Stritar's chronolog

Tesla Model S is from the future

Wed, 10 Jul 2013 21:39:46 GMT

In two years, we were supposed to have self-lacing shoes, weather control and flying cars. Instead, all we got are non-self-lacing shoes, global warming, and well - no flying cars. Of course, most of us have phones that are more powerful than a typical computer ten years ago, but who cares about that, that doesn't feel like the future. Or a guy that's been singing and broadcasting Space Oddity from space. Or Google's awesome new toy that will take ages to come around. No, that doesn't cut it. We need something that's available to have right here, right now!

Not that Tesla Model S is available to a normal person. But it's here now, and it's definitely from the future.

Welcome aboard

Make yourself comfortable

Ready to takeoff

The rumors are true

Did I mention she's beautiful?

I've had the opportunity to try out how it feels (thanks mihazerko!). The complete package is like nothing you've ever seen before, not even close. Beautiful, silent, high-tech. A spaceship. There aren't any knobs or handles anywhere inside, just screens. Just software, minimal and effective. What an iPad is compared to a PC, Tesla S is compared to a regular car. Which is a fucking huge deal. We have different expectations about the evolution of cars than we do about gadgets. We know computers advance with light speed, but cars have been the same for decades. And they're still not flying.

But Tesla Model S is so awesome it doesn't need to fly to be from the future. It only needs to deliver the experience of it.

Reinventing the blog, part 3: WTF did Pitchfork just do?

Thu, 30 May 2013 20:24:21 GMT

You know that feeling when you do a lot of research, and after you publish your results, you notice something else that should be included as well? Happens to me all the time. Immediately after creating the list of the most outstanding blogs, I noticed a few others that should be added to the directory. Shit happens. I also tried to identify the funky new UI elements these blogs use, which would help me understand the user experience requirements driving modern publishing trends. Felt pretty good about the conclusions, but only to find myself out of luck again. Turns out I missed something very important, something I noticed when I saw what Pitchfork does with their cover articles.

When I was doing some research on Daft Punk, I read an article on Pitchfork, and their use of parallax scrolling almost brought tears to my eyes. Not that parallax scrolling is anything new - there are many outstanding cases of using this technique in web design. But usually, this means the whole website is a single-page showcase that is using multiple layers that scroll with different velocity and in different directions to display information in an interesting way. One page.

Not on Pitchfork. They're using advanced layouts and super-fancy parallax scrolling on all of their cover articles. Custom fucking everything. Contrary to some other magazines, who are also using generic parallax scrolling in their feature articles (respect!), and some other blogs using custom layouts for cover stories (respect!), this is simply over the top. Check it out for yourself. I can't imagine how much time is put into a post like this, making it looks as good as it does.

One of the crazy transitions and animations inside the story.

But what does this mean? Simple. Do you remember The Daily, an iPad-only magazine that was already discontinued? Supposedly it offered revolutionary ways of consuming content. I didn't get the chance to try it out, but I did saw a few issues of Wired on the iPad, and I have to admit, it did feel like being in the future.

These paradigms are slowly being adopted on the Web as well, and some magazines and blogs are already polishing their most important content to impressive levels, combining in-depth stories and custom development into digital masterpieces. Like Pitchfork's cover story, or even a feature on Newsweek or a review on The Verge. This goes beyond putting some text into a WYSIWYG editor and uploading a few photos. Modern (digital) publishing is obviously pointing towards a collaborative effort of a broad team of journalists, designers and web developers, which will be the only way to deliver content that will retain audience. So much for a plain and simple blog redesign.

Check out the complete Reinventing the blog series.

How the #hashtag took over the world

Wed, 22 May 2013 07:57:39 GMT

Ever since the times of IRC, there has been a need to categorize specific messages on the internet. With the rise of the social web and increased amounts of information, this habit became even stronger. First popularized by Twitter, the hashtag was introduced in 2007, and since then, found its way into standard offering of the most popular social services (Instagram, Tumblr, Google+, etc.). It seems even Facebook will introduce its own version soon, though people already use them overthere anyways. The hashtag changed the way we create and consume content, and it became a symbol of collaborative publishing in the social era.

On the technical side, the hashtag is nothing more than a clickable search query, a simple keyword that is attached to the post to add a bit of context to the content. An emoticon with a few more options. But for something so fundamentally basic, the hashtag turned out to be so much more, something almost magical. Sociology, communicology, computer science and other fields would probably have a lot to say about this phenomenon.

Today, hashtags form the ultimate crowdsourced media channels, some even managed to construct themselves as brands. It's hard to imagine something happening without its hashtag, and most TV shows and commercials already include them. Actually, they remind me of the Web's beginning, when everything had the AOL keyword attached to it, except now, keyword creation and curation is decentralized and distributed.

A graffiti in Ljubljana, Slovenia, persuading people to join the protests against corrupt elites. Hashtag included.

But there's something that's much more important than commercial applications: the planned or ad-hoc hashtags that form themselves in case of disasters or other extreme events. Millions can tune-in to to these instant channels, and participate with their own information. Such streams can go beyond a single service, existing above specific social media. These hashtags have the power to help people in need, and assist activists in making the world a better place. They are the ones that made the hashtag the word of the year 2012, marking the transfer of power from publishers to ordinary people.

Daft Punk, Arrested Development, and how content is becoming an experience

Wed, 15 May 2013 07:32:28 GMT

What a great year for content! In October 2012, Red Bull Stratos set a benchmark for what can be done with branded content. The jump was watched live on YouTube by 8 million people. A few months later, Gangam style established a new standard for how far online virality can take you. It became the first video to reach 1 billion views on YouTube. Powered by the internet. These two extreme cases probably won't be topped for quite some time (internet time, that is) and are clear leaders in their categories. But lately, I've noticed two other great examples that clearly show something else - where commercial content (promotion) is headed. It's all about delivering experiences, which are created and amplified by digital marketing.

Daft Punk

I've never ever seen so much buzz about a release of a new album. Ok, my streams aren't filled with information about Biebers and Gagas, so I can't tell what's happening there, but I'm sure Daft Punk won big time. The crazy release that's been going on for months, with teaser videos, song loops, weird promotions and shitloads of publicity. Facebook, Twitter or Reddit, Daft Punk seem to be all over the place, and everybody was trying to be the first to publish the link to the stream or download of Random Access Memories. The first single from the album already received more than 23 million views on YouTube (in 6 weeks), and the song is number 1 in many countries, besides breaking Spotify streaming records. What a comeback!

Arrested Development

Some of you may have heard about Arrested Development. It's one of those shows that got cancelled after only a few seasons, but kept a strong fan base that was waiting for years for a movie to be made. Then, the mighty Netflix came around, and something even better than a movie happened. Season 4, with the original cast! The trailer that launched a few days ago already has more than a million views, which is a lot compared to the 3.5 million who watched season 3 finale. Awesome stuff, can't wait to see it.

So what

A music album with lots of supporting content and infinite publicity, a TV show with a loyal army of geeks? These two cases are more alike than it seems at first sight. They both offer more than the content itself, they offer experiences. They are both fueled by the internet. They are both children of online virality.

Google search trends for Daft Punk and Arrested Development peaked in the past days.

Daft Punk gave us a something that goes beyond an album, they gave us a complete story that's funky, appealing and mysterious (and filled with 80s revival and robots). Netflix will be fulfilling a fantasy that we've been having for years, and they will make us come like never before. The complete season (15 parts, 8.5 hours) will be available at once, so fans will be able to watch it in one peace! The US internet will surely be consumed by Netflix on May 26th.

Do you see what's happening? Everything, even (commercial) content, is becoming an experience. Otherwise, it's overlooked in the sea of information overload.

UPDATE (16.6.2013): It seems Arrested Development's transmedia experience is getting more interesting. Yesterday evening, one of the most fascinating characters in the series, dr. Tobias Fünke, got it's own sizzle reel and website, promoting his acting skills. Great stuff.

Looking for heaven on earth? You might find it in Alta Badia, Italy.

Sun, 27 Jan 2013 07:07:09 GMT

I always look forward to that time of year when I finally get to go snowboarding. To the mountains, to the snow, to the Alps. One week packed with winter sport activities. For the past few years, this meant traveling 900 km from Slovenia to France. Even though I've been skiing pretty much in all Alpine countries - Austria, France, Italy, Slovenia and Switzerland, France simply has the best ski slopes, and the French really know how to do tourism. I've been to four different places in France (Val Thorens, Les 2 Alpes, Alpe d'Huez and Tignes), and there's a pattern they all seem to follow. These ski resorts are usually somewhere at the end of a valley (on an altitude of around 2.000 meters), with ski lifts in all directions from there, going up to around 3.500 meters. The towns are probably artificially made, with shops and bars both over and underground. Everything works in such a way that you are living in a big isolated community with thousands of other tourists, but still have 20 meters to the nearest ski trail. As good as it gets.

