times to publish, using various platforms to promote content and other general best practices, all adding a bit to the chance of going big. Of course, you're still competing in your own league, but a few hundred posts more, and you might do something extraordinary like swizec did. Get noticed and amplified by a heavy influencer.

The situation

Here's my situation - the full overview of traffic on this blog since it's beginning, according to Google Analytics. Spikes, which happen when something goes viral, all over the place. At this point, I'm almost at 100 posts, and around 10 are worth mentioning, making it on a single or more platforms. The list almost fully corresponds with my internal top list, and you can click on any of them if you would like to what they're about. Quite various, actually.

Traffic overview and the most visited contents on stritar.net

The winners

While the above chart may show those posts that got the most traffic, only a few of them are the real winners. Interaction and impact is what counts. Feedback from the people. My first real viral post about Facebook vs. Twitter got 100+ retweets, while newer ones managed to unlock a few other interesting achievements. The one about Apple and Slovenia ended by people tweeting about how Apple will buy Slovenia since there was a mysterious announcement on their homepage (which turned out to be The Beatles in the iTunes store). The post about Beer in Brussels produced more than 80 funny comments on reddit. Discussing about Pop TV and events on Twitter established an arrangement between the Slovenian soccer association, the established sports journalist Igor E. Bergant and the leading Slovenian soccer portal Nogomania to cover the next national soccer match on Twitter together (we'll see on February 29th). Fantastic turns of events.

The platforms

There is no viral without the platform. While Facebook may have been the biggest referrer of traffic in this blog's history, it's a stable referrer, which can hardly make something viral. Twitter is better, since the whole concept behind retweeting can amplify you outside your social circle, even though it's much harder to master. But the platforms really worth mentioning are the community based curation / recommendation engines: Reddit, StumbleUpon and Hacker News. They are much more complex to use, since you have to be a part of the community one way or another, but that's how it works - there is no taking without giving.

Top referrers for stritar.net. Twitter referrals are included in Twitter and t.co.

The downside: publishing to all these channels and the aftercare (commenting, animating) can take quite some time, but you're nothing without it.

Conclusion

If you have good content, going viral can be managed and influenced, and it happens when the parameters align. Since you have to have as many chances for that to happen, you need to blog as much as you can. That's the real recipe, if there is any. For permanent readers, for real supporters that can help you tip the scale, for additional lottery tickets.

But why go through all this trouble? Well, imagine getting 100 likes and comments on a Facebook post. Or 20 retweets of a really witty tweet you're so proud of. Multiply that by 10, and you'll get the picture of how it feels when you go viral. That's why you blog in the first place, you only don't know it.

Television and Social media? How did my recommendation engine miss this connection?

Sun, 27 Nov 2011 14:58:20 GMT

November has been a great month for this blog. For the first time in history, I managed to get more than 1.000 unique users on two different blog posts in a single month. Which is awesome, thanks! The first post was about the TV show Dexter and its Facebook game Slice of life. The other was about Slovenian TV show Soočenje and its buzz on Twitter. Just two posts, nothing special, right? Wrong. It's really obvious, but I missed it somehow. Both posts are talking about combining television and social media, silly me! I can't believe I failed to see it, but I did, and so did my blog. Not that it really matters anymore. You know those fantastic coincidences that happen sometimes and put everything into place? This story is full of them.

Function

Some of you may know this blog has an internal recommendation engine that calculates the correlation between different posts based on shared tags and their frequency, offering related reading in the bottom. It missed the connection. Others may know I'm a bit obsessed with cross-referencing my posts, which I do manually. I missed it too. Perhaps Facebook and Twitter aren't as similar as I would like to believe, but I'm putting my bet mostly on the different concepts of combining television and social media. The Dexter case was about entertainment, gaming and story-telling. Pop TV's case was about politics, news and ordinary people co-creating content. Different problem, different tags, but still, the strong relation between the two is very much there.

Try

The first funny coincidence was a blog post by @anejmehadzic written a few days after mine, discussing the general possibilities of a symbiosis between television and social media (in Slovene). The post provided enough insight to make me see what I missed. TV shows using Facebook, Twitter and YouTube to provide additional content to viewers was really something in between the two cases of mine. Revelation. At this point I knew I missed the connection myself, but how did my very smart algorithm also miss it?

Catch

The next lucky coincidence was a lecture on wwwh happening yet a few days later. @zbrchka was talking about transmedia, a term I haven't heard about before. I thought multi-platform or cross-platform could be concept that connected these two blog posts, but transmedia feels so much better. Transmedia is a technique for creating integrated content for different mediums, just the thing what I was looking for. Something that's becoming so important it deserves exposure on this blog too.

Finally

With the new gathered knowledge, I made a new tag Transmedia, putting it on both posts, besides the one about Šport TV tweeting about the basketball championship. It worked like a charm. Since this tag is used so rarely, it dominated the recommendation engine, and to my great relief, all three posts gained the correlation they require to be listed as related content one to another.

The blogosphere kicks ass, since bloggers are mutually inspiring each other and moving things forward. Wwwh is a great place to hang out and share knowledge and experience. My recommendation algorithm is awesome, fully working as expected. And those lucky coincidences are a thing that make this existence an interesting place to be visiting. Everything is just the way it should be.

* try-catch-finally is a an exception handling syntax used in some programming languages.

Occupy Wall Street – why it won’t go away and why it matters [guest blogger Nick Taylor]

Tue, 22 Nov 2011 16:27:26 GMT

This is part of a special two part series transatlantic blog post about Occupy Wall Street. Come check out my cross-branded blog post on Nick Taylor’s thetwohalves.com*.

The Occupy movement has gone global ever since it’s fiery start on September 17, 2011, in New York City's Zuccotti Park. Strangely enough, the phenomenon was initiated by Canadians, the founders of Adbusters magazine, not Americans, lending further credibility to South Park’s famous "Blame Canada" motto. But I digress.

Why should you care? It’s just a bunch of stupid hippies and jobless freaks expressing their angst because they can’t get a job with their smelly dreadlocks, right? Well, maybe not. This movement is tapping into the very core of the reasons underpinning the Great Recession, tapping into ancient history and even potentially changing the course of the political debate in the United States and around the world through its grass roots and social media approach. Click here for a global map of protest locations around the world. More interesting than the countries on the map IMHO are the glaring exceptions: quasi-communist China, formerly communist Russia and most of Africa. Freedom of expression is a wonderful thing.

The drivers of the movement are many, however one of the more powerful statistics (click here for a primer) is that the top 1 percent of Americans possess a greater net worth than the entire bottom 90 percent. What’s making people angrier still is the drop in lower and middle class income against this top 1 percent. While no one is really talking about the reasons, it’s pretty simple. While the middle class in America grew wealthy primarily due to rising home values tied to mortgages, the wealthiest decile was predominantly invested in their own businesses and didn’t rely on loans for their wealth, so when the bottom fell out of the housing market worldwide, they were immune.

