Stritar's chronolog

Cool Slovenian brands, part 1: Technology startups making it big

Sun, 05 Feb 2012 17:23:10 GMT

Slovenia has a surprisingly high level of technology companies that made a global impact. These startups are an inspiration to everybody, and we hope more of us will be joining them soon. Some made it with the support of different incubators, such as Seedcamp or Y Combinator, others made it on their own. They all share an innovative and outstanding product or service, proving that Slovenia is a place of very talented and ambitious people. While there are probably even more successful startups I haven't heard of or mentioned, I think these eight Slovenian technology organizations created the most hype in the recent few years.

Celtra

With the recent domination of smartphones and tablets, mobile advertising is sky-rocketing. And we are not talking only about ads inside apps, we are talking about multi-platform mobile rich-media ads. These ads go beyond the direct effect of clicking, they enable mobile branding, attracting top-level multinational companies. Celtra has developed a platform for publishing and tracking such ads, and it is so hot they've received 5 millions in investor funding.
http://celtra.com

DoubleRecall

DoubleRecall is a company that might as well save the printing industry. The internet made information more accessible, and people are willing to pay less and less for it. Banner ads don't generate enough revenue for online editions, so newspapers are trying other options, specially content paywalls and tablet editions. In the mean time, DoubleRecall "invented" a new type of ad, where you have to type-in in a few words to access the article. High recollection of something you read and type make this type of ad very effective, and advertisers are willing to pay a lot for it. DoubleRecall got picked by YCombinator.
http://doublerecall.com

Flowr

Even though Enterprise 2.0 has been around for a while, we haven't seen it penetrating business on a large scale. Flowr addresses this issue, offering a simple and effective service for online collaboration between coworkers and teams. Call it Facebook for the enterprise if you like, these types of applications surely are the future of work. The Flowr managed to become a finalist in the Enterprise 2.0 conference.
http://theflowr.com

Oust.me

The latest Slovenian Seedcamp winner, Oust.me, combines two fascinating and trendy technologies: location based networking and gamification. The game supports Foursquare and other geo platforms, and it's main objective is to conquer as much territory as possible by checking-in to places, becoming an ouster. Recently, they've also introduced a risk-type game that you play in teams. Your life should be a game? Can't agree more.
http://oust.me

Outfit7

Thanks to a series of talking friends available on most smartphone platforms, Outfit7 has become one of the most successful mobile development companies, and its founder one of the wealthiest Slovenians. At this point, more than 200 million downloads of Talking Tom, Talking Santa and other characters have been made. One of the most fascinating facts about Outfit 7 is that they have identified a totally new target group - children on (parents') smartphones and tablets, which is shown by their vision: we compete against Mattel and Disney. Ingenious.
http://outfit7.com

Toshl

Toshl is a fun app that helps you track expenses on your smartphone. With more than $250.000.000 expenses tracked on different mobile platforms, Toshl managed to became a finalist on SeedCamp New York in 2011. The competition there was fierce, so they didn't receive any funding, but that didn't stop them from moving to Silicon Valley, where the real magic happens. We are standing by to hear about the results.
http://toshl.com

Vox.io

Vox.io is one of the hottest Slovenian startups at this point. After winning Seedcamp London in 2011, this company is on it's way up, being covered by influential magazines / blogs Wired and TechCrunch in the past weeks. What is it about? It's VoIP (Skype) in your browser, without installation. Besides being cool, Vox.io also introduced a few interesting new concepts, such as using an URL instead of a phone number.
http://vox.io

Zemanta

Zemanta is the original Slovenian startup success story, the winner of Seedcamp in 2007. It offers a service that allows bloggers to enrich their writing by adding pictures, links and related content to their posts. Zemanta is very important because it showed other companies they can think big, and since then, they have been paving the way for other Slovenian and East European startups. A few days ago they've announced a strategic partnership with Federated Media Publishing.
http://www.zemanta.com

The impact

These companies are not only successful, they are also very important for other Slovenian startups trying to make a difference. They've become the foundation and mentors of a new mentality that's coming to this part of Europe, and they deserve all the respect. We are trying too, with Neolab and Twenity, and hopefully someday we will become members of similar lists. Until then, it's only fair we support them, by using their services, helping them, or just spreading the word about their awesomeness. We should be proud some of us have actually made it this far.

Trademarks and logos are the property of their respective owners. Martin Strel image courtesy of Martin Strel Swimming Adventure.

I got another scent of going viral on social media. And I'm loving every bit of it.

Sun, 22 Jan 2012 19:58:42 GMT

I can't believe how much has happened since I first wrote about going viral on social media. I also can't believe what I wrote then, talking mostly about how virality has the most to do with luck. Well, it does, but any proper RPG character can fully understand luck can be influenced one way or another. As you evolve as a blogger, you learn a lot about writing good headlines, best times to publish, using various platforms to promote content and other general best practices, all adding a bit to the chance of going big. Of course, you're still competing in your own league, but a few hundred posts more, and you might do something extraordinary like swizec did. Get noticed and amplified by a heavy influencer.

The situation

Here's my situation - the full overview of traffic on this blog since it's beginning, according to Google Analytics. Spikes, which happen when something goes viral, all over the place. At this point, I'm almost at 100 posts, and around 10 are worth mentioning, making it on a single or more platforms. The list almost fully corresponds with my internal top list, and you can click on any of them if you would like to what they're about. Quite various, actually.

Traffic overview and the most visited contents on stritar.net

The winners

While the above chart may show those posts that got the most traffic, only a few of them are the real winners. Interaction and impact is what counts. Feedback from the people. My first real viral post about Facebook vs. Twitter got 100+ retweets, while newer ones managed to unlock a few other interesting achievements. The one about Apple and Slovenia ended by people tweeting about how Apple will buy Slovenia since there was a mysterious announcement on their homepage (which turned out to be The Beatles in the iTunes store). The post about Beer in Brussels produced more than 80 funny comments on reddit. Discussing about Pop TV and events on Twitter established an arrangement between the Slovenian soccer association, the established sports journalist Igor E. Bergant and the leading Slovenian soccer portal Nogomania to cover the next national soccer match on Twitter together (we'll see on February 29th). Fantastic turns of events.

The platforms

There is no viral without the platform. While Facebook may have been the biggest referrer of traffic in this blog's history, it's a stable referrer, which can hardly make something viral. Twitter is better, since the whole concept behind retweeting can amplify you outside your social circle, even though it's much harder to master. But the platforms really worth mentioning are the community based curation / recommendation engines: Reddit, StumbleUpon and Hacker News. They are much more complex to use, since you have to be a part of the community one way or another, but that's how it works - there is no taking without giving.

Top referrers for stritar.net. Twitter referrals are included in Twitter and t.co.

The downside: publishing to all these channels and the aftercare (commenting, animating) can take quite some time, but you're nothing without it.

Conclusion

If you have good content, going viral can be managed and influenced, and it happens when the parameters align. Since you have to have as many chances for that to happen, you need to blog as much as you can. That's the real recipe, if there is any. For permanent readers, for real supporters that can help you tip the scale, for additional lottery tickets.

But why go through all this trouble? Well, imagine getting 100 likes and comments on a Facebook post. Or 20 retweets of a really witty tweet you're so proud of. Multiply that by 10, and you'll get the picture of how it feels when you go viral. That's why you blog in the first place, you only don't know it.

Can social content curation without negative actions (dislikes, downvotes) even exist?

Thu, 19 Jan 2012 17:04:56 GMT

There are people who create content. Millions of them, producing enormous amounts of data and information every day. On the opposite side, you have the consumers, people who absorb most of this content for various reasons. And there are those in-between, an emerging layer of people who filter this content and pass the one worth consuming forward to others. These people are called content curators, a breed that's becoming more and more important these days, perhaps even more important than the original creators themselves. After all, they're the ones categorizing and cleaning up the chaotic Web.

Together with the dawn of the interest graph and information overload, it's becoming obvious content curation is a major trend in social. Mathematical aggregators and algorithms can only do so much, but they are no match against the collective effort of millions of people. This fact helped services supporting social curation to emerge everywhere, in different shapes. Twitter, Reddit, Digg, Delicious, StumbleUpon, Tumblr, Pinterest, even Facebook and Google search are offering you a filtered experience of the Web, an experience that is determined more or less by other people who share your interests. Social curation at its best.

I love these services, but as I've become a heavy user, I also started wondering, if they can work on the long run using only positive actions. Likes, upvotes, diggs, +1s, retweets, reblogs. All used to amplify, not suppress. But what if I want to prevent something from spreading, wouldn't that be curation too? Wouldn't that be a statement that would suggest the creator / curator to try harder? Another problem: how can you prevent an organized group of people (or people with multiple accounts) who are all trying to push something forward, from ruining the experience for others, without the ability to quiet them down?

I remember when Digg and Reddit were in the same league. They both used upvotes and downvotes and had similar traffic and the number of upvotes on the front page. A few years later, Digg was experimenting with becoming more Twitter-like, canceling the downvotes and introducing following. They failed miserably, but also because Digg front page was supposedly controlled by the power users. The ugly side-effect of content curation without proper goals and (crowdsourced) control. But things like that happen, and there's a good reason we probably won't see the Facebook Dislike button anytime soon.

Curation services, constructed around recommendation (Digg, Reddit, StumbleUpon), recognized the need for negative action and allow (anonymous) dislikes. On the other hand, those services, that are built more around social (Facebook, Twitter, Google+), can't afford to have them without causing a social problem, creating Enemies from Friends.

But there's always an option. An option that is sadly way more drastic than a dislike could ever be. Unfollow. Unfriend. Unsubscribe. Report. Remove yourself from something. An action that not only discontinues the information flow, but also discredits the creator / curator in a way. And it may as well be the ultimate dislike. Like it or unlike it, content curation without the negative action can't exist.

I feel sLOVEnia. I really do.

Thu, 05 Jan 2012 16:25:27 GMT

Not that it's the best slogan ever. I always preferred "Slovenia, on the sunny side of the Alps", which was somehow forgotten / lost / stolen in the mean time, but "I feel" it's still much better than the previous "Slovenia invigorates" we've been seeing. Each slogan tells a story, but together they tell another, wider story, a story of a nation looking for its identity in these confusing times of globalization and recession. But we may not be as confused as it seems, these past weeks have shown there is much determination around. Much love, displayed in the huge amount of support and sincere wishes I received after we've launched Twenity. I felt sLOVEnia, finally!

Even in the making of Twenity, people were helping us, commenting, blogging about it and lending us their Twitter accounts for testing. The launch went great, the whole wwwh community and others took Twenity for its own. We've made contact with successful Slovenian startups (more on them some other time) and exceptional individuals, all prepared to help and support us in any way they can. Everybody's curious about what's happening and where we are going. And quite a few think Twenity could be it.