This year, I went snowboarding with a different gang, returning to Italy after many years. We went to the heart of Dolomites, to the Sella group, which consists of four different ski resorts, most famous being Arabba, Val Gardena and Alta Badia. And I was pleasantly surprised. The fact that we've had four days of snowing (dry powder to be exact), followed by two days of sun, made this freerider a very happy person. But to top it all, we've spent our last (sunny) day in Alta Badia, which is simply one of the most beautiful places I've ever seen.

Alta Badia is a ski slope in on a plateau of some sort, meaning it's relatively low in altitude, surrounded by valleys and high mountains in the distance. We've had to travel quite a distance to get there (on skis), but the trip was well worth it. To be honest, the ski runs there are nothing special, but the view, that's what we came for! And we were not the only ones, there was a photo shoot taking place while we were there. A few runs and a beer later I was even more amazed by the nature that surrounded me, discovering one of those places that you can't believe they exist. Alta Badia, a place you have to visit someday. I know I will, hopefully for more than one day the next time. Check out the gallery below.

This is what greets you if you come to Alta Badia from Corvara.

The view to the left.

The view to the right.

You just have to stop for a bit.

Drool over this.

Not enough time to ride all of it.

Using JSON (with asp.net) is like wiping your ass with silk

Sat, 05 Jan 2013 18:45:44 GMT

I love mashups. Actually, I love everything about them, I love using them, I love making them, I love those who do everything they can to empower them. In my opinion, mashups are one of the most significant concepts the Web has invented, since they represent unlimited possibilities of integrating and reshaping things that are already done. The platforms out there are stable, so it's the creativity that sets the limits. These days, you can easily take data from anyone and do something else with it. Just don't forget to use JSON.

I'm an old school guy who has been working mostly in enterprise software environments, which means using XML for data integrations, besides, RSS used to be the man. The first generation of Twenity (Twitfluence) was using XML feeds, and this blog is using mostly RSS for fetching entries from other sources. XML was the standard we all spoke, very cute and readable, but on the other hand, not so easy to parse. At that time, this fact didn't represent such a major problem, since a few more lines of code took care of everything. But today is a different situation.

It was Twitter who first started dropping support for XML, which annoyed the hell out of me. I had to start rewriting things for JSON. This turned out to be one of the best things that ever happened, since JSON seems to be loved by everyone. It's super easy to use with jQuery, but since I'm a server-side type of a guy, it's even more important that it's cleverly integrated into asp.net. Fetch the data, store it, do crazy shit with it.

JSON is serializable into a .net object with a single line of code. Create the class with parameters compliant with the the specific JSON structure, serialize the response string into that class, and everything automagically works. Piece of cake, unlimited opportunities. Take Twitter for example:

Make the basic Tweet class:

public class Tweet
{
public string id_str;
public string text;
}

Create the request to access a tweet (funny, the hardest thing to do):

string url = "http://api.twitter.com/1/statuses/show/274508827146215424.json";
HttpWebRequest request = (HttpWebRequest)HttpWebRequest.Create(url);
request.Method = "GET";
WebResponse response = request.GetResponse();
StreamReader reader = new StreamReader(response.GetResponseStream());
string jsonResponse = reader.ReadToEnd();
reader.Close();

Which will return something like this (play here):

{
"created_at": "Fri Nov 30 13:42:59 +0000 2012",
"id_str": "274508827146215424",
"text": ""Facebook knows what we say, Google knows what we think",
"source": "web",
...
}

Serialize the response string into an object:

JavaScriptSerializer js = new JavaScriptSerializer();
Tweet tweet = new Tweet();
tweet = js.Deserialize<Tweet>(jsonResponse);
Response.Write(tweet.text);

Pretty neat. Since I've started using JSON, mashups have become easier than ever to make. With one of our latest projects, we've integrated our application with Twitter, Instagram, Foursquare and Flickr. For breakfast! XML may have its advantages, but for such things, JSON is simply the greatest. All hail the new lord!

How I managed to train myself for a half-marathon in six months

Thu, 01 Nov 2012 21:42:33 GMT

I'm not that fit of a person, about half a year ago I had well over 100 kg. That's when I decided to start running to get in shape. I began with workouts of around 2km, I couldn't do more, I ran out of breath. But each time I went running again, the easier it was. Supposedly you need to exercise at least 30 minutes to start losing weight, which is about 5 km of running. I clearly remember the first time I managed to run that distance, the feeling was overwhelming, and I sensed the ecstasy - when you get the impression you could run until exhaustion. After you hit that half hour mark, you start progressing faster, which made me think about doing a 10 km or even a 21 km run this October on Ljubljana Marathon.

Which I did, and it was awesome! And I think you can do it too, because it's really not that hard. After running a 21 km half-marathon (with the time of 2:14:02, which is not that great, but still), I did a bit of contemplation on my workouts, and I can tell you a bit about it. The half-marathon was my 40th run this year, not as big a number as you would expect. The whole "training" took me half a year. I say training, but I didn't stick to any methodologies, I just went out two or three times a week. The more you run, the easier it becomes, and I noticed I run best after work, specially if I'm stressed or pissed off at someone / something. Running clears your head.

My longest run ever - October 28th, 2012: the Ljubljana half-marathon.

The exercises took me through three different conquests. At the beginning, running out of breath was my biggest problem, but you overpower that after ten runs or so. Later, the physical pain set the limits (sore muscles, side stitch, etc.), but you triumph that too, mile by mile. The last phase is the blood circulation problem, which makes you dizzy after long runs, preventing you from thinking straight. If you manage to survive that, you're good to go. My longest run before the half-marathon was about 17 km.

The list of my runs in from April to October 2012. Click for a larger version.

Needless to say the half-marathon is a major test, both physically and mentally. The first three quarters were easy, but I became totally exhausted the last few kilometers, stuck with my messed up malnourished brain who was asking me "why the hell did you have to do this shit?". But I managed to somehow run to the end, counting minute by minute - the kilometer signs were too far apart. The physical pain was immense, you notice it when you stop for a few seconds to drink and your legs start to shake, but you keep on going, like the others, your body can do much more than you expect from it. When you come to the finish line, everything is paid for and forgotten, and knowing you did something so extreme fills you with pride.

I would like to thank everybody that cheered for us in that cold weather, specially my support team that gave me the final bits of energy I needed to complete the race. You guys rock!

Closing in on the finish line. Your support group is invaluable at those critical moments. (photo by Iva Pirc Šepec)

You can barely walk for the next few days, but that's simply a part of it. Like thinking of what your challenge for the next year will be. Doing a 21 under 2 hours or going for the big one? Everything's possible, even if you are an overweight geek who smokes too much. Believe me.

This makes it worth it. Take that, bucket list.

Targeting non-vegetarians with veggie food? Well played, Spar, well played.

Sun, 07 Oct 2012 20:04:44 GMT

I'm not vegetarian, and apparently I share this habit with more than 95% of other people. I generally don't buy vegetarian food, a steak works fine with me. I didn't even know I could/should buy vegetarian food - after all, vegetarian food is designated for vegetarians, which I'm not. I don't have anything agains them, but we're a different breed you know, like wolves and butterflies. To be honest, I wouldn't mind eating a vegetarian meal, if only I would feel it's something intended also for me. That's why I don't. But Spar told me I could and I should. And I think they might be on to something.

Spar's new Veggie products have an interesting twist. It's a vegetarian line, targeting non-vegetarians. When the lovely Gwyneth Paltrow, who is not a vegetarian, but likes veggie, tells you that, you might as well think, hmm, she might be right. Why should I be a vegetarian to eat a meatless meal? I like my vegetables, so eating vegetarian on few occasions actually isn't such a bad idea. Which is fucking genius. Spar just made their potential client pool 20x bigger than it was, and their original target group probably doesn't mind it at all. There's a chance they will actually feel proud that meat-eaters will be copying their lifestyle.

"I'm not a vegetarian, but I like veggie." Why haven't I thought of that?

I love to comment on simple and effective campaigns like this, even though I'm not a marketing expert. That's why I'm not sure if this type of approach has been used before or if it even has its own name from the Mad Men times. Anyways, I think it's brilliant, and I will definitely be thinking about how to use it in other scenarios. Taking a minor group with specific requirements, creating a product for them, and then selling it to a larger group with the "why not" approach. Infinite possibilities, while the one presented probably has the most potential of them all. Well played, Spar, well played.

Trademarks and logos are the property of their respective owners.

What's hot on the web - Part 7: The greatest metameme ever?

Fri, 22 Jun 2012 20:49:02 GMT

By now you've probably already noticed Gotye's "Somebody That I Used To Know" is a pretty amazing song. It's actually one of the most played songs ever on YouTube (currently on 17th place with around 260 million plays), and already has plenty of great remixes and variations. One of the covers that is really worth mentioning is the performance by Walk Off The Earth, where five people play this song on one guitar.