But enough about money. What this post is about is recognizing the political impetus for change evident in OWS. Some have called it the left leaning version of the Tea Party movement. And it is. In fact, I have great respect for both movements, as impossible as that may sound to Europeans. And I am not one to shy away from controversial positions, as evidenced by my post on WikiLeaks. Both organic movements were born out of a frustration with the current self-serving political structure that is willing to change absolutely nothing. So much for Obama! But what the OWS is sorely lacking is a well-defined set of goals and more importantly, a charismatic spokesperson. From my strategic marketing perspective, what they need to ultimately succeed is a leftist version of Sarah Palin. And much like the billionaire Koch brothers (whom the only viable Republican candidate for President of the US, Mitt Romney has been courting) were soon outed as the financial engine of the Tea Party, it’s only a matter of time before the people financing the Occupy movement are exposed.

The grassroots model which OWS champions, based loosely on the Egyptian protests which made effective use of social media to spread discontent with an unpopular and autocratic government worldwide is the closest the modern world has seen to a direct democracy since ancient Greece. Could this be the way forward? Say what you will, but the Occupy movement is absolutely right about one thing. Money should not equal political influence. The will of the people should. If it weren’t for the crack rock habit corporate money represents to US politicians, Congress would have changed legislation to outlaw the dubious financial instruments which nearly sunk the global economy years ago. Shame on you, elected representatives.

Sadly, while most Americans still want to believe in the Dream and many will tell you that hard work is the key to success, the stats offer a much starker reality. Income inequality in the US now ranks in the bottom third of the world, is greater than in most of the developed world (including Europe) and is in fact very close to Russia’s. Not exactly the comparison Americans aspire to. Slovenians reading this post can take comfort in knowing their country is best in the world when it comes to income equality, even if it could be doing a much better job in attracting FDI, reforming its 3rd world judicial system and job creation.

Way forward? You tell me, but change is in the making, and if history has taught us anything, it’s that revolutions can be sudden, unpredictable and harsh. France’s Marie Antoinette learned that the hard way. America was forged through a revolution. Will it be re-born through one? Or will the OWS movement simply fade into oblivion? Only time will tell, but the clock of political change is ticking, many people are fed up and the younger generations are the ones with a future to lose… Not to mention the whole world is watching.

Nick Taylor is a social media, PR and marketing consultant, blogger, politico and wannabe geek based in Scottsdale, Arizona (US). He shares his thoughts on thetwohalves.com.

Check out the complete Occupy Wall Street series.

Supporting events on Twitter: how Pop TV and Soočenje owned the Slovenian Twitterverse

Sun, 20 Nov 2011 10:13:58 GMT

Supporting events on Twitter is becoming very popular, and it's a perfect case study of what Twitter can do. After all, this channel allows an additional layer for following things that are going on in real-life, in real-time. Coverage sometimes happens accidentally, if there are enough Twitterers around, but more and more often, it happens as a result of a carefully planned tactic of those behind the event. Only then it can fully work, enabling organizers, participants and observers a totally new type of involvement. Crowdsourcing event support can produce a better overview of what's happening than any well-trained team of journalists can provide, offering an experience that is broad, objective and subjective, interactive. And like using Twitter itself, some know how to do it, and some don't.

My experience

When I tried it out it myself, it was fun and rewarding, In May, Trkaj, Jacuzzy and our neighborhood Savska held a festival Blok Party, which attracted a lot of people. We were there, live-tweeting about it. We've also asked other Twitterers (thanks @loudandwicked!), who attended the festival, to use and amplify the same hashtag #savska, and in the end, more than 10 people tweeted about the event, producing over 50 tweets, most of them with pictures. Which isn't that bad on the Slovenian scale. My friend @jakasibicekaka did something similar, asking Trbovlje town councillors to tweet about a meeting with the #sejaOStrb hashtag, which attracted other people to participate as well (here's his blog post about it, in Slovene). Great results enabled by collaboration of many users.

It can work on a small scale. What about the major league, it should be even better? Let's analyze two nation-wide events that happened this week in Slovenia.

How to do it wrong

The first case mentioned was the Slovenia vs. USA friendly soccer match. At the stadium, the National soccer association (@nzs_si) promoted their Twitter account which does live coverage of matches. Which they did. But that doesn't mean they did the whole Twitter thing right. They forgot about the extremely witty journalist @IEBergant also tweeting about the match. They forgot about me, and they forgot about you and 8 other thousand people watching the game live, probably quite a few geeks included. While NZS used the hashtag #fuzbal (slang for soccer), some used the hashtag #nogomet (soccer), #slovenia, #slovenija, and the mentioned Igor Evgen Bergant used #soccerSI-US. The results: a scattered pool of tweets which didn't really offer users the complete picture. The event went mostly unnoticed on Twitter.

The Slovenian soccer association promoting their Twitter account on the match

How to do it right

On the other hand, Pop TV (@24ur), the biggest commercial television network in Slovenia, did it more than right. Their show "Predvolilna soočenja", which does political confrontations before the upcoming elections, won big time. And while using Twitter to support television has been done for ages abroad, this actually happened for the first time in Slovenia (at least so I think). And they did at least three smart things:

they've promoted the hashtag #soocenje, not minding about their Twitter profile
they've invited five influential Twitterers (@alivea, @had, @Lacn, @madpixel, @tamejhna) to the studio audience to generate the initial buzz on Twitter, besides live-tweeting from the studio. Here they are, appearing with @miharejc, who tweets for @24ur
they've broadcasted a selection of tweets with this hashtag live on television, and encouraged people to participate and ask questions on Twitter

The results were amazing. Hundreds, if not thousands of tweets all over place. Local trending topic. They owned the Slovenian Twitterverse like no one else before them. It worked like a charm. You can check out the partial report (which only displays 100 of #soocenje tweets, happening in 5 minutes!) on the following link or use the #soocenje Twitter search, if tweets are still available. Epic stuff, moving the Slovenian media sphere a few years forward.

Pop TV displaying and promoting #soocenje tweets live on television

#soocenje (besides various politicians and the show host) became a local trending topic in Slovenia according to sitweet.com

Conclusion

I'm only a level 26 27 social media ninja, but I know a few things. If you're organizing an event, the most important thing is: promote Twitter hashtags, not profiles. Even if they are nothing more than just clickable search queries, they simply work. Search Twitter in real-time and look for people who are talking about the event. Ask them and other people attending to amplify and use the same hashtag. Thank them if they do. Most of them will join you, since it'll make it more interesting for them too. Offer something more if you can (like displaying tweets on a website). Use multiple accounts (official, personal) with different wibes. Upload pictures. Retweet. Interact. Have fun.

Twitter, a funny service proving that a collective effort of many people will always provide a way more interesting picture than a single person can. More objective, more diversified, more everything. Perhaps even better than the original event itself. Real players are fully aware of that. Don't worry, even if you don't have the same power, publicity and followers, you can compensate with additional energy, time and mobile bandwidth. The results can be surprising. And if it does work, I promise you'll enjoy every little bit of it.

UPDATE (22.11.2011): I got contacted by @24ur, who told me this was already their second Soočenje show (I missed the first one - the irony - playing soccer), and the first one generated over 1800 #soocenje tweets. I also got feedback from @nzs_si and @IEBergant, they've agreed we should make a joint effort the next time Slovenia plays soccer, also involving the biggest Slovenian soccer portal Nogomania. Awesome stuff.

