Stritar's chronolog

5 reasons why Star Wars 7 will become the highest-grossing movie of all time

Thu, 04 Dec 2014 13:51:20 GMT

We’ve finally seen it! And by we I mean everybody. It turns out the thing that can really break the Internet are not a few pictures of a big ass, but a movie trailer that's been anticipated like none before it. And it came with a bang! Even though a lot of people watched the trailer on iTunes (where statistics are undisclosed), the movie already managed to attract more than 40 million views in less than a week on YouTube, beating the previous record holder by miles. This time, it’s all in, Star Wars - The Force Awakens began its journey to become the greatest movie ever. You don’t believe me? Here are five reasons why this will happen.

The original movie’s success

Did you know that when Star Wars came out way back in 1977, it became the highest-grossing movie of its time (according to Wikipedia). Neither did I, but there’s more. If you adjust the earnings for inflation, the original Star Wars turns into the third biggest box office hit in history. The movie was super huge, but we were too young to notice. Actually, most of us weren’t even born at that time, which means this one will appeal to two generations of geeks. But we’ll get to that later.

The 90s/00s sequels didn’t do bad as well in the box office, two of them managed to get on the Top 50 movies of all time list as well. Not a bad starting point for Episode 7.

The original cast

Star Wars 7 represents one of the greatest cast reunions in the history of Hollywood. More than 30 years later (the last of the original trilogy, Return of the Jedi, was released in 1983), everybody’s back in action. Except James Earl Jones, but Darth Vader is dead anyways (and will hopefully stay that way), so no biggie there. Can you even look at this picture and not get excited about it?

This photography of the cast of Episode 7 already became one of the most iconic in movie history. Source: Daily Mail.

It will be interesting to see how chemistry between the actors works after so many years. On one hand, you have the superstar Harrison Ford, on the other hand you have Mark Hamill and Carrie Fisher, who didn’t manage to make outstanding careers. But if you ask me, the anticipation of the character dynamics makes the whole thing even more intriguing.

J.J. Abrams

It’s too bad George Lucas won’t return to direct the next few episodes, but he was very involved in the making of this movie nevertheless. J.J. Abrams surely is the right choice for the job, he has the spectacle material this movie needs. Of course, this means that the worlds of Star Wars and Star Trek will finally entwine for good, but who cares anyways. The ultimate no-no already happened when Ben Affleck was casted his second high-profile superhero.

Back to J.J.. The trailer he made for Star Wars 7 looks simply fantastic, and based on his other recent achievements, we surely have a lot to look forward to.

Disney

When Disney paid $4 billion for Lucasfilm in 2012, some people thought they must be mad. Think about it again, Disney means business. They're a marketing machine which calculated even bigger piles of money can be made from the Star Wars franchise. As the second largest media company in the world, they also know how to do it. Their biggest box office hits so far include The Avengers to The Pirates of the Caribbean, but in 2015, they're out to take the gold.

The Force is already strong with Mickey - X-wing in Disneyland Paris.

The geekosphere

On friday, the new Star Wars trailer was all over the internets. The geek community collectively orgasmed while watching the 90 second teaser. The cult and fandom that’s present around this scifi classic is enormous, and after the “disappointment" of the second trilogy, we finally have something new to look forward to.

On friday, top three posts on reddit were about the Star Wars trailer. Soon, things started taking their own course. The YouTube trailer received more than 40 million views in less than a week. And it’s still one year before The Force Awakens will be released. There are so many opportunities available to Disney it’s almost ridiculous. With proper marketing, Star Wars could actually break the Internet.

Reddit after Star Wars trailer revelation.

But it’s not only about you. It’s about your dad as well. The original cast will surely appeal to the original geeks who were drooling over Leia way before you were born, while Facebook will help to deliver the message. Our parents are the ones who will tip the scale for the next Star Wars.

The Force Awakens

Almost 40 years after the original Star Wars, the stars have aligned again. Millions of fans are patiently waiting to see how Luke, Leia and Han will combat the Dark side of the Force. Unlike the pale second (first) trilogy, Disney now holds all the cards to create the biggest movie of all time. The target audience is huge, and the means for virality and distribution are better than ever. All we need to do now is to allow Disney to seduce us for a year, and after we are all wet, deliver the promise. The world is ready for the next supermovie.

But for how long? Avatar 2 is scheduled for 2016.

The end of recession or the coolest Slovenian billboard of 2014?

Thu, 14 Aug 2014 07:41:51 GMT

A few days ago, a billboard captured my attention. Actually, we're talking about many billboards, since this metallurgy company called Bučar put them all over Ljubljana. The weird thing is, they are using them to recruit new employees. Wait a minute, there's something wrong with this picture! While everybody is aggressively trying to sell us stuff we don't really need, these guys are actually looking for new workers with billboards? In a country with an unemployment rate of 13%? Is this thing for real?

Let's try to understand what just happened here... The company itself seems to be the development of a capable entrepreneur Drago Bučar, whose business is growing like mad. Judging the billboard's design, I would guess the campaign is not a professional act, but rather something done internally, without much involvement from a marketing agency. But that doesn't change the fact the effect of the billboard is brilliant. While trying to find 10 new workers (as posted on their website), I believe Bučar actually managed to produce one of the most effective branding campaigns of this year in Slovenia, which already granted them an apperance on the national radio. Everybody wants to know who these guys are, and they were targeting somebody completely different. Can you believe the irony?

Of course, there is always the possibility that this billboard is a work of a mastermind genius, whose plan was to capture attention with false pretense, but I don't think so. This thing looks legit, and it's always nice to hear about prosperous companies from Slovenia. Good luck, kick ass!

Apple is just messing with our minds

Fri, 14 Jun 2013 06:50:08 GMT

iOS 7 is all over the place. Some love the new look, others think it's childish and confusing. Some even say the flat look symbolizes Apple's capitulation, since they're abandoning the skeuomorphic paradigm they have been using for ages. The new icons are obviously the most controversial part of the released software, and they seem - yes - wrong and unfinished. But what if the unpolished icons are just a marketing trick, a temporary solution presented on purpose to annoy people, especially the designer community? Rumors have it, they were designed by their marketing team anyways.

The inconsistencies of the new icons. Categorized by GreenGelatin on reddit.

Personally, I like the new operating system. I think the whole 3D concept is great, a good reason why icons and other elements needed to go flat. I like the typical screens and forms, even if they resemble Windows. I didn't have the chance to try it out, but I believe the authors who did and claim it is a huge step forward.

Apple has sold iOS 7 to me, probably also because I can easily ignore the various types of icons, and the different directions of gradients. I admit they could be better, but I can imagine designers hating it. Which means that all that Apple needs to do, is to introduce a new set of icons before the launch, something super coherent and amazing, and it will blow everyone's mind. Bam!, and all the heretics run back to the mothership. If the final icons would manage to exceed expectations as some other things seen in iOS 7 did so far, Apple wouldn't have to worry about their mobile program for years to come.

One of the icon redesigns, published by agent00420 on reddit. If a single person can do this in one day, imagine what Apple can do.

Think about it. Would a company which has been associated with great design for decades present something so weak unintentionally?

It's funny how such a controversy, a potential game changer and perhaps another great manipulation, something that has the power to change one strong emotion into another, is encapsulated in the form of 20 small pictures. It seems Apple has done it again.

(Cover image via @likeluis)

Cool Slovenian brands, part 2: The stars of Kickstarter

Sat, 08 Jun 2013 22:25:28 GMT

Kickstarter got my attention back in 2010, when Diaspora successfully raised $50k. This is the amount they required to develop an open source alternative to Facebook, where people would have full control over their posts and multimedia. It was a good idea, but too complex to easily implement, and the guys never managed to make it fully work. But there are other projects who did manage go big, making Kickstarter and crowd-founding an everyday thing. Today, numerous ideas, products, and even movies are financed this way, while statistics tell an amazing story: in 2012, Kickstarter pledges topped $300 million.

Besides getting financial resources which help people to build their products, crowd-funding has many other interesting benefits. For young entrepreneurs, this platform provides an option to validate their ideas which can help them reach product / market fit. They can start selling their prototype or MVP before they have a fully developed product. The (viral) marketing component is important as well, great Kickstarter projects spread around the (social) Web in minutes. People who get involved in something, have a strong tendency to become advocates and share information about it. These are just a few reasons why there are so many individuals and startups who are choosing such approaches to enter new markets.

I'm very glad to see crowd-funding being used in Slovenia as well. Since 2012, when LLSTOL managed to raise $18k+ on Kickstarter, other projects used the same strategy. In the last month alone, we've seen two new superstars emerge, bringing the total number of successfully funded Slovenian Kickstarter projects to 4 (two of those are still ongoing, the third hasn't reached the goal yet). We must mention two other projects (My name is Janez Janša and Namazi na mizo) which managed to find funding elsewhere.

LLSTOL

Time: Aug-Sep 2012
Received: $21,956 ($18,000 goal)
The LLSTOL (LL Chair) is a modular piece of furniture you can use in many ways; as a chair, a table, shelving or a drawing board. These multi-functional properties make it a very interesting product, which enabled LLSTOL to get featured in many local and international blogs. Thumbs up for paving the way for other Slovenian projects on Kickstarter!

XVIDA Boomerang

Time: Nov-Dec 2012
Received: $50,667 ($40,000 goal)
The all-in-one iPad stand went a step further, with a funding goal of $40k. Again, we are seeing a product with a modular structure, with a variety of beautifully designed holders for different occasions. Boomerang managed to turn quite a few heads, and is already shipping.

ONDU

Time: May-Jun 12th 2013 - STILL ACTIVE
Received: $92,876 ($10,000 goal)
Currently the most successful Slovenian Kickstarter project, ONDU pinhole cameras already raised more than $90k, out of $10k required. I like this project a lot as well, since it offers a beautiful, simple and unique product, made from local materials, by an enthusiast who likes to work with wood.

Marko B.'s story

Time: May-Jun 20th 2013 - STILL ACTIVE
Received: $1,843 ($20,000 goal)
Marko Baloh is an ultra-marathon cyclist, who he has written an autobiography about training for one of the hardest races ever, RAAM. With the help of Kickstarter, he will try to translate and publish that book in English as well. Hopefully, he can get a bit more exposure that will help him reach that goal.

Musguard

Time: May-Jun 22th 2013 - STILL ACTIVE
Received: $25,323 ($10,000 goal)
The foldable rear bycicle fender is simply awesome, and it weighs only 35 grams. The hipsters will probably take this product for their own, and thanks to Kickstarter, we will be seeing it in many colors. Musguard is one of the few projects who made it to Gizmodo.

Other projects

There are other Slovenian projects who were financed or marketed with the help of crowd-funding as well:

My name is Janez Janša: A documentary movie about three artists who changed their names to Janez Janša managed to raise more than €7k on Verkami back in April 2012, which makes this film the first successfully crowd-founded project in Slovenia!
Pelicon Beer: While Pelicon beer didn't manage to raise $100,000 to expand their production line, their Kickstarter campaign was successful anyways; they gained so much exposure, they will be opening the brewery on their own anyways.
Namazi na mizo: The cook book about different spreads managed to raise enough money to be actually published in real life. This was achieved locally, by accepting donations.

Your turn

I admit I gave the projects that used Kickstarter a bit more weight than others. I strongly feel that such cool ideas should try to aim for global markets, and Kickstarter is the platform that can help them achieve just that. Besides, there are three Slovenian projects who are still active on Kickstarter at the time of writing, and I think they need any help they can get.

It's fascinating that pretty much all internationally successful Slovenian crowd-founded campaigns are about real-life products with unique and creative designs. Slovenia definitely has to start actively developing this industry, I know so many talented designers around here, and there is a lot of legacy from the previous ages. These projects deserve to join other Slovenian success stories, don't you agree? What are you waiting for, become a part of the story, apply with your project or back someone up!

(Special thanks to alivea for compiling the list which helped me write this.)

UPDATE (23.6.2013): In the mean time, Lumu Light Meter managed to set a new standard, reaching its $20k goal in hours, and is already at $140k+ after six days. This is already the fourth Kickstarter project in cooperation with Niko Klanšek (after LLSTOL, Ondu and Musguard), and Lumu is so cool it got TechCrunched!

Check out the complete Cool Slovenian brands series.

Daft Punk, Arrested Development, and how content is becoming an experience

Wed, 15 May 2013 07:32:28 GMT

What a great year for content! In October 2012, Red Bull Stratos set a benchmark for what can be done with branded content. The jump was watched live on YouTube by 8 million people. A few months later, Gangam style established a new standard for how far online virality can take you. It became the first video to reach 1 billion views on YouTube. Powered by the internet. These two extreme cases probably won't be topped for quite some time (internet time, that is) and are clear leaders in their categories. But lately, I've noticed two other great examples that clearly show something else - where commercial content (promotion) is headed. It's all about delivering experiences, which are created and amplified by digital marketing.

Daft Punk

I've never ever seen so much buzz about a release of a new album. Ok, my streams aren't filled with information about Biebers and Gagas, so I can't tell what's happening there, but I'm sure Daft Punk won big time. The crazy release that's been going on for months, with teaser videos, song loops, weird promotions and shitloads of publicity. Facebook, Twitter or Reddit, Daft Punk seem to be all over the place, and everybody was trying to be the first to publish the link to the stream or download of Random Access Memories. The first single from the album already received more than 23 million views on YouTube (in 6 weeks), and the song is number 1 in many countries, besides breaking Spotify streaming records. What a comeback!

Arrested Development

Some of you may have heard about Arrested Development. It's one of those shows that got cancelled after only a few seasons, but kept a strong fan base that was waiting for years for a movie to be made. Then, the mighty Netflix came around, and something even better than a movie happened. Season 4, with the original cast! The trailer that launched a few days ago already has more than a million views, which is a lot compared to the 3.5 million who watched season 3 finale. Awesome stuff, can't wait to see it.

So what

A music album with lots of supporting content and infinite publicity, a TV show with a loyal army of geeks? These two cases are more alike than it seems at first sight. They both offer more than the content itself, they offer experiences. They are both fueled by the internet. They are both children of online virality.

Google search trends for Daft Punk and Arrested Development peaked in the past days.

Daft Punk gave us a something that goes beyond an album, they gave us a complete story that's funky, appealing and mysterious (and filled with 80s revival and robots). Netflix will be fulfilling a fantasy that we've been having for years, and they will make us come like never before. The complete season (15 parts, 8.5 hours) will be available at once, so fans will be able to watch it in one peace! The US internet will surely be consumed by Netflix on May 26th.

Do you see what's happening? Everything, even (commercial) content, is becoming an experience. Otherwise, it's overlooked in the sea of information overload.

UPDATE (16.6.2013): It seems Arrested Development's transmedia experience is getting more interesting. Yesterday evening, one of the most fascinating characters in the series, dr. Tobias Fünke, got it's own sizzle reel and website, promoting his acting skills. Great stuff.

Reinventing the blog, part 2: The challenges, the opportunies

Thu, 09 May 2013 12:42:06 GMT

After the initial dissection of the most innovative and well designed blogs, it's time to go behind the scenes. We've seen how some of these blogs look like, but there's even more value in understanding why they look like they do. Every good user experience analysis needs to have a clear overview of the goals and good insight into the problems of the situation, and I will try to outline these by using my blog as an example. A lot can be deducted by monitoring the basic Google Analytics reports.

Even though generic blog challenges and opportunities may not exist, I think that most blogs probably share around 80% of these goals. And just to be clear, by blogs I don't mean corporate blogs with their specific requirements (sales, leads, conversions), but modern online magazines, originally (and still) called blogs, even though they are actually becoming mainstream media. Therefore, this analysis can work for most online publishers, but I'm doing it mostly to help me understand what I need to do to reinvent my blog again. It's pretty simple: getting and retaining traffic. All other requirement are derived from these two.

Main goal: getting traffic, increasing engagement

The main goal of every website is to get traffic. For traffic, you need great (or at least good) content, something with added value for the users. What you do with that traffic, is another story. Sell things, sell ads, sell yourself.

There are primarily three different sources of traffic you can receive: direct, referral and search. You want all of them, and each component is a result of different activities. Getting direct traffic means you have a strong brand. Getting referral traffic means you have great writers / influencers which help you get backlinks to your blog. Getting search traffic means you have a great technical team and SEO (CMO and SMO) optimized site.

You want a well-balanced stream of traffic to your blog.

The other important goal that websites have is keeping the traffic on the site, which can be done by stimulating user engagement. Helping things happen after you get people to your blog. You want users to spend as much time as possible with you, navigate through many pages, and hopefully give you some feedback - leaving comments and sharing your posts on social media. Some blogs want other actions as well, but these are probably the most obvious ones.

Increasing social media activity

Social media is emerging as one of the most important referral sources. But lately, it's becoming a noteworthy factor for search engine rankings as well. That's why blogs are trying hard to integrate social media widgets into their content, some even go beyond the standard tweet / like / + 1 buttons. Help people share, there are many benefits from it, both direct and indirect.

The social activity on my most visited post. These figures translate into more than 10k unique users.