But why the surprise? Well, even though Slovenians are very capable, they are traditionally also a bit protective and envious, not really wishing their neighbor would succeed with something or have a bigger car. We often lack the ability to find unity (as displayed by the current political crisis in the worst time possible), but at the same time wish we could stand united the way some other cultures can. But it seems new values have finally come around, backed up by ideas that Slovenia could truly be the next Silicon Valley. Ideas brought by a new generation of technology entrepreneurs, experiencing them on their own skin in San Francisco.

Tomaž Štolfa from vox.io said that the entire IT sector in Slovenia couldn't form a corporation as big as Apple or Google, and he is more than right. We shouldn't compete between ourselves, 5 mobile operators are more than enough for 2 million people. We should think big, and technology is where I FEEL we can make it, it's where i recognized LOVE and wider thoughts. I see capable people everywhere, and it's overwhelming. Together, we could do something special, bypassing the current political and economical fuckup. And I know you feel it to. Thank you for that.

Trademarks and logos are the property of their respective owners.

Twitfluence is dead, long live Twenity! Launching December 21st 2011.

Sun, 18 Dec 2011 17:41:51 GMT

In three days, a new type of online influence measuring service will be launched, an exciting new version of Twitfluence on steroids. Unlike Klout or PeerIndex, Twenity won't try to set a new standard for calculating social authority, it will rather behave as a game on top of your social activity, which will allow players to go through quests, unlock levels, badges, compare themselves and compete with each other. A project made by Neolab and IlovarStritar that will try to combine the elements of gamification and social authority measuring. Who's hot and who's not, the game.

The algorithm we'll use is the v0.60 of Twitfluence, but on an improved engine, and that's pretty much everything that will stay the same as the prototype. Twitter is the original source for data, but if there is enough interest, new quests based on Facebook, Foursquare and other platforms will be designed and developed.

On Wednesday, December 21st, at 7 PM CET, Twenity will be presented and officially launched as part of the last wwwh of this year. We will stay in beta at this point, since there will surely be problems with some (influential) users and further patches will be done in the next few weeks. But after that, the sky is the limit. You're very welcome to join us in Kiberpipa, or you can watch the live stream online. Here are a few resources:

the official Twenity page
the v0.60 of the Twitfluence calculation
the event invitation (in Slovene)
the live stream where the presentation will be broadcast on Wednesday
the event on Facebook
our Twitter profile and Facebook page
more info about the Twitfluence calculation

"Twenity is an interesting new game that helps you discover your social capital while competing with your friends. This real-live RPG enables you to play without the need to actually do anything."

That's right: Vanity is the spice of life.

Impressions from my first guest blogging experience

Mon, 12 Dec 2011 10:47:43 GMT

Nick Taylor is probably the person who has the most to do with me starting blogging in the first place. That's why it makes even more sense my first guest blog post was on his blog, thetwohalves.com. Luckily, he was interested in guest blogging too, since these types of exchange can bring additional exposure and new readers. But we wanted to make something special, something a bit more interesting, so we've agreed on writing a mutual post on the same topic, both publishing on each other's blog. After looking for a proper theme for months, we've finally decided on Occupy Wall Street, something that's very actual these days.

The eye of the beholder

We both approached the situation from our point of view and style. Nick's direction went more into politics. He has just returned to the States after a few years and saw how big the movement was and how differently people perceive it. He justified the importance of Occupy and criticized the problems of the current system. Here's his post: Occupy Wall Street – why it won’t go away and why it matters.

I, on the other hand, discussed the technological implications and the role of social media in the Movement, fascinated by the fact we can watch and support today's "revolutions" in real-time, using multiple channels. Here is my blog post: Occupy Wall Street and Other “Revolutions” as the Ultimate Reality Shows.

The publishing

It wasn't easy. The logistics of publishing two cross-referenced posts with the same form were quite complex, also because Nick and I are 8 hours apart. It took us hours to make coordinated support and marketing activities on different social media channels, tweeting, retweeting, sharing, liking, plusing, upvoting, stumbling, mentioning, commenting and everything. We also wanted to post the two articles simultaneously, which perhaps wasn't such I good idea, since not all times are appropriate for sharing, and one of us (or both) would perform worse than the other. But it was our first time doing such a thing, and we did have a lot of fun with it.

The results

Actually, the results were nothing out of the ordinary, so I have to admit I was a bit disappointed. We did get a very good amount of interactions on Facebook, since our co-branded post was surely interesting for people who know us both. But nothing special on other platforms. Perhaps this topic is already saturated or the mentioned timing wasn't appropriate, resulting in the visits on both our blogs being quite average. But you have to learn somehow, and we'll just have to try a bit harder the next time.

But who cares about the results. Guest blogging is fun. Even if it takes twice the amount to do it in such a way that we did, I would and will do it again. Perhaps also with other bloggers interested in such a project, or a similar one (if this made you think for a bit, give me a shout). As for Nick - I'm really happy we've finally agreed on something. This world could be a better place, and I hope our effort did help to move it a bit into that direction.

Did Google just admit Apple's Siri is the future of search?

Sun, 04 Dec 2011 15:21:19 GMT

I don't know if you saw The evolution of Google search video, which they've published a few days ago. You should, it's a cool movie, portraying the history of search and Google's vision of its future. But something went wrong. One of the punchlines of the video was a story from one of the engineers, who said that next-generation search engines will be able to answer complex questions such as the following:

"Hey, what is the best time for me to sow seeds in India given that monsoon was early this year?’"

A very legitimate question.

I don't know if you've tried out iPhone's new personal assistant, Siri. It's awesome in every bit. Not only does it have a state-of-the-art voice recognition, it's also packed with super smart artificial intelligence that supposedly allows you to ask crazy things things such as:

"Can you remind me to call my wife when I leave the office?"

Another very legitimate question.

And there's a strong resemblance there. Both requests are really abstract and probably require quite a bit of computational power to be understood by a program. They have nothing to do with mathematical or social ranking currently used by Google (search), they are all about Artificial Intelligence and semantic interpretation. And while Google currently doesn't provide (or at least market) services that would be able to understand such sentences, Apple does.

I've noticed quite a few articles saying concepts such as Siri are the future of search. It's obvious artificial intelligence will play a big role in this segment. Apple's already in. Even if their technology is not superior to Google's, who is also working on embedding AI into search, it's fully available today, and everybody knows it. Google should really be careful with such statements concerning their core business, Web search. Specially if they are competing against the marketing wizards of Apple, who know how to sell things even if they don't fully work.

Promoting a technology you don't have and your competition does? Stupid consumers such as myself might do something stupid.

UPDATE (5.12.2011): You can join the discussion on HackerNews.

Television and Social media? How did my recommendation engine miss this connection?

Sun, 27 Nov 2011 14:58:20 GMT

November has been a great month for this blog. For the first time in history, I managed to get more than 1.000 unique users on two different blog posts in a single month. Which is awesome, thanks! The first post was about the TV show Dexter and its Facebook game Slice of life. The other was about Slovenian TV show Soočenje and its buzz on Twitter. Just two posts, nothing special, right? Wrong. It's really obvious, but I missed it somehow. Both posts are talking about combining television and social media, silly me! I can't believe I failed to see it, but I did, and so did my blog. Not that it really matters anymore. You know those fantastic coincidences that happen sometimes and put everything into place? This story is full of them.

Function

Some of you may know this blog has an internal recommendation engine that calculates the correlation between different posts based on shared tags and their frequency, offering related reading in the bottom. It missed the connection. Others may know I'm a bit obsessed with cross-referencing my posts, which I do manually. I missed it too. Perhaps Facebook and Twitter aren't as similar as I would like to believe, but I'm putting my bet mostly on the different concepts of combining television and social media. The Dexter case was about entertainment, gaming and story-telling. Pop TV's case was about politics, news and ordinary people co-creating content. Different problem, different tags, but still, the strong relation between the two is very much there.

Try

The first funny coincidence was a blog post by @anejmehadzic written a few days after mine, discussing the general possibilities of a symbiosis between television and social media (in Slovene). The post provided enough insight to make me see what I missed. TV shows using Facebook, Twitter and YouTube to provide additional content to viewers was really something in between the two cases of mine. Revelation. At this point I knew I missed the connection myself, but how did my very smart algorithm also miss it?

Catch

The next lucky coincidence was a lecture on wwwh happening yet a few days later. @zbrchka was talking about transmedia, a term I haven't heard about before. I thought multi-platform or cross-platform could be concept that connected these two blog posts, but transmedia feels so much better. Transmedia is a technique for creating integrated content for different mediums, just the thing what I was looking for. Something that's becoming so important it deserves exposure on this blog too.

Finally

With the new gathered knowledge, I made a new tag Transmedia, putting it on both posts, besides the one about Šport TV tweeting about the basketball championship. It worked like a charm. Since this tag is used so rarely, it dominated the recommendation engine, and to my great relief, all three posts gained the correlation they require to be listed as related content one to another.

The blogosphere kicks ass, since bloggers are mutually inspiring each other and moving things forward. Wwwh is a great place to hang out and share knowledge and experience. My recommendation algorithm is awesome, fully working as expected. And those lucky coincidences are a thing that make this existence an interesting place to be visiting. Everything is just the way it should be.

* try-catch-finally is a an exception handling syntax used in some programming languages.

Occupy Wall Street – why it won’t go away and why it matters [guest blogger Nick Taylor]

Tue, 22 Nov 2011 16:27:26 GMT

This is part of a special two part series transatlantic blog post about Occupy Wall Street. Come check out my cross-branded blog post on Nick Taylor’s thetwohalves.com.

The Occupy movement has gone global ever since it’s fiery start on September 17, 2011, in New York City's Zuccotti Park. Strangely enough, the phenomenon was initiated by Canadians, the founders of Adbusters magazine, not Americans, lending further credibility to South Park’s famous "Blame Canada" motto. But I digress.

Why should you care? It’s just a bunch of stupid hippies and jobless freaks expressing their angst because they can’t get a job with their smelly dreadlocks, right? Well, maybe not. This movement is tapping into the very core of the reasons underpinning the Great Recession, tapping into ancient history and even potentially changing the course of the political debate in the United States and around the world through its grass roots and social media approach. Click here for a global map of protest locations around the world. More interesting than the countries on the map IMHO are the glaring exceptions: quasi-communist China, formerly communist Russia and most of Africa. Freedom of expression is a wonderful thing.