UPDATE (25.11.2011): Pop TV is on fire. Today, they've added another medium to support Soočenje on Twitter, their news portal 24ur.com, which is the most visited site in Slovenia.

Facebook vs. Twitter, Part 3: The phase of unification

Thu, 13 Oct 2011 08:22:32 GMT

I started writing about Facebook and Twitter because I saw these two services as the most impressive players of the social age. I received a lot of comments about the two of them not being comparable, which I disagree. They are the biggest global Web 2.0 platforms (LinkedIn successfully went public and has a lot of users, but it's hardly a platform) and two of the ten most visited websites in the world. They are social trend-setters, both super advanced on technical and conceptual levels. They are a lot, but with the latest sets of patches, they are also becoming a lot alike.

Originally, Facebook wanted to be a social network. On the other hand, Twitter wanted to be a news network. But seeing what's happening these days, we can ask ourselves: is it rather the other way around? Indeed, Facebook and Twitter are finally entering the phase of unification. Let's begin.

Two way integration

Twitter now officially supports posting to Facebook, while Facebook now officially supports posting to Twitter (for now, Pages only). Until recently, you had to use other services or install apps to fully connect both accounts, but these days, direct integration it's pretty much trivial. The wall between the two giants is obviously coming down. And they both noticed the need to recognize each other to proceed.

Facebook adds following

The symmetric relationships (friends) on Facebook made it what it is - a social network for keeping in touch with the people you know. The same goes for Twitter, the asymmetric relationships (followers) made it what it is - a news network where you can follow people you are interested in. This fact was one of the biggest differentiator between the two social services.

Facebook soon noticed they will have to somehow go beyond that, for the sake of enabling more accessible information to the masses and enabling unprotected, crawlable real-time data without privacy. They've started with Pages, intended for brands, which users can like and follow. But recently, like I predicted more than a year ago, Facebook introduced subscriptions for personal profiles, where you can follow people without the need for them to confirm you back, and they can post public updates. What an interesting turn of events.

Facebook adds a real-time stream

Facebook put a lot of effort into developing the EdgeRank, which recognizes the level of connection between two people. The previous version of Facebook had Hot and Fresh streams, the first one being based on the amount of activity and EdgeRank vicinity, and the other one on recent activity. Today, the main stream is a mixture of both, while a new feature was introduced. The so-called Ticker in the right sidebar, showing real-time activity from all your friends. Your own little Twitter inside Facebook, which they plan to evolve even further, adding automatic updates.

Twitter starts to close, adds multimedia

Traditionally, the Twitter app ecosystem was built around (outside) Twitter, while Facebook's app ecosystem was built inside Facebook. But Twitter's policy is changing. They've already acquired one of the biggest Twitter clients TweetDeck, and said they will prevent new Twitter clients from being developed. They've also added a multimedia library to each profile (feeding also from external services) and enabled an internal service for sharing photos. Bad news and a stab in the back for Twitpics, Yfrogs and such. Smells like Facebook.

Twitter adds activity streams

Social networks are all about profiles, streams and interaction. Twitter used to be plain, providing only simple profiles, basic tweets stream, replies and retweets. But the newest addition also includes real-time activity streams, where all retweets, replies and favorites are gathered in one place. I haven't gotten it yet, but people are saying Favorites are the new (Facebook) likes. Twitter is becoming very much a social network, trying to boost up it's social graph.

Conclusion

There are even more cases like this, but these are the most significant. I hope this trend won't continue much further. It was the differences between Facebook and Twitter made each one interesting and useful in it's own way, but I guess things like this are inevitable. Like operating systems or browsers, competitors are constantly copying each other's features and solutions, which actually proves mutual recognition. Why would social services be any different? It seems Twitter and Facebook are finally mature enough to enter the phase of unification.

Check out the complete Facebook vs. Twitter series.

Forget Facebook. Šport TV and their billboards found Twitter, with style.

Sun, 18 Sep 2011 20:59:14 GMT

About two months ago I was super fascinated about the fact that a variety of Slovene marketers started to promote their Facebook presence on billboards. Guess what: that's so two months ago. Šport TV, one of the biggest sports television networks in Slovenia went a step further, designing their billboard(s) specifically for promoting their coverage of The European basketball championships on Twitter. Which is a bit surprising, since there are supposedly only around 10k people on Twitter in Slovenia (compared to 650k on Facebook), but still, Twitter is much more suited for media coverage than Facebook for various reasons.

The massive billboard I spotted is located on one of the biggest intersections in Ljubljana, and it's made out of three pieces. The main piece contains three celebrity basketball commentators, each one represented with his own Twitter account and a "Follow me" call to action. Until now, these profiles managed to attract around 150 followers each, which isn't bad at all. Their Twitter backgrounds are well designed and their streams almost updated, which will hopefully continue even after the championship:

Sašo Filipovski: SportTV_Saso
Zoran Martič: SportTV_Zoran
Zmago Sagadin: SportTV_Zmago

Šport TV continued the campaign on their website, where they presented the same three commentators, besides promoting the hashtag #Litva2011, which is quite popular these days for Slovene standards. Pretty advanced and coherent marketing indeed. Great job.

The championship will be over today, Slovenia did well and managed to finish 7th, but we also went a step further in digital. Yes, Twitter is finally becoming a player and some people obviously know how to use it. Exposing the actual faces behind the corporations is effective (specially if you are in showbiz), and something that is nearly impossible to do well on Facebook. So this campaign is actually a double win. Just don't forget to update.

Šport TV's Eurobasket billboard

Šport TV billboard: Follow us

Šport TV billboard: Facebook and Twitter

Šport TV website highlight

Trademarks and logos are the property of their respective owners.

Are we on the verge of a full-scale cyber war?

Wed, 08 Dec 2010 08:15:15 GMT

The whole world is talking about WikiLeaks, and the drama has reached its peak with the arrest of Julian Assange. The leaked diplomatic documents are obviously a major thing, something that could change the world as we know it. The main battleground of this conflict is cyberspace, where troops of different armies are already fully ready for combat. WikiLeaks.org is currently offline, being a constant target of attacks of all sorts. But the civil initiative is striking back, putting hundreds of mirrors online (even Slovenia has one!), and hacking the bank that closed Julian's account. Even the good boy Twitter is behaving weirdly, denying accusations of censoring #wikileaks as trending topic.

We've seen similar cyber battles before. The Anonymous (who are also defending WikiLeaks) had their fun with the Church of Scientology and Google had its showdown with China. But WikiLeaks is a probably a few levels higher. I always said that internet could be the main tool of the next revolutions, because information travels really fast and it's almost impossible to prevent it from spreading once it's out. But the problem with the Wikileaks situation is that it may be too much for our society to handle. Diplomacy was exposed, which means the current political situation, already in a weak equilibrium because of the upcoming shift in global power, will struggle to digest the information presented by WikiLeaks. And there's more to come.

All of this is probably history in the making, because we have never seen an event of this sort going so mainstream. And while we wondered if the blind woman's prophecy about World War 3 starting in November 2010 was about the Koreas, we might have missed the point. This could be the start of a civil revolution or even a real war, in which governments would surely have problems identifying hackers and double agents inside their ranks. I have mixed feeling about it myself, it's simply too overwhelming. But the general reaction of people, now matter how dangerous and foolish the revelation may be, clearly shows disappointment and lack of belief in the current "democratic" system. Are you ready for a new world?