Lowering bounce rates, increasing time on site

Most blogs have very high bounce rates - people tend to read a single post and leave the site. That is why designers and information architects are trying to do everything to keep readers on their site, hoping to persuade them to read another article. Some are trying too hard by adding too many related posts, others are playing with many interesting ways of driving readers to the next page.

My current bounce rate is more than 80%, with average visit duration just above 2 minutes. Something that needs to be improved urgently. I am sure this will be one of the most significant challenges I will face when developing the next generation of my blog.

Improving these bounce rates and time on site is one of my highest priorities.

Treating every page as a landing page

The time when people visited the homepage and navigated further from there are over. Today, specially because of social media, every page is a landing page and needs to be treated as such. We are consuming content in a different way, we don't browse for content anymore, the content finds us. That is why we need to design every single page as the starting point for our visitors.

At this point, less than 10% of traffic to my blog comes through the homepage. Which means designing great post pages is becoming more important than designing the homepage, since every page needs to become a hub for further navigation.

Building loyalty and credibility (branding)

Besides keeping users on site, it's also important you get users back to the site. As your brand and reputation evolve, it gets easier with all of the traffic components, but you can achieve that with only one thing - great content. Of course, nice design and user experience help, but you can't bypass this simple fact: you need something with added value to the readers. Only then you will get loyal users and only then your blog will thrive.

Even though most focus is done on gaining new readers, you mustn't forget about returning ones.

Allowing a mobile-friendly experience

We are living in a mobile world and more and more traffic is made by mobile devices. This number is closing in on 20% on my blog, which means optimization for mobile visitors is becoming something that you can't ignore.

Mobile operating systems are on the rise.

Combining it with the funky new UI elements

In my previous post, I outlined the interesting new user interface elements my favourite blogs use. Now we can map these elements with the above mentioned five challenges and opportunities, which will help us understand the requirements behind the innovations.

	Social media	Bounce / time	Landing pages	Branding	Mobile
Unconventional navigation		1	1	1
Fixed (floating) menu		1	1
Responsive design		1		1	1
Big key visual before text	1	1
Advanced key visual (gallery, video)	1	1		1
Abstract, teaser, subheading	1				1
Suggested content within limits		1	1		1
Custom social media integration	1			1
Polished content (wrapping, quotes)	1	1		1
Custom typography				1
Infinite scroll		1			1
Pinterest-style homepage		1		1
Integrated content and navigation		1	1	1
Total	5	10	4	8	4

It's pretty clear each of the elements has at least one specific goal that it's trying to solve. Some of them will surely become a standard in the future.

Conclusion

What a modern blog is trying to achieve in 2013 is pretty clear. Get more traffic, make users spend more time on the site. This hasn't changed in decades, but the behaviour of the users has. Only those that will be able to adapt to the newly-formed situation will survive.

The most important paradigms that have shaped the past years are the social and mobile era, which have revolutionized the ways we consume content. We are online all the time, with many devices, and there is so much content everywhere, it's overwhelming. Our attention span is becoming very limited, and all of above mentioned challenges are focused in trying to capture it.

I decided it's time to redesing my blog again, and by understanding what (and why) the market leaders do, my task will surely be easier. I hope you find my analysis useful, but please feel free to add anything I may have forgotten in the comments.

Check out the complete Reinventing the blog series.

iPhone 5 is Kubrick's monolith!

Sat, 27 Apr 2013 10:24:58 GMT

I've been using the iPhone 5 for the past few days. Yeah, so last year, but I would've stayed with my 3GS even longer if it wouldn't die on me. Needless to say I love the new one. It's a great piece of machinery that's done just right. The right size, the right weight, the right material, the right precise manufacturing. But it also has something else that makes it look and feel great, even though it took me a few days to fully understand what it is. Something that makes it more than a phone, something that makes it a fetish.

The iPhone is black. Black aluminum black, no compromises. Nothing special with that, if it wouldn't resemble something that's been embedded in my brain for years. I couldn't really put my finger on it, until I saw it in on a white background. Then it finally hit me - the iPhone mimics Stanley Kubrick's monolith from the Space Odyssey! The ultimate object, the catalyst for the dawning of mankind! And it seems I'm not the only one who noticed it.

iPhone as the monolith. You can compare it to the original.

Even though Apple may not be what it used to be, and Android phones are taking over the world, Apple still has a few tricks up its sleeve. There are things Samsung and other Androids still aren't fully able to replicate. Most users don't care about the specifications, they care about the experience, and those phones simply can't match it. The iPhone delivers a complete package that is able to influence emotions. It's not a generic phone, it's more than that. This brilliant manipulation in a form of a gadget is seducing me, and that's what I want from my phone, and I don't care how it's done. Design is all about shaping someone's perception. Galaxies are boring.

Note to self: when writing blog post titles, forget about SEO

Mon, 01 Apr 2013 09:23:23 GMT

A few days ago, I wrote a blog post about innovative blog designs and solutions that are emerging everywhere. I think it's a great post, it offers a very detailed overview of new fascinating concepts and features that are driven by new ways we consume content. But right before publishing, I've decided to change the post's title from "Dissecting the innovative blogs..." to "UX analysis of the innovative blogs...". I did this because I wanted to include "user experience" and "analysis" in the blog's title and url for better SEO performance, but this turned out to be a huge mistake.

This article is the first part of a series, focused on new generation blogs, which will (hopefully) form a complete user experience study of modern online media. But I've chosen the wrong title for it, since the core of every UX analysis are the problems and goals each solution is trying to solve and achieve. By thinking about SEO, I've devalued the content of the story by presenting it as something it is not. Even if the the new bible would be written inside the post, user experience experts would probably think "This guy doesn't know shit about UX" because of the title. It's very easy for something to be stained by a corrupt detail and be perceived in a negative way.

Even though I know most of the traffic on my blog doesn't come from search, but rather from referrals, I always subconsciously think about this tradeoff when I'm writing a post - appealing titles vs. SEO optimized titles with high keyword density. Pressured by the amount of time I've invested in this specific post (>10 hours), I went for the latter, also because it's every blogger's dream his / her work will once be self-sustainable. Traffic without active (social media) involvement. I do the writing, Google does its magic, the readers to the rest.

Search engine rankings are influenced mostly by (social media) backlinks. This means you need social activity first, only then the keywords start to matter. Which makes it much more important for your blog's title to capture attention than to be SEO friendly.

By the way, I've changed the title back to the intended original one, but the URL stayed the same. And I'm never thinking about SEO when writing blog titles again.

I guess I'm a real blogger now

Tue, 12 Feb 2013 08:28:48 GMT

How glorious my previous week! My post about not stealing other people's ideas made it big time. It took me four years, but I finally managed to write something that was read by more than 10.000 different readers. Ok, there's still a long way to go before I'll reach Swizec's league, but I'm very happy about my evolution as a blogger. The amount of feedback I received this time was amazing, infinite comments on Hacker News and reddit, tweets from startup accelerators Wayra and HackFwd, there was a also a great post on Whiteboard that added an additional sixth reason to my original five. Great results. But what makes this post so important is the fact it's been amplified by all social media channels. Not a few, like my previous viral posts, but all of them. Which confirms I was spot on this time.

The balanced social activity about the post 5 reasons why I won't steal your idea.

Before this, I was afraid I would stay "the Slovenian who went to Silicon Valley and blogged about it", since those posts were read by many, and one of them managed to attract more than 5k uniques. Which happened almost a year ago... Luckily, persistence comes a long way, and I was able to double that! Currently, I feel very motivated to push my blogging forward, hopefully beating the high benchmark I've set on previous Tuesday as soon as possible again. Hooked on social feedback, like all other bloggers.

The traffic of 5 reasons why I won't steal your idea. Around half of all referrals came from Hacker News.

Lessons learned? I admit I started off with very sterile posts, but found "my style" as I went along, learning to master the art of writing. I know this may sound weird, but I noticed the less I was trying to appeal to everyone, the better my posts became, so I just kept playing with words, unconcerned. I guess adding personality to the writing can make wonders. I also noticed how important passion is. This specific post was fueled by my frustrations with different clients, so if you want to blog well, you just have to write about things you really love, hate, or have a strong opinion about. Otherwise the results will just turn out boring and dull.

Thank you for sticking around, hopefully I will be able to deliver more interesting thoughts in the future and improve my writing even further. I love doing it, so I promise to increase the frequency of posting as well. And redesign the chronolog. Again. Many things have happened since 2009.

Challenges await!

Hey developer, here's something that will make you sound smart

Thu, 13 Dec 2012 08:21:02 GMT

I've met many developers in my life, and quite a few of them share a similar problem. Being mathematical geniuses and all, but not being able to put into words what the hell they are doing. At least so it would sound marketable and awesome. After all, it's not their job to sound smart, the developer's role in the Hipster - Hustler - Hacker dream team is a bit different. But talking like an MBA can have it's advantages, specially when it comes to individuals communicating with their clients.

Launch

Take my example, half of the time my customers don't fully understand what I'm saying even though I'm trying really hard. But I've noticed some phrases have a better effect than others, some simply sound like special awesome things are happening (which they are) and that everything is under control. The funny thing is that the recipe to speak like that is very simple: say hi to the MBA developer talk.

[MBA verb] + [technical noun] = [#mbadev]

The equation for the #mbadev talk is elementary. Take a power verb that has a really active meaning. Like "structuring", "evaluating" or "utilizing". These are often used to make an activity sound way cooler than it actually is. Then, take a noun that is very hacker-specific, something that non-technical people don't fully understand. Like "metadata", "framework" or "encapsulation". Put them together, and you have a winner. Developers, face it, no one really understands what you're saying, so you might as well make it sound cool.

"Dear client, I'm very busy structuring metadata, thank you for your understanding".

The MBA developer talk seems such a great concept that we've even made a generator for it. Feel free to take it for a spin, you'll be amazed by how such a basic combination can yield such interesting results. Now all developers can sound really smart.

http://mbadev.neolab.si

Sempl 14 key takeaways: top trends in (digital) marketing

Tue, 04 Dec 2012 07:35:00 GMT

The 14th media trends seminar Sempl took place last week in Portorož. This year, I had an opportunity to attend the conference, since Neolab provided the official Twitter wall. And I was glad I could, because Sempl proved itself as an event worth visiting, packed with high profile speakers and marketers not only from Slovenia, but from the entire region. Most lectures were very interesting, and the fascinating fact is that they all went into the same direction. It seems mobile, social and local are so mainstream, they are not even put into the spotlight anymore. But here are the things that were.

Content

Forget classic marketing, it doesn't work (online) anymore. Ads don't work with social, and they don't work with mobile. Advertisers now have to go beyond "YeDiLi" (Yell Disrupt Lie) concept and deliver better, more complete experiences wrapper around their brands. Content marketing within the right context is the what keeps the consumers engaged and loyal, and some brands are already removing their products from their web pages, replacing them with editorial and social content.

Storytelling

Content is crucial, but so is the experience for consumers, which can be delivered using storytelling. People want to be seduced, they need to have the feeling they are a part of a bigger picture, specially if they have the chance join the conversation and the ability to co-create the experience. Storytelling is what helps to keep them engaged with a brand and share their loyalty with their peers.

Futurist Gerd Leonhard delivering his lecture "The total reset of marketing, branding and media"

Second screen

While television still rules the media budgets, more and more people stick to their phones while watch it. Enter the age of the second screen, provided by tablets and smartphones. This is probably one of the biggest opportunities for marketers to deliver all of the above, since these little capable devices support so many things. The ads of the future will be multi-channel interactive experiences, watched on many screens at once. Transmedia FTW.

bonus: the new Shazam is awesome

The platform that fully embraces all of the mentioned concepts has to be the new Shazam. You know that app that recognizes the song you are listening to? Now it can also understand which TV show you are watching, and delivers additional content that comes with it. Cast, trivia, products on screen, etc. One of the best cases that were presented was by Red Bull, which enables watching a snowboard movie with multiple cameras. Crazy shit!

These are the most significant digital marketing trends presented on the conference. Are you already thinking about your next move? Here are the slides from the conference to help you on your way.

Is social media empowering social media?

Wed, 07 Nov 2012 14:41:08 GMT

Here's a funny thought. You've probably noticed infinite blogs that give you advice on how to blog. Yes, I'm doing it too sometimes. You've probably also heard that tweets containing the word Twitter are one of the most clicked and retweeted out there. The most successful blogs are focused on technology, social media and (mobile) gadgets, which again, enable consumption of the beautiful global network we've built. There are links about Facebook on Facebook, visualizations about the rise of Pinterest on Pinterest. The most clicked links on this blog contain the words Facebook, Twitter or Social. I think I'm not the only one who's noticed this trend, even though I probably tend to have my feeds in configured in such a direction. Is social media empowering social media?

But what does this mean if it's true? That there is no share-worthy content out there and social media has nothing to talk about except cats, zombies and social media?

I believe it's rather the opposite. Ever since second generation social services came around, and Facebook became Twitter (allowing asymmetric relationships), we've discovered it's not just about how many people you know, your message, if it contains added value, can be amplified and distributed very far away. And since everybody's trying to sell something anyways, people began to study how their presence and stories can be optimized, how their reach can be extended. I've seen it a many times, people who come on Twitter with a specific message, but then inevitably become "social media experts" and start tweeting about how to tweet right. Others are planning the best times to publish on Facebook, hoping their posts will get as many likes as possible. Social media marketing can be homemade, and since there are so many people interested in this topic, there's simply a lot of quality content about it.

Social media enabled people to speak up, enabled them to be heard. It seems Andy Warhol was right, everyone is a celebrity these days, but this doesn't happen randomly, it's rather the consequence of a strategy, planned or unplanned. That's why I'll make another bold statement: it may look like social media is empowering social media, simply because we're closing in on a future, where everybody will inevitably become a social media ninja. Or are we there already?

Targeting non-vegetarians with veggie food? Well played, Spar, well played.

Sun, 07 Oct 2012 20:04:44 GMT

I'm not vegetarian, and apparently I share this habit with more than 95% of other people. I generally don't buy vegetarian food, a steak works fine with me. I didn't even know I could/should buy vegetarian food - after all, vegetarian food is designated for vegetarians, which I'm not. I don't have anything agains them, but we're a different breed you know, like wolves and butterflies. To be honest, I wouldn't mind eating a vegetarian meal, if only I would feel it's something intended also for me. That's why I don't. But Spar told me I could and I should. And I think they might be on to something.

Spar's new Veggie products have an interesting twist. It's a vegetarian line, targeting non-vegetarians. When the lovely Gwyneth Paltrow, who is not a vegetarian, but likes veggie, tells you that, you might as well think, hmm, she might be right. Why should I be a vegetarian to eat a meatless meal? I like my vegetables, so eating vegetarian on few occasions actually isn't such a bad idea. Which is fucking genius. Spar just made their potential client pool 20x bigger than it was, and their original target group probably doesn't mind it at all. There's a chance they will actually feel proud that meat-eaters will be copying their lifestyle.

"I'm not a vegetarian, but I like veggie." Why haven't I thought of that?

I love to comment on simple and effective campaigns like this, even though I'm not a marketing expert. That's why I'm not sure if this type of approach has been used before or if it even has its own name from the Mad Men times. Anyways, I think it's brilliant, and I will definitely be thinking about how to use it in other scenarios. Taking a minor group with specific requirements, creating a product for them, and then selling it to a larger group with the "why not" approach. Infinite possibilities, while the one presented probably has the most potential of them all. Well played, Spar, well played.

Trademarks and logos are the property of their respective owners.

Finally, a reason for bloggers to use Google+

Sat, 22 Sep 2012 13:20:55 GMT

Despite the traffic, there isn't that much going on on Google+, and the referrals from this social network are still not that numerous. Most of mine come from other sources, but Google has a plan, and this plan is a smart one - using their services to push forward other services. You've probably noticed more and more results in Google search contain the author's picture. They stand out from the rest, and since most bloggers want to get as much traffic to their site as possible, this fact can make a difference between which link is clicked or not. If you ask me, setting this up is a must, and it's really easy to do. But you need to have and pimp your Google+ profile.

There are three steps you need to follow:

have an "Author" page, which links to your Google+ profile with rel="me"
have a link to your "Author" page on your post, which contains rel="author"
have a link from your Google+ profile to your "Author" page (in "Contributor to" section)

Here are the full instructions on how to technically implement this. It should take you about 10 minutes, and I've waited for about a week for Google's search results to actually start displaying my profile picture.

This feature has been available for quite some time, but I still see many bloggers that haven't implemented it yet, also because its availability was mostly unnoticed. Combining search and social is definitely an advantage Google (still) has over Facebook, and they should've made more promotion about this interesting upgrade. Bloggers are content creators, and you want as many content creators inside your social network as possible. They are the ones who provide original thoughts that others are looking for and will eventually follow.

It's hard to estimate if this fact (and different pictures) will have any significant impact on search traffic, I'll keep you posted. But before everyone has it, it's a nice little feature that makes your results look different and much more appealing. Good job, Google, content is king, and you should stay its steward.

Did Apple and Samsung just pull the greatest trick in the mobile universe?