This great cover already has more than 120 million plays itself, enough to get its own parody by The Key Of Awesome. This funny adaptation of the cover has more than 7 million views, and the puppet interpretation of the adaptation almost 400 thousand. But wait, there's more. A few other guys, inspired by the parody, converted it into a Tetris theme song version, with around 50 thousand views, and a parody of the puppet version of the parody version exists too. Enough to create one the the greatest metamemes in existence, and to make it to What's hot on the web series.

You'll enjoy this, and don't get too confused.

The original

Views: 259,894,229
Published: Jul 5, 2011

The cover of the original

Views: 121,555,950
Published: Jan 5, 2012
Inception level: 46.77 %

The parody of the cover of the original

Views: 7,524,547
Published: Feb 8, 2012
Inception level: 6.19 %

The puppet version of the parody of the cover of the original

Views: 396,868
Published: Feb 8, 2012
Inception level: 5.27 %

The response to the parody of the cover of the original

Views: 49,580
Published: Feb 16, 2012
Inception level: 0.66 %

The parody of the puppet version of the parody of the cover of the original

Views: 642
Published: Mar 18, 2012
Inception level: 0.16 %

Pretty impressive stuff, isn't it? Man, I love the interwebs.

Check out the complete What's hot on the web series.

What Apple's headphones can teach us about user experience design

Sun, 17 Jun 2012 12:25:17 GMT

I've always been fascinated by things that simply work. By the details that convince, by the experience that fulfills expectations. Enter the case of Apple's headphones. They may be just an accessory that supports something else, but this little gadget is a brilliant example of how ux design should be approached. I'm not saying other vendors don't make equivalent or even better headphones (don't know, so please comment!), but Apple has proved many times that they really know what they are doing, reinventing stuff as they go along. Bottom line: as weird as it may seem, when your are designing user experience, you should think about Apple's headphones. They are one of the most perfect examples of how to do it right.

Form follows function

As most great designers will tell you, the design is only as good as its ability to solve a problem. The focus is not so much on aesthetics, as it is on function. If you manage to persuade someone to do what you wanted, design did its job well. Otherwise, it failed, even if it looks great.

Apple's headphones come with a controller for the iPod and other phone functions. This controller is ergonomically shaped in such a way, that you can use it with your eyes closed, or while running. Your finger will always find its orientation. The volume up button is physically on the top. The form follows function, being beautiful comes secondary.

The controller is designed in such a way it does exactly what you expect it to do, without guessing.

There are infinite ways you can implement this philosophy into software, but you have to know what you are trying to do. That's the main objective of user experience in general, understanding your goals, and adapting everything to help users reach them.

"Less is more" generates intuitiveness

The controller comes with only three buttons, but these buttons can do more that it seems. The age when a single control could perform only one function is over, and this fact can easily be applied to the new generation of software, supporting advanced (native and HTML 5) interactions (swipes, multi-finger gestures, etc.) on devices such as smartphones and tablets. Here's what these three buttons can do:

volume up and down are dedicated
the main button can play and pause with a single press. The same goes for answering and hanging up the phone.
pressing the main button twice goes to the next song, three times for the previous song
holding the main button activates Siri / Voice control

Less is more is a very important approach, and it's one of the reasons why the iPhone did what it did, having a single button instead of many. Users shouldn't be faced with too many options and choices, it's better to design these choices in such a way they offer advanced behavior. Only then, users will find something intuitive and easy to use.

Think adaptation and multi-functionality

As mentioned before, the headphones controller can adapt its behavior to the state the system is currently in. When you are listening to music, it controls music, when you're on a call, it controls the call, when you are using Siri, you're the weirdo who's talking to your phone. Software can do the same; when I launched this blog, I played around with the idea of the home link adapting to the fact where the visitor currently is.

Software users come in various shapes and find themselves in various situations. First time user vs. second time user, potential client vs. client etc. Advanced systems can adapt to this fact and offer a different kind of experience to each of them, acting multifunctional. You want to present yourself to the first time user, and inform the second time user. You want to close the potential client, and do everything to retain the current client. Software is not static anymore, it adapts to different personas and scenarios.

Consistency FTW

Great user experience is consistent inside a product and across multiple channels. Even if something is not solved perfectly, analog functions must be solved in the same way all across the same and other systems, to avoid confusion. Apple's headphones also work with a Mac computer. With the controller, microphone and everything. The little cherry that makes Apple's complete listening and controlling ecosystem a platform.

The headphones are fully compatible with a Mac.

This is very important fact, making user experience a holistic strategy, that goes beyond the single product / implementation. A part of mentality that CEO is not about Executive anymore, it's about Experience.

Summary

Great user experience is becoming a competitive advantage, but at the same time something that's really hard to master. Knowing what problems and goals you are trying to solve is crucial, everything else must adapt. Thinking outside a single product and implementing the same philosophy across multiple systems and channels is slowly shaping (user) experience design into a strategic business function.

Apple's headphones with their controller are a great example of how to do user experience right. Something so basic, but at the same time so advanced. Solving so many problems with so little, by fully understanding what you are trying to do in different situations, and leaving you only with the choices you need to make in the specific moment. It simply doesn't get much better than that.

Queensday in Amsterdam, the greatest party in the universe

Tue, 08 May 2012 17:35:48 GMT

In my life, I've visited many parties, events and festivals. But nothing quite beats Queensday, the holiday celebrating the (previous) Queen of Netherlands' birthday. Every April 30th, festivities are taking place throughout the country, but the greatest gathering happens in Amsterdam, where around 700.000 people take over the city. Amsterdam is one of the coolest and most easy-going cities in Europe, worth visiting by itself, but if you want to see something like you haven't seen before, you should do yourself a favor and visit the Koninginnedag.

The whole Amsterdam city center, a few square kilometers in size, becomes a massive traffic-free festival, crowded with people dressed in the Dutch national color - orange. Most bars set up their own sound systems outside, and almost every bigger square gets a stage. A variety of music for every taste can be heard everywhere, even though electronic dominates (no wonder the Netherlands has so many good DJs!). But what makes Queensday completely different from other festivals, are the famous canals in Amsterdam. Boats loaded with dancing people, some with their own DJs, are slowly cruising the countless channels, making this event extremely dynamic and fun.

Queensday is happening during the day, from the morning until the evening. The Dutch seem to not care too much about their canabis "legalization", since alcohol is the key party ingredient. Heineken, Grolsch and Amstel are sold everywhere, in bars and on the streets by civilians (usually for 2 euro for a can, since it's legal to sell things on this day without tax). Concerning the fact it's a drinking holiday, the party is surprisingly peaceful. This was my third time and I haven't seen a single brawl yet! The Dutch are an awesome nation, and their energy transfers to tourists instantly.

It's fascinating Queensday in Amsterdam is not as well known as you would imagine - most people I know did hear of it, but not that many know what's happening there. The greatest party in the universe, that's what! So trust me on this one: clear your plans for the next April 30th, find your accommodation a few months in advance, fill your car with a few friends, prepare to get dressed in orange and set your stomach for Dutch beer, because Queensday is definitely one of the things you should put on your bucket list.

The Amsterdam city center becomes packed with people

One of the big stages, there are too many to mention

Check out these smart installations

Since the best party happens on the canals, they sometimes become overwhelmed with traffic

Let's do a little singalong

The traffic next to one of the bars was almost too much

Night's coming, and the party's over. Who will clean up all this mess?

Volkswagen. Das Auto. Simply brilliant.

Thu, 12 Apr 2012 13:57:59 GMT

You know when car manufacturers try to market their products with meaningful slogans? "Today. Tomorrow. Toyota.", "Seat. Auto emoción.", "Ford. Build for the road ahead.", "Citroën. Créative technologie.", "Volvo. For life.", "Audi. Keeping ahead through technology.", "Škoda. Simply clever.", "Porsche. There is no substitute.", "Mercedes. The best or nothing.", "Hyundai. New thinking. New possibilities.", "Cadillac. Creating a higher standard." and similar? I'm sure you do.

These words try to capture the essence of each automotive company, but at the same time unwillingly determine which of them will be perceived similarly. Some try to be technology driven (Toyota, Audi, Citroën), some try to be luxurious and irreplaceable (Mercedes, Porsche, Cadillac), some try to be the rational choice (Škoda), some try to influence emotion (Seat, Citroën), some try to look ahead (Hyundai, Ford) and some try be long lasting (Toyota, Volvo). You have many choices about who you want to be when you're buying a new car.

When presented together, you can see that these slogans are no so different from each other, since it's hard to go over the top with just a few words. But there is a car brand that managed to do just that. I don't own a Volkswagen or have plans to buy one in the future, but I can't help myself - this is simply awesome:

Volkswagen. Das Auto.

"Das" works great. It sounds rough and manly, and it's unmistakably German. The German economy is relatively healthy compared to other countries in Europe, and the quality of German engineering is known worldwide. "Das Auto" or "The (German) Car" symbolizes all of that and much more.

This slogan, even though more simple than all of the above, actually delivers the same the message as all of them combined. Technology driven: checked. Looking ahead: checked. High quality and long lasting: checked. Rational choice (combined with Volkswagen or people's car): checked. And if you have a fetish for German products, like many cultures do, you can check the emotional and luxury component as well. All of it packed in two words that tell everything: Das Auto. I want one.