Apple's strategy of becoming a content provider might simply be ingenious

Sun, 19 Sep 2010 15:38:22 GMT

Apple is an interesting corporation. Some love it, some hate it, but the fact is, Apple has become the biggest technology company in the world. An interesting turn of events, from a company that nearly went bankrupt a few decades ago, to a player that we know today. Looks like Steve Jobs really is one of the greatest visionaries of our time, as his comeback in 1996 together with the introduction of the iMac and the iPod managed to turn things around for Apple. Looking at these facts in 2010, the iPod may turn out to be even more important than it seems, creating a digital music revolution and providing the foundation for Apple's strategy of becoming the world's dominant commercial content provider.

Apple was always known as the great innovator, and all of its products and services(!) strive towards perfection. This vision of making things people want and need (or don't need but still want anyways) has moved beyond hardware and software, towards a new direction – providing both free and payable content in any form. And because of the loyalty and fanaticism of their customers, they are one of the few that are actually able to make this work on a global scale. And be aware content is more than just actual news, it's multimedia (music, videos), it's software, it's books, it's just about everything, and Apple was the first to notice this potential and put it into action.

It all started with the iPod (2001) and its biggest sister, the iTunes. Today, iTunes is the largest music retailer in the US, with over 10 billion songs purchased. With the introduction of the iPhone (2007), its biggest sister, the App Store became one of the largest software marketplaces in the world, selling more that 6 billion applications in two years. The next gadget, the iPad (2010), was launched with a bigger sister too, the iBooks, which is currently messing up Amazon's Kindle operation, even though the success of this story is still hard to estimate. A few weeks ago, Apple also introduced the new cloud powered Apple TV (2010), which will enable selling (actually renting) fresh HD movies and TV shows using the iTunes platform. And to complete the circle, there are rumors Apple will also provide a subscription service for newspapers, supposedly the iNewsstand, which could actually become the biggest of them all.

So, how did a "personal computer" company come to this position? If you ask me, the answer is simple – Steve Jobs. This visionary was able to predict where the future will go and if you look at the situation today, when this business model is proven to work, it's really trivial. When personal computers were on the rise, it was obvious business and sales will be in hardware and software. But in the present information era, where billions have access to the web, overloaded with information, it's almost obvious that business and sales will be in providing content: data and information in all forms.

Besides Apple TV, Ping, a social network on top of iTunes, was also introduced on Apple's last "mass". I won't speculate on how cool it is, because I haven't tried it and am not sure if I will. But the fact is that iTunes has 160 million users and generates a lot of revenue. Ping actually represents a first integrated wide scale social market place, which probably is the future of social electronic commerce, so it will be interesting to see what will happen. No matter how cool, adding a Facebook Like button on Amazon simply isn't real social commerce.

That's Apple, once a computer manufacturer, today a diversified technology and media corporation with great know-how in electronic commerce and providing content, while pioneering (again) in social commerce. Besides owning a complete set of platforms for providing and selling different types of content, many of them market leaders, they also offer beautiful hardware and software infrastructure for their implementation. Something we will be seeing in most living rooms of the future?

The Web is going rogue. The Web is going mainstream.

Fri, 23 Jul 2010 17:16:40 GMT

Times are changing, and the World Wide Web isn't any different. You've probably already noticed your mother on Facebook and it's not too hard to understand that interests of specific generations can be a bit different. The same goes for young people, who are obviously growing up in a world of their own, a confusing world overwhelmed with infinite amounts of information.

In the USA, already 93% of people under 18 are online. A massive group, which is probably the main driving force behind changing how the Web looks, and they are actually doing quite a good job in making it mainstream and pop. The Web used to be a part of the geeky subculture, but lately it's becoming just one of the mass media, another television on steroids.

YouTube

A great example of this pop transformation are top videos on YouTube. Star Wars Kid, David After Dentist and other classic home-made videos are starting to look unimpressive compared to Lady Gaga's and Justin Bieber's music videos. If you check the current list of most viewed videos, you can see that YouTube is really becoming more of a PopTube, where record labels are dominating the chart with high budget music videos. Lady Gaga managed to be the first pop artist with the most viewed YouTube video, but was quickly dethroned by Bieber. A sad fate for the biggest online video sharing tool.

Twitter

When people who actually have something smart to say are getting less followers on Twitter than pop princesses, you know something's gone wrong. Ashton Kutcher, the king of Twitter and the guy who beat CNN to one million followers, was overtaken by Britney Spears in the number of followers just a few moths ago. This is just the beginning - the following list provides information about top Twitter users, where you can see more and more pop stars whose accounts are emerging and taking the lead. Perhaps I'm not the correct target group, but Britney's Twitter account with her 423 tweets pretty much sucks!

Google

Google is kind enough to allow us insight into it's most popular searches of every year, which offers great overview of the culture of a specific era (Google Zeitgeist: 2007, 2008, 2009). This is The spirit of the times, as seen by world's biggest search engine:

In 2007, there were no people or other pop brands on the top 10 list of searches.
In 2008, Sarah Palin became 1st and Obama took 6th place, but that was mostly because of the US presidential elections, which can't really be considered pop. Pop star searches included Heath Ledger on 5th (because of his death) and the band Jonas Brothers on 10th place.
In 2009, the trend of pop searches continued. Michael Jackson became 1st (due to this death), New Moon (Twilight movie) finished 6th and Lady Gaga 7th. Creepy enough, but wait until Justin gets on the list in 2010.

These are some of the cases showing the evolution of the World Wide Web, currently ruled by it's undisputed queen, Lady Gaga. The scary part is that all of this is probably just a virtual portrait of the real world of today, where Pop Stars and Supermodel reality shows are helping to create new values and a wannabe society. And the Web is not just a victim of this trend anymore, it became an active player helping to promote this new and strange culture.

All of this saddens me a bit, and this is my puny effort to change this trend. Or maybe I'm just getting old.

Facebook vs. Twitter - Part 2: Privacy and real-time web

Thu, 13 May 2010 17:11:14 GMT

After my previous post comparing Facebook and Twitter I received a few comments about how Facebook and Twitter are two totally different services which can't really be compared. I admit they are not perfectly analog, but my thoughts originate mainly from the fact that these two players will probably be those who'll define how the social web of tomorrow will look, from the point of user experience as well as an organizational and marketing tool. Where Google dominates Web 1.0, Facebook and Twitter are obviously becoming the leaders of Web 2.0, and the fact is any of them (including Google) has a good chance to define Web 3.0.

What's new

The past few weeks have been pretty intense for Facebook and Twitter. The two Web 2.0 rivals both held conferences about how their companies are doing and revealing plans for the future. Facebook's (f8) main presented functionality was the universal Like button, which was already adopted by more than 50.000 websites in its first week, even though with a bit of problems. Twitter (Chirp) announced its service has more users than expected (105m registered, 180m unique users a month) and their main focus in the future will be Twitter Annotations, used for making Tweets embedded with meta-data used for better indexing and search. These two features imply that one of the main battlefields of the future of web will surely be the semantic web, for which experts say at this point Facebook has the advantage.