Sat, 25 Aug 2012 08:09:54 GMT

The verdict is finally in. Samsung has lost the lawsuit against Apple, which means the court decided they were copying iPhone's design and user experience. The decisions seems legit, specially if you saw the internal document from Samsung, a case study comparing and improving the Galaxy's user interface based on iOS's. On the other hand, it's hard to say if the decision is morally right and what it means for the mobile industry. Software patents are a problem and some companies like Google have already made a stance agains them (even though they've supposedly acquired Motorola because of them). But could all of this be just a marketing trick? Where Apple and Samsung set out to dominate the mobile industry?

Collectively, these two companies hold 50% of the smartphone market share, and take 90% of the global industry margins. Samsung is the only Android manufacturer that is really profitable. Around 25% of the iPhone is made by Samsung. The corporations publicly don't like each other, and don't have any problems suing each other while making business. A weird situation indeed.

Apple's biggest quarter brought in $13 billion dollars of profit on $46 billion dollars of revenue, most of it from iOS devices. Samsung's revenue is around the same, with lower margin ($5 billion). Yet the whole legal fiasco ended up in Samsung having to pay around $1 billion to Apple. Peanuts, if you ask me. We have been listening to this bullshit for years now, yet the decision doesn't make any significant different to any of the giants. Except the fact that people are taking side with one or the other. Not Nokia, HTC, Motorola, Sony or anyone else. Other manufacturers don't seem to exist anymore. Just Apple and Samsung, abusing the legal system to own the mobile world. Which could easily be one of the most brilliant marketing stunts ever. Two rings to rule them all.

On iPhone, toys, the enterprise and of course, Windows 8

Wed, 01 Aug 2012 07:34:06 GMT

Flashback 5 years ago. In 2007, Apple introduced the iPhone, the original model, which had no 3G support and cost more than any other mobile phone. At that time, Nokia dominated the market, with almost 40% market share, and Samsung was gaining ground on Motorola, both owning around 15% of the industry sales. Funny, how things change in so little time, but what's even funnier, is how the competition reacted to the iPhone. Some of you may remember how Steve Ballmer, Microsoft's CEO, laughed at the iPhone, saying that it's pretty much an expensive toy that would never penetrate the enterprise. History proved him wrong, and we can only guess if this was one of the most bitter predictions he ever made.

Apple proved that with proper marketing, a toy can find its place in the enterprise, a place traditionally owned by Microsoft. We must understand that even if a lot of Microsoft's revenue does come from the Windows division, most of it still comes from their enterprise business (Business Division + Server and Tools). But is the enterprise ready for a radical user interface such as Windows 8's Metro? I hope Microsoft isn't overcompensating for the totally wrong estimate about the success of the iPhone, because it's hard to believe they will be able to pull something similar off. Sell another toy to the enterprise.

I love Windows Phone 7. The user interface is great, the user experience is intuitive and fun. I like what I've seen about Windows 8. I think it's fresh and modern, something that even Apple could be proud of. But what worries me is its adoption in business environments, which is Microsoft's core business. The phone and a tablet are primarily casual gadgets, the personal computer is not. And there is already quite a bit of bad press around about the upcoming new version of Windows. Some have already said the next Vista situation might happen, and that most people will stay on Windows 7, like they did on XP before.

I think the average user in the enterprise in not that tech-savvy. Imagine a 50 year old secretary, struggling with the new fundamentally different environment of Windows 8. Businesses have already had problems with implementing the new Office 2007, at it was only slightly different than the previous version (compared to the differences between Windows 8 and Windows 7). Who will pay for the massive training required by users to adapt to the new Windows? Which company will risk it?

Of course, I might be wrong and Microsoft isn't primarily interested in the enterprise with this release. Maybe they are just trying to own a bigger share of the consumer markets, and targeting mostly smartphones and tablets, hardware included. This might be an interesting strategy, since adoption of Macs has also grown with the success of the iPhone and iPad. I hope they have a solid plan behind it, because I would like to see Windows 8 succeed. Because Windows 7 and Windows Phone 7 actually did higher my perception of Microsoft, they made me believe Windows can be awesome. But to succeed, Windows 8 will have to be more than awesome, the way it's done, it will have to be so amazing my mother will be able to use it on her first try. Otherwise she won't.

The Silicon Valley tour, part 8: Lessons learned, time to reevaluate

Sun, 22 Apr 2012 18:01:36 GMT

It's been about month since I've returned from Silicon Valley, so I've had plenty of time to think about what happened there. This time I went out of curiosity, hoping to get the idea of how things work in the global center of technology. The next time I will be there for real business, approaching the situation more systematically. San Francisco and Silicon Valley are a great place to visit for profiles such as myself, so there surely will be a next time, when a wiser version of me will be able to do some serious shit. And I'll be wiser also because I've learned my lessons this time.

Ideas are worthless, but execution also isn't all it takes

When I started being an entrepreneur, I thought The idea was everything. While innovation may be important, it's mostly worthless by itself. No matter how good or revolutionary your idea is, hundreds of people probably have a similar idea at the same time. As Oren Michels puts it: "Stealth mode is stupid, execution is what matters.". Ideas are worth nothing if they're not executed properly. But wait, we've done a pretty good job with Twenity, but that still wasn't enough to make it abroad. It seems execution isn't enough as well.

At this point I think the hardest thing to do is the next step, putting the product on the market, making it recognized. At least that's where we are now, that's the obstacle we are currently facing. But I can already predict that the next hardest thing would be to find the investors, and the next to scale the business. Idea > Execution > Marketing > Financing > Scaling is a complex lifecycle, and you have to control every element before you can say you've made it. That's why you should try (and fail) as many times as possible. With every new project you do, it will be easier to dominate the prior steps, allowing you to focus more energy on the next ones.

Competition is fierce, but the market is big

The (Seedcamp) startups I've met on my trip really do some seriously crazy shit. Some of the things were so awesome I've almost lost faith in being able to do something similar. But I managed to somehow get back in the game. Neolab may not be cutting edge (yet) on the emerging fields such as mobile, HTML 5 or responsive design, but that's really not that big of an issue, since we make things that do what they're supposed to. That's the Execution phase, but luckily, the Market has the capacity to absorb many things, if approached properly. Face it - there will always be companies who do a better job than you, but it's the Market who'll decide who makes it or not.

I attended a Salesforce conference for a few hours (thanks Davorin!), which attracted thousands of visitors. In case you don't know them, they are the leading provider of Software as a Service CRM solutions, offering a service and a platform for other developers. Their product is really awesome, but that doesn't mean similar products can't find their own market. Researching on this issue, I found a review of the 10 best known SaaS CRM solutions, all of them obviously able to survive, even though Salesforce dominates this segment. And I'm sure there are hundreds, if not thousands more that are able to coexist at the same time on the huge global markets. Which brings me to my next point:

Highlights from a massive Salesforce conference

User experience is the new competitive advantage

You need to find your Unique selling proposition and competitive advantage. Most of the above mentioned Seedcamp startups found it in superior user experience. Take something that works, and make it work even better. Today's users are quite willing to migrate to a new product / service if it turns out to be better than the current one. A great example of this philosophy is vox.io, which offers a similar service than Skype (online calls and chat), but simply does it better. And by better I mean using new innovative approaches to make something more simple and intuitive to use. The user experience segment will only become more important and challenging in the future, since new ways of interactions with software are emerging (touch, voice, thought?).

vox.io's chat with embeddable content proves chat can be reinvented

Selling and pitching is ok

When you mention Sales, many people get the impression of a door-to-door salesperson trying to sell you books. Or company phones ringing with people who make it hard to say no to. These things give sales a negative connotation. But it seems that's a cultural thing. In San Francisco, everybody is trying to sell you stuff, everybody's pitching all the time. When you ask somebody "What do you do?", the person is already showing you their product on his/her iPhone. Maybe not for the actual sell, but just to get some decent feedback. You shouldn't feel bad about trying to sell something, that how the system works. Just make sure that something is worth selling.

One of the parties at vox.io's. Everybody was pitching.

You're nothing without the contacts

I admit I was a bit naive this time. I hoped the fact me being a blogger and a representative of two startups would open a few doors, but this turned out to be wishful thinking. It's true I did manage to find a few contacts on the spot, which enabled me to do great things (such as visiting the technology bluechips and the Internet archive), but my way to the influential blogs was closed. I heard that they receive a few hundred submissions a day, so you need to make sure your pitch is awesome and you have backdoors to deploy it. Do your homework, the next time I take on a similar adventure, I'll try to schedule as many meeting as possible in advance. I've finally found a reason to pimp up my LinkedIn profile, and I was lucky enough that:

The Slovenian (startup) scene is alive and kicking

One of the most fascinating things that happened to me was the chance to meet the Slovenian diaspora in Bay Area, and the startup scene around it. Thanks to a few individuals, such as Jure, Tomaž and Andraž, a lot of things are happening around Stanford University and vox.io's San Francisco headquarters, and everybody is very welcoming to the new generation of Slovenian immigrants and other startups, trying to make it abroad. Thank you for your kindness, I feel Slovenia!

The Slovenian diaspora meeting at the Stanford University

Foursquare is the ultimate travel guide, so get a local data plan

Forget maps, Foursquare has become the ultimate travel guide if you're looking for companies, tourist attractions or happening. That's why you'll need a local data plan, which costs a few bucks a day. Pretty much everything is on Foursquare (besides, physical addresses are often very hard to find online), and trending venues can point you to the events worth visiting. I've never used Foursquare in such a way, and the critical mass of users reached around here surely provides massive value beyond the game.

What now?

That pretty much sums it up. This trip was a great experience, but it's time to get back to the drawing board. Rethink my strategies. Redesign Twenity's user experience. Reinvent Neolab's business model. Stay in touch with the people I've met. Find new contacts for the next visit. Adopt new technologies. Research new markets. Think global.

Well, at least I won't get bored.

Check out the complete The Silicon Valley tour series.

Volkswagen. Das Auto. Simply brilliant.

Thu, 12 Apr 2012 13:57:59 GMT

You know when car manufacturers try to market their products with meaningful slogans? "Today. Tomorrow. Toyota.", "Seat. Auto emoción.", "Ford. Build for the road ahead.", "Citroën. Créative technologie.", "Volvo. For life.", "Audi. Keeping ahead through technology.", "Škoda. Simply clever.", "Porsche. There is no substitute.", "Mercedes. The best or nothing.", "Hyundai. New thinking. New possibilities.", "Cadillac. Creating a higher standard." and similar? I'm sure you do.

These words try to capture the essence of each automotive company, but at the same time unwillingly determine which of them will be perceived similarly. Some try to be technology driven (Toyota, Audi, Citroën), some try to be luxurious and irreplaceable (Mercedes, Porsche, Cadillac), some try to be the rational choice (Škoda), some try to influence emotion (Seat, Citroën), some try to look ahead (Hyundai, Ford) and some try be long lasting (Toyota, Volvo). You have many choices about who you want to be when you're buying a new car.

When presented together, you can see that these slogans are no so different from each other, since it's hard to go over the top with just a few words. But there is a car brand that managed to do just that. I don't own a Volkswagen or have plans to buy one in the future, but I can't help myself - this is simply awesome:

Volkswagen. Das Auto.

"Das" works great. It sounds rough and manly, and it's unmistakably German. The German economy is relatively healthy compared to other countries in Europe, and the quality of German engineering is known worldwide. "Das Auto" or "The (German) Car" symbolizes all of that and much more.

This slogan, even though more simple than all of the above, actually delivers the same the message as all of them combined. Technology driven: checked. Looking ahead: checked. High quality and long lasting: checked. Rational choice (combined with Volkswagen or people's car): checked. And if you have a fetish for German products, like many cultures do, you can check the emotional and luxury component as well. All of it packed in two words that tell everything: Das Auto. I want one.

Trademarks and logos are the property of their respective owners.

Zakaj blogam v angleščini [In Slovene]

Thu, 23 Feb 2012 08:14:26 GMT

Dragi prijatelj, znanec, bralec, naj se ti najprej opravičim. Pred leti, ko sem se loteval tega projekta, sem se soočil z eno izmed težjih odločitev v svoji spletni karieri: ali naj svoj spletni dnevnik pišem v slovenščini ali v angleščni.

Takrat sem se odločil za slednje, kljub temu da sem vedel, da bo na ta način težje začeti. Podobno, kot na Twitterju, se mi zdi, da je na kratek rok v materinem jeziku lažje dobiti tisto osnovno občinstvo, vprašanje pa je, kaj je bolj učinkovito na dolgi rok. Z angleščino je enostavneje doseči več ljudi, kar sem tudi pričakoval, da se bo enkrat zgodilo. Danes, skoraj tri leta kasneje, lahko rečem, da mi je kar uspelo.

Čeprav imam zelo rad Slovenijo, se ne čutim dolžan delovati v smeri ohranjanja materinega jezika - za to obstajajo drugi profili ljudi. Morda se sliši ignorantsko, vendar ni. Svojo misijo vidim drugje.

Glede na trenutno gospodarsko situacijo je zame bistveno, da skušam v tujini predstavljati lastne projekte, kot sta Neolab in Twenity, ter zagotoviti zaposlitev čim večjemu številu ljudi. To ni edini razlog za angleščino, veliko delujem tudi v smeri splošne promocije Slovenije, njenih dosežkov, uspešnih podjetij in ljudi ter kulturnih posebnosti. Nekdo mora povedati svetu, da obstajamo. Tako imajo tudi drugi nekaj od mojih naprezanj. In morda je takšen pristop celo bolj učinkovit za ohranjanje naše kulture kot uporaba slovenskega jezika.

Eden izmed večjih problemov Slovenije je, da so država in njeni sateliti pogosto edine stranke, ki si sploh lahko privoščijo projekte večjega obsega. Delati za državo pa ni ravno najbolj spodbudno. Zasebna podjetja imajo jasen cilj, ko kupujejo programsko opremo: racionalizirati poslovanje, zniževati stroške in/ali povečati prihodke. V državnih ustanovah pa se rado zgodi, da so vpleteni še drugi interesi, kar ne vodi v najbolj optimalno izvedbo posla. Zaradi tega je še toliko bolj bistveno, da se mala podjetja usmerjajo navzven. Ob tem lahko ponosno povem, da je Neolab v svoji zgodovini uspel izvoziti storitve v več "zahodnih" držav: Nizozemsko, Veliko Britanijo in Južnoafriško republiko.

Ne skušam trditi, da je mednarodno profiliranje našega podjetja posledica mojega pisanja. Morda ne povsem, je pa pisanje verjetno pripomoglo v določeni meri. Ko smo že pri pisanju - to je moj stoti zapis, zato sem si tudi privoščil tale jezikovni preobrat.

Dalje pa spet naprej po starem. Razglabljanja o tehnologiji na vse možne načine. Nekoč bo že nekdo prisluhnil mojim razmišljanjem in me potegnil s seboj, jaz pa bom s seboj potegnil ostale. In takrat bo v Silicijevi dolini še več ljudi govorilo slovensko, pisatelji in novinarji pa bodo skrbeli, da ne bomo pozabili na slovenščino. Mar ni to super plan?

Upam, da sedaj razumeš, zakaj blogam v angleščini.

Cool Slovenian brands, part 1: Technology startups making it big

Sun, 05 Feb 2012 17:23:10 GMT

Slovenia has a surprisingly high level of technology companies that made a global impact. These startups are an inspiration to everybody, and we hope more of us will be joining them soon. Some made it with the support of different incubators, such as Seedcamp or Y Combinator, others made it on their own. They all share an innovative and outstanding product or service, proving that Slovenia is a place of very talented and ambitious people. While there are probably even more successful startups I haven't heard of or mentioned, I think these eight Slovenian technology organizations created the most hype in the recent few years.