Trademarks and logos are the property of their respective owners.

The Silicon Valley tour, part 6: A trip to the Internet Archive

Wed, 21 Mar 2012 18:28:09 GMT

Those that have read my previous post about visiting the technology giants of Silicon Valley, might have gotten the idea that organizations around here aren't that welcoming to strangers. Well, that might not be entirely true. One of my stops in San Francisco also included a visit to the Internet Archive, a foundation that is trying to preserve all the information our civilization possesses. And they were more than welcoming. Besides giving Andraz and me a full tour of their headquarters, they've also invited us to one of their staff meetings, where the Archive's members and volunteers present their activities and results from their specific fields.

The Internet Archive is located in a former church in San Francisco, so there's more than enough room for all the people and hardware. Two main projects are currently taking place; one is the Wayback Machine, which makes snapshots of websites throughout history, and the other is the Archive, which represents systematic digitalization of movies, music and books, manually done by its members. A never-ending task that can only be done by activists who genuinely want to protect the knowledge of mankind, and you can contribute to the effort as well.

During our tour, 2.5 petabytes (that's 2.5 million gigabytes!) of data was mentioned, but I'm not sure if that's just one of the projects or both. This data is well protected, with mirrors all over the world. Impressive stuff, good enough to currently make archive.org the 223rd most visited site in the world (according to Alexa), get to the front page of The New York Times, and receive various prestigious awards.

One of the most fascinating stops of my Silicon Valley trip was indeed educational and inspiring, and it got me thinking: If there's a modern Library of Alexandria in the making, this would be it. Thumbs up.

Internet Archive's Headquarters in San Franscisco. It goes well with the logo, even though they came here only a few years ago.

The staff meeting, where members from various fields presented their achievements

Everyone that is an employee for more than 3 years, gets its own figure inside the church

Brewster Kahle, the chairman, passionately presenting the Archive's servers. There is no air condition, since heat is used for building heating.

The irony: since consumer hard disks are cheaper, they buy those and get rid of the casings.

This is how scanning of videos, microfilms and books looks like

Are we there yet?

Trademarks and logos are the property of their respective owners.

Check out the complete The Silicon Valley tour series.

The Silicon Valley tour, part 2: vox.io's San Francisco HQ aka the Slovenian hall of tech

Wed, 07 Mar 2012 03:19:06 GMT

There's this very cool place in San Francisco, a place where I'm staying while I'm on my Silicon Valley tour. vox.io's Bay Area headquarters, where not only people from Slovenia, but also from a few other countries currently live, work and play. This giant loft now gathers individuals from technology startups into a giant hub of solutions, people and ideas. Filled with hopes and expectations, this is definitely something I'm proud to be a part of.

There are currently 8 people living here, from vox.io, Zemanta, Oust.me, the Austrian startup blossom and me, representing Twenity and Neolab. A pretty wicked bunch of people having both productive and fun sessions.

The place is huge, with a giant living room, kitchen, dining area, working tables everywhere, and a very cool chill-out zone on what used to be a stage. There's a separate bar and a DJ area, besides a few rooms for sleeping. An awesome hackspace, probably few times better than my flat.

I can't describe how important this place is. Besides giving me and others shelter, the opportunity to hang out here and share knowledge and ideas with other people from the industry is crucial, I've learned so much in a few days, it's unbelievable.

These kinds of things should be subsidized by the government. In our case, vox.io is doing more for the Slovenian technology startup scene than most other public projects are, for a much smaller investment. By allowing people to be here in Silicon Valley, trying to find investors, exploring new ways of doing business, or just learning about the culture around here, the reach of Slovenian startups has widened by miles. All thanks to a few individuals with great ideas.

A huge living room, the center of our everyday lives

The kitchen and the dining area

The chill-out zone, where you can work or relax

The bar and DJ area

Highlight from the Slovenian party, to which we've invited everybody from Slovenia that lives around here

Check out the complete The Silicon Valley tour series.

I feel sLOVEnia. I really do.

Thu, 05 Jan 2012 16:25:27 GMT

Not that it's the best slogan ever. I always preferred "Slovenia, on the sunny side of the Alps", which was somehow forgotten / lost / stolen in the mean time, but "I feel" it's still much better than the previous "Slovenia invigorates" we've been seeing. Each slogan tells a story, but together they tell another, wider story, a story of a nation looking for its identity in these confusing times of globalization and recession. But we may not be as confused as it seems, these past weeks have shown there is much determination around. Much love, displayed in the huge amount of support and sincere wishes I received after we've launched Twenity. I felt sLOVEnia, finally!

Even in the making of Twenity, people were helping us, commenting, blogging about it and lending us their Twitter accounts for testing. The launch went great, the whole wwwh community and others took Twenity for its own. We've made contact with successful Slovenian startups (more on them some other time) and exceptional individuals, all prepared to help and support us in any way they can. Everybody's curious about what's happening and where we are going. And quite a few think Twenity could be it.

But why the surprise? Well, even though Slovenians are very capable, they are traditionally also a bit protective and envious, not really wishing their neighbor would succeed with something or have a bigger car. We often lack the ability to find unity (as displayed by the current political crisis in the worst time possible), but at the same time wish we could stand united the way some other cultures can. But it seems new values have finally come around, backed up by ideas that Slovenia could truly be the next Silicon Valley. Ideas brought by a new generation of technology entrepreneurs, experiencing them on their own skin in San Francisco.

Tomaž Štolfa from vox.io said that the entire IT sector in Slovenia couldn't form a corporation as big as Apple or Google, and he is more than right. We shouldn't compete between ourselves, 5 mobile operators are more than enough for 2 million people. We should think big, and technology is where I FEEL we can make it, it's where i recognized LOVE and wider thoughts. I see capable people everywhere, and it's overwhelming. Together, we could do something special, bypassing the current political and economical fuckup. And I know you feel it to. Thank you for that.

Trademarks and logos are the property of their respective owners.

Supporting events on Twitter: how Pop TV and Soočenje owned the Slovenian Twitterverse

Sun, 20 Nov 2011 10:13:58 GMT

Supporting events on Twitter is becoming very popular, and it's a perfect case study of what Twitter can do. After all, this channel allows an additional layer for following things that are going on in real-life, in real-time. Coverage sometimes happens accidentally, if there are enough Twitterers around, but more and more often, it happens as a result of a carefully planned tactic of those behind the event. Only then it can fully work, enabling organizers, participants and observers a totally new type of involvement. Crowdsourcing event support can produce a better overview of what's happening than any well-trained team of journalists can provide, offering an experience that is broad, objective and subjective, interactive. And like using Twitter itself, some know how to do it, and some don't.

My experience

When I tried it out it myself, it was fun and rewarding, In May, Trkaj, Jacuzzy and our neighborhood Savska held a festival Blok Party, which attracted a lot of people. We were there, live-tweeting about it. We've also asked other Twitterers (thanks @loudandwicked!), who attended the festival, to use and amplify the same hashtag #savska, and in the end, more than 10 people tweeted about the event, producing over 50 tweets, most of them with pictures. Which isn't that bad on the Slovenian scale. My friend @jakasibicekaka did something similar, asking Trbovlje town councillors to tweet about a meeting with the #sejaOStrb hashtag, which attracted other people to participate as well (here's his blog post about it, in Slovene). Great results enabled by collaboration of many users.

It can work on a small scale. What about the major league, it should be even better? Let's analyze two nation-wide events that happened this week in Slovenia.

How to do it wrong

The first case mentioned was the Slovenia vs. USA friendly soccer match. At the stadium, the National soccer association (@nzs_si) promoted their Twitter account which does live coverage of matches. Which they did. But that doesn't mean they did the whole Twitter thing right. They forgot about the extremely witty journalist @IEBergant also tweeting about the match. They forgot about me, and they forgot about you and 8 other thousand people watching the game live, probably quite a few geeks included. While NZS used the hashtag #fuzbal (slang for soccer), some used the hashtag #nogomet (soccer), #slovenia, #slovenija, and the mentioned Igor Evgen Bergant used #soccerSI-US. The results: a scattered pool of tweets which didn't really offer users the complete picture. The event went mostly unnoticed on Twitter.

The Slovenian soccer association promoting their Twitter account on the match

How to do it right

On the other hand, Pop TV (@24ur), the biggest commercial television network in Slovenia, did it more than right. Their show "Predvolilna soočenja", which does political confrontations before the upcoming elections, won big time. And while using Twitter to support television has been done for ages abroad, this actually happened for the first time in Slovenia (at least so I think). And they did at least three smart things:

they've promoted the hashtag #soocenje, not minding about their Twitter profile
they've invited five influential Twitterers (@alivea, @had, @Lacn, @madpixel, @tamejhna) to the studio audience to generate the initial buzz on Twitter, besides live-tweeting from the studio. Here they are, appearing with @miharejc, who tweets for @24ur
they've broadcasted a selection of tweets with this hashtag live on television, and encouraged people to participate and ask questions on Twitter

The results were amazing. Hundreds, if not thousands of tweets all over place. Local trending topic. They owned the Slovenian Twitterverse like no one else before them. It worked like a charm. You can check out the partial report (which only displays 100 of #soocenje tweets, happening in 5 minutes!) on the following link or use the #soocenje Twitter search, if tweets are still available. Epic stuff, moving the Slovenian media sphere a few years forward.