Real-time web

Leaving aside speculations about where this whole story is headed and how the semantic web will turn out, and concentrate on another thing hot right now: real-time web. Real-time web has so much potential even Google wanted a part of it. Sadly, Buzz came out a bit of a failure, and most of it's traffic is non-generated. The giant probably doesn't really care because it can display Tweets and other streams in it's search results, finding a symbiosis with real-time web services, similar as it has with Wikipedia. But still, it's "new" Buzz service proves that real-time web is interesting for everybody, even the biggest web company in the world.

The main point of real-time web is already hidden in its name. It's about information when it happens. News portals and blogs are minutes if not hours behind, after all, they usually present professional and lectured articles with sources and photographies. But in this hectic and hyper-speed world we live in, information has the highest value when it happens. In the case of extraordinary and unpredictable events, such as natural and man-made disasters, or just casual popular things, such as the premiere of a new movie, timing means everything. That is why journalists turn to these sources more and more, and CNN occasionally analyzes the twittersphere live on television, taking advantage of these new modern media platforms. They actually deserve to be congratulated for seizing this great opportunity.

Privacy issues

Where does Facebook fit into this picture? Well, to be honest, I think it's still trying to fit in it, and that's what the whole "Privacy and real-time web" in this post title is all about. To understand what I'm getting at, we must go a few years back, back to Facebook's beginnings. Facebook started as a closed network for elite schools, then slowly opening up to general public to become one of the biggest websites ever. The service and concept was originally based around privacy – where everything you did you had a full control over who will see it, what probably made it big in the first place. Today, this privacy is almost gone, and even Mark Zuckerberg admitted it doesn't interest them any more.

This decline of Facebook's privacy is concerning many people right now, and you can check out this interesting evolution for yourself (also visualized). Activism and search for alternatives have already made it to the mainstream and it looks like I'm becoming a part of this movement too. Don't get me wrong, I still think Facebook is a great service both for personal and professional life, but sometimes you just have to not want it all (sounds familiar?). It's a bit ironic actually, the thing which made Facebook could also become its end.

In the case of content providing, real-time web and search, for which Facebook perhaps also has ambitions, privacy is a giant barrier. Facebook has content, not only that, it has the most content of them all (including multimedia), but this valuable content is entangled inside Facebook's huge web of (dissolving) privacy, making most of the streams unreachable for general public. Even Facebook Pages, designed to have their information fully open to public, were not helping a lot, because it's the the millions of microbloggers, from the most influential, to the most insignificant, who are empowering the real-time web, and not brands and corporations. Real-time web is a giant crowdsourced news network with reporters scattered all around the world, and that is something Facebook so desperatly wants to be a part of, using all means necessary.

Twitter is the king

We will see if Facebook went too far or will it be able to become a real player in real-time web too. For now, Twitter seems to be the dominant platform and the fact that it's entire timeline will be archived in the Library of Congress is an amazing achievement proving this theory. Facebook's only option to make it on this market is to continue getting rid of privacy, making it's content available for everybody, both human and machine. Of course, there will be other players too and uncle Google will sit right on top of it, trying to use all the platforms and services to its own benefit.

Number of users is the crucial component of real-time web, so Facebook could probably have a greater potential in this field in the long run too. But the truth is Facebook users are becoming annoyed, and it's still a question how they'll accept its new strategic policy and how intimidated they will become by its frequent debacles. But the attachment to Facebook can sometimes be too heavy, so it will be interesting to see if users will actually leave Facebook or simply adapt to its new privacy, continuing to feed it with accessible real-time content.

If the future is semantic web, reality is real-time web, and at this point Twitter is very much in the lead. In the end, it probably doesn't make a lot of difference for a casual user if he gets the information late, but still, the whole concept of real-time web is quite amazing and holds great potential for many people and businesses. An interesting thing, the World Wide Web is, and everything that came with it. Welcome to 2010.

Check out the complete Facebook vs. Twitter series.

I got the scent of going viral on social media. Now I'm a bit confused.

Sun, 21 Feb 2010 17:22:28 GMT

The previous few posts I've written have been accepted really well. They even went viral to some extent, which made me proud and happy. Now I feel a bit confused. It's obvious this can't happen each time, so I better just get used to my old 50-100 viewers per post. This puts me in an awkward situation, where past achievements rose my expectations, but to be realistic, I don't really expect this to happen again any time soon. But this doesn't mean I will stop trying and it surely doesn't mean I won't consider everything I can get my hands to try to understand the causality behind it.

Going viral is every marketer's and blogger's dream, but sadly something you can't plan or do on demand. You can try to set up the scene and raise the odds, but bottom line is - it happens or it doesn't happen. Millions of variables, correct timing, correct readers, correct everything and a lot of luck is what can bring you extended exposure and virality. In my case, there are probably 5 posts that made it more or less. Analyzing their performance and behavior, combining Google analytics and other tools available, I can get a bit of insight into what's happened.

Digg

My post about Snow Leopard had some exposure on Digg, but only because I asked a few friends of mine to digg it after I published it (thanks guys!). Otherwise, what they say about Digg is totally true, power users control most of the content and you are nothing without the initial push. My other posts got a few diggs, but mostly none.

Google images

I have two posts that are quite popular on Google images, thanks to two different specific parts of information they contain. Lego succeeded because of mentioning the Star Wars minifig poster, while What's hot on the web made it because of a Demotivator. Google images is not really something you would like as a power referrer, but still better than nothing.

The post about Arthur C. Clarke's vision of the internet came strong on Reddit, which is probably the geekiest community of my social publishing channels. Reddit loves sci-fi and I was able to come to page 5 of the front page, which is quite an achievement. And it's much more accessible than Digg.

Twitter

A few days before Google Buzz came out (lucky me), I did an extensive study of Facebook and Twitter and speculated on how things will turn out. Somewhere in between I was retweeted by Twitter_Tips, which has 160.000+ followers, and things took their own course after that. Pretty cool, it got me a total of 135 retweets and a lot of visitors.

These are the simple facts behind the success. I can conclude that power users are really important for social media virality. That's why I will use the social media as much as I can even further and hopefully make it again someday. I am also building a better sharing engine, which should be online soon and also add up a few points. Besides, I did a bit of research on how to go viral in general or on specific platforms, f.i. Twitter or Digg, which made me reconsider about using better titles, different post times and other approaches that could influence my exposure.

There is probably one component which I haven't mentioned that much until now, but is surely critical. You will never go viral if your content or product/service isn't good. Luckily this is something I have full control over, and I promise it will be my primary focus in the future. I still have miles to go, but for less than a year since I started blogging, I'm probably quite well on the way. Content is king and that's what blogging is mostly about. Now I just need to get lucky again.

Facebook vs. Twitter - Part 1: The battleground

Sun, 07 Feb 2010 10:50:45 GMT

Facebook and Twitter are probably the two hottest Web 2.0 services available. A lot of us are familiar with both of them, but it's hard to predict which has greatest potential in the long run to take on the title of the main social networking service. The competition is on, but it's also obvious the race is long, even infinite. The World Wide Web runs on a time of its own, and we have seen major players vanish and marginal players with great ideas take the lead in years, if not months. Because I like to speculate on things like that, I bring you the first part of my thoughts on Facebook vs. Twitter.