Celtra

With the recent domination of smartphones and tablets, mobile advertising is sky-rocketing. And we are not talking only about ads inside apps, we are talking about multi-platform mobile rich-media ads. These ads go beyond the direct effect of clicking, they enable mobile branding, attracting top-level multinational companies. Celtra has developed a platform for publishing and tracking such ads, and it is so hot they've received 5 millions in investor funding.
http://celtra.com

DoubleRecall

DoubleRecall is a company that might as well save the printing industry. The internet made information more accessible, and people are willing to pay less and less for it. Banner ads don't generate enough revenue for online editions, so newspapers are trying other options, specially content paywalls and tablet editions. In the mean time, DoubleRecall "invented" a new type of ad, where you have to type-in in a few words to access the article. High recollection of something you read and type make this type of ad very effective, and advertisers are willing to pay a lot for it. DoubleRecall got picked by YCombinator.
http://doublerecall.com

Flowr

Even though Enterprise 2.0 has been around for a while, we haven't seen it penetrating business on a large scale. Flowr addresses this issue, offering a simple and effective service for online collaboration between coworkers and teams. Call it Facebook for the enterprise if you like, these types of applications surely are the future of work. The Flowr managed to become a finalist in the Enterprise 2.0 conference.
http://theflowr.com

Oust.me

The latest Slovenian Seedcamp winner, Oust.me, combines two fascinating and trendy technologies: location based networking and gamification. The game supports Foursquare and other geo platforms, and its main objective is to conquer as much territory as possible by checking-in to places, becoming an ouster. Recently, they've also introduced a risk-type game that you play in teams. Your life should be a game? Can't agree more.
http://oust.me

Outfit7

Thanks to a series of talking friends available on most smartphone platforms, Outfit7 has become one of the most successful mobile development companies, and its founder one of the wealthiest Slovenians. At this point, more than 200 million downloads of Talking Tom, Talking Santa and other characters have been made. One of the most fascinating facts about Outfit 7 is that they have identified a totally new target group - children on (parents') smartphones and tablets, which is shown by their vision: we compete against Mattel and Disney. Ingenious.
http://outfit7.com

Toshl

Toshl is a fun app that helps you track expenses on your smartphone. With more than $250.000.000 expenses tracked on different mobile platforms, Toshl managed to became a finalist on SeedCamp New York in 2011. The competition there was fierce, so they didn't receive any funding, but that didn't stop them from moving to Silicon Valley, where the real magic happens. We are standing by to hear about the results.
http://toshl.com

Vox.io

Vox.io is one of the hottest Slovenian startups at this point. After winning Seedcamp London in 2011, this company is on it's way up, being covered by influential magazines / blogs Wired and TechCrunch in the past weeks. What is it about? It's VoIP (Skype) in your browser, without installation. Besides being cool, Vox.io also introduced a few interesting new concepts, such as using an URL instead of a phone number.
http://vox.io

Zemanta

Zemanta is the original Slovenian startup success story, the winner of Seedcamp in 2007. It offers a service that allows bloggers to enrich their writing by adding pictures, links and related content to their posts. Zemanta is very important because it showed other companies they can think big, and since then, they have been paving the way for other Slovenian and East European startups. A few days ago they've announced a strategic partnership with Federated Media Publishing.
http://www.zemanta.com

The impact

These companies are not only successful, they are also very important for other Slovenian startups trying to make a difference. They've become the foundation and mentors of a new mentality that's coming to this part of Europe, and they deserve all the respect. We are trying too, with Neolab and Twenity, and hopefully someday we will become members of similar lists. Until then, it's only fair we support them, by using their services, helping them, or just spreading the word about their awesomeness. We should be proud some of us have actually made it this far.

Trademarks and logos are the property of their respective owners. Martin Strel image courtesy of Martin Strel Swimming Adventure.

Check out the complete Cool Slovenian brands series.

I got another scent of going viral on social media. And I'm loving every bit of it.

Sun, 22 Jan 2012 19:58:42 GMT

I can't believe how much has happened since I first wrote about going viral on social media. I also can't believe what I wrote then, talking mostly about how virality has the most to do with luck. Well, it does, but any proper RPG character can fully understand luck can be influenced one way or another. As you evolve as a blogger, you learn a lot about writing good headlines, best times to publish, using various platforms to promote content and other general best practices, all adding a bit to the chance of going big. Of course, you're still competing in your own league, but a few hundred posts more, and you might do something extraordinary like swizec did. Get noticed and amplified by a heavy influencer.

The situation

Here's my situation - the full overview of traffic on this blog since it's beginning, according to Google Analytics. Spikes, which happen when something goes viral, all over the place. At this point, I'm almost at 100 posts, and around 10 are worth mentioning, making it on a single or more platforms. The list almost fully corresponds with my internal top list, and you can click on any of them if you would like to what they're about. Quite various, actually.

Traffic overview and the most visited contents on stritar.net

The winners

While the above chart may show those posts that got the most traffic, only a few of them are the real winners. Interaction and impact is what counts. Feedback from the people. My first real viral post about Facebook vs. Twitter got 100+ retweets, while newer ones managed to unlock a few other interesting achievements. The one about Apple and Slovenia ended by people tweeting about how Apple will buy Slovenia since there was a mysterious announcement on their homepage (which turned out to be The Beatles in the iTunes store). The post about Beer in Brussels produced more than 80 funny comments on reddit. Discussing about Pop TV and events on Twitter established an arrangement between the Slovenian soccer association, the established sports journalist Igor E. Bergant and the leading Slovenian soccer portal Nogomania to cover the next national soccer match on Twitter together (we'll see on February 29th). Fantastic turns of events.

The platforms

There is no viral without the platform. While Facebook may have been the biggest referrer of traffic in this blog's history, it's a stable referrer, which can hardly make something viral. Twitter is better, since the whole concept behind retweeting can amplify you outside your social circle, even though it's much harder to master. But the platforms really worth mentioning are the community based curation / recommendation engines: Reddit, StumbleUpon and Hacker News. They are much more complex to use, since you have to be a part of the community one way or another, but that's how it works - there is no taking without giving.

Top referrers for stritar.net. Twitter referrals are included in Twitter and t.co.

The downside: publishing to all these channels and the aftercare (commenting, animating) can take quite some time, but you're nothing without it.

Conclusion

If you have good content, going viral can be managed and influenced, and it happens when the parameters align. Since you have to have as many chances for that to happen, you need to blog as much as you can. That's the real recipe, if there is any. For permanent readers, for real supporters that can help you tip the scale, for additional lottery tickets.

But why go through all this trouble? Well, imagine getting 100 likes and comments on a Facebook post. Or 20 retweets of a really witty tweet you're so proud of. Multiply that by 10, and you'll get the picture of how it feels when you go viral. That's why you blog in the first place, you only don't know it.

Can social content curation without negative actions (dislikes, downvotes) even exist?

Thu, 19 Jan 2012 17:04:56 GMT

There are people who create content. Millions of them, producing enormous amounts of data and information every day. On the opposite side, you have the consumers, people who absorb most of this content for various reasons. And there are those in-between, an emerging layer of people who filter this content and pass the one worth consuming forward to others. These people are called content curators, a breed that's becoming more and more important these days, perhaps even more important than the original creators themselves. After all, they're the ones categorizing and cleaning up the chaotic Web.

Together with the dawn of the interest graph and information overload, it's becoming obvious content curation is a major trend in social. Mathematical aggregators and algorithms can only do so much, but they are no match against the collective effort of millions of people. This fact helped services supporting social curation to emerge everywhere, in different shapes. Twitter, Reddit, Digg, Delicious, StumbleUpon, Tumblr, Pinterest, even Facebook and Google search are offering you a filtered experience of the Web, an experience that is determined more or less by other people who share your interests. Social curation at its best.

I love these services, but as I've become a heavy user, I also started wondering, if they can work on the long run using only positive actions. Likes, upvotes, diggs, +1s, retweets, reblogs. All used to amplify, not suppress. But what if I want to prevent something from spreading, wouldn't that be curation too? Wouldn't that be a statement that would suggest the creator / curator to try harder? Another problem: how can you prevent an organized group of people (or people with multiple accounts) who are all trying to push something forward, from ruining the experience for others, without the ability to quiet them down?

I remember when Digg and Reddit were in the same league. They both used upvotes and downvotes and had similar traffic and the number of upvotes on the front page. A few years later, Digg was experimenting with becoming more Twitter-like, canceling the downvotes and introducing following. They failed miserably, but also because Digg front page was supposedly controlled by the power users. The ugly side-effect of content curation without proper goals and (crowdsourced) control. But things like that happen, and there's a good reason we probably won't see the Facebook Dislike button anytime soon.

Curation services, constructed around recommendation (Digg, Reddit, StumbleUpon), recognized the need for negative action and allow (anonymous) dislikes. On the other hand, those services, that are built more around social (Facebook, Twitter, Google+), can't afford to have them without causing a social problem, creating Enemies from Friends.

But there's always an option. An option that is sadly way more drastic than a dislike could ever be. Unfollow. Unfriend. Unsubscribe. Report. Remove yourself from something. An action that not only discontinues the information flow, but also discredits the creator / curator in a way. And it may as well be the ultimate dislike. Like it or unlike it, content curation without the negative action can't exist.

Impressions from my first guest blogging experience

Mon, 12 Dec 2011 10:47:43 GMT

Nick Taylor is probably the person who has the most to do with me starting blogging in the first place. That's why it makes even more sense my first guest blog post was on his blog, thetwohalves.com. Luckily, he was interested in guest blogging too, since these types of exchange can bring additional exposure and new readers. But we wanted to make something special, something a bit more interesting, so we've agreed on writing a mutual post on the same topic, both publishing on each other's blog. After looking for a proper theme for months, we've finally decided on Occupy Wall Street, something that's very actual these days.

The eye of the beholder

We both approached the situation from our point of view and style. Nick's direction went more into politics. He has just returned to the States after a few years and saw how big the movement was and how differently people perceive it. He justified the importance of Occupy and criticized the problems of the current system. Here's his post: Occupy Wall Street – why it won’t go away and why it matters.

I, on the other hand, discussed the technological implications and the role of social media in the Movement, fascinated by the fact we can watch and support today's "revolutions" in real-time, using multiple channels. Here is my blog post: Occupy Wall Street and Other “Revolutions” as the Ultimate Reality Shows.

The publishing

It wasn't easy. The logistics of publishing two cross-referenced posts with the same form were quite complex, also because Nick and I are 8 hours apart. It took us hours to make coordinated support and marketing activities on different social media channels, tweeting, retweeting, sharing, liking, plusing, upvoting, stumbling, mentioning, commenting and everything. We also wanted to post the two articles simultaneously, which perhaps wasn't such I good idea, since not all times are appropriate for sharing, and one of us (or both) would perform worse than the other. But it was our first time doing such a thing, and we did have a lot of fun with it.

The results

Actually, the results were nothing out of the ordinary, so I have to admit I was a bit disappointed. We did get a very good amount of interactions on Facebook, since our co-branded post was surely interesting for people who know us both. But nothing special on other platforms. Perhaps this topic is already saturated or the mentioned timing wasn't appropriate, resulting in the visits on both our blogs being quite average. But you have to learn somehow, and we'll just have to try a bit harder the next time.

But who cares about the results. Guest blogging is fun. Even if it takes twice the amount to do it in such a way that we did, I would and will do it again. Perhaps also with other bloggers interested in such a project, or a similar one (if this made you think for a bit, give me a shout). As for Nick - I'm really happy we've finally agreed on something. This world could be a better place, and I hope our effort did help to move it a bit into that direction.

Did Google just admit Apple's Siri is the future of search?

Sun, 04 Dec 2011 15:21:19 GMT

I don't know if you saw The evolution of Google search video, which they've published a few days ago. You should, it's a cool movie, portraying the history of search and Google's vision of its future. But something went wrong. One of the punchlines of the video was a story from one of the engineers, who said that next-generation search engines will be able to answer complex questions such as the following:

"Hey, what is the best time for me to sow seeds in India given that monsoon was early this year?’"

A very legitimate question.

I don't know if you've tried out iPhone's new personal assistant, Siri. It's awesome in every bit. Not only does it have a state-of-the-art voice recognition, it's also packed with super smart artificial intelligence that supposedly allows you to ask crazy things things such as:

"Can you remind me to call my wife when I leave the office?"

Another very legitimate question.

And there's a strong resemblance there. Both requests are really abstract and probably require quite a bit of computational power to be understood by a program. They have nothing to do with mathematical or social ranking currently used by Google (search), they are all about Artificial Intelligence and semantic interpretation. And while Google currently doesn't provide (or at least market) services that would be able to understand such sentences, Apple does.

I've noticed quite a few articles saying concepts such as Siri are the future of search. It's obvious artificial intelligence will play a big role in this segment. Apple's already in. Even if their technology is not superior to Google's, who is also working on embedding AI into search, it's fully available today, and everybody knows it. Google should really be careful with such statements concerning their core business, Web search. Specially if they are competing against the marketing wizards of Apple, who know how to sell things even if they don't fully work.

Promoting a technology you don't have and your competition does? Stupid consumers such as myself might do something stupid.

UPDATE (5.12.2011): You can join the discussion on HackerNews.

Supporting events on Twitter: how Pop TV and Soočenje owned the Slovenian Twitterverse

Sun, 20 Nov 2011 10:13:58 GMT

Supporting events on Twitter is becoming very popular, and it's a perfect case study of what Twitter can do. After all, this channel allows an additional layer for following things that are going on in real-life, in real-time. Coverage sometimes happens accidentally, if there are enough Twitterers around, but more and more often, it happens as a result of a carefully planned tactic of those behind the event. Only then it can fully work, enabling organizers, participants and observers a totally new type of involvement. Crowdsourcing event support can produce a better overview of what's happening than any well-trained team of journalists can provide, offering an experience that is broad, objective and subjective, interactive. And like using Twitter itself, some know how to do it, and some don't.

My experience

When I tried it out it myself, it was fun and rewarding, In May, Trkaj, Jacuzzy and our neighborhood Savska held a festival Blok Party, which attracted a lot of people. We were there, live-tweeting about it. We've also asked other Twitterers (thanks @loudandwicked!), who attended the festival, to use and amplify the same hashtag #savska, and in the end, more than 10 people tweeted about the event, producing over 50 tweets, most of them with pictures. Which isn't that bad on the Slovenian scale. My friend @jakasibicekaka did something similar, asking Trbovlje town councillors to tweet about a meeting with the #sejaOStrb hashtag, which attracted other people to participate as well (here's his blog post about it, in Slovene). Great results enabled by collaboration of many users.

It can work on a small scale. What about the major league, it should be even better? Let's analyze two nation-wide events that happened this week in Slovenia.

How to do it wrong

The first case mentioned was the Slovenia vs. USA friendly soccer match. At the stadium, the National soccer association (@nzs_si) promoted their Twitter account which does live coverage of matches. Which they did. But that doesn't mean they did the whole Twitter thing right. They forgot about the extremely witty journalist @IEBergant also tweeting about the match. They forgot about me, and they forgot about you and 8 other thousand people watching the game live, probably quite a few geeks included. While NZS used the hashtag #fuzbal (slang for soccer), some used the hashtag #nogomet (soccer), #slovenia, #slovenija, and the mentioned Igor Evgen Bergant used #soccerSI-US. The results: a scattered pool of tweets which didn't really offer users the complete picture. The event went mostly unnoticed on Twitter.

The Slovenian soccer association promoting their Twitter account on the match

How to do it right

On the other hand, Pop TV (@24ur), the biggest commercial television network in Slovenia, did it more than right. Their show "Predvolilna soočenja", which does political confrontations before the upcoming elections, won big time. And while using Twitter to support television has been done for ages abroad, this actually happened for the first time in Slovenia (at least so I think). And they did at least three smart things:

they've promoted the hashtag #soocenje, not minding about their Twitter profile
they've invited five influential Twitterers (@alivea, @had, @Lacn, @madpixel, @tamejhna) to the studio audience to generate the initial buzz on Twitter, besides live-tweeting from the studio. Here they are, appearing with @miharejc, who tweets for @24ur
they've broadcasted a selection of tweets with this hashtag live on television, and encouraged people to participate and ask questions on Twitter

The results were amazing. Hundreds, if not thousands of tweets all over place. Local trending topic. They owned the Slovenian Twitterverse like no one else before them. It worked like a charm. You can check out the partial report (which only displays 100 of #soocenje tweets, happening in 5 minutes!) on the following link or use the #soocenje Twitter search, if tweets are still available. Epic stuff, moving the Slovenian media sphere a few years forward.

Pop TV displaying and promoting #soocenje tweets live on television

#soocenje (besides various politicians and the show host) became a local trending topic in Slovenia according to sitweet.com

Conclusion

I'm only a level 26 27 social media ninja, but I know a few things. If you're organizing an event, the most important thing is: promote Twitter hashtags, not profiles. Even if they are nothing more than just clickable search queries, they simply work. Search Twitter in real-time and look for people who are talking about the event. Ask them and other people attending to amplify and use the same hashtag. Thank them if they do. Most of them will join you, since it'll make it more interesting for them too. Offer something more if you can (like displaying tweets on a website). Use multiple accounts (official, personal) with different wibes. Upload pictures. Retweet. Interact. Have fun.

Twitter, a funny service proving that a collective effort of many people will always provide a way more interesting picture than a single person can. More objective, more diversified, more everything. Perhaps even better than the original event itself. Real players are fully aware of that. Don't worry, even if you don't have the same power, publicity and followers, you can compensate with additional energy, time and mobile bandwidth. The results can be surprising. And if it does work, I promise you'll enjoy every little bit of it.

UPDATE (22.11.2011): I got contacted by @24ur, who told me this was already their second Soočenje show (I missed the first one - the irony - playing soccer), and the first one generated over 1800 #soocenje tweets. I also got feedback from @nzs_si and @IEBergant, they've agreed we should make a joint effort the next time Slovenia plays soccer, also involving the biggest Slovenian soccer portal Nogomania. Awesome stuff.

UPDATE (25.11.2011): Pop TV is on fire. Today, they've added another medium to support Soočenje on Twitter, their news portal 24ur.com, which is the most visited site in Slovenia.

Is Dexter and its social game Slice of Life the future of TV shows (but no one noticed)?

Sun, 06 Nov 2011 15:46:35 GMT

I don't know if you've noticed, but a few months ago the hit television show Dexter got it's own social game you can play on Facebook, named Slice of Life. Similar kinds of branded social games have been done before, but it's something else that's interesting this time. This game changes according to the plot of the television series each week. That's right, the show and the game are coexisting and evolving together to bring users a totally new type of experience. And while most technology blogs, obsessed with social, said Slice of Life is a revolutionary new type of a social game, I asked myself: is it rather a new revolutionary type of consuming television?