The drivers of the movement are many, however one of the more powerful statistics (click here for a primer) is that the top 1 percent of Americans possess a greater net worth than the entire bottom 90 percent. What’s making people angrier still is the drop in lower and middle class income against this top 1 percent. While no one is really talking about the reasons, it’s pretty simple. While the middle class in America grew wealthy primarily due to rising home values tied to mortgages, the wealthiest decile was predominantly invested in their own businesses and didn’t rely on loans for their wealth, so when the bottom fell out of the housing market worldwide, they were immune.

But enough about money. What this post is about is recognizing the political impetus for change evident in OWS. Some have called it the left leaning version of the Tea Party movement. And it is. In fact, I have great respect for both movements, as impossible as that may sound to Europeans. And I am not one to shy away from controversial positions, as evidenced by my post on WikiLeaks. Both organic movements were born out of a frustration with the current self-serving political structure that is willing to change absolutely nothing. So much for Obama! But what the OWS is sorely lacking is a well-defined set of goals and more importantly, a charismatic spokesperson. From my strategic marketing perspective, what they need to ultimately succeed is a leftist version of Sarah Palin. And much like the billionaire Koch brothers (whom the only viable Republican candidate for President of the US, Mitt Romney has been courting) were soon outed as the financial engine of the Tea Party, it’s only a matter of time before the people financing the Occupy movement are exposed.

The grassroots model which OWS champions, based loosely on the Egyptian protests which made effective use of social media to spread discontent with an unpopular and autocratic government worldwide is the closest the modern world has seen to a direct democracy since ancient Greece. Could this be the way forward? Say what you will, but the Occupy movement is absolutely right about one thing. Money should not equal political influence. The will of the people should. If it weren’t for the crack rock habit corporate money represents to US politicians, Congress would have changed legislation to outlaw the dubious financial instruments which nearly sunk the global economy years ago. Shame on you, elected representatives.

Sadly, while most Americans still want to believe in the Dream and many will tell you that hard work is the key to success, the stats offer a much starker reality. Income inequality in the US now ranks in the bottom third of the world, is greater than in most of the developed world (including Europe) and is in fact very close to Russia’s. Not exactly the comparison Americans aspire to. Slovenians reading this post can take comfort in knowing their country is best in the world when it comes to income equality, even if it could be doing a much better job in attracting FDI, reforming its 3rd world judicial system and job creation.

Way forward? You tell me, but change is in the making, and if history has taught us anything, it’s that revolutions can be sudden, unpredictable and harsh. France’s Marie Antoinette learned that the hard way. America was forged through a revolution. Will it be re-born through one? Or will the OWS movement simply fade into oblivion? Only time will tell, but the clock of political change is ticking, many people are fed up and the younger generations are the ones with a future to lose… Not to mention the whole world is watching.

Nick Taylor is a social media, PR and marketing consultant, blogger, politico and wannabe geek based in Scottsdale, Arizona (US). He shares his thoughts on thetwohalves.com.

Supporting events on Twitter: how Pop TV and Soočenje owned the Slovenian Twitterverse

Sun, 20 Nov 2011 10:13:58 GMT

Supporting events on Twitter is becoming very popular, and it's a perfect case study of what Twitter can do. After all, this channel allows an additional layer for following things that are going on in real-life, in real-time. Coverage sometimes happens accidentally, if there are enough Twitterers around, but more and more often, it happens as a result of a carefully planned tactic of those behind the event. Only then it can fully work, enabling organizers, participants and observers a totally new type of involvement. Crowdsourcing event support can produce a better overview of what's happening than any well-trained team of journalists can provide, offering an experience that is broad, objective and subjective, interactive. And like using Twitter itself, some know how to do it, and some don't.

My experience

When I tried it out it myself, it was fun and rewarding, In May, Trkaj, Jacuzzy and our neighborhood Savska held a festival Blok Party, which attracted a lot of people. We were there, live-tweeting about it. We've also asked other Twitterers (thanks @loudandwicked!), who attended the festival, to use and amplify the same hashtag #savska, and in the end, more than 10 people tweeted about the event, producing over 50 tweets, most of them with pictures. Which isn't that bad on the Slovenian scale. My friend @jakasibicekaka did something similar, asking Trbovlje town councillors to tweet about a meeting with the #sejaOStrb hashtag, which attracted other people to participate as well (here's his blog post about it, in Slovene). Great results enabled by collaboration of many users.

It can work on a small scale. What about the major league, it should be even better? Let's analyze two nation-wide events that happened this week in Slovenia.

How to do it wrong

The first case mentioned was the Slovenia vs. USA friendly soccer match. At the stadium, the National soccer association (@nzs_si) promoted their Twitter account which does live coverage of matches. Which they did. But that doesn't mean they did the whole Twitter thing right. They forgot about the extremely witty journalist @IEBergant also tweeting about the match. They forgot about me, and they forgot about you and 8 other thousand people watching the game live, probably quite a few geeks included. While NZS used the hashtag #fuzbal (slang for soccer), some used the hashtag #nogomet (soccer), #slovenia, #slovenija, and the mentioned Igor Evgen Bergant used #soccerSI-US. The results: a scattered pool of tweets which didn't really offer users the complete picture. The event went mostly unnoticed on Twitter.

The Slovenian soccer association promoting their Twitter account on the match

How to do it right

On the other hand, Pop TV (@24ur), the biggest commercial television network in Slovenia, did it more than right. Their show "Predvolilna soočenja", which does political confrontations before the upcoming elections, won big time. And while using Twitter to support television has been done for ages abroad, this actually happened for the first time in Slovenia (at least so I think). And they did at least three smart things:

they've promoted the hashtag #soocenje, not minding about their Twitter profile
they've invited five influential Twitterers (@alivea, @had, @Lacn, @madpixel, @tamejhna) to the studio audience to generate the initial buzz on Twitter, besides live-tweeting from the studio. Here they are, appearing with @miharejc, who tweets for @24ur
they've broadcasted a selection of tweets with this hashtag live on television, and encouraged people to participate and ask questions on Twitter

The results were amazing. Hundreds, if not thousands of tweets all over place. Local trending topic. They owned the Slovenian Twitterverse like no one else before them. It worked like a charm. You can check out the partial report (which only displays 100 of #soocenje tweets, happening in 5 minutes!) on the following link or use the #soocenje Twitter search, if tweets are still available. Epic stuff, moving the Slovenian media sphere a few years forward.

Pop TV displaying and promoting #soocenje tweets live on television

#soocenje (besides various politicians and the show host) became a local trending topic in Slovenia according to sitweet.com

Conclusion

I'm only a level 26 27 social media ninja, but I know a few things. If you're organizing an event, the most important thing is: promote Twitter hashtags, not profiles. Even if they are nothing more than just clickable search queries, they simply work. Search Twitter in real-time and look for people who are talking about the event. Ask them and other people attending to amplify and use the same hashtag. Thank them if they do. Most of them will join you, since it'll make it more interesting for them too. Offer something more if you can (like displaying tweets on a website). Use multiple accounts (official, personal) with different wibes. Upload pictures. Retweet. Interact. Have fun.

Twitter, a funny service proving that a collective effort of many people will always provide a way more interesting picture than a single person can. More objective, more diversified, more everything. Perhaps even better than the original event itself. Real players are fully aware of that. Don't worry, even if you don't have the same power, publicity and followers, you can compensate with additional energy, time and mobile bandwidth. The results can be surprising. And if it does work, I promise you'll enjoy every little bit of it.

UPDATE (22.11.2011): I got contacted by @24ur, who told me this was already their second Soočenje show (I missed the first one - the irony - playing soccer), and the first one generated over 1800 #soocenje tweets. I also got feedback from @nzs_si and @IEBergant, they've agreed we should make a joint effort the next time Slovenia plays soccer, also involving the biggest Slovenian soccer portal Nogomania. Awesome stuff.

UPDATE (25.11.2011): Pop TV is on fire. Today, they've added another medium to support Soočenje on Twitter, their news portal 24ur.com, which is the most visited site in Slovenia.

The great technology wars and the transition of software from B2B to B2C

Mon, 14 Nov 2011 11:25:14 GMT

The epic article by Fast Company about the technology wars of 2012 provides great insight into what's happening in Silicon Valley and software in general these days. Four players, or the Fabulous Four, are mentioned to be the real market and innovation leaders: Amazon, Apple, Facebook, Google. Each of these companies found its place where it dominates and invents new business models, and each one is a role model for new generations of technology startups and leaders. And if you didn't notice, all of them sell software to consumers, not other companies (in case of Google and Facebook, you are the real customer, but advertisers pay for it). Software is becoming more and more consumer-oriented, and the clash of these titans will determine the outcome, the software of the future.

The Fab Four

Who are these fantastic companies? Amazon is the leader in e-commerce. Apple reinvented mobile devices and content distribution. Facebook is the largest social network in the world, a big brother in the making. Google is the biggest web and search company.

I almost won't argue with the choice of the Fab Four. To me, these are truly the technology companies that are moving things forward. To be honest, the list is bit of an understatement for Microsoft, even though that doesn't change the fact I'm trying to put out here. These four corporations (their software at least) are more B2C (Business To Consumer) than B2B (Business To Business) oriented. Even Microsoft, with its XBox, Bing, Windows (Phone and Tablet) programs is shifting focus to consumer markets.

The stock market comparison

The B2B software market is still huge, but electronic commerce, online advertising and the economy of scale of billions of users spending a few dollars is slowly outperforming more expensive business solutions sold fewer times, even if they are deployed millions of times as operating systems, products or services. If you check out the following charts, you can see information about market capitalization, revenue and historical price change of these companies (Facebook is not public yet, but it's IPO could be around $100 billion) compared to traditional technology companies such as Oracle, Microsoft and IBM. The numbers are pretty interesting (source: ycharts).

Market capitalization of Amazon, Apple, Google, IBM, Microsoft and Oracle in the last 10 years (as available)

Change in market capitalization of Amazon, Apple, Google, IBM, Microsoft and Oracle in the last 7 years (as available)

Revenue of Amazon, Apple, Google, IBM, Microsoft and Oracle in the last 10 years (as available)

Change in revenue of Amazon, Apple, Google, IBM, Microsoft and Oracle in the last 8 years (as available)

Change in stock price of Amazon, Apple, Google, IBM, Microsoft and Oracle in the last 7 years (as available)

Why does it matter

As a software architect, I see major shifts in user-centered software compared to business-oriented software. Even if you check Gartner's strategic technologies of 2012, it becomes more and more obvious what's happening:

software is made for and "sold" to users, not management anymore
product cycles and new releases are reaching Warp Speed
the focus is shifting from features to benefits
user experience is becoming more and more important
technology used is getting less and less important
system and data integration is becoming trivial with web services and APIs
there's a new generation of devices that run software (smartphones and tablets, the internet of things)
scaling and performance is not measured in Whateverbytes, but in number of users
new distribution channels (marketplaces) are going beyond the Web
platforms and mashups have emerged, where ecosystems of software are being build around the core service
online software is more disruptive and innovative, business software follows (from Web 2.0 to Enterprise 2.0, adoption of gamification in the enterprise, etc.)