For now, I won't go into details, but we'll rather check out different categories and variables that represent the already made success and future potentials for both giants. The list of the comparisons is based on my opinion as a web developer, web 2.0 user and social media strategist, in no specific order. Later posts will go into specific fields and analyze how things are turning out.

The size

Today, Facebook is a few times bigger than Twitter, with 350 million registered users vs. Twitter's 50 million. The following diagram is already a bit old, but still gives an interesting overview on the comparison between the two giants. We must admit Facebook has been around longer, but that doesn't change the fact it's way up ahead in this category. More users mean more possibilities and greater potential. Facebook 1.

The revenue

Facebook already went cash flow positive, while Twitter is still thinking about its revenue model. This could turn out to be one of the crucial stages in Twitter's development, where bad decisions could change everything. Besides, it's a no brainer that making money is good, in our case probably even the main goal for everybody. Facebook 2.

The karma

Facebook’s karma is getting worse and worse. Ever since the infamous Facebook beginnings and stories of the stolen idea, issues concerning privacy and other weird decisions have been a pain in Facebook's behind. On the other hand, Twitter with its involvement on the Iranian elections and now with live reporting on Haiti earthquake, seems like the good boy of Web 2.0. Twitter 1.

The service

Facebook was built around a ton of services, such as events, photos, fan pages, etc. On the other hand, Twitter was build around one service, analog to Facebook’s status, but so much different in content. The so called microblog. External services, such as Twitpic also exist, where one photo becomes richer than the whole album with 100 photos on Facebook. Besides, we have to admit Facebook is becoming a little spam machine and we all know less is more, so this one goes to Twitter. Twitter 2.

The openness

Facebook’s API is focused on building applications inside the portal, where Twitter’s API is focused on having different clients to access Twitter. But concerning the time an average user stays on Facebook to play all the quizes and games, looks like this is an effective approach. Farmville alone, one of the most popular games on Facebook, is bigger than Twitter. Besides, looks like different Facebook clients are also more actual and available than before. Facebook 3.

The relationships

Facebook and Twitter have two different approaches on relationships. On Facebook, both people have to "confirm" each other to become friends. This is called symmetric friendship, which ends with 5.000th friend on Facebook. On the other hand, Twitter has asymmetric friendships, which allows people (and celebrities) to have millions of followers. This makes it more flexible and open and we can only wait for Facebook to do the same. Twitter 3.

The publicity

The celebrity base made Twitter big, and many popular microbloggers intentionally and unintentionally help to promote Twitter. Oprah did her first tweet live on her show and got immediately corrected by Shaq. This type of publicity is something Facebook just can't manage with current architecture. Here is the list of the most followed people on Twitter which gives it a lead over Facebook, because they are far more active and appealing than Facebook fan pages, managed by PR companies. Twitter 4.

The technical platform

If you had to take an estimate, it would be clear that Facebook’s platform and service is much more complicated from the technical point of view. Besides, Facebook has much more users who are more active, but still remains more stable and is online more often. Twitter has a problem with being over capacity often. Is this a problem with the core software architecture or just with the physical architecture and number of servers? Facebook 4.

The influence

2009 was the year of the Twitter, and Twitter was the top word of 2009. Ashton Kutcher kicked CNN's ass to become the first account to have a million followers on Twitter. This clearly show the shift of broadcasting information from mainstream media to opinion leaders. Facebook is for following people you actually know, Twitter is for following people you would like to know. On Facebook you are trapped inside your social circle, while on Twitter you are free to go and look anywhere. Real time search is more actual than ever and Twitter is faster with delivering news than the mainstream media. Even though Facebook groups have some activism influence, Twitter is becoming a platform rather than a service and in this surely means future. Twitter 5.

Conclusion

I think these 9 facts should cover the initial battleground between Facebook and Twitter. For now, I would go more towards Twitter, who also won this faceoff 5 points to 4. Leaving aside this rough analysis, history usually likes to prove that ideas that are the most simple and the most elementary, usually are the best and most history changing, and Google is direct proof of that. You can't go more minimalistic than Twitter, and collaboration of millions of users could mean a whole lot of information and potential. This gives Twitter an opportunity to go beyond Web 2.0, something even Google could be afraid of. On the other hand, Twitter is probably not that useful and fun for non-heavy Web 2.0 users, because it doesn't offer so many things to do. We probably shouldn't underestimate people who are bored online.

This competition will be fun and interesting and I really am curious what will happen. We will see soon, probably even too soon, but it's safe to say the ordinary web user will benefit from this battle anyways.

Check out the complete Facebook vs. Twitter series.

Arthur C. Clarke envisioning the World Wide Web in 1968

Sun, 31 Jan 2010 16:10:06 GMT

One of the greatest thrills in my life is when I stumble upon a visionary prediction in any form – text, movie, novel, painting, etc. Arthur C. Clarke, one of the most acclaimed science fiction authors of our time, did just that in his famous novel 2001: A space odyssey. Most of us are acquainted with the plot and the scary artificial intelligence named Hal. The whole novel is really revolutionary for the age, but the thing I found most intriguing when I read it, is the detailed description of the technology we know today as the World Wide Web.

1968 was a year marked by student protests, the Vietnam war and the death of Martin Luther King. The Apollo program was well on the way, but would still need to wait one year until men could land on the moon. 1968 also marks the year when Intel, one of the biggest microchip manufacturers in the world was founded. Personal computer was still ages away, but the global network Internet was already being designed. This year UCLA was selected to be the first node of the incoming new network. Since then, things evolved and formed the modern computers and the Internet as we know today, but let's take a look at what our author had to say about it then, in 1968.

"There was plenty to occupy his time, even if he did nothing but sit and read. When he tired of the official reports and memoranda and minutes he would plug his foolscap-sized newspad into the ship’s information circuit and scan the latest reports from Earth. One by one he would conjure up the world’s major electronic papers; he knew the codes of the more important ones by heart, and had no need to consult the list on the back of his pad. Switching to the display unit’s short-term memory, he would hold the front page while he quickly searched the headlines and noted the items that interested him. Each had its own two-digit reference; when he punched that, the postage-stamp-sized rectangle would expand until it neatly filled the screen, and he could read it with comfort. When he had finished he would flash back to the complete page and select a new subject for detailed examination.

Floyd sometimes wondered if the Newspad, and the fantastic technology behind it, was the last word in man’s quest for perfect communications. Here he was, far out in space, speeding away from Earth at thousand of miles an hour, yet in a few milliseconds he could see the headlines of any newspaper he pleased. (That very word ‘newspaper’, of course, was an anachronistic hang-over into the age of electronics.) The text was updated automatically on every hour; even if one read only the English versions one could spend an entire lifetime doing nothing but absorb the ever-changing flow of information from the news satellites.

It's hard to imagine how the system could be improved or made more convenient. But sooner or later, Floyd guessed, it would pass away, to be replaced by something as unimaginable as the Newspad itself would have been to Caxton or Gutenberg.