Television is static - not interactive the way the Web is. You can't do much. More or less, liking and commenting shows, besides tele voting, are the most interactive things you can do. But Slice of Life changes everything. A television show that you can watch, consume and play on multiple mediums, multiple channels, multiple platforms, online and offline. You're actually playing a game inside the show. Or watching a show inside the game. Pretty awesome stuff that didn't get as nearly much attention as it should, attention for bringing a new type of interactivity to television shows.

If the future of television as a medium will be defined by new types of business models (Netflix), physical architecture (Google?) and user experience (Apple?), the future of television content will definitely be defined by the level of interactivity it offers, imitating the Web. And until now, interactivity hasn't been solved in such a smart way than our favorite serial killer's social game. You must watch, you must play, you must do everything to be the biggest of the 10 million+ fans Dexter has on Facebook.

It looks like television is becoming more than just a medium. It's rather evolving into a cross-platform interactive content serving entertainment system. Some have already managed to successfully understand that fact, more will follow soon. I don't know about you, but I can't wait to see more.

Twitfluence received some media attention. And almost went to Seedcamp.

Thu, 06 Oct 2011 09:05:04 GMT

Lately, a lot has been happening with Twitfluence. We've finally decided it's time to go out of prototype mode and make Twitfluence a fully working solution, a joint venture between Neolab and IlovarStritar. A fine combination of great technical expertise and amazing visual experience. We've even applied for Seedcamp Ljubljana, but only made it as runners-up (which is actually not that bad for the first try). But that won't stop us – we are more certain than ever to make Twitfluence a complete product, and we'll try even harder the next time.

There are quite a few challenges on our way, the biggest one being the technical difficulties the calculation is having when analyzing large accounts. We had to rewrite it pretty much from scratch. Besides other small upgrades and patches, we will also be doing another major thing: rebranding it. Twitfluence sounds too generic, and most service built on top of Twitter are Twit-something. You will see what we have in mind, and we're sure you'll like it.

This will probably be the last post about Twitfluence on stritar.net, since we'll be moving to the official blog. It was fun while it lasted, but Twitfluence will be retired soon, to make way for something even greater. Hopefully you will be able to see the results in about a month.

What made us pursue the idea further, to think beyond the current ugly mode? A lot has had to do with bloggers that were covering us, which gave us amazing moral support (and a kick in the ass). This coverage went way beyond Slovenia and we are proud to have made it so far. It has also shown us we are on the right track – if we were able to get noticed with the current version, the broad potential of such a service must be great. See for yourselves, here are a few great articles that we've seen floating on the internets:

My Community Manager: Different authority measurement applications review (in French)
had blog: Twitfluence review (in Slovene), by @had
SocialEast: About Slovene Twitter tracking software solutions
Toronto Star Blog: Politicians on Twitter, and how to determine their influence and social capital

Thank you for your support and patience, we'll be seeing you around. Bigger, better, prettier and of course, more playable. Stay tuned.

Forget Facebook. Šport TV and their billboards found Twitter, with style.

Sun, 18 Sep 2011 20:59:14 GMT

About two months ago I was super fascinated about the fact that a variety of Slovene marketers started to promote their Facebook presence on billboards. Guess what: that's so two months ago. Šport TV, one of the biggest sports television networks in Slovenia went a step further, designing their billboard(s) specifically for promoting their coverage of The European basketball championships on Twitter. Which is a bit surprising, since there are supposedly only around 10k people on Twitter in Slovenia (compared to 650k on Facebook), but still, Twitter is much more suited for media coverage than Facebook for various reasons.

The massive billboard I spotted is located on one of the biggest intersections in Ljubljana, and it's made out of three pieces. The main piece contains three celebrity basketball commentators, each one represented with his own Twitter account and a "Follow me" call to action. Until now, these profiles managed to attract around 150 followers each, which isn't bad at all. Their Twitter backgrounds are well designed and their streams almost updated, which will hopefully continue even after the championship:

Sašo Filipovski: SportTV_Saso
Zoran Martič: SportTV_Zoran
Zmago Sagadin: SportTV_Zmago

Šport TV continued the campaign on their website, where they presented the same three commentators, besides promoting the hashtag #Litva2011, which is quite popular these days for Slovene standards. Pretty advanced and coherent marketing indeed. Great job.

The championship will be over today, Slovenia did well and managed to finish 7th, but we also went a step further in digital. Yes, Twitter is finally becoming a player and some people obviously know how to use it. Exposing the actual faces behind the corporations is effective (specially if you are in showbiz), and something that is nearly impossible to do well on Facebook. So this campaign is actually a double win. Just don't forget to update.

Šport TV's Eurobasket billboard

Šport TV billboard: Follow us

Šport TV billboard: Facebook and Twitter

Šport TV website highlight

Trademarks and logos are the property of their respective owners.

The art of internal hyperlinking

Sun, 04 Sep 2011 21:00:02 GMT

Everybody wants traffic on their blog or website. Direct traffic. Referring traffic. Search traffic. All good in their own way. Direct traffic means having a strong brand. Referring traffic means having a strong network. Search traffic means having a strong team. The first two are hard to influence, but search - that's the one you can influence the most. And even if search technology has changed a lot in the past few years, with mathematical algorithms slowly getting replaced by social ones, old school search engine optimization can still make a difference.

Let's say you already have good content. And you have it technically optimized and search engine friendly. Like, Tweet and +1 buttons implemented where applicable, since they are more and more important for search result rankings. All good, but you might have missed something. Since it's very hard to persuade other people to link to your site giving you a higher PageRank, you just have to do it yourself. I'm talking about internal hyperlinking, where you cross-reference the content you already have. Google loves it so much that their official blog, besides influential blogs such as Mashable and ReadWriteWeb, have main headings referencing itself.

I approached this issue from two different angles. Sometime in October 2010 I took the time to systematically cross reference all my blog posts. It took me a lot of time, but I think it was worth it. Besides, I developed a "similar content" module, which additionally does it for me. The results on the diagram below, which display search-based traffic on my blog, are not real proof of that fact, since the experiment was not fully scientific; there are many other SEO factors, additional content and optimizations that were put into the equation. But still, most energy was put into content cross referencing and the trend looks pretty good.

Traffic to http://stritar.net via search engines

Since internal hyperlinking is an ongoing process, you have to have a good overview about the content you own, something that provides you with the complete picture. I used a plain Excel file, grouping my posts into general categories and started drawing arrows representing hyperlinks. At this point, it's already become a bit of a mess, so I'm thinking about moving to a stronger diagram-oriented software, but I think you get the picture.

http://stritar.net internal hyperlink structure

Internal hyperlinking can help, and it's something you can do even if you don't have a lot of technical skills. Just a lot of time, but we're in a recession anyways. Now go for it and let me know about the results.

Looks like Slovene marketers and their billboards finally found Facebook

Fri, 15 Jul 2011 07:58:44 GMT

Lately I've been noticing an interesting trend in local advertising. Billboards all across Slovenia started to display Facebook icons or even links to Facebook pages. Since Slovenia is a few years behind in adopting new marketing approaches, this came as a bit of a surprise, it may have even produced a bit of patriotic pride. Look at that, advertisers have finally started to see the potential in digital and social, looks like we are not that out after all.

This proves Facebook is very much in the game in Slovenia. Out of 1.3 million people online, 650 thousand are on Facebook, which is around half of the wired population. Comparing the figures local statistics, Facebook is among the top sites, which is a potential goldmine for marketers. And they are not sleeping – quite a few local brands already have more than 100k followers (top global brands have tens of millions). And since spamming people's timelines is free after they become fans, no further explaination is needed.

Supporters on social networks are getting more and more important, so thumbs up for this one. But don't forget two important things. A Facebook page is not a replacement, but rather an addition to your regular web page (some of you don't even provide URLs to your sites any more). Secondly, Facebook fans are worth nothing if you don't know what to do with them. So don't stop here, set your social goals, publish and interact.

The billboard photos are available in the gallery below. At this point, only Facebook is used by advertisers, but other social services will surely follow soon. What do you think will be next major online marketing frontier in Slovenia? YouTube, Twitter, LinkedIn or even FourSquare?

Zavarovalnica Maribor, Glej na cesto

UPDATE (4.9.2011): Looks like Ford went over the top with the offline Facebook Like button included on their summer edition billboards.

Ford Fiesta

Trademarks and logos are the property of their respective owners.

Adding share buttons to your blog or website - a comprehensive guide

Mon, 06 Jun 2011 12:05:14 GMT

A lot has happened in the field of share buttons in the past year: Google +1 button for web pages was introduced, Facebook started to migrate the Share and Like buttons, TweetMeme button is slowly getting replaced by the offical Tweet button, etc. Enough to make maintenance of these buttons a pain in the ass. But since social activity is getting more and more important for SEO, this needs to be done, one way or another. To make it easier, I've put together a comprehensive list of different share widgets, together with some explanation, sample code and direct links to full documentation.

Keep it simple: Use basic links

Most social services support direct linking to share forms, which can be populated using a proper request. This means the URL of the target content (and sometimes title) must be passed in the query string (e.g. "?url=http://stritar.net"). In case you require a simple solution that doesn't require a lot of space, or you would like to style your share buttons on your own, this could be what you're looking for.

Facebook: http://facebook.com/sharer.php?u=<%=contentUrl%>
Twitter: http://twitter.com/?status=<%=contentTitle%> <%=contentUrl%>
Reddit: http://reddit.com/submit?url=<%=contentUrl%>&title=<%=contentTitle%>
Digg: http://digg.com/submit?url=<%=contentUrl%>
Delicious: http://delicious.com/post?url=<%=contentUrl%>&title=<%=contentTitle%>
StumbleUpon: http://stumbleupon.com/submit?url=<%=contentUrl%>&title=<%=contentTitle%>

Keep it simpler: Use AddThis

If you're not a demanding users and you're OK with a plain solution, the service AddThis may be just what you need. Set the parameters and you're good to go, and the number of supported services is really huge (and you also get the Print button).

Result:

Possible modifications: too many to mention

More info: http://www.addthis.com/

Facebook

So, you'll rather go for the real thing? Let's begin with Facebook. If you're trying to get the code for the Like button and it says you have to be a registered developer, don't worry, just logout and everything will be great. After that you will be offered with two sets of code, both of them work. I used the second one, which also support "Send to".

<div id="fb-root"></div>
<script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script>
<fb:like href="<%=contentUrl%>" send="false" layout="button_count" width="130" show_faces="false" action="like" font=""></fb:like>

Result:

Possible modifications: layout (standard, button_count, box_count), colorscheme (light, dark), action (like, recommend), show_faces, font, width, send (add send button), etc.

More info: http://developers.facebook.com/docs/reference/plugins/like/

Twitter

Since Twitter introduced the new Tweet button, the original TweetMeme button started to behave strangely (sometimes it doesn't count tweets correctly). On the other hand, the official Tweet button doesn't count the tweets for older posts, so all your viral posts from the past will show 0 tweets (and I was so proud one of my posts got more than 100 retweets!). Your choice, I've decided to go for the new one.

<a href="http://twitter.com/share" class="twitter-share-button" data-url="<%=contentUrl%>" data-count="horizontal">Tweet</a>
<script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script>

Result:

TweetMeme:

Possible modifications: data-count (vertical, horizontal, none), which modifies the layout. You can also set the default text and specify @via, etc.

More info: http://twitter.com/goodies/tweetbutton

Reddit is a great community that can get you quite a bit of traffic if your topic is more on the geeky side.

Result:

Possible modifications: tens of different layouts

More info: http://www.reddit.com/buttons/

Digg

Since Digg's last upgrade, I haven't been seeing any traffic from it, but it's nice to dream about the old times. Not working properly on FF2.

Result:

Possible modifications: class (DiggWide, DiggMedium, DiggCompact, DiggIcon), which modifies the layout.

More info: http://about.digg.com/downloads/button/smart

Delicious

We'll probably be seing a new version of Delicious button soon, but for now, you can either put a simple link without the count to your blog or some hacking is required. You practically have to make your own button that retrieves the data from Delicious and puts it into correct HTML tags. For advanced users only.

<span id="deliciouscount" style="font-size: 12px; font-weight: bold;"></span>
<a id="deliciouslink" style="font-size: 12px; font-weight: bold; text-decoration: none;" target="_blank" title="View details"></a>
<script type='text/javascript'>
function displayURL(data) {
var urlinfo = data[0];
if (urlinfo == null) {
document.getElementById('deliciouscount').innerHTML = "Bookmarks: 0";
return;
}
else {
document.getElementById('deliciouslink').innerHTML = "Bookmarks: " + urlinfo.total_posts;
document.getElementById('deliciouslink').href = 'http://delicious.com/url/' + urlinfo.hash;
}
}
</script>
<script src="http://badges.del.icio.us/feeds/json/url/data?url=<%=contentUrl%>&callback=displayURL" ></script>

Result:

Possible modifications: the world is not enough

More info: contact me

StumbleUpon

I'm not sure if I'm using StumbleUpon properly, but I haven't managed to get a single stumble since I started blogging, so I temporarily removed it from my blog (due to lack of space).

Result:

Possible modifications: many different layouts

More info: http://www.stumbleupon.com/badges/

Google +1

It's too soon to say if +1 button will be a game changer, or it's just too lame, too late, like other Google's social services. We'll see. Not working properly on FF2, FF3.5 and IE7.

Result:

Possible modifications: size (small, standard, medium, tall)

More info: http://www.google.com/webmasters/+1/button/index.html

LinkedIn (Update 28.11.2011)

LinkedIn may not be your dynamic social platform, but perhaps you may still find use for it.

Result:

Possible modifications: layour (vertical, horizontal, nocount)

More info: https://developer.linkedin.com/plugins/share-button

Special: Like Facebook page and follow on Twitter

If you have a Facebook page, all you need to do is point the Like button to the URL of the page, and people will automatically become "fans". Similarly, you can implement the new Twitter Follow button and hopefully get new followers.

<a href="http://twitter.com/gstritar" class="twitter-follow-button" data-show-count="false" >Follow @gstritar</a>
<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>

Follow @gstritar

Other platforms

All of these buttons can be modified to some extent, and most of them will work without the specified URL. But you'll probably need to set it anyways so they will also work on your homepage with many posts.

The cases presented were made for asp.net, but they can be modified for other platforms such as WordPress or Blogger by replacing the <%=contentUrl%> with something like <?php the_permalink() ?> or data:post.url (sorry, no experience). But if you managed to get the Facebook Like button to work, you will surely be able to modify others too.

There you go, time to share.

Reinventing SEO: The social media effect

Tue, 19 Apr 2011 09:00:38 GMT

Looks like the time for classic search and Search Engine Optimization (SEO) is slowly running out, waiting to be replaced by more advanced and efficient algorithms than mathematical - human powered. The Facebook Like button, the Twitter retweet button and other social share widgets are on the uprise, and Google is fighting back with all its might. For now, their business model relies heavily on search (other project like Android and Chrome too), but their future social success was named the number one priority by the new old CEO Larry Page.

Google still has a problem with providing a solid social alternative to the newly crowned social players, and for now (we'll have to see what happens with the new +1 button), all they can do is to somehow play along. In the mean time, a lot of people have been noticing the impact of Facebook likes and Tweets on their Google results ranking, and guess what – I've noticed the same thing. Welcome to the age of social curation, where rating content is slowly getting as important as generating content. I guess there's about a billion times too much of it online, and who else knows it better than Google and Bing.

While we knew Google is very good at adapting its services to new trends, we are quite happy they actually went this far, embracing social virality into their search results. But what happened to the world's most powerful mathematic algorithm, Google's PageRank? Is it becoming obsolete to the Facebook Like's search algorithm, which will surely come around soon in its full glory? Actually, it's getting clear it became obsolete together with the static Web 1.0, but only to get reborn for the social world of Web 2.0. Slowly, almost underground, while we were being fed with news about how loading speeds make a significant difference on Google ranking.

I've written a few blog posts that have been generating some social buzz. A few Tweets, Likes and Reddit upvotes, and you have a winner (thank you!). "Jeopardy Slovenia" may not be a power search, but it became the first result on Google the same day I've published the post. With PageRank 0! And "Apple Slovenia", a keyword much more interesting, is also displaying my post on the first page. Not bad. And that's something we will probably be seeing even more of in the future, and that's why blogging is still (if not more than ever) very important.

It's time to start monetizing your social capital. And of course, upgrade SEO marketing strategies with more efficient SMO (Social Media Optimization) strategies. Before you'll get your page on top of Google the old school way, you'll grow old. So be cool and remember, sharing is caring. Yes, that means you should click the button.

Windows-branded computers on TV. Entering a new market or product placement fail?