Adaptation

Some business software companies, such as Salesforce.com have managed to adapt to this situation, offering a platform others can upgrade and develop on. We're adapting too, on a smaller scale. Neolab is still mostly focused on B2B software, since that's where we've built our market. Sure, we did a few web portals and are working on deploying our own user-targeted service Twitfluence, but it's business-oriented software that we generally work on. But that doesn't change the fact we are fully aware that the concept of software is changing, and we are on top of it, trying to embrace these trends and include new paradigms in corporate infromation systems. Social, user-oriented, user-friendly. Knowing that people are behind every company.

Software is maturing; consumers are getting more and more demanding, brands behind the software are getting more and more important. And as the Web expands even further, this fact will become yet more obvious. It's you and me who are the ones who are "buying" software. Which is great, since in the end the ordinary people, not corporations, will be those who will decide how software and technology of the future will look like. Interactive, useful and fun. Here we are now, entertain us.

Is Dexter and its social game Slice of Life the future of TV shows (but no one noticed)?

Sun, 06 Nov 2011 15:46:35 GMT

I don't know if you've noticed, but a few months ago the hit television show Dexter got it's own social game you can play on Facebook, named Slice of Life. Similar kinds of branded social games have been done before, but it's something else that's interesting this time. This game changes according to the plot of the television series each week. That's right, the show and the game are coexisting and evolving together to bring users a totally new type of experience. And while most technology blogs, obsessed with social, said Slice of Life is a revolutionary new type of a social game, I asked myself: is it rather a new revolutionary type of consuming television?

Television is static - not interactive the way the Web is. You can't do much. More or less, liking and commenting shows, besides tele voting, are the most interactive things you can do. But Slice of Life changes everything. A television show that you can watch, consume and play on multiple mediums, multiple channels, multiple platforms, online and offline. You're actually playing a game inside the show. Or watching a show inside the game. Pretty awesome stuff that didn't get as nearly much attention as it should, attention for bringing a new type of interactivity to television shows.

If the future of television as a medium will be defined by new types of business models (Netflix), physical architecture (Google?) and user experience (Apple?), the future of television content will definitely be defined by the level of interactivity it offers, imitating the Web. And until now, interactivity hasn't been solved in such a smart way than our favorite serial killer's social game. You must watch, you must play, you must do everything to be the biggest of the 10 million+ fans Dexter has on Facebook.

It looks like television is becoming more than just a medium. It's rather evolving into a cross-platform interactive content serving entertainment system. Some have already managed to successfully understand that fact, more will follow soon. I don't know about you, but I can't wait to see more.

The great aquarium cleaning dilemma: should you be removing or replacing water?

Tue, 01 Nov 2011 18:44:18 GMT

Everybody that owns an aquarium probably came across this decision at one point. The water is filthy and needs to be replaced. All you have is a jar. And you ask yourself: should you be emptying the aquarium first, adding new water later on, or should you be replacing filthy water with clean water? The first choice seems more rational, but sometimes you can't fully empty the aquarium (e.g. you have fish), and you need to do more runs since you're not taking water both ways. The other option seems interesting since you're efficient both ways, but at the same time you're taking back fresh water mixed in the aquarium. So, what should you do?

The situation

In reality, you do have other options. A water pump, a larger intermediate basin or other things that can make this task easier. But believe me, sometimes you don't have the time to do it properly and you just want to clean the water a bit. And that's when you'll wonder what to do. It happened to me, and that's why I've made myself a model that would answer this question, a model that would determine the breaking point (where both options are equally effective) between the two techniques.

The model described contains the following parameters:

the aquarium volume (V - volume)
the jar volume (d - change)
number of two-way runs (x)

And it looks something like this:

The aquarium cleaning situation

The initial model

The original view I made in Excel is based on simple mathematics, where each one-way run is represented by one line in the table. Adding and removing water both-ways constantly reduces filthiness, but makes each additional run less effective. On the other hand, removing water first and adding fresh water later takes more runs (since your jar is empty in one direction, you require four one-way runs to replace an additional unit), but you're not removing clean water. Here's a preview of how this looks:

The basic calculation

The advanced model

The basic model is more understandable, but not appropriate to make a full mathematical equation. That's why I made a second model, which is based on two-way runs and exponential functions. Here's what I got:

The advanced calculation

The results

The results show that if you don't have much time, it's better if you're replacing water, taking it both ways. This accounts for faster cleaning, which is slowing down in the long run. But the point is that no matter what the parameters are (aquarium and jar size), the breaking point happens more to the end of the cleaning. So, if you're not prepared to fully empty the aquarium, it's generally better if you use the the first option, removing and adding water at the same time.

The graphical results displaying water filthiness based on number of two-way runs for different jar and aquarium sizes

The breaking point equation

The results are there, and I managed to make the following equation which would calculate where both ways are the equally effective:

This makes calculating the number of runs so complex it can't be calculated in basic Excel (because of the Lambert W or product log function).

But luckily, you can use Wolfram Alpha to calculate the breaking point of two-way runs by entering the aquarium and jar size in the boxes below. If you're prepared to make less two-way runs than the result, take water both-ways, otherwise, one-way.

Aquarium: Jar:

If you want to play around a bit, you can even download the complete model in Excel format.

Conclusion

Perhaps there's an easier way to calculate the great aquarium cleaning dilemma, which speaks in favor of water replacement (taking water both ways). There's also a chance I've made an error somewhere (please let me know!). But the results seem correct, and I hope you find all of this amusing and / or helpful when you need to update your water. Aquarium cleaning will never be the same again.

Update (26.11.2011): While this may have been a fun experiment, I've just read it's not that smart to fully remove water in the aquarium, since it disrupts the balance of bacteria.

Project 5000: Assembling a 5.000 piece jigsaw puzzle of an ancient map

Sun, 16 Oct 2011 17:24:17 GMT

Sometimes you need something to set your mind at ease. That's why @TejaSmeja in I decided to build a 5.000 piece jigsaw puzzle, an ancient map of the world from 1630 by Ravensburger. It took us about two months or an estimated 500 hours of effective work, but it was fun and definitely worth the time. Looking at thousand of similar pieces for hours is a great way to relax after stressful work, the progress is very challenging and the results mentally very rewarding.

We've been evolving the technique as we went along, approaching the jigsaw puzzle in the following order:

the puzzle edges
the equator and world edges
the poles and the tropic
at this point, we've split apart. Mateja started working on the pictures around the world, I started working on the map.
we almost managed to put all the pieces out of the box. About one room of space.
I worked on the world from the inside out (since meridians and parallels are the most vertical and horizontal in the center)
Mateja worked on the pictures surrounding the world one by one, since each had specific colors
we've been adding significant elements as we went along (coastlines, signs, faces, etc.)
we used regular A4 sheets of paper for categorization and transporting
the sea came last since the pieces were very similar to each other. But It became easier with every step, since there were fewer left.

Here are a few pictures representing our assembly of Nova totius Terrarum Orbis geographica ac hydrographica tabula. It was fun, so if you're searching for a new hobby for the next few months, jigsaw puzzles could be something worth looking at. We will probably do another one one day, when we find a big one we like.

Opening the box and noticing there are too many pieces to fit in the room

Assembling the edges

Working on the equator and the edges of the world

Connecting the equator and the edges of the world to puzzle edges

Doing the poles and the tropic

Assembling the outer pictures and the world from the inside out

The bottom pictures are done, the world is coming together

The jigsaw puzzle is almost complete, all that's missing is the sea

The final masterpiece

Bonus: finding a piece with your name on it

Facebook vs. Twitter, Part 3: The phase of unification

Thu, 13 Oct 2011 08:22:32 GMT

I started writing about Facebook and Twitter because I saw these two services as the most impressive players of the social age. I received a lot of comments about the two of them not being comparable, which I disagree. They are the biggest global Web 2.0 platforms (LinkedIn successfully went public and has a lot of users, but it's hardly a platform) and two of the ten most visited websites in the world. They are social trend-setters, both super advanced on technical and conceptual levels. They are a lot, but with the latest sets of patches, they are also becoming a lot alike.

Originally, Facebook wanted to be a social network. On the other hand, Twitter wanted to be a news network. But seeing what's happening these days, we can ask ourselves: is it rather the other way around? Indeed, Facebook and Twitter are finally entering the phase of unification. Let's begin.

Two way integration

Twitter now officially supports posting to Facebook, while Facebook now officially supports posting to Twitter (for now, Pages only). Until recently, you had to use other services or install apps to fully connect both accounts, but these days, direct integration it's pretty much trivial. The wall between the two giants is obviously coming down. And they both noticed the need to recognize each other to proceed.

Facebook adds following

The symmetric relationships (friends) on Facebook made it what it is - a social network for keeping in touch with the people you know. The same goes for Twitter, the asymmetric relationships (followers) made it what it is - a news network where you can follow people you are interested in. This fact was one of the biggest differentiator between the two social services.

Facebook soon noticed they will have to somehow go beyond that, for the sake of enabling more accessible information to the masses and enabling unprotected, crawlable real-time data without privacy. They've started with Pages, intended for brands, which users can like and follow. But recently, like I predicted more than a year ago, Facebook introduced subscriptions for personal profiles, where you can follow people without the need for them to confirm you back, and they can post public updates. What an interesting turn of events.

Facebook adds a real-time stream

Facebook put a lot of effort into developing the EdgeRank, which recognizes the level of connection between two people. The previous version of Facebook had Hot and Fresh streams, the first one being based on the amount of activity and EdgeRank vicinity, and the other one on recent activity. Today, the main stream is a mixture of both, while a new feature was introduced. The so-called Ticker in the right sidebar, showing real-time activity from all your friends. Your own little Twitter inside Facebook, which they plan to evolve even further, adding automatic updates.

Twitter starts to close, adds multimedia

Traditionally, the Twitter app ecosystem was built around (outside) Twitter, while Facebook's app ecosystem was built inside Facebook. But Twitter's policy is changing. They've already acquired one of the biggest Twitter clients TweetDeck, and said they will prevent new Twitter clients from being developed. They've also added a multimedia library to each profile (feeding also from external services) and enabled an internal service for sharing photos. Bad news and a stab in the back for Twitpics, Yfrogs and such. Smells like Facebook.