Pop TV displaying and promoting #soocenje tweets live on television

#soocenje (besides various politicians and the show host) became a local trending topic in Slovenia according to sitweet.com

Conclusion

I'm only a level 26 27 social media ninja, but I know a few things. If you're organizing an event, the most important thing is: promote Twitter hashtags, not profiles. Even if they are nothing more than just clickable search queries, they simply work. Search Twitter in real-time and look for people who are talking about the event. Ask them and other people attending to amplify and use the same hashtag. Thank them if they do. Most of them will join you, since it'll make it more interesting for them too. Offer something more if you can (like displaying tweets on a website). Use multiple accounts (official, personal) with different wibes. Upload pictures. Retweet. Interact. Have fun.

Twitter, a funny service proving that a collective effort of many people will always provide a way more interesting picture than a single person can. More objective, more diversified, more everything. Perhaps even better than the original event itself. Real players are fully aware of that. Don't worry, even if you don't have the same power, publicity and followers, you can compensate with additional energy, time and mobile bandwidth. The results can be surprising. And if it does work, I promise you'll enjoy every little bit of it.

UPDATE (22.11.2011): I got contacted by @24ur, who told me this was already their second Soočenje show (I missed the first one - the irony - playing soccer), and the first one generated over 1800 #soocenje tweets. I also got feedback from @nzs_si and @IEBergant, they've agreed we should make a joint effort the next time Slovenia plays soccer, also involving the biggest Slovenian soccer portal Nogomania. Awesome stuff.

UPDATE (25.11.2011): Pop TV is on fire. Today, they've added another medium to support Soočenje on Twitter, their news portal 24ur.com, which is the most visited site in Slovenia.

Is Dexter and its social game Slice of Life the future of TV shows (but no one noticed)?

Sun, 06 Nov 2011 15:46:35 GMT

I don't know if you've noticed, but a few months ago the hit television show Dexter got it's own social game you can play on Facebook, named Slice of Life. Similar kinds of branded social games have been done before, but it's something else that's interesting this time. This game changes according to the plot of the television series each week. That's right, the show and the game are coexisting and evolving together to bring users a totally new type of experience. And while most technology blogs, obsessed with social, said Slice of Life is a revolutionary new type of a social game, I asked myself: is it rather a new revolutionary type of consuming television?

Television is static - not interactive the way the Web is. You can't do much. More or less, liking and commenting shows, besides tele voting, are the most interactive things you can do. But Slice of Life changes everything. A television show that you can watch, consume and play on multiple mediums, multiple channels, multiple platforms, online and offline. You're actually playing a game inside the show. Or watching a show inside the game. Pretty awesome stuff that didn't get as nearly much attention as it should, attention for bringing a new type of interactivity to television shows.

If the future of television as a medium will be defined by new types of business models (Netflix), physical architecture (Google?) and user experience (Apple?), the future of television content will definitely be defined by the level of interactivity it offers, imitating the Web. And until now, interactivity hasn't been solved in such a smart way than our favorite serial killer's social game. You must watch, you must play, you must do everything to be the biggest of the 10 million+ fans Dexter has on Facebook.

It looks like television is becoming more than just a medium. It's rather evolving into a cross-platform interactive content serving entertainment system. Some have already managed to successfully understand that fact, more will follow soon. I don't know about you, but I can't wait to see more.

Solid-state drives (SSD) are the biggest win in hardware ever

Wed, 21 Sep 2011 08:01:42 GMT

Guess what? My new computer has a Solid-state drive. In case you don't know what I'm talking about, that's the new super fancy high-tech computer storage unit. And I must say it's so amazing it's almost silly. Extra fast boot times, complex applications opening up in seconds, less power consumption and no humming from the hard disk. What else could you wish for in your new sexy computer? I love it, and I love it so much I had to tell the world.

In my laptop career, I went from from Centrino to Core 2 Duo to i5. Never noticed much difference in performance. Well, with the last one, I also got the mentioned SSD and it blew my mind. And I was wondering, besides the famous Samsung SSD in RAID movie, I haven't heard much about it, nor seen impressed geeks writing poems about its awesomeness. Sure, people are testing how faster it is and arguing about the fact if it consumes less battery or more. But who cares, what you really want to know is if it makes a significant difference or not.

So trust me on this one: nothing will make more difference in personal computer performance than a Solid-state drive. By miles. Lightyears even. And while I know they are expensive as gold, I still think you should consider getting one with your new computer. They are worth every penny. If you're not a hardcore gamer, make movies or process calculations with thousand of parameters, you really don't need an extremely capable processor and a state-of-the-art graphic card. Memory, you need that, but it's cheap. What you need the most is a Solid-state drive. Casual user or one of the mentioned.

There's always a downside. After some time, Solid-state drives supposedly start to behave a bit slower and are still not as reliable as hard disks. Luckily, most of these problems have been taken care of with the current generations, so we'll see what happens. At this point, all I can say is that I'm very very impressed and think that SSDs deserve much more than just this post. They're pure win. And another item for your wish list.

What's hot on the web - Part 6: The most amazing unique music acts

Thu, 07 Apr 2011 07:32:17 GMT

Welcome to the next episode of the fantastic What's hot on the web series. It's been a while since we did this, and since one of the previous posts was focused on fails, I think it's only fair to give memes with a positive attitude a chance too. This part of What's hot on the web cover various unique music acts, each amazing in it's own way. I've been gathering these videos for years and these are the greatest I've noticed so far. You've probably already seen a few, but hopefully missed a few too, so enjoy the show.

11-year-old boy covering Lady Gaga's Paparazzi

When I heard this boy play his interpretation of the hit song from Lady Gaga, I was simply speechless. Greyson Chance become the hottest stuff in an instant, his performance taking him to as far as the Ellen Show. See for yourself, and while you're at it, observe the girls' faces in the background. It's obvious that something magical just happened.

Dude plays trance on an acoustic guitar

It's safe to say that Ewan Dobson is a guitar god, and his song Time 2 fit for any local dance party. This video clearly proves his fingers have a life of their own, making this act one of the most awesome things ever. Prepare to be amazed.

Blue Man Group and Drumbone

Blue Man Group are well known for their amazing (and interactive) out of this world acts, ranging from music to theater (if you have the chance, go see them!). One of their famous performances features their cover of The Who's Baba O'Riley, but at this point, we will rather focus on an act of their own, the Drumbone.

Pale kid raps fast

Busta Rhymes probably felt a bit awkward if he ever saw this video. One dorky kid. White and pale. Kicking everybody's ass in speed rapping. Priceless.

Bobby McFerrin doing his thing

Meet the original beatboxer. Yup, this is the guy that sings all the vocals in Don't worry be happy, and this is one of his solo acts.

Axis of Awesome - The ultimate four chord song

This one was quite a hit some time ago. An awesome band with and awesome name proving that all the hits songs in pop history are actually the same. Four chords is all you need for being a rock star. Or an internet star.

Hang drum solo

You may not find this video as fascinating as I do, but take a closer look. This guy is actually producing magical sounds on a barrel of some sort. Ok, two barrels to be exact. Which is pretty cool if you think about it.

Obadiah Parker putting emotions into Outkast's Hey Ya

I've always though that Hey Ya from Outkast was this funny song (the video probably had me fooled). But then I saw this guy. And it made me feel happy and sad at the same time. Beautiful.

The iPhone band

When the band Atomic Tom got their instruments stolen, they got this amazing idea. They performed one of their songs called Take Me Out live on a NYC subway, using only iPhones. The performance is not technically perfect, but we can still wonder if this the start of a new trend.

local: Perpetuum Jazzile - Avsenik Medley

Perpetuum Jazzile's Africa should've been here, but I've already included that one in one of my previous posts. But this other one is pretty cool too, and very Slovenian. Polka kicks ass.

This is it for now. Did you find anything you like in my selection? Do you have any other favorites I may have missed?

Check out the complete What's hot on the web series.

Working in Cape Town - Part 3: The cool stuff

Tue, 07 Dec 2010 08:20:56 GMT

My month of working in Cape Town is over, and I'm fully back to the cold and wet reality of Slovenia. Needless to say it was an amazing ride, packed with ups and downs, and after writing about my first impressions about a month ago I'm slowly ready to present the final objective review, together with the highlights of my trip. The first week I was there was a bit of a struggle, as I was slightly overwhelmed by the culture shock. But after that I managed to adopt the situation and have grown to admire and love Cape Town. Today, sitting at home, I can say that South Africa is a beautiful country with amazing landscape and nature, but at the same time full of cultural contrast and racial inequality, a constant reminder of the things that happened in the past.