Wed, 24 Nov 2010 18:02:11 GMT

Lately I've been noticing a lot of television shows that used computers with a Windows logo on their back. Classic product placement, where advertising blends with an event, movie or a TV show. The master of product placement in the mentioned segment is currently Apple, who also has suitable products for most occasions – beautiful and recognizable laptop and desktop computers. But Microsoft doesn't make computers at all. It does make some hardware (Xbox, Zune), but its focus is mostly on software (and lately on consumer electronics), so why the hell would they want to advertise something that doesn't even exist? Have they lost their mind or are they entering yet another market?

The past years have been hell for Microsoft. Bill Gates left, and current CEO Steve Ballmer sold a huge pile of shares a few weeks ago. Apple even managed to become more valuable than Microsoft, and Microsoft is obviously looking for different opportunities to stay in the game. Because I don't really believe they will start producing computers (tablets perhaps?), I can imagine these product placement efforts were created to gain lost ground on the OS market and targeted against Apple, but I think they could have come up with something more appropriate. In my opinion, Microsoft's greatest opportunity still lies in business environments (Office, SQL, asp.net, …), but while they're trying to focus on other segments, they are loosing that enterprise software market to other players such as Google.

Product placement in general makes sense for Microsoft, with Xbox, Windows 7, Windows Mobile 7, even Kinect and Surface as perfect candidates, because they look cool and Microsoft actually produces (or will produce) them. But advertising Windows computers, that's a bit ridiculous. Perhaps this type of marketing actually works on other target groups, but for more tech-savvy consumers such as myself, it looks desperate and fake, because we all know Microsoft doesn't even make computers. Worse, it looks like Microsoft is trying to position itself close to Apple (even the logo imitates Apple's), but doesn't stand a chance against the design perfection of a Mac. In the end, all this money spent perhaps made Apple look cooler and might have even helped them more than it helped Microsoft.

Microsoft should focus on the fields it masters and does best (or at least try to expose their know-how and advantages), because they have little chance to succeed competing on the markets that are dominated by other players (Apple in design, Google in search). And they should stop marketing fake branded computers, because they simply look silly. Perhaps this October campaign was a short experiment or even some sort of the ultimate innovative marketing strategy made by the greatest advertising agency in the world which I don't understand and appreciate, but I think it's actually quite ineffective and wrong. Or am I wrong?

How I Met Your Mother: Season 6, Episode 4. Aired October 11th, 2010 on CBS.

Lie To Me: Season 3, Episode 2. Aired October 11th, 2010 on FOX.

The Mentalist: Season 3, Episode 5 (also other episodes). Aired October 21st, 2010 on CBS.

UPDATE (26.2.2011): Here are a few more shows doing it. It looks like it's a CBS and FOX thing.

The Good Guys: Season 1, Episode 15 (also other episodes). Aired October 29th, 2010 on FOX.

Bones: Season 6, Episode 14. Aired February 17th, 2011 on FOX.

My 50th blog post. Time to contemplate.

Tue, 24 Aug 2010 17:33:07 GMT

It's been a while since I've started blogging. I'm proud of what I've achieved so far, but this is just the beginning and a prologue into greater things coming in the future. I did it on my own custom platform, which enables me to play around with features and information presentation, something I like to do whenever possible. I didn't expect it to be this hard, at least in the time it takes me to write a good post with images and references, besides the time I need to promote it using all means necessary. But it's definitely been a fun ride, and the need to express myself has truly been satisfied.

Usually I'm not that fond of "about me and my life" blogging, but since this great jubilee came around, I feel it's quite suitable. Almost a year after I published my blog (it's been officially presented on September 14th 2009), I managed to write about 50 articles, which makes it about one a week on average. The general content did shape in the way I expected and projected – mostly about technology, IT and web - and hopefully I will be able to continue in a similar way. I'm happy with the result, even though I rather won't read my old posts again, just in case.

According to Google Analytics, I succeeded in attracting around 4,000 unique visitors, which is clashing a bit with my count on the strongest post I've made, but I count non-unique visits, so this discrepancy is explainable. These visitors came from 93 different countries, which means using social media channels for distribution and promotion can get you far away from home. I was even lucky enough to make some of my posts go viral, and the one I feel most proud of is the one about Facebook and Twitter, which received a stunning 136 retweets. Pretty cool for a simple geek from Slovenia.

You can expect even more innovative chronolog features and demonstrations of technology in the future, as I'm planning to upgrade it even further, whenever I will get a good idea and some extra time to develop it. Perhaps even a graphic redesign will come around sometime, but for now this will have to do. The chronolog is becoming the most exact portrait of my virtual presence, so I'm prepared to invest all the energy needed into making it as interesting as possible.

Enough with the emotional stuff. I hope you are enjoying my discussions, I will try to make them even better as I evolve as a writer. And yes, I actually lied a bit, because technically speaking this is already post no. 53. Since I've been heavily involved on our Twitfluence project for the past month, my activity also included 3 supporting posts which made me forget that I've already went past the round mark. But this post was meant to happen for months, so I'm still counting it as the big number 50.

Thanks for coming around, and stay tuned for more. The chronolog is slowly becoming mature, and so is this blogger. Mature enough to fully appreciate any suggestion, critic or comment about what can be done or improved, so go wild.

Many colors and identities of different brands with the same name: Neolab

Thu, 08 Jul 2010 20:43:10 GMT

The company I work for is called Neolab. It's a name we obviously share with many other companies from all over the world, producing a little global identity crisis. We were aware of that fact when we picked the name, but nowadays it's becoming almost impossible to find a unique name for a brand. A few years later, I went on a quest to find as many Neolabs as possible online and stumbled upon 21 of them. While I was at it, I also took my time to try to find out which industries these companies are from and to understand why other people chose this brand. This post will bring you a diversified collection of different "Neolab" logos, so similar in name, but yet so different in corporate identity and design.

In the case of Neolab Slovenia, my partners and I decided to go for the name "Neolab" because we wanted something that would represent and communicate our focus on Research and Development (the Lab part) which has to be in tune with all the newest technologies available (the Neo part). Neo-Lab. Others were probably thinking in a similar way, and the interesting fact is that these "New Laboratories" don't come from many different industries. As the name already suggests, all Neolabs that exist (online) today focus on knowledge intensive fields.

Medical

"Neolab" is obviously a name which people instinctively connect with medical industries, and most of the Neolabs I was able to find are working on that field:

Neolab Chile
Industry: Clinic
URL: http://www.neolab.cl/
Design: 3 points

Neolab Germany
Industry: Medical Equipment
URL: http://www.neolab.de/
Design: 4 points

Neolab India
Industry: Medical Equipment
Design: 3 points

Neolab Russia
Industry: Medical Equipement
URL: http://neolab.ru/
Design: 2 points

Neolab Serbia
Industry: Clinic
URL: http://neolab.co.rs/
Design: 4 points

Neolab Switzerland
Industry: Medical Equipment
URL: http://neolab.ch/
Design: 5 points

Neolab Ukraine
Industry: Clinic
URL: http://neolab.kiev.ua/
Design: 6 points

Neolab United States
Industry: Medical Supplies
URL: http://www.neolab.com/
Design: 4 points

Average score for Medical: 3.9

Pharmaceutics & Biotechnology

The other similar industry the name "Neolab" is well suited for is definitely Pharmaceutical. Here are some of them:

Neolab Argentina
Industry: Biotechnology
URL: http://www.neolab.com.ar/
Design: 5 points

Neolab Canada
Industry: Pharmaceuticals
URL: http://www.neolab.ca/
Design: 3 points

Neolab Peru
Industry: Pharmaceuticals
URL: http://www.neolabperu.com/
Design: 6 points

Neolab United Kingdom
Industry: Pharmaceuticals
Design: 1 point

Average score for Pharmaceutics & Microbiology: 3.8

Marketing, Web and Design

The connection between Marketing, Web and Design is usually hard to distinguish, and the following Neolabs are focused on some or all of those fields:

Neolab Brazil
Industry: Web & Design
URL: http://www.neolab.com.br/
Design: 5 points

Neolab Denmark
Industry: Design
URL: http://neolab.dk/
Design: 4 points

Neolab Italy
Industry: Design
URL: http://www.neolab.it/
Design: 9 points

Neolab Japan
Industry: Web & Design
URL: http://www.neolab.co.jp/
Design: 8 points

Neolab Korea
Industry: Web & Design
URL: http://www.neolab.kr/
Design: 7 points

Neolab Norway
Industry: Advertising
URL: http://www.neolab.no/
Design: 8 points

Average score for Marketing & Design: 6.8

Technology & IT

IT companies also often see themselves as laboratories and here are a few of them, including our Neolab:

Neolab France
Industry: IT
URL: http://neolab-systems.com/
Design: 6 points

Neolab Poland
Industry: IT
URL: http://www.neolab.pl/
Design: 4 points

Neolab Slovenia
Industry: Web & IT
URL: http://www.neolab.si/
Design: 10 points

Average score for IT: 6.7

Other

The special case from Thailand is working on construction projects.

Neolab Thailand
Industry: Construction
URL: http://www.neolab.co.th/
Design: 4 points

Average score for Other: 4

While I was putting the list together, I decided to quickly rate each one of them to see if there are any significant differences in the quality of logos and websites between different industries. This score was made on my personal opinion and not on any scientific methodology. You can see for yourselves that those Neolabs, working in Marketing, Web and Design have the best corporate identities. IT is close, but mostly because our design is so unique and won many awards last year. The Medical and Pharmaceutics follow miles behind, and their websites and logos already look a lot out of date. These industries are maturer and the companies older, and they probably take their competition to other fields (research, quality, professionals), without giving so much on their image and marketing, at least online.

Applying the same calculation to Neolabs from different continents, we can see that Europe scored the highest score (average 5.5), followed by Asia (average 4.8) and Americas (average 4.3).

Neolab - the name behind so many different companies, brands and identities. It's interesting to see how specific industries, people and cultures are able to portray the same simple name in so many unique ways. Some our good, some our bad, and really trying to be unbiased, I still think ours is the best, followed by Italy, Norway and Japan. Or am I just too blinded and you have a different favorite?

Trademarks and logos are the property of their respective owners.

The awesomeness of the Facebook Like button

Mon, 28 Jun 2010 07:46:07 GMT

Usually I'm quite critical towards Facebook and their policy for dominating the World Wide Web, but in this case I have to give them credit and respect. I finally took the time to add advanced share buttons / badges to my blog (and actually made a whole science out of it, but more on that some other time), one of them being the infamous Facebook Like button. Needless to say it's probably the most advanced available share widget from the technical point of view, but I never imagined it's that advanced. Looks like Facebook isn't loosing any time to index the web, and their architecture for achieving this goal is set up very well. The Like button is fully connected with all other social activities on Facebook, which obviously means Facebook is building a giant man powered map of the World Wide Web.

After the Facebook Like button was released 21.4.2010 on the f8 conference as a part of the new Open Graph protocol, it was quickly adopted by a lot of sites and portals, many of them mainstream. It didn't take long for the button to produce criticism, because it turned out it can be used to exploit user profiles by installing applications and gathering user data. Today, this debacle is slowly turning into history, and more than 100,001 sites already use the Facebook Like button, producing probably unimaginable amounts of likes and driving massive traffic to their sites.

I use Facebook (and other social sites) to promote my blog by sharing links, and actually get quite a few referrers from it. Many of my previous posts have been liked and commented, making it a very useful tool for generating visits. But I haven't imagined these interactions would also reflect on the Facebook Like button I finally adopted on my blog. I apologize if this is a well-known fact, but I haven't heard about it from anyone and still have trouble finding any mention of it.

When I first tested how the Facebook Like button behaves, I noticed it displayed a few likes even though I've clicked on it around 2 AM. This made me wonder if something is wrong with it. Is Facebook trying to fake likes to make the button more appealing for publishers? Surely they have to be smarter than that. After I dug in a little deeper I noticed it displays a different number of likes on different posts I've made and published to Facebook. Hm... Could this mean...?

I was intrigued by what I found out. Besides the actual clicks, the Like button also displays all the likes and comments on the links you or anybody else shared on Facebook, making it a global Facebook social interactions counter with a specific URL (link). I manually went through the statistics and concluded that all shares, likes and comments of posted links are also converted into likes on the button. I have tested it with 10 different posts and the numbers are pretty much correct, and I even found some proof of this fact. The people behind these likes and comments aren't mentioned with their names on the Like button, but they are there in the number. A pretty awesome feature for making your content look cooler and getting the most out of social interactions on Facebook.

Here are some results from my testing, which provide almost a perfect match between likes on the freshly published (and unclicked) Like button and shares, likes and comments inside Facebook.

The influence of new generation information systems on modern organizations: 5 likes on the button vs. 1 share (me), 2 likes (A, B) and 2 comments (me, B) - 5:5
Facebook vs. Twitter - Part 2: Privacy and real-time web: 6 likes on the button vs. 1 share (me) and 5 likes (A, B, C, D, E) - 6:6
Why are all browser logos and icons round (and blue)?: 8 likes on the button vs. 3 shares (me, A, unknown), 4 likes (A, B, C, D) on my share, 1 like on A's share - 8:8
Arthur C. Clarke envisioning the World Wide Web in 1968: 19 likes on the button vs. 8 shares (me, 7 unknown), 4 likes (A, B, C, D) and 2 comments (C, me) on my share, other interactions unknown - 19: 14 + x
Neolab in 2009: 19 likes on the button vs. 1 share (me), 9 likes (A - I), 8 comments (A, 2 x me, J - M) - 19:18

Even though there are some differences, I still think the explanation is more than satisfactory and if I'm right, this fact alone probably makes it worth implementing anywhere. Besides, the Like button supposedly produces more traffic on sites and blogs using it, which will definitely be an interesting statistic to monitor. The only sad thing about is that I had to like (and unlike) all my previous blog posts to activate the count (taking some time and producing an empty Facebook profile), and it turns out sometimes the numbers don't load correctly because of unknown reasons.

My fascination with the little widget doesn't mean Facebook is off the hook from my side. As useful as the Like button may be for companies, publishers and bloggers, it probably isn't that good for the users and their privacy. Facebook should build a fair and transparent strategy covering these issues, because it becoming Big Brother surely isn't that promising for the people and the future of the World Wide Web, and more and more of us are aware of that. But taking a look from the other perspective and comparing it to similar sharing solutions, the Facebook Like button is pure awesomeness.

UPDATE (27.5.2011): Ever since Facebook started with the unification of the Like and Share buttons, this behavior seems to have vanished. But it was fun while it lasted.

UPDATE (1.11.2011): Silly me. The behavior is still there, but I've started posting to Facebook using an url shortener, which messes up the global like count. I guess it's a trade-off between better measurement and more likes displayed on your post.

Why Web 2.0 is so important

Mon, 14 Jun 2010 20:10:53 GMT

The influence the Internet is having on our every day lives is reaching almost unimaginable levels. The extent of the information revolution can only be compared to inventions of speaking, writing and printing in the past, which are all major achievements that allowed new ways of sharing thoughts and ideas between people. Web 2.0 is the next step of this information (r)evolution, and to understand why it's so important, we have to observe all the significant applications it represents (according to Wikipedia). This will hopefully give us a better insight into the potential they bring to our personal and professional lives, besides their impact on the whole humanity which we still perhaps don't fully comprehend.

Social networking

Social networking sites enabled probably the greatest migration of people to the virtual world. People have a new opportunity to interact not only in real life, but also in cyberspace, where geographical and other physical barriers don't exists. I'm not saying this is a promising thing overall, some people are obviously overdoing it, but it's still useful for keeping in touch with people. Together with the implementation of feeds and streams which enable dynamic information, social networking could represent the biggest and most important component of Web 2.0, reshaping business, marketing, politics and just being plain amazing.

Video sharing

Yesterday we read the newspaper, listened to the radio and watched television. Today, we have a super-medium that supports all of it at once. Video, as the most complex form of multimedia, is something that you can record with your telephone and publish online in minutes, from where it can go anywhere. If distributing a video is easy, anything else surely has to be a piece of cake. This fact obviously holds massive potential for science and arts in general.

Wikis and folksonomies

Wikis and folksonomies are tools which harness the amazing effect of participation and collaboration of millions of people to create information and knowledge. Wikipedia is the biggest encyclopedia in the world, holding knowledge whole mankind can benefit from. Folksonomies, such as tools for collaborative tagging and social indexing enable structured knowledge, while recommendation engines help us get information from massive quantity of data available online. Today, if something important is discovered, everybody knows it in minutes.

Blogs

Most people have the need to express themselves, and blogs (and microblogs) are the perfect tool for that. Plain and simple: anybody can be a journalist and if you have something smart to say, people will listen. Those who are influential enough can even break out of anonymity and become opinion leaders.

Web services and mashups

Web services and mashups enable and use open flows of data from one online service to another, from one online platform to another. System integration used to be one of the most complex things in IT, but thanks to new standards, protocols and technology, data can freely travel from and to different sources. This provides a perfect ground for exchanging information and enables evolution from software services to software platforms.

Perhaps we should also mention cloud computing, which makes hardware requirements irrelevant – the processing power and memory is around in plenty – but computer grids with shared resources have already been around for decades. All the better to understand that Web 2.0 is more about concept than it is about technology.