Twitter adds activity streams

Social networks are all about profiles, streams and interaction. Twitter used to be plain, providing only simple profiles, basic tweets stream, replies and retweets. But the newest addition also includes real-time activity streams, where all retweets, replies and favorites are gathered in one place. I haven't gotten it yet, but people are saying Favorites are the new (Facebook) likes. Twitter is becoming very much a social network, trying to boost up it's social graph.

Conclusion

There are even more cases like this, but these are the most significant. I hope this trend won't continue much further. It was the differences between Facebook and Twitter made each one interesting and useful in it's own way, but I guess things like this are inevitable. Like operating systems or browsers, competitors are constantly copying each other's features and solutions, which actually proves mutual recognition. Why would social services be any different? It seems Twitter and Facebook are finally mature enough to enter the phase of unification.

Check out the complete Facebook vs. Twitter series.

Twitfluence received some media attention. And almost went to Seedcamp.

Thu, 06 Oct 2011 09:05:04 GMT

Lately, a lot has been happening with Twitfluence. We've finally decided it's time to go out of prototype mode and make Twitfluence a fully working solution, a joint venture between Neolab and IlovarStritar. A fine combination of great technical expertise and amazing visual experience. We've even applied for Seedcamp Ljubljana, but only made it as runners-up (which is actually not that bad for the first try). But that won't stop us – we are more certain than ever to make Twitfluence a complete product, and we'll try even harder the next time.

There are quite a few challenges on our way, the biggest one being the technical difficulties the calculation is having when analyzing large accounts. We had to rewrite it pretty much from scratch. Besides other small upgrades and patches, we will also be doing another major thing: rebranding it. Twitfluence sounds too generic, and most service built on top of Twitter are Twit-something. You will see what we have in mind, and we're sure you'll like it.

This will probably be the last post about Twitfluence on stritar.net, since we'll be moving to the official blog. It was fun while it lasted, but Twitfluence will be retired soon, to make way for something even greater. Hopefully you will be able to see the results in about a month.

What made us pursue the idea further, to think beyond the current ugly mode? A lot has had to do with bloggers that were covering us, which gave us amazing moral support (and a kick in the ass). This coverage went way beyond Slovenia and we are proud to have made it so far. It has also shown us we are on the right track – if we were able to get noticed with the current version, the broad potential of such a service must be great. See for yourselves, here are a few great articles that we've seen floating on the internets:

My Community Manager: Different authority measurement applications review (in French)
had blog: Twitfluence review (in Slovene), by @had
SocialEast: About Slovene Twitter tracking software solutions
Toronto Star Blog: Politicians on Twitter, and how to determine their influence and social capital

Thank you for your support and patience, we'll be seeing you around. Bigger, better, prettier and of course, more playable. Stay tuned.

Solid-state drives (SSD) are the biggest win in hardware ever

Wed, 21 Sep 2011 08:01:42 GMT

Guess what? My new computer has a Solid-state drive. In case you don't know what I'm talking about, that's the new super fancy high-tech computer storage unit. And I must say it's so amazing it's almost silly. Extra fast boot times, complex applications opening up in seconds, less power consumption and no humming from the hard disk. What else could you wish for in your new sexy computer? I love it, and I love it so much I had to tell the world.

In my laptop career, I went from from Centrino to Core 2 Duo to i5. Never noticed much difference in performance. Well, with the last one, I also got the mentioned SSD and it blew my mind. And I was wondering, besides the famous Samsung SSD in RAID movie, I haven't heard much about it, nor seen impressed geeks writing poems about its awesomeness. Sure, people are testing how faster it is and arguing about the fact if it consumes less battery or more. But who cares, what you really want to know is if it makes a significant difference or not.

So trust me on this one: nothing will make more difference in personal computer performance than a Solid-state drive. By miles. Lightyears even. And while I know they are expensive as gold, I still think you should consider getting one with your new computer. They are worth every penny. If you're not a hardcore gamer, make movies or process calculations with thousand of parameters, you really don't need an extremely capable processor and a state-of-the-art graphic card. Memory, you need that, but it's cheap. What you need the most is a Solid-state drive. Casual user or one of the mentioned.

There's always a downside. After some time, Solid-state drives supposedly start to behave a bit slower and are still not as reliable as hard disks. Luckily, most of these problems have been taken care of with the current generations, so we'll see what happens. At this point, all I can say is that I'm very very impressed and think that SSDs deserve much more than just this post. They're pure win. And another item for your wish list.

Forget Facebook. Šport TV and their billboards found Twitter, with style.

Sun, 18 Sep 2011 20:59:14 GMT

About two months ago I was super fascinated about the fact that a variety of Slovene marketers started to promote their Facebook presence on billboards. Guess what: that's so two months ago. Šport TV, one of the biggest sports television networks in Slovenia went a step further, designing their billboard(s) specifically for promoting their coverage of The European basketball championships on Twitter. Which is a bit surprising, since there are supposedly only around 10k people on Twitter in Slovenia (compared to 650k on Facebook), but still, Twitter is much more suited for media coverage than Facebook for various reasons.

The massive billboard I spotted is located on one of the biggest intersections in Ljubljana, and it's made out of three pieces. The main piece contains three celebrity basketball commentators, each one represented with his own Twitter account and a "Follow me" call to action. Until now, these profiles managed to attract around 150 followers each, which isn't bad at all. Their Twitter backgrounds are well designed and their streams almost updated, which will hopefully continue even after the championship:

Sašo Filipovski: SportTV_Saso
Zoran Martič: SportTV_Zoran
Zmago Sagadin: SportTV_Zmago

Šport TV continued the campaign on their website, where they presented the same three commentators, besides promoting the hashtag #Litva2011, which is quite popular these days for Slovene standards. Pretty advanced and coherent marketing indeed. Great job.

The championship will be over today, Slovenia did well and managed to finish 7th, but we also went a step further in digital. Yes, Twitter is finally becoming a player and some people obviously know how to use it. Exposing the actual faces behind the corporations is effective (specially if you are in showbiz), and something that is nearly impossible to do well on Facebook. So this campaign is actually a double win. Just don't forget to update.

Šport TV's Eurobasket billboard

Šport TV billboard: Follow us

Šport TV billboard: Facebook and Twitter

Šport TV website highlight

Trademarks and logos are the property of their respective owners.

Optimizing computer input performance: learning to use the trackpad with both hands

Mon, 12 Sep 2011 17:20:05 GMT

I'm left-handed. Which is not that optimal for general use of computers, since they are designed for right-handed people. You use the external mouse with your stronger right hand, which means your weaker left hand stays on the left side of the keyboard, where most of the function keys are. I managed to adopt that. But now a much greater challenge awaits: learning to do the same with the trackpad.

When I bought my first Mac, I also went for the Mighty mouse, which more or less sucked. After some time I abandoned it and started using the trackpad, which is really cool since it also supports multi-touch gestures. The new Macs and their trackpads are a lot bigger, and their multi-touch even more capable, so I'm not even thinking about getting an external mouse. Besides, I think having your hands near the keyboard by using a trackpad makes your inputting (navigating and typing) a bit faster and more optimal, since you don't have to move that much. And of course, it's better if you use the trackpad with your right hand because of the keybeard function keys.

When Apple introduced the first iPhone, people were laughing at its underperforming capabilities. But the iPhone had something significant that made it the success as it is today. The outstanding capacitative display and amazing user experience, which set new standards for mobile industry. I'm not sure if the same capacitative technology is used in Mac trackpads, but the fact is they simply work.

Looking at modern tablets and smartphones, it's pretty obvious that the future lies in devices with touch capabilities. Why should computers be any different? Besides, we will probably be using both hands sometime soon. So this mission of mine may have multiple benefits. Be better today (ok, tomorrow, since adoption will take some time), and be prepared for the super high-tech virtual touch future by having two touch-adopted hands. And when I actually manage to make it work, I already have an idea for the next, even more optimal inputting method: Using the trackpad with my right thumb, so both my hands can stay on the keyboard. Wish me luck.

The art of internal hyperlinking

Sun, 04 Sep 2011 21:00:02 GMT

Everybody wants traffic on their blog or website. Direct traffic. Referring traffic. Search traffic. All good in their own way. Direct traffic means having a strong brand. Referring traffic means having a strong network. Search traffic means having a strong team. The first two are hard to influence, but search - that's the one you can influence the most. And even if search technology has changed a lot in the past few years, with mathematical algorithms slowly getting replaced by social ones, old school search engine optimization can still make a difference.

Let's say you already have good content. And you have it technically optimized and search engine friendly. Like, Tweet and +1 buttons implemented where applicable, since they are more and more important for search result rankings. All good, but you might have missed something. Since it's very hard to persuade other people to link to your site giving you a higher PageRank, you just have to do it yourself. I'm talking about internal hyperlinking, where you cross-reference the content you already have. Google loves it so much that their official blog, besides influential blogs such as Mashable and ReadWriteWeb, have main headings referencing itself.

I approached this issue from two different angles. Sometime in October 2010 I took the time to systematically cross reference all my blog posts. It took me a lot of time, but I think it was worth it. Besides, I developed a "similar content" module, which additionally does it for me. The results on the diagram below, which display search-based traffic on my blog, are not real proof of that fact, since the experiment was not fully scientific; there are many other SEO factors, additional content and optimizations that were put into the equation. But still, most energy was put into content cross referencing and the trend looks pretty good.

Traffic to http://stritar.net via search engines

Since internal hyperlinking is an ongoing process, you have to have a good overview about the content you own, something that provides you with the complete picture. I used a plain Excel file, grouping my posts into general categories and started drawing arrows representing hyperlinks. At this point, it's already become a bit of a mess, so I'm thinking about moving to a stronger diagram-oriented software, but I think you get the picture.

http://stritar.net internal hyperlink structure

Internal hyperlinking can help, and it's something you can do even if you don't have a lot of technical skills. Just a lot of time, but we're in a recession anyways. Now go for it and let me know about the results.

Please help me upgrade my Twitter bot

Tue, 30 Aug 2011 20:33:12 GMT

Half a year ago I decided to make something out of my Delicious bookmarks. The magazine-style display inspired by Flipboard wasn't enough, I wanted to publish these links somewhere outside my chronolog, somewhere on Twitter. So I made a bot. It's doing quite well, posting like mad, but it's really not where I want it to be. Until now, it made about 3.000 tweets (around 500 per month), but has only 67 followers. I know my taste in content is a bit obscure, but still, only 67 followers?

This calls for an upgrade. And since I won't change my interests and bookmarking habits, something else needs to be done. That's where I need your advice. Crowdsourcing the concept and stuff.

The brand

This is probably one of the greatest fails of the project. At first, I thought of it as an extension of my blog. Hence the account @stritar_net, the name Stritar's chronolog, together with the description it has. Should I rename it and try to make it a standalone "brand"? Should I openly say it's a bot (Stritar's bot or something)?