My trip in Cape Town revolved mostly around two groups of people. One of them were my coworkers and their friends, almost all of them South African. The other group were my roommates and their friends, most of them Europeans working or studying in Cape Town. This enabled a diversified collection of interesting experiences that happened to me while I was around.

The city

The city of Cape Town is an amazing place. I haven't visited the suburbs enough to make a judgment, but the city center (City Bowl) is a place filled with interesting stuff and cool things to do. The Victoria and Alfred Waterfront is a great place to hang out – a living harbor, full of bars, restaurants and shops. The sandy beaches on the other side of the mountain, a few minutes drive away, resemble a tropical paradise, and there are many of them to suit different tastes. The nightlife is lively, with great pubs and awesome clubs, packed with interesting and diverse people. Not to mention other interesting things you can see while you're there.

The Victoria and Alfred Waterfront, with the Table mountain covered with clouds

Camps Bay Beach, with a view over Lion's head

Long Street, a diversified and popular party destination

The jungle inside Company's Garden

The nature

The nature around Cape Town is simply beautiful. The landscape, the scenery, the wildlife and the vegetation are a magnificent addition to the broader region of Cape Town, which makes it a perfect location for short travels for a half-tourist such as myself. The Atlantic is cold and wavy, it's temperature is around 15°C, but people still swim or simply take a short dip. It's been more than 500 years after the Portuguese explorers finally found a way around Africa to India, slowly settling in this remarkable land.

Local flora and fauna (a Kudu antelope)

Cape Point by The Cape of Good Hope

The waves of the Atlantic. Its roar is majestic.

The adventure

There are many things you can do around Cape Town. I visited Aquila Safari, which resembles a reservation park a bit, bit still does the trick, since Kruger Park is more than 1000 km away. I wanted to see the Big 5 (lion, leopard, elephant, rhino, buffalo), but missed the leopard. The trip was still well worth it, the lion family on top of the cliff was simply epic. Otherwise, I also managed to go scuba diving with Cow sharks, and I was lucky enough another diver recorded the whole thing and put it on YouTube (look for the "strong" guy with the black fins, movie courtesy of bartfilms). This dive was without a cage, and the sharks were so close I could touch them. The experience felt so unique and authentic I canceled my cage diving trip with the Great white sharks, since it's without scuba gear and it simply felt lame after this extraordinary sensation.

A lion family sitting on top of the hill

Diving with the Seven-gill Cow sharks, image courtesy of Animal Ocean

Sadly I wasn't able to do more stuff, since my primary function there was to work, and I only had the weekends off. One thing I do regret not doing is the wine tasting tour, because the wine there is simply amazing. But on the other hand, you have to leave a few things for the time you come back, which I probably will. Cape Town is the place to be, and I really enjoyed it to the fullest. Thank you guys!

Check out the complete Working in Cape Town series.

Apple has enough money to buy Slovenia's entire yearly production

Fri, 12 Nov 2010 22:00:34 GMT

Apple is currently hot like a chili pepper. Its products are well accepted, their sales and revenues are growing, and their stocks are going sky-high. A few months ago Apple even managed to dethrone Microsoft as the largest technology company in the world and ~~second~~ third largest according to market capitalization (behind Exxon and PetroChina). Their yearly revenues are currently around $65 billion, which is a lot, and that figure is even more interesting if put into perspective.

Slovenia is a small country in Europe. It has around 2 million inhabitants who almost manage to live in peace. Its GDP in 2009 was around $24k per capita or $49b in total. We are so small that our neighbors are making jokes about it, but we are still a proud nation of capable people, who try hard to make it. Speaking of small - nowadays it's not that unusual for large corporations to have bigger revenues than a small country's GDP, but if a company has more money than a country's GDP, well, that's simply ridiculous. But Apple now sits on more than $50 billion (11 billion in cash + 14 billion in short-term marketable securities + 25 billion in long-term marketable securities), which means that it's actually capable of buying the whole yearly gross domestic product of Slovenia.

Apple obviously won't do that, but eventually it will have to do something. There are speculations about them wanting to buy Facebook (estimated value 33 billion), focusing on mobile payments, and many others. It will be interesting to see what happens, but I'm almost sure Steve will do the right thing. The company is very healthy, the demand is high, so it should be a piece of cake. Just take a look at these interesting facts or the figures below, which display the case of Apple vs. Slovenia. I guess we truly are small.

	Apple	Slovenia
Full name	Apple Inc.	Republic of Slovenia
Established	1976	1991
Capital	Cuppertino	Ljubljana
Government	~~Monarchy~~ Empire	Parliamentary republic
Leader	Steve Jobs	Danilo Türk
Population	49,400 (2010)	2,054,199 (2009)
GDP	$65.225 billion (2010)	$49.217 billion (2009)
GDP per capita	$1.320 million (2010)	$24,417 (2009)

Source: Wikipedia, Apple

New York in spring - a photo story

Sat, 02 Oct 2010 15:58:03 GMT

This spring I was taken to New York for my birthday. I've have never been there, but this great birthday gift finally gave me the chance to discover and feel this huge metropolis. It's needless to say it's an urban jungle packed with variety of culture and people, living a much faster life than that in Europe. The city is impressive, but you usually get aware of that after you are back home. But then again, that's also the perfect excuse to go back for more. A half year after my trip I can say New York is an amazing city, with too many places to mention, and not enough places to rest. Here a a few of my impressions from the capital of the world.

Skyline

New York's famous skyline is surely one of the most recognizable in the world. Observed from the rooftops or from the ground, it's something you can't get tired of.

View over South Manhattan from The Empire State Building

View over Central Manhattan from the East river

Streets

The streets of New York extend from avenues packed with locals and tourists, to small and culturally diversified streets of Soho and China Town. After a few days of the madness you can understand why Brooklyn is the place where most of the people want to live.

One of the avenues

Times Square at night

The peaceful roads of Brooklyn

Buildings

There aren't any real old building in New York, such as we are accustomed to see in Europe, but the shear massiveness of the constructions easily compensate for that fact.

The Empire State Building

The Chrysler Building

The Brooklyn Bridge

Transport

We did most of the travel on foot, so you can get the best impression of the city. Subways are appropriate for long distances, where you usually get entertained by different performers. And of course, you have to get a cab sometime just for the kicks.

Walking the streets of New York

Mariachis on a subway

A cab for the rainy days

Food

From hot dogs to inappropriately fattening burgers, the food variety in New York goes far beyond the local offer.

A hamburger meal, worth 1.700+ calories

Korean do-it-yourself barbecue

Fun

There are lots of things you can do in New York, from museums to shows, from shopping to partying. After all, it's the city that never sleeps.

Little league in Central Park

T-Rex robot inside the Toys "R" Us store

Mash helicopter in the Museum Of Modern Art (MOMA)

Paul McCartney's bass guitar in Hard Rock Cafe

New York is a place worth visiting, and I will definitely be coming back. It's not that expensive to live there, but additional things, such as fees and tickets can be quite pricey. But at the end of the day, that's a small issue if you do decide to go visit New Amsterdam. The most influential city of the world.

The awesomeness of the Facebook Like button

Mon, 28 Jun 2010 07:46:07 GMT

Usually I'm quite critical towards Facebook and their policy for dominating the World Wide Web, but in this case I have to give them credit and respect. I finally took the time to add advanced share buttons / badges to my blog (and actually made a whole science out of it, but more on that some other time), one of them being the infamous Facebook Like button. Needless to say it's probably the most advanced available share widget from the technical point of view, but I never imagined it's that advanced. Looks like Facebook isn't loosing any time to index the web, and their architecture for achieving this goal is set up very well. The Like button is fully connected with all other social activities on Facebook, which obviously means Facebook is building a giant man powered map of the World Wide Web.

After the Facebook Like button was released 21.4.2010 on the f8 conference as a part of the new Open Graph protocol, it was quickly adopted by a lot of sites and portals, many of them mainstream. It didn't take long for the button to produce criticism, because it turned out it can be used to exploit user profiles by installing applications and gathering user data. Today, this debacle is slowly turning into history, and more than 100,001 sites already use the Facebook Like button, producing probably unimaginable amounts of likes and driving massive traffic to their sites.

I use Facebook (and other social sites) to promote my blog by sharing links, and actually get quite a few referrers from it. Many of my previous posts have been liked and commented, making it a very useful tool for generating visits. But I haven't imagined these interactions would also reflect on the Facebook Like button I finally adopted on my blog. I apologize if this is a well-known fact, but I haven't heard about it from anyone and still have trouble finding any mention of it.

When I first tested how the Facebook Like button behaves, I noticed it displayed a few likes even though I've clicked on it around 2 AM. This made me wonder if something is wrong with it. Is Facebook trying to fake likes to make the button more appealing for publishers? Surely they have to be smarter than that. After I dug in a little deeper I noticed it displays a different number of likes on different posts I've made and published to Facebook. Hm... Could this mean...?