Web 2.0 is important and revolutionary, both in a good and a bad way. It brings a new perspective and new opportunities to different arts and sciences, such as business, education, sociology, psychology, literature, politics and many other. My professional and academic work focuses mainly on it's influence on information science and technologies, but it's clear that this new paradigm has a huge global effect, whose scale we still can't fully estimate. Now we just have to hope younger generations don't get too overwhelmed because of it and will be able to adjust to this new reality without abusing it too much.

Why are all browser logos and icons round (and blue)?

Sat, 10 Apr 2010 11:23:31 GMT

I'm not a professional graphic designer, but I've been doing web development for years and got to know a few things about it, both intentionally and accidentally. I hope my designer friends won't get mad with me simplifying design in this post, but the way I see it, there are mostly two main purposes design serves. One is to support function (present both in industrial and graphic design) and the other is to enable effective representation and communication (specific for graphic design).

Logos are probably one of the most praised elements of graphic design. They make an effective characterization of a company, product or service, besides being aesthetic and memorable to enable high user recollection. It's also good to have an original logo, something that stands out from the rest and helps a brand not to get mistaken with other brands. But there is always a trade-off between creativity and standard, and in our case of browser logos and icons, it looks like this desired representation was a bit more important than originality. Most of the browser logo designers went for a safe and predictable solution, producing one of the greatest graphic design cliches of our time.

When you think about the Internet and the World Wide Web, there are probably not so many geometrical shapes and colors you can associate it with. The net is huge, endless and fluid, so the proper shape is definitely not a triangle, a square or something else with edges. The net is global and it's everywhere, so the color representing it has to be something resembling our planet.

If you compare six of the most popular internet browser icons, you can see this concept in action. Most browser logos and icons are round and contain blue, except Opera, who went for red. But it's not just about the shape and the color, the bottom line is they generally look alike, using similar elements such as Earth, light beams and reflections. Opera logo stands out, but upon second observation, it kinda looks like an uncreative red Internet Explorer clone, so perhaps it's even worse than the others.

Are the designers behind these solutions to blame? Probably not. The internet browser is arguably the most widely used piece of software there is, so it's important that your mother also finds it's icon representable and appealing. The truth is we probably won't reinvent the World Wide Web or colonize the galaxy any time soon, so there is a good chance we also won't see any original and creative browser logos any time soon too. Therefore we just have to accept that round and blue it is.

Trademarks and logos are the property of their respective owners.

The impact of hyperlinks, toolbars and URL shorteners on Google Analytics

Tue, 09 Mar 2010 18:51:45 GMT

In the past few weeks I've done an extended analysis of visits on my blog, which made me wonder how the super fancy new web gadgets and features influence Google Analytics and traffic reports. By these new gadgets I mean the nowadays very popular URL shorteners, such as tinyurl or bit.ly, and the annoying inside-browser toolbars, used by Digg, Stumbleupon, Google images and other services. These inventions made me wonder, as well as probably many other bloggers, web developers and marketers do - are these things messing up the traffic statistics? To be sure, I had to try it out by myself and found out the following: No, they do not. Or better put, Google is smart enough to know what's happening.

The methodology

Google Analytics and other statistical software is based on combining the user agent (operating system, browser), IP and browser cookies to calculate visits on a site. While others are captured for different information, cookies are still the base of elementary web metrics, so it's crucial to understand them and have them under control. I did just that each time I did a test – clean Google's cookies, close the browser, open the browser, check it out. I made a hidden post for testing, one which definitely wouldn't get any other referrers other than me, besides using some old and already forgotten posts I made on Digg months ago and some indexed by Google images. Then I started testing different cases, which would help me understand the behavior of all the above mentioned things.

Referring vs. navigating

The first interesting thing I found out was that Google Analytics knows the difference between clicking on a link and manually navigating to a page by entering the URL in the browser. In the first case it recognizes the referrer, and in other one it doesn't (it is displayed as google / organic in the statistics). This is caused by the referrer information captured in the HTML header of every web page. So, if somebody manually enters your web page's address after seeing a link on Facebook, Facebook won't be counted as a referrer, but if they click on the link, it will be.

Url shorteners

I tested a few url shorteners, tinyurl, is.gd, skrci.me and the one Twitter automatically uses (bit.ly). I found out that the ones I manually created and clicked on them inside the URL shortening site showed this site as the referrer. But in the case of Twitter, on which I made a tweet, clicked on the link and deleted it within seconds, Twitter was correctly shown as the referrer, even though the click first went to bit.ly and than to my blog. I went further, created a new shortened URL, put it in a hyperlink on a server, clicked on it, and again, this server was shown as the referrer. Because url shorteners only make the redirect, the click is keeping the original referrer, which enables the referrers to be fully captured, even if they go through the shortened URL.

Toolbars

I use a few Web 2.0 services to promote my blog, and it's been a trend for them to provide toolbars, which display the target site inside the parent site. The main reason for them doing this is to keep users inside their site, and in my opinion, it's annoying and it sucks. But at least it doesn't influence the statistics. I tested this behavior on Digg toolbar and on Google images (without removing or closing the toolbar) and in both cases it worked perfectly – the referrer was correctly recognized. After all, upon technically examining both cases, it's only an iframe opening the designated page below the toolbar, so the target page actually does fully open anyways.

Proof

The screenshots of Google Analytics below support my theory. In the case of the hidden post, I managed to create the following situations which prove my discussed behaviour of hyperlinks and URL shorteners:

I clicked on a link from neolab.si (one referrer from neolab.si),
I manually navigated to the post from neolab.si twice (by entering the url in the browser while being on neolab.si), shown as google / organic,
I clicked on a shortened link on the is.gd site, later I pasted another is.gd short url directly to my browser (two referrers from is.gd),
I clicked on a shortened link on the tinyurl site (a referrer from tinyurl),
I clicked on the automatically bit.ly generated url in a tweet (a referrer from Twitter),
I generated the skrci.me short url, put it in a hyperlink on localhost and clicked on it (a referrer from localhost).

The second report displays the referrers from Digg and Google images, both services using toolbars. On the first occasion, I opened two different posts inside the Digg toolbar, and on the second, two posts inside Google images toolbar, all of them without closing the toolbar (I went for one post twice, to check out if a session is also created and found out it is). As you can see, the referrers are all there and the toolbars don't corrupt the data in any way.

Conclusion

Look like we don't need to worry about these things anymore. I'm actually quite surprised about finding out the mentioned things work like a charm, not influencing the analysis and statistics in any case. From now on, there can be no more blaming these new features and gadgets on low traffic and weird referrers. The World Wide Web has been well planned and Google Analytics is able to know everything, so if your statistics seem weird, there is probably more chance that you are the one who's wrong.

Creative online advertising at its best – Wired and Youtube

Sat, 27 Feb 2010 13:48:41 GMT

I used to work for an online advertising agency. For large projects we were usually trying to make a campaign extraordinary and special, something that would stand out from the rest and be creative and effective. When you are trying to achieve something like that you are usually limited by a great number of facts, such as the campaign budget, creativity of the team, capabilities of the designers and programmers, but perhaps most importantly, the technical issues and platform of the site that will serve the ads.

Looks like Wired.com and YouTube.com don't have those problems and are actually cooperating with the advertisers to go towards perfection. YouTube you know, but in case you haven't heard of Wired, it's an online blog and an off-line magazine, one of the most respectable with focus on new technologies. They have great content, high reach and are a big potential for advertisers and marketers. Some of them are actually prepared to go for it all the way. I have noticed two campaigns on Wired and one on YouTube that really stand out, all of them fully integrated with the site. Forget floaters and takeovers, in-site advertising is the bomb. We can only wonder how much money was spent on the design, development and the serving of the ads.

Acura

The Acura ZDX banner works in a such a way that the site's main menu and some content are reflected onto the car (fake, of course). This makes it look as if the commercial is fully integrated with the site, making it interesting and appealing. It doesn't do anything special besides that, but the graphic rendering is pretty good.

Apple

Apple's iPod nano and iPod touch advertisements on Wired.com are even more outstanding. iPod touch goes a step further, breaking apart the site and its main menu (fake again, of course), trying to communicate the motion sensitivity, multi-player gaming and other features of the gadget. This approach goes beyond in-site advertising, because it uses the takeover ad to emphasize iPod touch capabilities, giving it an outstanding look and probably a very high effect for both branding and direct response. You must be weird not to click it, even though you know where the link leads and you don't actually need or want it.

Nintendo

After Nintendo's Wii console came out, they made a really awesome Wario Land ad on YouTube. Emphasizing the gaming console's capabilities and motion sensitive controllers, they went even a step further than Apple. The final result is a totally destructed YouTube page, with most of the site's elements slowly being kicked off the screen. Creative and amazing, again with great direct and branding effect, use of beyond in-site advertising, and a great demonstration of focused communication. This one looks like it actually really does take the site to bits and pieces, because all the elements look real and updated. Nintendo was probably able to negotiate full control over their YouTube channel.

These are bits of advertising excess I have noticed while browsing the web. The mentioned commercials are usually online just for a day or so, so it's hard to catch them if you're not a regular user. I'm sure there are more similar cases like this on other portals too. It's been obvious for quite some time that advertising is shifting towards online, with effective and amusing results. Technical capabilities of this medium are probably unlimited, so we can expect even more amazing displays of creativity, design and modern marketing in the future.

I got the scent of going viral on social media. Now I'm a bit confused.

Sun, 21 Feb 2010 17:22:28 GMT

The previous few posts I've written have been accepted really well. They even went viral to some extent, which made me proud and happy. Now I feel a bit confused. It's obvious this can't happen each time, so I better just get used to my old 50-100 viewers per post. This puts me in an awkward situation, where past achievements rose my expectations, but to be realistic, I don't really expect this to happen again any time soon. But this doesn't mean I will stop trying and it surely doesn't mean I won't consider everything I can get my hands to try to understand the causality behind it.

Going viral is every marketer's and blogger's dream, but sadly something you can't plan or do on demand. You can try to set up the scene and raise the odds, but bottom line is - it happens or it doesn't happen. Millions of variables, correct timing, correct readers, correct everything and a lot of luck is what can bring you extended exposure and virality. In my case, there are probably 5 posts that made it more or less. Analyzing their performance and behavior, combining Google analytics and other tools available, I can get a bit of insight into what's happened.

Digg

My post about Snow Leopard had some exposure on Digg, but only because I asked a few friends of mine to digg it after I published it (thanks guys!). Otherwise, what they say about Digg is totally true, power users control most of the content and you are nothing without the initial push. My other posts got a few diggs, but mostly none.

Google images

I have two posts that are quite popular on Google images, thanks to two different specific parts of information they contain. Lego succeeded because of mentioning the Star Wars minifig poster, while What's hot on the web made it because of a Demotivator. Google images is not really something you would like as a power referrer, but still better than nothing.

The post about Arthur C. Clarke's vision of the internet came strong on Reddit, which is probably the geekiest community of my social publishing channels. Reddit loves sci-fi and I was able to come to page 5 of the front page, which is quite an achievement. And it's much more accessible than Digg.

Twitter

A few days before Google Buzz came out (lucky me), I did an extensive study of Facebook and Twitter and speculated on how things will turn out. Somewhere in between I was retweeted by Twitter_Tips, which has 160.000+ followers, and things took their own course after that. Pretty cool, it got me a total of 135 retweets and a lot of visitors.

These are the simple facts behind the success. I can conclude that power users are really important for social media virality. That's why I will use the social media as much as I can even further and hopefully make it again someday. I am also building a better sharing engine, which should be online soon and also add up a few points. Besides, I did a bit of research on how to go viral in general or on specific platforms, f.i. Twitter or Digg, which made me reconsider about using better titles, different post times and other approaches that could influence my exposure.

There is probably one component which I haven't mentioned that much until now, but is surely critical. You will never go viral if your content or product/service isn't good. Luckily this is something I have full control over, and I promise it will be my primary focus in the future. I still have miles to go, but for less than a year since I started blogging, I'm probably quite well on the way. Content is king and that's what blogging is mostly about. Now I just need to get lucky again.

Facebook vs. Twitter - Part 1: The battleground

Sun, 07 Feb 2010 10:50:45 GMT

Facebook and Twitter are probably the two hottest Web 2.0 services available. A lot of us are familiar with both of them, but it's hard to predict which has greatest potential in the long run to take on the title of the main social networking service. The competition is on, but it's also obvious the race is long, even infinite. The World Wide Web runs on a time of its own, and we have seen major players vanish and marginal players with great ideas take the lead in years, if not months. Because I like to speculate on things like that, I bring you the first part of my thoughts on Facebook vs. Twitter.

For now, I won't go into details, but we'll rather check out different categories and variables that represent the already made success and future potentials for both giants. The list of the comparisons is based on my opinion as a web developer, web 2.0 user and social media strategist, in no specific order. Later posts will go into specific fields and analyze how things are turning out.

The size

Today, Facebook is a few times bigger than Twitter, with 350 million registered users vs. Twitter's 50 million. The following diagram is already a bit old, but still gives an interesting overview on the comparison between the two giants. We must admit Facebook has been around longer, but that doesn't change the fact it's way up ahead in this category. More users mean more possibilities and greater potential. Facebook 1.

The revenue

Facebook already went cash flow positive, while Twitter is still thinking about its revenue model. This could turn out to be one of the crucial stages in Twitter's development, where bad decisions could change everything. Besides, it's a no brainer that making money is good, in our case probably even the main goal for everybody. Facebook 2.

The karma

Facebook’s karma is getting worse and worse. Ever since the infamous Facebook beginnings and stories of the stolen idea, issues concerning privacy and other weird decisions have been a pain in Facebook's behind. On the other hand, Twitter with its involvement on the Iranian elections and now with live reporting on Haiti earthquake, seems like the good boy of Web 2.0. Twitter 1.

The service

Facebook was built around a ton of services, such as events, photos, fan pages, etc. On the other hand, Twitter was build around one service, analog to Facebook’s status, but so much different in content. The so called microblog. External services, such as Twitpic also exist, where one photo becomes richer than the whole album with 100 photos on Facebook. Besides, we have to admit Facebook is becoming a little spam machine and we all know less is more, so this one goes to Twitter. Twitter 2.

The openness

Facebook’s API is focused on building applications inside the portal, where Twitter’s API is focused on having different clients to access Twitter. But concerning the time an average user stays on Facebook to play all the quizes and games, looks like this is an effective approach. Farmville alone, one of the most popular games on Facebook, is bigger than Twitter. Besides, looks like different Facebook clients are also more actual and available than before. Facebook 3.

The relationships

Facebook and Twitter have two different approaches on relationships. On Facebook, both people have to "confirm" each other to become friends. This is called symmetric friendship, which ends with 5.000th friend on Facebook. On the other hand, Twitter has asymmetric friendships, which allows people (and celebrities) to have millions of followers. This makes it more flexible and open and we can only wait for Facebook to do the same. Twitter 3.

The publicity

The celebrity base made Twitter big, and many popular microbloggers intentionally and unintentionally help to promote Twitter. Oprah did her first tweet live on her show and got immediately corrected by Shaq. This type of publicity is something Facebook just can't manage with current architecture. Here is the list of the most followed people on Twitter which gives it a lead over Facebook, because they are far more active and appealing than Facebook fan pages, managed by PR companies. Twitter 4.

The technical platform

If you had to take an estimate, it would be clear that Facebook’s platform and service is much more complicated from the technical point of view. Besides, Facebook has much more users who are more active, but still remains more stable and is online more often. Twitter has a problem with being over capacity often. Is this a problem with the core software architecture or just with the physical architecture and number of servers? Facebook 4.

The influence

2009 was the year of the Twitter, and Twitter was the top word of 2009. Ashton Kutcher kicked CNN's ass to become the first account to have a million followers on Twitter. This clearly show the shift of broadcasting information from mainstream media to opinion leaders. Facebook is for following people you actually know, Twitter is for following people you would like to know. On Facebook you are trapped inside your social circle, while on Twitter you are free to go and look anywhere. Real time search is more actual than ever and Twitter is faster with delivering news than the mainstream media. Even though Facebook groups have some activism influence, Twitter is becoming a platform rather than a service and in this surely means future. Twitter 5.

Conclusion

I think these 9 facts should cover the initial battleground between Facebook and Twitter. For now, I would go more towards Twitter, who also won this faceoff 5 points to 4. Leaving aside this rough analysis, history usually likes to prove that ideas that are the most simple and the most elementary, usually are the best and most history changing, and Google is direct proof of that. You can't go more minimalistic than Twitter, and collaboration of millions of users could mean a whole lot of information and potential. This gives Twitter an opportunity to go beyond Web 2.0, something even Google could be afraid of. On the other hand, Twitter is probably not that useful and fun for non-heavy Web 2.0 users, because it doesn't offer so many things to do. We probably shouldn't underestimate people who are bored online.

This competition will be fun and interesting and I really am curious what will happen. We will see soon, probably even too soon, but it's safe to say the ordinary web user will benefit from this battle anyways.

Check out the complete Facebook vs. Twitter series.