There was another thought which a scanning of those tiny electronic headlines often invoked. The more wonderful the means of communication, the more trivial, tawdry of depressing its contents seemed to be. Accidents, crimes, natural and man-made disasters, threats of conflict, gloomy editorials – these still seemed to be the main concern of the millions of words being sprayed into the ether. Yet Floyd also wondered if this was altogether a bad thing; the newspapers of Utopia, he had long ago decided, would be terribly dull."

Pretty impressive. His vision goes even beyond technology and well describes the role of modern news and media. Predicting all of that in 1968 can only be marked as pure genius, and is a great example of why so many people love sci-fi. Sadly, Arthur C. Clarke passed away in 2008, but shall be remembered forever for many things. Perhaps space travel did not make it as far as he foretold, but looks like he knew how technology, information and media will look 40 years later in stunning detail.

Environmental, political and technological influences of Avatar

Mon, 11 Jan 2010 18:46:28 GMT

This post is probably already out of date, but I still feel I should say a few words about the movie that could become one of the biggest blockbusters of all time and surely a cult movie of the future. I personally loved it. Not just because of the story and the package, but because of the positive influence it will bring to this confused era. I think the director James Cameron is quite bold to openly address most of the biggest global issues of our time in it, a thing that actually wasn't mentioned as much as it probably should be.

Comparing Avatar with Pocahontas is very popular these days, but I simply don't care about the similar plots. I see Avatar not only as a movie that changed cinema forever, I think it will also change the world for the better. We, the people of this planet needed a statement like this badly, now we can only hope that many of us got the obvious and the subtle messages it holds. The messages which doubt the actions of governments and corporations worldwide and support a more responsible attitude towards life, the universe and everything.

Environmental issues

The debate on global warming is more actual than ever, and the media are doing great to confuse people about the fact if it really exists and if it is really caused by humans. I personally don't care about what's true anymore, because one thing I did get out of this is that there is nothing I can really do about it. But that doesn't change the fact that I care about this planet and I feel we should be more responsible and respectful towards 'our mother'. Humans are the only species on the Earth that will take anything we are be able to get our hands on as long as it's available and possible, without thinking about the consequences. We were supposed to be the most intelligent species, but in this case insects or rodents act more intelligent and strategic than we do. If our planet dies, we will just go somewhere else.

Imperial and political issues

The age of imperialism is far from over and capitalism without any morale is a global trend. Child and slave labor, other types of exploitation, mining of scarce natural resources using all means necessary, destroying nature for business opportunities and even wars are things we got used to seeing as normal. Because of these actions, some people and other living beings are dying, suffering or barely able to survive while some other people are getting richer and more influential. Bad things used to happen because of religion. Today, in the advanced world of democracy and liberty, the worst things on the planet are happening because of political, economical and corporate interests. In contrast with your television, Avatar makes you sad because of this.

Revolutionary technology

Leaving aside the global problems, we can’t go past drooling over supposedly revolutionary technology of film making on which James Cameron waited for years before he filmed Avatar. The imaginary landscapes, together with amazing flora and fauna is really beautiful, even though we have to admit the whole concept resembles The Lord of the Rings a bit. But one thing is certain, the 3D screening is pretty awesome and almost makes you think the movie is a real theater stage. It’s really real 3D. You have to see it to believe it, which you probably already did. Electronics manufacturers are already making 3D television prototypes so it looks like we are ready for the next generation of broadcasting. Another thing to spend money on, but still pretty cool.

I enjoyed Avatar because of the listed reasons and statements, which are portrayed in the film in different forms and to different extent. Hopefully you were able to notice them too. Besides, the movie is fun and surely a positive influence on the world and our perception of it. Hell, you can’t believe a movie like that has a chance to break the all time box office record, looks like it's not so hopeless after all and people actually do care about our lives and our future, even if they saw Avatar mostly to admire the technology. If they sympathized, they understood, and that's what's important for the already messed up future up ahead. Avatar, we thank you.

What's hot on the web - Part 4: Performances gone wrong

Fri, 25 Dec 2009 14:03:09 GMT

A lot of time has passed since our last What's hot on the web broadcast, so I bet you are already eager to see more. The series is doing quite well, but the time has come to do a bit of specialization. This part will be focused on weird (and therefore funny) performances from around the globe, turning into epic fail. Looks like some people think they are ready for the spotlight, but they aren’t. Youtube, you can make our day.

Model takes a tumble twice

I don’t know what's funnier about this one, the commentators who can't stop laughing or the model who does the boogie woogie. We all know fashion has it's price, but the price for this one is a new type of dance nobody can reproduce.

Staying on stage fail

If you have a public performance and you actually do choose to play on playback, make sure you stay on the stage. Otherwise, everybody will know what you're doing...

Ken Lee

This one already became a legend. A girl, performing at a Talents competition in Bulgaria wanted to sing Mariah Carey's Ken Lee, a song which nobody heard of. It turns out she got the lyrics of Without you a bit wrong, which is amusing the jury. Later on she tried to repeat the performance and do it again with the right lyrics, but the original version took the most applause. The extensions of this meme went so far that even Mariah herself made a comment about it.

Is Europe a country?

Stereotypes have it that Americans suck at geography and that blonds are a bit, well, you know... This one proves them right. In a show where people compete against fifth graders, this girl fails miserably when she thinks Europe is a country.

American educational system

On beauty contests, answers of the competitors are always a bit interesting. In this case, it looks like Miss South Carolina didn't quite understand what the question on American education was and she answers a totally different thing. Besides, even if she answered something, nobody knows what that was. A sad irony.

Exclusive nightclub fail

There are a lot of interesting moments on TV shows and quizes, so we won't even try to go through all of them. We’ve all seen The wheel of fortune, where people have to guess the right letters and words. The following competitor almost had it, but not quite. Check your spelling capabilities before you go playing a game like that.

Wrong price is right winner

Another cool quiz that produces a lot of awkward moments is Price is right. This one is twice funny. First, this woman makes a really stupid bet, putting her in a situation where she has almost no chance of winning. Besides, when the price is told, she thinks she actually won. Twice. Triple fail for that one.

Coconut breaking

People do all sorts of crazy shit to get noticed. Like this guy, who sets out to break a few coconuts with his hand. Hm, even before you see the footage you can tell this was a bad idea...

I hope these perfomances make you think before going public. Once it’s online, you’ll be marked forever.

Check out the complete What's hot on the web series.

Evolution of men and its representation in James Bond movies

Mon, 21 Dec 2009 19:11:18 GMT

If you didn’t notice, things have changed quite a lot in the past 50 years. The perception of the world changed and so did the people. One species that went through extremely significant metamorphosis is the human male. Once strong, rough and commanding, now cute, femininine and emotional. A term used more and more often for urban men is metrosexual, representing someone that looks a bit gay even though he is heterosexual, taking care of his looks and appearance.

The mass media and pop culture have been giving people representations of stereotypes since the dawn of television. People have been giving it back. It doesn’t matter who was more influential, the fact is that this evolution of society has been documented and can now be studied. In our case we will focus on a figure of a man. To make things easier, pop culture brought up a perfect case study, represented in a series of films about one perfect alpha male, detective James Bond.