I was intrigued by what I found out. Besides the actual clicks, the Like button also displays all the likes and comments on the links you or anybody else shared on Facebook, making it a global Facebook social interactions counter with a specific URL (link). I manually went through the statistics and concluded that all shares, likes and comments of posted links are also converted into likes on the button. I have tested it with 10 different posts and the numbers are pretty much correct, and I even found some proof of this fact. The people behind these likes and comments aren't mentioned with their names on the Like button, but they are there in the number. A pretty awesome feature for making your content look cooler and getting the most out of social interactions on Facebook.

Here are some results from my testing, which provide almost a perfect match between likes on the freshly published (and unclicked) Like button and shares, likes and comments inside Facebook.

The influence of new generation information systems on modern organizations: 5 likes on the button vs. 1 share (me), 2 likes (A, B) and 2 comments (me, B) - 5:5
Facebook vs. Twitter - Part 2: Privacy and real-time web: 6 likes on the button vs. 1 share (me) and 5 likes (A, B, C, D, E) - 6:6
Why are all browser logos and icons round (and blue)?: 8 likes on the button vs. 3 shares (me, A, unknown), 4 likes (A, B, C, D) on my share, 1 like on A's share - 8:8
Arthur C. Clarke envisioning the World Wide Web in 1968: 19 likes on the button vs. 8 shares (me, 7 unknown), 4 likes (A, B, C, D) and 2 comments (C, me) on my share, other interactions unknown - 19: 14 + x
Neolab in 2009: 19 likes on the button vs. 1 share (me), 9 likes (A - I), 8 comments (A, 2 x me, J - M) - 19:18

Even though there are some differences, I still think the explanation is more than satisfactory and if I'm right, this fact alone probably makes it worth implementing anywhere. Besides, the Like button supposedly produces more traffic on sites and blogs using it, which will definitely be an interesting statistic to monitor. The only sad thing about is that I had to like (and unlike) all my previous blog posts to activate the count (taking some time and producing an empty Facebook profile), and it turns out sometimes the numbers don't load correctly because of unknown reasons.

My fascination with the little widget doesn't mean Facebook is off the hook from my side. As useful as the Like button may be for companies, publishers and bloggers, it probably isn't that good for the users and their privacy. Facebook should build a fair and transparent strategy covering these issues, because it becoming Big Brother surely isn't that promising for the people and the future of the World Wide Web, and more and more of us are aware of that. But taking a look from the other perspective and comparing it to similar sharing solutions, the Facebook Like button is pure awesomeness.

UPDATE (27.5.2011): Ever since Facebook started with the unification of the Like and Share buttons, this behavior seems to have vanished. But it was fun while it lasted.

UPDATE (1.11.2011): Silly me. The behavior is still there, but I've started posting to Facebook using an url shortener, which messes up the global like count. I guess it's a trade-off between better measurement and more likes displayed on your post.

Why Web 2.0 is so important

Mon, 14 Jun 2010 20:10:53 GMT

The influence the Internet is having on our every day lives is reaching almost unimaginable levels. The extent of the information revolution can only be compared to inventions of speaking, writing and printing in the past, which are all major achievements that allowed new ways of sharing thoughts and ideas between people. Web 2.0 is the next step of this information (r)evolution, and to understand why it's so important, we have to observe all the significant applications it represents (according to Wikipedia). This will hopefully give us a better insight into the potential they bring to our personal and professional lives, besides their impact on the whole humanity which we still perhaps don't fully comprehend.

Social networking

Social networking sites enabled probably the greatest migration of people to the virtual world. People have a new opportunity to interact not only in real life, but also in cyberspace, where geographical and other physical barriers don't exists. I'm not saying this is a promising thing overall, some people are obviously overdoing it, but it's still useful for keeping in touch with people. Together with the implementation of feeds and streams which enable dynamic information, social networking could represent the biggest and most important component of Web 2.0, reshaping business, marketing, politics and just being plain amazing.

Video sharing

Yesterday we read the newspaper, listened to the radio and watched television. Today, we have a super-medium that supports all of it at once. Video, as the most complex form of multimedia, is something that you can record with your telephone and publish online in minutes, from where it can go anywhere. If distributing a video is easy, anything else surely has to be a piece of cake. This fact obviously holds massive potential for science and arts in general.

Wikis and folksonomies

Wikis and folksonomies are tools which harness the amazing effect of participation and collaboration of millions of people to create information and knowledge. Wikipedia is the biggest encyclopedia in the world, holding knowledge whole mankind can benefit from. Folksonomies, such as tools for collaborative tagging and social indexing enable structured knowledge, while recommendation engines help us get information from massive quantity of data available online. Today, if something important is discovered, everybody knows it in minutes.

Blogs

Most people have the need to express themselves, and blogs (and microblogs) are the perfect tool for that. Plain and simple: anybody can be a journalist and if you have something smart to say, people will listen. Those who are influential enough can even break out of anonymity and become opinion leaders.

Web services and mashups

Web services and mashups enable and use open flows of data from one online service to another, from one online platform to another. System integration used to be one of the most complex things in IT, but thanks to new standards, protocols and technology, data can freely travel from and to different sources. This provides a perfect ground for exchanging information and enables evolution from software services to software platforms.

Perhaps we should also mention cloud computing, which makes hardware requirements irrelevant – the processing power and memory is around in plenty – but computer grids with shared resources have already been around for decades. All the better to understand that Web 2.0 is more about concept than it is about technology.

Web 2.0 is important and revolutionary, both in a good and a bad way. It brings a new perspective and new opportunities to different arts and sciences, such as business, education, sociology, psychology, literature, politics and many other. My professional and academic work focuses mainly on it's influence on information science and technologies, but it's clear that this new paradigm has a huge global effect, whose scale we still can't fully estimate. Now we just have to hope younger generations don't get too overwhelmed because of it and will be able to adjust to this new reality without abusing it too much.

Creative online advertising at its best – Wired and Youtube

Sat, 27 Feb 2010 13:48:41 GMT

I used to work for an online advertising agency. For large projects we were usually trying to make a campaign extraordinary and special, something that would stand out from the rest and be creative and effective. When you are trying to achieve something like that you are usually limited by a great number of facts, such as the campaign budget, creativity of the team, capabilities of the designers and programmers, but perhaps most importantly, the technical issues and platform of the site that will serve the ads.

Looks like Wired.com and YouTube.com don't have those problems and are actually cooperating with the advertisers to go towards perfection. YouTube you know, but in case you haven't heard of Wired, it's an online blog and an off-line magazine, one of the most respectable with focus on new technologies. They have great content, high reach and are a big potential for advertisers and marketers. Some of them are actually prepared to go for it all the way. I have noticed two campaigns on Wired and one on YouTube that really stand out, all of them fully integrated with the site. Forget floaters and takeovers, in-site advertising is the bomb. We can only wonder how much money was spent on the design, development and the serving of the ads.

Acura

The Acura ZDX banner works in a such a way that the site's main menu and some content are reflected onto the car (fake, of course). This makes it look as if the commercial is fully integrated with the site, making it interesting and appealing. It doesn't do anything special besides that, but the graphic rendering is pretty good.

Apple

Apple's iPod nano and iPod touch advertisements on Wired.com are even more outstanding. iPod touch goes a step further, breaking apart the site and its main menu (fake again, of course), trying to communicate the motion sensitivity, multi-player gaming and other features of the gadget. This approach goes beyond in-site advertising, because it uses the takeover ad to emphasize iPod touch capabilities, giving it an outstanding look and probably a very high effect for both branding and direct response. You must be weird not to click it, even though you know where the link leads and you don't actually need or want it.

Nintendo

After Nintendo's Wii console came out, they made a really awesome Wario Land ad on YouTube. Emphasizing the gaming console's capabilities and motion sensitive controllers, they went even a step further than Apple. The final result is a totally destructed YouTube page, with most of the site's elements slowly being kicked off the screen. Creative and amazing, again with great direct and branding effect, use of beyond in-site advertising, and a great demonstration of focused communication. This one looks like it actually really does take the site to bits and pieces, because all the elements look real and updated. Nintendo was probably able to negotiate full control over their YouTube channel.

These are bits of advertising excess I have noticed while browsing the web. The mentioned commercials are usually online just for a day or so, so it's hard to catch them if you're not a regular user. I'm sure there are more similar cases like this on other portals too. It's been obvious for quite some time that advertising is shifting towards online, with effective and amusing results. Technical capabilities of this medium are probably unlimited, so we can expect even more amazing displays of creativity, design and modern marketing in the future.

Arthur C. Clarke envisioning the World Wide Web in 1968

Sun, 31 Jan 2010 16:10:06 GMT

One of the greatest thrills in my life is when I stumble upon a visionary prediction in any form – text, movie, novel, painting, etc. Arthur C. Clarke, one of the most acclaimed science fiction authors of our time, did just that in his famous novel 2001: A space odyssey. Most of us are acquainted with the plot and the scary artificial intelligence named Hal. The whole novel is really revolutionary for the age, but the thing I found most intriguing when I read it, is the detailed description of the technology we know today as the World Wide Web.