The selection

The bot currently posts ALL my bookmarks to Twitter (as mentioned, around 15 per day or 500 per month) without any selection. But it could be done. Since my bookmarks are originally tagged, it could leave out those with too few tags (since I use the same method of counting tags to determine the initial weight of content for the magazine). Or specialize in specific segments according to tags. There could even be more of them bots. What do you think?

The frequency

Currently, the bookmarks I make go into a queue. I hate those Twitter accounts that post 10 tweets in 5 minutes and go silent for a day. I wanted to make it more smooth. So the queue always knows how many items it holds and adapts the frequency of posting according to it (less bookmarks in queue mean less frequent tweets). But that produces the situation where most of them are already a few hours or days out of date when they are published. A higher publishing frequency would solve some of it, but it opens a great dilemma: what's the lesser evil, over-spamming or being out of date?

The order

The order of bookmarks posted on Twitter is determined by two factors. The number of tags and the date they were published. More tags equals more importance. Older bookmarks get published sooner, otherwise they would get even more out of date. Should I do it the other way around and post more recent links sooner? This would make some of them more interesting and up-to-date, but other worse. Breaking content or consolidated content?

So many decisions… In this case, the best way probably doesn't exists, but trade-offs can always be decided for the better. Please let me know what you think, your help would be more than appreciated. I could help back if I can.

Crazy about beer? Visit Brussels.

Thu, 11 Aug 2011 15:04:17 GMT

Brussels is really not your typical tourist destination. Sure, it has Atomium, amazing squares, tiny streets packed with restaurants, great palaces and gothic cathedrals, but sadly lacks some of the personality and the wibe cities like London, Paris or Amsterdam have. Neverheless, the capital of the European Union still has a lot to offer. The twice fried potato chips are simply awesome, but there are two more important things that could make your visit worthwhile: beer and chocolate.

The Belgians have more than 100 breweries producing 800 different kinds of beer. Most of them make strong beer (6-8%), but that's actually not that bad when you get used to it. Another cool thing about it is that they always serve beer with the appropriate branded glass. So, if you're into drinking different beers each day or each round, look no further. Here a few highlights from my beer discovery run in Brussels.

A nice beer menu

A pub with more than 40 beers on tap

Each beer gets its own glass

Kwak beer - the fanciest glass of them all

A beer shop

Crazy about chocolate? Visit Brussels.

Thu, 11 Aug 2011 15:03:31 GMT

Belgium is famous for its chocolate, and they produce 22kg of it per person a year. There are more chocolate shops in the old center than you can count. The chocolate is expensive, but it tastes at least as good as it looks. So, if you’re into specialized pralines and extra dark chocolate, look no further. Here are a few highlights from my chocolate discovery run in Brussels.

A typical chocolate shop

Making chocolate to entertain the customers

A variety of pralines and truffles

A chocolate elephant

Determining if an element is in the last row of a table

Mon, 25 Jul 2011 11:57:52 GMT

Once upon a time I stumbled upon a problem, where I needed to calculate if an element is in the last row of a table. Here's the scenario: you have a number of items, which are put in a table from left to right. When the row is full, the items continue in the next row. Imagine an airplane or a theater where people start sitting front-left and continue to the right until they run out of space, then going to the next row and so on. Now we want to know which people are sitting in the last of the populated rows.

A weird problem, but hopefully I will be able to show you some cool results produced by this algorithm someday (yes, it's usable).

The equation has 2 parameters: the total number of elements and the number of columns in a single row. There are a few ways to do it, using division with remainders (the modulo operation). The simple way would be comparing the total number of rows with the element's current row. Another one would be to calculate the number of elements in the last row and see if our element is in those last few. While both seem logically easy, they actually suck, because they contain exceptions (some states need to be handled specifically - if the last row is full or not).

That's why I went for the ultimate way, using abstract mathematics which requires real magic, and since it would be too boring to explain it, just take it if you need it and don't try to understand - to be honest, even I'm not perfectly sure how I did it.

The number of rows way:

lastRow = ((Math.DivRem(currentElementIndex + 1, numberOfColumns, out remainder1) + Convert.ToInt16(remainder1 > 0)) >= Math.DivRem(totalElements, numberOfColumns, out remainder2) + Convert.ToInt16(remainder2 > 0))
* Math.DivRem returns the division result and the remainder, since both are required for the calculation

The number of items in the last row way:

lastRow = (totalElements - (totalElements % numberOfColumns) - (numberOfColumns * Convert.ToInt16((totalElements % numberOfColumns) == 0)) < currentElementIndex + 1)
* % is the modulo - remainder from dividing

The ultimate way:

lastRow = totalElements < ((numberOfColumns + currentElementIndex) - (currentElementIndex % numberOfColumns) + 1)
* % is the modulo - remainder from dividing

Mathematics is awesome.

UPDATE (27.7.2011): Silly me. Overwhelmed by "The ultimate way", I missed the opportunity to simplify "The number of rows way". I guess this is one of the cases which explain why counting starts with 0 instead of 1 in programming.

The improved number of rows way:

lastRow = Math.DivRem(currentElementIndex, numberOfColumns, out result1) >= Math.DivRem(totalElements - 1, numberOfColumns, out result2))
* Math.DivRem returns the division result and the remainder, since we need the number rounded down.

Looks like Slovene marketers and their billboards finally found Facebook

Fri, 15 Jul 2011 07:58:44 GMT

Lately I've been noticing an interesting trend in local advertising. Billboards all across Slovenia started to display Facebook icons or even links to Facebook pages. Since Slovenia is a few years behind in adopting new marketing approaches, this came as a bit of a surprise, it may have even produced a bit of patriotic pride. Look at that, advertisers have finally started to see the potential in digital and social, looks like we are not that out after all.

This proves Facebook is very much in the game in Slovenia. Out of 1.3 million people online, 650 thousand are on Facebook, which is around half of the wired population. Comparing the figures local statistics, Facebook is among the top sites, which is a potential goldmine for marketers. And they are not sleeping – quite a few local brands already have more than 100k followers (top global brands have tens of millions). And since spamming people's timelines is free after they become fans, no further explaination is needed.

Supporters on social networks are getting more and more important, so thumbs up for this one. But don't forget two important things. A Facebook page is not a replacement, but rather an addition to your regular web page (some of you don't even provide URLs to your sites any more). Secondly, Facebook fans are worth nothing if you don't know what to do with them. So don't stop here, set your social goals, publish and interact.

The billboard photos are available in the gallery below. At this point, only Facebook is used by advertisers, but other social services will surely follow soon. What do you think will be next major online marketing frontier in Slovenia? YouTube, Twitter, LinkedIn or even FourSquare?

Zavarovalnica Maribor, Glej na cesto

UPDATE (4.9.2011): Looks like Ford went over the top with the offline Facebook Like button included on their summer edition billboards.

Ford Fiesta

Trademarks and logos are the property of their respective owners.

You know what Google should include in Google+? A social Gmail client.

Fri, 01 Jul 2011 08:05:05 GMT

Social is a funny thing. Some get it, some don't, it's been around since ever (remember forums?) and it keeps evolving with a maddening pace. While there used to be a giant barrier between social and not social, this barrier is slowly disappearing, and the last of the old boys finally admitted it's competing against Facebook and not Microsoft. Google has had problems with providing a social service. But wasn't social potential always there to conquer, only not really noticed? Not inside their failed social projects like Buzz and Wave (and Google Me?), but there, in the core of their services?

Social?

What's "social"? In my opinion, it's not really a thing, it's more of a something that you put on top of things. Facebook put social on top of photos and education. Twitter did it on publishing. Foursquare on moving, Groupon on buying. Can you see where I'm headed? It's hard to make social out of nothing, you have to have something, and then you can make that something (even more) social. And Google will have to do the same thing (and Neolab too). Don't make social, make things social instead.

Introducing Google+

Since Larry Page became CEO of Google, things have been moving ahead. The +1 button is one thing. Showing activity of your social vicinity inside Google search is another. Both upgrading Google's core service with social. It's also smart they've (finally) made a Google "dashboard", the social Google+, where you can socialize with your Google account. It looks promising, even though it resembles Facebook. But it's the services that count.

Circles (grouping people) seem cool, since Facebook's relationship model is flat and they will have problems to persuade people to make groups / lists. I would arrange my Gmail contacts and put them into groups in needed, since I would be doing it as I go along, and it's easy to do. Sparks seem nice, providing content based on your preferences. Again, (probably) powered by search and complex mathematical algorithms, where Google dominates. I won't comment on photos and chat for now, but this time, Google's social attempt went from improvisation to consolidation of their existing services (search and accounts). Use what you got, especially if that works.

What about email?

I said I would consider arranging my contacts. Yes, we finally come to Gmail. Once I was writing about how I would love a "social" smartphone, since smartphone is a social device in its essence. But isn't email also social in its essence? The first online social service to be exact? Forgotten somewhere, forever not classified as social?

It is very much social, and it might as well be what Google's desperately looking for. I would love to have a social inbox. Not by including profile pictures from Facebook, but really social, in a new innovative way. Grouping emails by Circles, reading email correspondence on someone's profile, suggesting Circles on email recipients. Commenting, liking emails. Not having separate email contacts and social friends, but just people. Enterprise 2.0 shit included even. (And fully integrated with Android, of course.)

A mobile social inbox

That would really be neat. Google, you obviously understand that future lies in platforms, and you should stop trying to put useless things like Buzz and business cards inside Gmail. Gmail is fine. Now it's time you use it somewhere else, use it as a platform. With all your Gmail users, they just might provide the critical mass you need to pull this off, while differentiating yourself from Facebook at the same time. That's it. Search and Mail. Make that fully social inside Google+, these are the segments you're a market leader in! And mobile! And you'll win the next round. But you probably already know that?

Adding share buttons to your blog or website - a comprehensive guide

Mon, 06 Jun 2011 12:05:14 GMT

A lot has happened in the field of share buttons in the past year: Google +1 button for web pages was introduced, Facebook started to migrate the Share and Like buttons, TweetMeme button is slowly getting replaced by the offical Tweet button, etc. Enough to make maintenance of these buttons a pain in the ass. But since social activity is getting more and more important for SEO, this needs to be done, one way or another. To make it easier, I've put together a comprehensive list of different share widgets, together with some explanation, sample code and direct links to full documentation.

Keep it simple: Use basic links

Most social services support direct linking to share forms, which can be populated using a proper request. This means the URL of the target content (and sometimes title) must be passed in the query string (e.g. "?url=http://stritar.net"). In case you require a simple solution that doesn't require a lot of space, or you would like to style your share buttons on your own, this could be what you're looking for.