Slovenian grocers going for Web 2.0 design

Fri, 22 Jan 2010 18:12:48 GMT

It’s obvious that Slovenian grocers are using TV as their main advertising medium, the same as many others. Nothing wrong with that. Their commercials are typical for their industry, emphasizing actual promotions and discounts and going for direct sales mostly. Nothing wrong with that too. They finish off with their logo on the screen, so they do a bit of branding too. Reasonable, you have to use all marketing approaches. But wait a minute, why do their logos look Web 2.0?

Using a reflection under a logo, picture or icon was started by the king of design, Apple, and was later on embraced by the Web 2.0 architects and designers. Here is an overview of history of Web 2.0 design, from the times we didn't even know what Web 2.0 was. Today, this stylish feature can be seen anywhere and is already becoming a cliché, but who am I to tell...

After I started being more observant, I noticed that half of the commercials on Slovenian television are using some sorts of reflections, for which we don’t know if they supposedly communicate modern and web (2.0) approaches or are they used just for aesthetic reasons. So much for their creativity anyways. But there is something important they forgot – Web 2.0 is not design, Web 2.0 is a concept.

In our case, the two grocers mentioned are Mercator and Tuš who, interesting enough, don't use the same Web 2.0 logos on their websites. Mercator is ahead though, they have a Facebook page and an active Twitter account, while Tuš failed to recognize new types of media and new Web 2.0 approaches for marketing (and their web site looks like it's from 1995).

I wasn't able to find these advertisements online, so I had to do it old school - photographing the television. The quality is miserable, but enough to prove my point. Looks like Web 2.0 design is so in that it's already out.

Trademarks and logos are the property of their respective owners.

Neolab in 2009

Mon, 04 Jan 2010 19:38:32 GMT

2009 was a hard year for everybody, specially for start-ups such as Neolab. Greed and wrong decisions of global financial institutions and their leaders turned the world upside down. Luckily we were able to survive, to stand tall against all the challenges that await for us next year. Projects have been confirmed, so the biggest issue that we face now is consolidating our inner organization and finishing our software framework that we put so much time and energy into.

A few weeks ago, Neolab celebrated it’s second birthday. The first two years are supposedly decisive for the survival of start-ups, so if this unfriendly situation won’t last too long, looks like we’ll make it. To sum it up: for us, 2008 was the year of checking out the scene, where we were observing if it’s possible to make it on our own. The second year, 2009, was the year of marketing, where we presented ourselves to broader audience.

Our presentation was quite successful. After a few years of building and optimizing our design and marketing concept with IlovarStritar, we finally launched our web page, a thing we are very proud of. Until this post we (they) have already received two awards for Neolab’s broader corporate identity, Brumen award and Taiwan international award. This confirmed we made the right decision by doing something special with our image.

The whole story of our design identity is built around a fictional ecosystem of pixelized mutant animals, representing connectivity of people, organizations and processes using information technology. Different animals are used for different documents and people so the whole concept is scalable, artistic, interesting and fun. If you like, you can check out the whole showcase on the IlovarStritar website.

We are becoming one of the biggest slovenian experts in IT. In april we received an award on the Slovenian IT conference for best paper on the subject of IT 2.0. If that wasn’t enough, we were also named the Emerging web agency of 2009 on Slovenia's biggest web authority, Netko. The barriers between organization, marketing, IT and web are obviously getting thinner and thinner, and Neolab stands strong right in the middle of it.

We may look good on the outside, but we are also healthy on the inside. At this point we employ six people, which actually brought a bit of organizational confusion. By adopting stronger approaches in project management, things are turning for the better. Besides, our big investment into our framework, which now stands stable, scalable and promising, will soon be complete, so we are more than ready for all the projects that are coming upon us.

Hopefully this year will be more welcoming. As we and our services mature, new challenges for our clients, suppliers, partners, supporters and ourselves are on the horizon, so you better be ready for all the things we have in store. To a successful 2010!

Made in Slovenia

Tue, 20 Oct 2009 18:57:42 GMT

Friends tell me I am usually too naive and romantic, but sometimes I just can't help myself being an optimist. Even though Slovenia is one of the most taxed nations in the world, I still envision Slovenia as an emerging country with one of the highest potentials around. Breakthroughs are possible, f.i. Ireland became one of the most successful countries in the EU (second highest GDP in EU!) even though their economic model was hit really hard by the recession. I'm sure Slovenia will do even better when her time comes, so be ready.

Perhaps the greatest competitive advantage of Slovenia is insight, intuition and understanding others. It started with Yugoslavia, probably the only country in the world fully embracing three major religions (Catholic, Orthodox, Muslim). Sadly, that story ended in bloodshed, but some positive heritage remains. With great geographic location, bordering Austria, Croatia, Hungary and Italy, all the major cultures of Europe are influencing Slovenians. By being a post socialistic country with not too exploited capitalism adoption, Slovenia was the perfect playground for new era negotiations between Bush and Putin. Neutral ground between north and south, east and west, understanding motives and interests of many players, small enough not to be a threat.

Cultural diversity and high information flow made some Slovenians outstanding, and the Adriatic see being the window to Europe probably helped too. Quite a few companies were able to produce global success stories, specializing in high-tech products and services, such as IT, technology, aeronautics and alternative energies (more on cool Slovenian brands some other post). Not bad for a country the size of a large city, taxed to the maximum.

Taxes. They work really contra productive, but they're caused by our greatest flaw - our size. 2 million citizens. Everybody knows everybody and projects become political way too soon. Another thing that happens is that the government becomes the only buyer big enough to afford things. Our startup Neolab is developing innovative IT solutions and trying to make it abroad, with some success. Because I understand that building the Slovenia brand plays a really important part in achieving this, I'm blogging about it and doing everything in my power to promote Slovenia (and Neolab, I admit...). Hopefully others will follow and "Made in Slovenia" will have higher value soon. I think it deserves it and most of us probably need it.

Exporting high value-added specialized products and services is what we do best and what we will hopefully be able to continue on a larger scale. This is the strategy Slovenia has to keep and support. Our scientists are amongst the best in the world and can make innovative, creative, useful and modern goods of the highest quality for a fair price. Besides, people here are cool, most of them are faithful, fair, loyal and unconflicting. Come see for yourself, nice people, tasty wine, good beer and beautiful nature will do you well.

The world of the globalized tomorrow will be moderated by the neutral and objective. This is Slovenia's hidden expertise that still has to be recognized, even though we've already been doing it for ages. And because we are too naive, we won't even take advantage of it. We will rather work hard and wait for the indirect, long term benefits. It may sound irrational, but I fully support that approach.

My inspiration for this post is an online civil initiative about development and future of our country that's actual right now by taking full advantage of Web 2.0 (Facebook, Twitter, Noovo, LinkedIn). Thumbs up for that, but we will probably need more than just good ideas. This time my contribution goes for motivation and realization that we have the potential to make it big if we work together and cooperate. Made in Slovenia.

How Facebook & Co. changed the world

Sun, 04 Oct 2009 19:53:30 GMT

I'm a bit shocked actually, because my first (brand oriented) Web 2.0 post was about Twitter and not about Facebook. It looks like times are changing and Facebook is not so dominant as it was a year ago. Nevertheless, for now it's still the greatest and in many ways it showed us the way that MySpace wasn't able to show. Even though there is a bit of controversy behind Facebook's beginnings, we have to admit it set new standards in many areas, both conceptually (real names instead of aliases, mini-feed, status updates, people tagging) and technically (open API for applications, great Ajax, useful upload). And while doing it, it changed the world we live in.

Today, there are supposedly more than 300 million people registered on Facebook. That's about the size of a large nation, such as USA. Marketers and politicians didn't take long to notice social networking sites can be great (and cheap) resources for building campaigns, sales and brand awareness. It's not so much about business, the politics part is scary. I'm really interested what will happen when a majority of a nation will make their own elections, decisions or political programs on Facebook. Will the world stand still? Is Twitter's role in the Iranian elections just the beginning of a new era of virtual governments? Who will control all of that?

Well, we better not get carried away, what I wanted to discuss was the impact of Web 2.0 on us, the ordinary people and our ordinary lives. In three years after Facebook came around (it went open for public in september 2006), the world is upside down. B.F. (before Facebook) we were thinking about how did we ever live without mobile phones. Now we think about how did we ever live without Facebook (or any other clones). Today, I probably know more people that are not on Facebook anymore than people that are still not on Facebook. A weird situation, but sadly, that's how it is. If it didn't happen on Facebook, it probably didn't happen in the real world.

This chain of events is actually quite understandable. You don't need to talk to somebody specific anymore. Instead, you tell it to the whole world and everybody takes just the information they are interested in. It's like having your own small web page, extended with galleries (Facebook already has one of the largest photo databases in the world), microblog (status update), dating portal and a fast flow of data from numerous sources. Great for stalkers, and done 100 times better than MySpace. New people and constant diversity of information keeps you jacked in. Time ticks differently in cyberworld, 10 minutes ago is so yesterday.

I'm happy one habit finally got old. I noticed that when people actually met in the real world, they often discussed Facebook. Luckily, it looks like we slowly went through everything and we will have to find something else to discuss about (perhaps Twitter or Google Wave?). I don't know if this is a trend and we will socialize on virtual socializing in the real world too. But it looks like these are the first steps of migrating to the virtual world. Hell, this post is too, so I should better shut up and go to sleep.

The deflation of words - from SMS to Twitter

Sat, 26 Sep 2009 18:52:38 GMT

The information age brought us another interesting shock - the deflation of words. Most of the people surfing the web don't have the time to stick around and read novels. They want information and they want information fast. Sometimes I even lose hope in multimedia, when I don't feel I should watch a 2 minute long video, because 2 minutes is far too much to get to the point. The point should be straight forward and the point should be reachable in ten seconds.

I really try to keep my blog posts around 4-5 paragraphs because I introspectively see how I react to information. A post more than one monitor long does look like it is well thought and scientifically supported. So, if it looks promising, I tag it with "To read". But the problem is I've never actually done it and read it. Instead, I rather look for new, actual and aggregated information.

The concentration of information started with the SMS, when a guy called Hillebrand noticed 160 characters is quite an optimal size for information. About 30 words or a few sentences. It turned out he set the standard for one of the most popular mobile services, text messaging. More than 20 years later, the history is repeating itself, and a concept called microblogging is taking over the world, with Twitter as the most noticable service. Small chunks of dense information that are suited for the sci-fi society we live in, using 140 characters.

This minimalistic approach is moving to commercial (promotional) web too. Using short and strong facts, without too much redundancy is the only way to get somebody to read how good and competitive you really are. It's an art to be able to tell a lot using a few words, but microblogging practice will surely help people to be able to express themselves briefly and effectively.

Is this fact good for culture and literature? Probably not. But it surely is good for information flow and science.

(This post has 1928 characters.)

Price elasticity of demand - operating systems and Snow Leopard

Sat, 19 Sep 2009 12:25:49 GMT

A lot of my colleagues from the Faculty of Economics think their study was mostly a waste of time. Too much focus on old, out of date concepts and approaches, too little focus on real life. I can't argue with that, it is a bit old school and theoretical, so it's up to the student to make the most out of the abstract things he learned. But you can't do that before you see the real world. And you also have to put a bit of thinking into the whole picture. Then you are able to see that basic concepts, such as supply and demand are everywhere (not only in economics and business) and can fully explain why the sweets of the most scarce flavor in the box taste the best.

Another interesting concept in economics is price elasticity. To put it in simple words, it explains how people react to different prices of the same commodity. Elementary goods, such as food, are not elastic; if a loaf of bread costs 50 cents or 2 €, the bakers will sell about the same amount, because people need it for living and they will buy it anyway. On the other hand, luxury goods are very elastic. If a basic car would costs 5.000 € or 20.000 €, the people would react strongly to it, and only a few people would buy cars because they would be too expensive.

There's a whole theory behind it on how to find the optimal price for goods. Record labels don't want to see it and the whole record industry is in a crisis, while music piracy is in bloom. In my opinion, I would buy a lot of records, if they would cost 5 € each. In real world, I won't buy many because they cost 20 € each. So, the big question at hand is: would the global record industry sell more than 4 times the number of records they do if the price was 4 times cheaper? I think they would - and if I am right, this would mean that music records are price elastic.

These days we are witnessing a very good example on price elasticity of software and it looks like Apple has done it again. They're offering their newest operating system Snow Leopard for 29 € to users of the previous version (Leopard). Rumors have it you can put it also on the prior version (Tiger), which I hope is true, because I already bought it (it is possible according to AppleInsider). So, at the same time Windows users are struggling not to let go of Windows XP and are sticking to the past, Apple is giving away their new operating system for a price of a good meal and everybody wants it. Pretty smart for market penetration and building customer loyalty.

I wouldn't pay 150 € to go for a new version of an operating system, which is about the regular price of Windows Vista or Mac OS, specially if the current one works. But 30 € completely changes the story. The result is interesting; it caused a demand overflow and here in Slovenia you had to make a reservation and wait for a week to get it. When I went to the store, everybody was buying Snow Leopards. I understand the cult of Mac, but this was amazing and a good example of market supremacy.

Looks like the strategists at Apple know their economics as well as they now their marketing.

What's hot on the web - Part 1: Know your meme

Wed, 05 Aug 2009 12:54:12 GMT

I am one of those geeky people who are always up to date with what's going on on the web. I surf a lot of recommendation sites, blogs, cool portals, etc. and collect useless knowledge. You could say I am one curious dude. Therefore I often get asked by friends about What's hot on the web.

Well people, there's a lot going on. A lot of bizzare and freaky stuff, online mocking between Diggers and Redditors, narwhal worshipping and girls playing with cups. Some are made epic, some are too boring to make it. The cyber community is making some things viral, and yes, Chuck Norris can kill two stones with one bird. Too bad that is so last decade...

Here is the first part of hopefully a series of cool internet memes I stumbled upon. Not actually so new, but still funny stuff to see.

Rickroll

It looks like Rick Astley's Never gonna give you up became one of the most popular music videos on the web. Why? Because it became the most important part of a really popular prank, called rickroll. The way it works is that you send somebody a link to a cool video, which turns out to be a really cheesy 80's music video. Backuped by radio, television, basketball games and the geek community, Rick Astley almost got the Best Act Ever award on MTV Awards. He likes it, but hopes his daughter won't get embarrased.

Btw, check out this hot video of drunk girls having a drinking contest.

Snakes on a Plane

Snakes on a plane is probably the most web hyped movie of all time. Even before it was shooted, there were already thousand of blogs, web pages and articles written about the movie. It wasn's a real success, but concerning it was a low budget film, did pretty good. The reason for it's buzz was mostly because of the expectation of main line in the movie, done by the cult actor Samuel L. Jackson. Pretty cool.

local: the Arsonist (Požigalec)

This is a local slovenian internet phenomenon. Some guys were supposed to make a citizen's arrest on an suspected arsonist and were later on interviewed by the news. Besides having a funny southern accent, the story begins with the guy explaining to the news that he tried to steal some guy's bike and noticed that he had a gasoline can. Therefore he got the idea he was the arsonist that did some fires in the area. The funniest thing about it is that he asked the guy "Why do you need a bag if bought a bike?". Well, the thing got so viral that some guys made a reconstruction of the story, a music video and also an online merchandise store. Pretty funny (and weird) stuff indeed.

Stay tuned for the next part of What's hot on the web.

Check out the complete What's hot on the web series.

Michael Jackson's death - this year's biggest business

Wed, 08 Jul 2009 10:43:18 GMT

We have finally seen it. Michael Jackson's death ceremony. I have seen parts of it, a bit out of curiosity, but I also enjoy his early music (Bad was actually one of the first songs that gave me the shivers) and I wanted to see other artists perform his covers (meh). I am not here to judge the ceremony, but I should mention that I was sickened by all the hypocritical people that were talking on his final event. Yesterday he was a freak, today he is a saint. That was to be expected, as we have seen it in similar situations before.

I have always been a bit of a conspiracy theorist and the idea of him staging his own death doesn't seem that far fetched for me. Today, in a world that we get live coverage of famous people going to the toilet, we didn't get even one clear picture, movie or anything that could prove the body was really his.

Michael Jackson was heavily in debt, we are talking about hundreds of millions of dollars. It turns out that his death could be worth in that range. Let's check a few lucrative after his death businesses:

The O2 concerts: Michael was supposed to have some 50 concerts in the O2 arena to cover some of the debt he has produced over the years. They sold a lot of tickets, and now, when it's clear that the concerts are not going to happen, not everybody is returning the tickets. They are the ultimate fan relic, to keep or to sell on eBay.
Music and merchandise: After his death Michael became the first artist to sell more than 1 million downloads in one week. Combine that with all other stuff people are buying and you can calculate quite an interesting figure.
The ceremony: Hundreds of millions of people watching, infinite television stations broadcasting. That should top even the previous two.

I would like to point out again that Michael Jackson was one of the greatest pop artists of our time and I hope I didn't insult any of his fans or family with my critical thinking. If he is still alive, all I can say is good work - you got us all. But in both cases I am interested to know who benefited from this outcome and what figure are we talking about, as I am not able to make an estimate. Hopefully it will be enough to pay for all of his debts and let (him and) his family live a normal life.

UPDATE (26.10.2010): At the time of this post the movie This Is It was nowhere to be seen, supposedly grossing 260 million.