Since Dr. No was filmed in 1962, the mentioned 50 years passed. In more than 20 films, James Bond was portrayed by different actors representing different ages. If you compare all the different looks and different behaviors of actors representing the same character, you can perhaps get a clearer picture on how the society of each time was perceiving a perfect male. Amongst other things, James Bond definitely got less hairy and more buff. You could say he’s not that handsome anymore, now he’s a bit beautiful.

Comparing Sean Connery and Daniel Craig we can wonder in which novel James Bond actually thought about shaving his armpits and waxing his chest. We can also wonder in which novel he’ll start to pluck his eyebrows and wear a bit of mascara. Perhaps he and his Bond girl can then do it while they are getting their legs waxed. It may seem far fetched, but cultural changes between consecutive Bonds are massive, so don’t get surprised when something like that happens.

Another important thing occurred in this feminization process - James Bond became a bit less charming. The old school acts and seduction methods the original used have been replaced by modern ones, quite boring and lame. A simple task of ordering a drink could once be made legendary, but now such things are loosing it’s appeal and look weird. Today it’s more important which telephone someone has and which brands he wears, because wits are not that appreciated anymore. All in accordance with the figure of a modern male, looking good with not much smart to say.

The way the future man will look is probably up to the women and their expectation of men. This will probably manifest in the form of which pop star they will idolize the most. Seeing the hysteria over that vampire guy, it looks like it’s futile to resist. The ultimate question, is James Bond imitating a stereotypical cool guy or is a stereotypical cool guy imitating James Bond was probably answered with that thought, so I might as well go put on some hair conditioner.

What's hot on the web - Part 3: A peek into obscurity

Mon, 05 Oct 2009 19:39:25 GMT

You know the drill. The world wide web is a beautiful thing filled with cool and funny stuff. A lot of that stuff gets unnoticed by most of the people, so consolidations are needed. I like weird and unexplainably attractive things, things that are differently funny and geeky. Because we've already went through the classic ones, this part of the series is a bit more obscure. Presenting What's hot on the web, part 3.

The Techno Viking

The Techno Viking is supposedly the only guy who could kill Chuck Norris. The story is happening on an open air party where this guy tries to pickpocket a visitor. Little does he know that around the block the Techno Viking is lurking. Once he get into his element, the dominance doesn't end until the end of the movie.

All your base are belong to us

This one is based on a lousy translation of a video game. The cyber community and gamers found this so hillarious that somebody actually made a song out of it, video included. All your base are belong to us!

local: reporter Andrej Stare drunk

The legend has it that all Slovenian TV reporters are a bit drunkards, because their job demands spending a lot of free time while on the set. One the funniest is a sports reporter Andrej Stare, who magnificently commented on a hockey match between Slovenia and Croatia. Totally drunk, of course.

Hope you had a good laugh. But beware, you don't want to piss off the Techno Viking.

Check out the complete What's hot on the web series.

At least we have the Discovery channel

Mon, 14 Sep 2009 20:14:05 GMT

I think television is bad. Besides making you a brainless zombie, watching without thinking, it channels all the bad things on this world into the little box in the living room. Of course, there are also positive broadcasts, but they are still heavily overwhelmed by the negative. The news brings mostly bad news, making mass paranoia and hysteria. Reality shows are making the youth confused and are building a wannabe society. Sure, there are a few interesting series going on, a few good movies, but otherwise, it sucks. Thank god for the Discovery channel.

The Discovery channel is one of the most interesting channels we get. The way I see it, the whole watchability stands on two different concepts of shows, clothed into numerous different versions. The real-work reality shows (not to be confused with "reality" reality shows, such as Big brother) and the pop-science shows. We have the Discovery channel (probably) East Europe, so this post may not be up-to-date with the US or European versions, but here are the shows that are cool.

The real-work reality shows are actually reality show in the most literal meaning of the word. They cover real people, doing real jobs, without (m)any scripts or scenarios. Those that are worth mentioning are American Chopper (a dad an two sons building motorbikes and having a spicy relationship and vocabulary), The Deadliest Catch (Alaska fisherman hunting crabs in hellish environment), Ultimate Survival (someone named Bear going through different uninhabited regions and eating bugs) and Dirty Jobs (a guy trying out how hard and dirty some jobs are).

The pop-science shows bring an interesting overview on how things are made, how they work and what they are. The Mythbusters are the best in this category (two geeky guys making weird experiments), their English almost copy Brainiac, Time Warp (recordings of things using a high-speed camera), a few different shows on how things are constructed (How It's Made, How Things Work, etc.), and a ton of documentary shows on construction, cars and technology (Mega Builders, Built From Disaster, etc.).

In some cases there's a thin line between the categories, and I think the best ones are actually those that are able to combine the concepts of both. These shows are at the same time working well on our curiosity, but still keep a contact with our social senses and humanity.

There's an honorable mention, a show that we don't get anymore, which is a bit sad, because it was really cool. Scrapheap challenge, or in it's worse US edition, The junkyard wars. It's about two teams, who have one day to build something using just materials from a junkyard.

There you have it. A solid proof that Discovery channel is one of the best TV channels around. It's fun and it educates at the same time. So kids, don't watch MTV, it just makes you feel bad.

Michael Jackson's death - this year's biggest business

Wed, 08 Jul 2009 10:43:18 GMT

We have finally seen it. Michael Jackson's death ceremony. I have seen parts of it, a bit out of curiosity, but I also enjoy his early music (Bad was actually one of the first songs that gave me the shivers) and I wanted to see other artists perform his covers (meh). I am not here to judge the ceremony, but I should mention that I was sickened by all the hypocritical people that were talking on his final event. Yesterday he was a freak, today he is a saint. That was to be expected, as we have seen it in similar situations before.

I have always been a bit of a conspiracy theorist and the idea of him staging his own death doesn't seem that far fetched for me. Today, in a world that we get live coverage of famous people going to the toilet, we didn't get even one clear picture, movie or anything that could prove the body was really his.

Michael Jackson was heavily in debt, we are talking about hundreds of millions of dollars. It turns out that his death could be worth in that range. Let's check a few lucrative after his death businesses:

The O2 concerts: Michael was supposed to have some 50 concerts in the O2 arena to cover some of the debt he has produced over the years. They sold a lot of tickets, and now, when it's clear that the concerts are not going to happen, not everybody is returning the tickets. They are the ultimate fan relic, to keep or to sell on eBay.
Music and merchandise: After his death Michael became the first artist to sell more than 1 million downloads in one week. Combine that with all other stuff people are buying and you can calculate quite an interesting figure.
The ceremony: Hundreds of millions of people watching, infinite television stations broadcasting. That should top even the previous two.

I would like to point out again that Michael Jackson was one of the greatest pop artists of our time and I hope I didn't insult any of his fans or family with my critical thinking. If he is still alive, all I can say is good work - you got us all. But in both cases I am interested to know who benefited from this outcome and what figure are we talking about, as I am not able to make an estimate. Hopefully it will be enough to pay for all of his debts and let (him and) his family live a normal life.

UPDATE (26.10.2010): At the time of this post the movie This Is It was nowhere to be seen, supposedly grossing 260 million.