Facebook: http://facebook.com/sharer.php?u=<%=contentUrl%>
Twitter: http://twitter.com/?status=<%=contentTitle%> <%=contentUrl%>
Reddit: http://reddit.com/submit?url=<%=contentUrl%>&title=<%=contentTitle%>
Digg: http://digg.com/submit?url=<%=contentUrl%>
Delicious: http://delicious.com/post?url=<%=contentUrl%>&title=<%=contentTitle%>
StumbleUpon: http://stumbleupon.com/submit?url=<%=contentUrl%>&title=<%=contentTitle%>

Keep it simpler: Use AddThis

If you're not a demanding users and you're OK with a plain solution, the service AddThis may be just what you need. Set the parameters and you're good to go, and the number of supported services is really huge (and you also get the Print button).

Result:

Possible modifications: too many to mention

More info: http://www.addthis.com/

Facebook

So, you'll rather go for the real thing? Let's begin with Facebook. If you're trying to get the code for the Like button and it says you have to be a registered developer, don't worry, just logout and everything will be great. After that you will be offered with two sets of code, both of them work. I used the second one, which also support "Send to".

<div id="fb-root"></div>
<script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script>
<fb:like href="<%=contentUrl%>" send="false" layout="button_count" width="130" show_faces="false" action="like" font=""></fb:like>

Result:

Possible modifications: layout (standard, button_count, box_count), colorscheme (light, dark), action (like, recommend), show_faces, font, width, send (add send button), etc.

More info: http://developers.facebook.com/docs/reference/plugins/like/

Twitter

Since Twitter introduced the new Tweet button, the original TweetMeme button started to behave strangely (sometimes it doesn't count tweets correctly). On the other hand, the official Tweet button doesn't count the tweets for older posts, so all your viral posts from the past will show 0 tweets (and I was so proud one of my posts got more than 100 retweets!). Your choice, I've decided to go for the new one.

<a href="http://twitter.com/share" class="twitter-share-button" data-url="<%=contentUrl%>" data-count="horizontal">Tweet</a>
<script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script>

Result:

TweetMeme:

Possible modifications: data-count (vertical, horizontal, none), which modifies the layout. You can also set the default text and specify @via, etc.

More info: http://twitter.com/goodies/tweetbutton

Reddit is a great community that can get you quite a bit of traffic if your topic is more on the geeky side.

Result:

Possible modifications: tens of different layouts

More info: http://www.reddit.com/buttons/

Digg

Since Digg's last upgrade, I haven't been seeing any traffic from it, but it's nice to dream about the old times. Not working properly on FF2.

Result:

Possible modifications: class (DiggWide, DiggMedium, DiggCompact, DiggIcon), which modifies the layout.

More info: http://about.digg.com/downloads/button/smart

Delicious

We'll probably be seing a new version of Delicious button soon, but for now, you can either put a simple link without the count to your blog or some hacking is required. You practically have to make your own button that retrieves the data from Delicious and puts it into correct HTML tags. For advanced users only.

<span id="deliciouscount" style="font-size: 12px; font-weight: bold;"></span>
<a id="deliciouslink" style="font-size: 12px; font-weight: bold; text-decoration: none;" target="_blank" title="View details"></a>
<script type='text/javascript'>
function displayURL(data) {
var urlinfo = data[0];
if (urlinfo == null) {
document.getElementById('deliciouscount').innerHTML = "Bookmarks: 0";
return;
}
else {
document.getElementById('deliciouslink').innerHTML = "Bookmarks: " + urlinfo.total_posts;
document.getElementById('deliciouslink').href = 'http://delicious.com/url/' + urlinfo.hash;
}
}
</script>
<script src="http://badges.del.icio.us/feeds/json/url/data?url=<%=contentUrl%>&callback=displayURL" ></script>

Result:

Possible modifications: the world is not enough

More info: contact me

StumbleUpon

I'm not sure if I'm using StumbleUpon properly, but I haven't managed to get a single stumble since I started blogging, so I temporarily removed it from my blog (due to lack of space).

Result:

Possible modifications: many different layouts

More info: http://www.stumbleupon.com/badges/

Google +1

It's too soon to say if +1 button will be a game changer, or it's just too lame, too late, like other Google's social services. We'll see. Not working properly on FF2, FF3.5 and IE7.

Result:

Possible modifications: size (small, standard, medium, tall)

More info: http://www.google.com/webmasters/+1/button/index.html

LinkedIn (Update 28.11.2011)

LinkedIn may not be your dynamic social platform, but perhaps you may still find use for it.

Result:

Possible modifications: layour (vertical, horizontal, nocount)

More info: https://developer.linkedin.com/plugins/share-button

Special: Like Facebook page and follow on Twitter

If you have a Facebook page, all you need to do is point the Like button to the URL of the page, and people will automatically become "fans". Similarly, you can implement the new Twitter Follow button and hopefully get new followers.

<a href="http://twitter.com/gstritar" class="twitter-follow-button" data-show-count="false" >Follow @gstritar</a>
<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>

Follow @gstritar

Other platforms

All of these buttons can be modified to some extent, and most of them will work without the specified URL. But you'll probably need to set it anyways so they will also work on your homepage with many posts.

The cases presented were made for asp.net, but they can be modified for other platforms such as WordPress or Blogger by replacing the <%=contentUrl%> with something like <?php the_permalink() ?> or data:post.url (sorry, no experience). But if you managed to get the Facebook Like button to work, you will surely be able to modify others too.

There you go, time to share.

Is Delicious aiming to become the next Twitter?

Thu, 26 May 2011 17:03:41 GMT

The bookmarking service Delicious has had an interesting life. It was one of the first social services available, later bought by Yahoo and almost canceled, then being sold to Avos about a month ago. Avos was founded by the same people who've created YouTube (Chad Hurley and Steve Chen), and these guys obviously know what they're doing. A few days after acquiring Delicious, Avos also bought a social media analytics startup Tap11, and here's what they had to say about it:

"Our vision is to create the world's best platform for users to save, share, and discover new content. With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links’ impact in real-time."

While some bloggers think Avos will start competing against Google and Salesforce.com by analyzing social data, I can imagine a different strategy may be plotting. Let me explain.

Delicious was always ahead of its time, but did not really make it to broad mainstream. It allows online bookmarks, which you can tag, bundle and keep in a library for later use. It knows asymmetric relationships, so you can check out bookmarks by the people you follow. The bookmarking engine is really powerful, but something was missing. Delicious' biggest problem is its social layer - too weak and of secondary importance. In the mean time, other services such as Digg, Reddit and StumbleUpon took their place on the web and added communities and different types of recommendation to link sharing. And of course, there's Twitter, the current ruler of content and real-time.

Actually, Twitter is slowly becoming a content sharing platform rather than a microblogging platform (I guess microblogging should involve content creation, not sharing). But while your links may bring you audience, they are not categorized and useful to you. Still, most people use Twitter that way, and even authority-measuring services such as PeerIndex and Klout encourage you to share links, because that's what Twitter is all about and that's what will make you influential.

I'm not saying Twitter is not useful, it is very much useful. But imagine having a solid bookmarking platform, very useful for the person who uses it (save). Add a generic social layer of friends and followers, a few comments, perhaps something similar to what YouTube has (share). Now add a hard core mathematical layer which is able to calculate what you'll like based on what you already liked (discover). What you get is something that could be very special, something that could compete even with Twitter. And it could be happening right now in Avos' laboratories.

One guy said that the age social sharing is coming to an end. I think not, there's loads of information thirsty people surfing the web. What's really missing is a new innovative and powerful platform, something useful in many different ways, for keeping, dispatching and receiving new, personalized content. Delicious 2.0?

Trademarks and logos are the property of their respective owners.

A few thoughts on content categorization. No surprises there, less is more.

Fri, 29 Apr 2011 12:26:00 GMT

Since I've started collecting bookmarks using Delicious, I've put a lot of effort into their categorization, organizing them in such a way their browsing would be as simple as possible. The service supports two level categorization (tag – bundle) which helps to control massive amounts of links people have gathered. But it's the experimentation with different structures that gives real insight into content categorization, and because this topic was already mentioned and discussed a few times on this blog, it deserves a special mention. Let's begin.

Categories vs. Tags

Observing other blogs, I've noticed a lot of them use both Categories and Tags. While I can understand the SEO (Search Engine Optimization) benefit in having as many different entry points (landing pages) as possible, I don't see any other added value in using both. From the logical point of view, they do the same (categorize content), but on a different level. Here's where tag bundles come handy. With my bookmarks, I use tag bundles such as Wibe, Science, Brands, Work, etc., to combine different tags into groups according to their qualities. And aren't Categories and Tags just another form of the same thing, just two different tag bundles? Perhaps not, but that doesn't change the fact one is probably redundant.

I still see cases when Categories are used as single items (one post is filed under one category), while Tags are always used as multiple items (one post can have many tags). This corresponds with the technical 1:N and M:N database relationship, and even though the second is a bit more complex to create and maintain, it provides much more flexibility. Hierarchy vs. matrix.

Less is more, and intersections rock

Another thing I've noticed is that people use a lot of different tags. Too many to handle. I try to keep the number of tags as low as possible, working rather with intersections of tags (e.g. marketing + twitter) than looking for specific tags, used only a few times. I made a quick calculation on how this works, estimating a model with 10.000 contents and 200 tags, which corresponds with my situation on Delicious:

10.000 contents, 200 unique tags, average 5 tags per content
10.000 contents * 5 tags = 50.000 total tags
50.000 total tags / 200 unique tags = 250 occurrences of each tag (contents per tag)
5/200 probability of first tag * 4/199 probability of second tag = 1/1.990 (0,0005) probability of two specific tags on a single content
or (200! / (2!*(200-2)!) = 19.900 unique combinations of two tags; one bookmark with 5 tags allows 10 pairs of bookmarks, making a combination's probability 1/1.990
1/1.990 * 3/198 = 1/131.340 (0,0000076) probability of three specific tags on a content
Result: on average, 5 contents out of 10.000 will contain two desired tags and 0,07 three tags

The model is built on the assumption that all tags are spread evenly, which is far from reality, but you get the picture, the number of contents with multiple tags is pretty low. But if you lower the number of unique tags (e.g. 150 tags instead of 200 would raise the number of contents with a pair of tags from 5 to 8,9) or use the same tags more often (e.g. 6 instead of 5 tags per content would raise the number from 5 to 7,5), the results get even better. Basic mathematics is a powerful tool, and intersections with two, three or more tags are definitely the way to go.