1968 was a year marked by student protests, the Vietnam war and the death of Martin Luther King. The Apollo program was well on the way, but would still need to wait one year until men could land on the moon. 1968 also marks the year when Intel, one of the biggest microchip manufacturers in the world was founded. Personal computer was still ages away, but the global network Internet was already being designed. This year UCLA was selected to be the first node of the incoming new network. Since then, things evolved and formed the modern computers and the Internet as we know today, but let's take a look at what our author had to say about it then, in 1968.

"There was plenty to occupy his time, even if he did nothing but sit and read. When he tired of the official reports and memoranda and minutes he would plug his foolscap-sized newspad into the ship’s information circuit and scan the latest reports from Earth. One by one he would conjure up the world’s major electronic papers; he knew the codes of the more important ones by heart, and had no need to consult the list on the back of his pad. Switching to the display unit’s short-term memory, he would hold the front page while he quickly searched the headlines and noted the items that interested him. Each had its own two-digit reference; when he punched that, the postage-stamp-sized rectangle would expand until it neatly filled the screen, and he could read it with comfort. When he had finished he would flash back to the complete page and select a new subject for detailed examination.

Floyd sometimes wondered if the Newspad, and the fantastic technology behind it, was the last word in man’s quest for perfect communications. Here he was, far out in space, speeding away from Earth at thousand of miles an hour, yet in a few milliseconds he could see the headlines of any newspaper he pleased. (That very word ‘newspaper’, of course, was an anachronistic hang-over into the age of electronics.) The text was updated automatically on every hour; even if one read only the English versions one could spend an entire lifetime doing nothing but absorb the ever-changing flow of information from the news satellites.

It's hard to imagine how the system could be improved or made more convenient. But sooner or later, Floyd guessed, it would pass away, to be replaced by something as unimaginable as the Newspad itself would have been to Caxton or Gutenberg.

There was another thought which a scanning of those tiny electronic headlines often invoked. The more wonderful the means of communication, the more trivial, tawdry of depressing its contents seemed to be. Accidents, crimes, natural and man-made disasters, threats of conflict, gloomy editorials – these still seemed to be the main concern of the millions of words being sprayed into the ether. Yet Floyd also wondered if this was altogether a bad thing; the newspapers of Utopia, he had long ago decided, would be terribly dull."

Pretty impressive. His vision goes even beyond technology and well describes the role of modern news and media. Predicting all of that in 1968 can only be marked as pure genius, and is a great example of why so many people love sci-fi. Sadly, Arthur C. Clarke passed away in 2008, but shall be remembered forever for many things. Perhaps space travel did not make it as far as he foretold, but looks like he knew how technology, information and media will look 40 years later in stunning detail.

Environmental, political and technological influences of Avatar

Mon, 11 Jan 2010 18:46:28 GMT

This post is probably already out of date, but I still feel I should say a few words about the movie that could become one of the biggest blockbusters of all time and surely a cult movie of the future. I personally loved it. Not just because of the story and the package, but because of the positive influence it will bring to this confused era. I think the director James Cameron is quite bold to openly address most of the biggest global issues of our time in it, a thing that actually wasn't mentioned as much as it probably should be.

Comparing Avatar with Pocahontas is very popular these days, but I simply don't care about the similar plots. I see Avatar not only as a movie that changed cinema forever, I think it will also change the world for the better. We, the people of this planet needed a statement like this badly, now we can only hope that many of us got the obvious and the subtle messages it holds. The messages which doubt the actions of governments and corporations worldwide and support a more responsible attitude towards life, the universe and everything.

Environmental issues

The debate on global warming is more actual than ever, and the media are doing great to confuse people about the fact if it really exists and if it is really caused by humans. I personally don't care about what's true anymore, because one thing I did get out of this is that there is nothing I can really do about it. But that doesn't change the fact that I care about this planet and I feel we should be more responsible and respectful towards 'our mother'. Humans are the only species on the Earth that will take anything we are be able to get our hands on as long as it's available and possible, without thinking about the consequences. We were supposed to be the most intelligent species, but in this case insects or rodents act more intelligent and strategic than we do. If our planet dies, we will just go somewhere else.

Imperial and political issues

The age of imperialism is far from over and capitalism without any morale is a global trend. Child and slave labor, other types of exploitation, mining of scarce natural resources using all means necessary, destroying nature for business opportunities and even wars are things we got used to seeing as normal. Because of these actions, some people and other living beings are dying, suffering or barely able to survive while some other people are getting richer and more influential. Bad things used to happen because of religion. Today, in the advanced world of democracy and liberty, the worst things on the planet are happening because of political, economical and corporate interests. In contrast with your television, Avatar makes you sad because of this.

Revolutionary technology

Leaving aside the global problems, we can’t go past drooling over supposedly revolutionary technology of film making on which James Cameron waited for years before he filmed Avatar. The imaginary landscapes, together with amazing flora and fauna is really beautiful, even though we have to admit the whole concept resembles The Lord of the Rings a bit. But one thing is certain, the 3D screening is pretty awesome and almost makes you think the movie is a real theater stage. It’s really real 3D. You have to see it to believe it, which you probably already did. Electronics manufacturers are already making 3D television prototypes so it looks like we are ready for the next generation of broadcasting. Another thing to spend money on, but still pretty cool.

I enjoyed Avatar because of the listed reasons and statements, which are portrayed in the film in different forms and to different extent. Hopefully you were able to notice them too. Besides, the movie is fun and surely a positive influence on the world and our perception of it. Hell, you can’t believe a movie like that has a chance to break the all time box office record, looks like it's not so hopeless after all and people actually do care about our lives and our future, even if they saw Avatar mostly to admire the technology. If they sympathized, they understood, and that's what's important for the already messed up future up ahead. Avatar, we thank you.

Stunning Lego applications, creations and art

Tue, 22 Sep 2009 19:33:26 GMT

Lego started producing the already iconic toy in 1949. Since than, a few variations of the brick have been designed, but all made after 1958 are compatible. More than 50 years of models, themes, worlds, colors and fun for the young and the old. Yup, you heard it right, the old are mad about Lego. Because Legos are cool, Legos are pop, Legos are viral and Legos are really loved by the web society.

A blend of availability, tradition, flexibility, compatibility and creativity stimulation helped Legos become more than a toy. They became a platform, a concept, an artistic medium, and mostly, they became a cult. There are a lot of creative applications and creations around, but a few of them are specially worth mentioning.

The minifig society

Supposedly there are billions of minifigs in the world. Pretty impressive. They come in thousands of types and some of the greatest fans were actually able to make a detailed timeline of the minifigs. The Star Wars edition alone has more than 150 different minifigs, and this poster just makes you want to have 'em all.

Lego photography

There are a few cool pages that combine Legos with photography. If you're interested in that sort of stuff, you should check out album covers in Lego, or this amazing classic photography reconstructions.

Video edits

Perhaps even more popular than pictures, the video edits range from Star Wars videos, arcade games simulations and funny films, such as The Dark Knight trailer. One of the most popular is The Simpsons intro. I've said it before, people have too much time.

Robotics

Since Mindstorms came around, Legos gained eyes, ears, hands and programming logic. This means that things such as a money safe, Rubic cube solver or even the Touring machine (a primitive computer) are possible to build. The only limit is one's creativity and sadly, budget.

Amazing constructions

Artistic and giant Lego sets are being built by many people. Diversified lists can be found here, here and here. Other sculptures worth mentioning are the aircraft carrier and the Space Shuttle. Some other freaks made a 5 million brick boulder, which accidentally crashed into a car. The number of bricks is unconfirmed, because in England they made a 30m tall tower using just 500.000 of them. Below you can see Barack Obama's inauguration.

The Millenium Falcon

The Ultimate Collector's Millenium Falcon (that's Harisson Ford's space ship in Star Wars) is the biggest Lego set ever made. You can describe it in one word: Awesome. 5.195 pieces and a price tag of 500€. Ouch. Still, it is probably every Lego fan's dream.

There you have it, Lego fun for the whole family and all the different tastes. I told you Legos were cool.

This short film kicks the Matrix's ass in a way

Tue, 02 Jun 2009 18:44:13 GMT

There are a lot of people who worship the Matrix (specially the first one), and I am one of them. It is just awesome. My coworker has not seen it yet (wtf!), and I envy him a lot, as I would really really love to relive the existential feelings, doubts and questions I have had for days after seeing the movie. If you ask me, the movie somehow changed the world and the way we look at it.

Besides the amazing plot there are a few other approaches that made it a cult. It's dark and gothic, everybody is wearing cool clothes and glasses, and the movement and slow motion bits are just plain sexy. And of course, we all love Trinity's first jump, as the camera moves around her in the air.

This technology is called Bullet time and it has been used in different variations. The guys in the following film took this approach to another level. Ok, two levels up at least. I don't know how they did it, but they did it. Behold the Carousel.