Applications

I've made a few applications using the techniques mentioned. For general Categories of this blog, I used a combination both, having Categories behave like Tags, using a few of them as possible (but attaching many on a single post), displaying them as a tag cloud (bottom of the page). I used a similar approach on my iTunes library, abusing song Comments to act as Tags for advanced smart playlists. And some time ago, I developed a simple engine for related content, based on occurences of different Categories / Tags on my blog posts, acting both as an additional feature for readers, as a tool for internal hyperlinking, used for SEO.

These are a few cases which display the power of simplicity, using as little data as possible to create a lot of information. And while I know this is hard to do, I must continue to pursue this philosophy, may it be in software development or blogging (I ironically failed with this one). Things that are similar on an abstract, logical level, should be the same on the technical level. Try it, you'll be amazed by the results which will present themselves.

Reinventing SEO: The social media effect

Tue, 19 Apr 2011 09:00:38 GMT

Looks like the time for classic search and Search Engine Optimization (SEO) is slowly running out, waiting to be replaced by more advanced and efficient algorithms than mathematical - human powered. The Facebook Like button, the Twitter retweet button and other social share widgets are on the uprise, and Google is fighting back with all its might. For now, their business model relies heavily on search (other project like Android and Chrome too), but their future social success was named the number one priority by the new old CEO Larry Page.

Google still has a problem with providing a solid social alternative to the newly crowned social players, and for now (we'll have to see what happens with the new +1 button), all they can do is to somehow play along. In the mean time, a lot of people have been noticing the impact of Facebook likes and Tweets on their Google results ranking, and guess what – I've noticed the same thing. Welcome to the age of social curation, where rating content is slowly getting as important as generating content. I guess there's about a billion times too much of it online, and who else knows it better than Google and Bing.

While we knew Google is very good at adapting its services to new trends, we are quite happy they actually went this far, embracing social virality into their search results. But what happened to the world's most powerful mathematic algorithm, Google's PageRank? Is it becoming obsolete to the Facebook Like's search algorithm, which will surely come around soon in its full glory? Actually, it's getting clear it became obsolete together with the static Web 1.0, but only to get reborn for the social world of Web 2.0. Slowly, almost underground, while we were being fed with news about how loading speeds make a significant difference on Google ranking.

I've written a few blog posts that have been generating some social buzz. A few Tweets, Likes and Reddit upvotes, and you have a winner (thank you!). "Jeopardy Slovenia" may not be a power search, but it became the first result on Google the same day I've published the post. With PageRank 0! And "Apple Slovenia", a keyword much more interesting, is also displaying my post on the first page. Not bad. And that's something we will probably be seeing even more of in the future, and that's why blogging is still (if not more than ever) very important.

It's time to start monetizing your social capital. And of course, upgrade SEO marketing strategies with more efficient SMO (Social Media Optimization) strategies. Before you'll get your page on top of Google the old school way, you'll grow old. So be cool and remember, sharing is caring. Yes, that means you should click the button.

What's hot on the web - Part 6: The most amazing unique music acts

Thu, 07 Apr 2011 07:32:17 GMT

Welcome to the next episode of the fantastic What's hot on the web series. It's been a while since we did this, and since one of the previous posts was focused on fails, I think it's only fair to give memes with a positive attitude a chance too. This part of What's hot on the web cover various unique music acts, each amazing in it's own way. I've been gathering these videos for years and these are the greatest I've noticed so far. You've probably already seen a few, but hopefully missed a few too, so enjoy the show.

11-year-old boy covering Lady Gaga's Paparazzi

When I heard this boy play his interpretation of the hit song from Lady Gaga, I was simply speechless. Greyson Chance become the hottest stuff in an instant, his performance taking him to as far as the Ellen Show. See for yourself, and while you're at it, observe the girls' faces in the background. It's obvious that something magical just happened.

Dude plays trance on an acoustic guitar

It's safe to say that Ewan Dobson is a guitar god, and his song Time 2 fit for any local dance party. This video clearly proves his fingers have a life of their own, making this act one of the most awesome things ever. Prepare to be amazed.

Blue Man Group and Drumbone

Blue Man Group are well known for their amazing (and interactive) out of this world acts, ranging from music to theater (if you have the chance, go see them!). One of their famous performances features their cover of The Who's Baba O'Riley, but at this point, we will rather focus on an act of their own, the Drumbone.

Pale kid raps fast

Busta Rhymes probably felt a bit awkward if he ever saw this video. One dorky kid. White and pale. Kicking everybody's ass in speed rapping. Priceless.

Bobby McFerrin doing his thing

Meet the original beatboxer. Yup, this is the guy that sings all the vocals in Don't worry be happy, and this is one of his solo acts.

Axis of Awesome - The ultimate four chord song

This one was quite a hit some time ago. An awesome band with and awesome name proving that all the hits songs in pop history are actually the same. Four chords is all you need for being a rock star. Or an internet star.

Hang drum solo

You may not find this video as fascinating as I do, but take a closer look. This guy is actually producing magical sounds on a barrel of some sort. Ok, two barrels to be exact. Which is pretty cool if you think about it.

Obadiah Parker putting emotions into Outkast's Hey Ya

I've always though that Hey Ya from Outkast was this funny song (the video probably had me fooled). But then I saw this guy. And it made me feel happy and sad at the same time. Beautiful.

The iPhone band

When the band Atomic Tom got their instruments stolen, they got this amazing idea. They performed one of their songs called Take Me Out live on a NYC subway, using only iPhones. The performance is not technically perfect, but we can still wonder if this the start of a new trend.

local: Perpetuum Jazzile - Avsenik Medley

Perpetuum Jazzile's Africa should've been here, but I've already included that one in one of my previous posts. But this other one is pretty cool too, and very Slovenian. Polka kicks ass.

This is it for now. Did you find anything you like in my selection? Do you have any other favorites I may have missed?

Check out the complete What's hot on the web series.

Can you believe Watson got the question about Slovenia wrong on Jeopardy?

Wed, 09 Mar 2011 07:33:12 GMT

Slovenia made it to the spotlight again, for the first time after the soccer world cup (when Slovenia was trending topic on Twitter and top search on Google). This time, it happened because IBM's supercomputer Watson competed against human champions in the famous TV show Jeopardy. IBM's computers are known to destroy people in various challenges, Deep Blue beat the world champion Garry Kasparov in a chess tournament in 1997. But chess is simple for computers to play, because it is pure logic and mathematics – the capability of a player is determined by the number of operations and actions it can calculate in advance. But a quiz is a totally different story, where the biggest challenge is semantics – understanding the meaning of words.

In 1950, Alan Turing, one of the greatest pioneers of computing introduced the Turing test, a methodology that could separate humans from computers using a set of questions, some of them formed in such a way computer wouldn't be able to understand and answer them. There are many questions which can't be answered with pure logic, the one I remember from high school goes something like this:

"Jack attended Sally's party, bring a doll. What was the present?"

The catch is in the connection between party – (birthday) – present – doll, which can't be noticed without abstract thinking humans are capable of. And today's computers still face the same problem - even though Watson dominated Jeopardy, it failed miserably on the following question about Slovenia:

"As of 2010, Croatia & Macedonia are candidates but this is the only former Yugoslav republic in the EU"

Watson's computing capabilities and knowledge banks are huge, but a question and an answer so obvious to humans presented a huge problem. Watson surely knows which countries are EU members, but it obviously didn't understand the question, thinking it was asked about which country would be next to start negotiating for EU membership, answering Serbia. The right answer was, of course, Slovenia.

The video is also fascinating from the cultural point of view – and extremely creepy. Those who have watched (or read) "2001: A Space Odyssey" may have experienced a slight shiver and carefully waited if Watson would say it: "Hello Dave". Others might have enjoyed this science fiction presentation, but besides Watson's obvious advantage in being the fastest to answer the question, it's clear that computers are still far away from being intelligent. And hopefully they will stay that way.

I've developed a magazine based on my Delicious bookmarks. And a Twitter bot.

Fri, 25 Feb 2011 07:34:38 GMT

Last week was marked a great social achievement of mine – I managed to bookmark my 10.000th bookmark on Delicious. A lot of people have 10.000 tweets, but not many own 10.000 bookmarks, fully tagged and classified. I've been collecting these since December 2006 (probably one od my first 2.0 addictions), and they are becoming one of my greatest possessions – knowledge is the ultimate collection. Hopefully Delicious won't get shut down or left behind, so I will be able to continue with this obsession.

I've made a few interesting mashups with them already; as my most frequent actions online, my bookmarks represent the core of the chronolog. But things are changing fast and the desire for presenting information is moving into a new dimension. In case you didn't notice, tablets are mainstream, and the media industry already hopes they are the solution they've been waiting for. The Daily, which was released a few weeks ago, is the first no-print, tablet only magazine available (for iPad, Android version is coming), and other applications, based on social curation, such as Flipboard (which is amazing and inspired all of this) and OnSwipe are revolutionizing the way we (create and) consume content.

I find this evolution of displaying information fascinating and a bit ironic - going from newspaper form to blog form and back - but I've decided to play along, developing a magazine based on my bookmarks. Using the Html Agility Pack library for asp.net I managed to extract an image and a few paragraphs from each URL I bookmarked, using them to form a magazine. The number of tags I put on each link determines the initial weight, which is additionally modified with your views and likes, allowing it to constantly adapt its shape. Those links which are stronger, are displayed higher, have a bigger picture and more text which makes them more visible.

While contemplating about the potential of different APIs and all the pages I bookmarked these years, it occurred to me I could also make a Twitter bot. All the bookmarks I save are now getting automatically shortened with bit.ly and posted to Twitter, with a bit of artificial intelligence. The speed of posting is determined by the number of items waiting in the queue, adjusting to the frequency of my actions. It still has a few problems, but they are only appropriate for a prototype, whose posting algorithm still needs to be technically and mathematically improved.

The life cycle of my links I like has become quite a ride, as you can see in the diagram below, similar as the evolution of the Web, transformed by social, mobile and the upcoming domination of the tablets. And while the major players are able to spend millions on the development of new and creative solutions, small players such as myself can only play along. Luckily, I like to play.

The path each one of my bookmarks makes in its lifetime.

Why an actual Facebook phone could kick ass (with mockups)

Sun, 09 Jan 2011 19:28:34 GMT

The question if Facebook will start producing it's own mobile OS on top of Android made a huge buzz a few months ago. Technology authorities such as TechCrunch and Mashable gave us diametrical coverage about it, the first claiming the rumor is true, and the second denying it. Needless to say the mobile market is one of the fastest evolving. Since 2007, when Apple supposedly revolutionized the mobile telephone by introducing the first popular tablet smartphone without a keyboard with an app market, things didn't change much, but in 2011, Facebook has a great chance to reinvent the phone again.

Today, the world is "going social". The transition to 2.0 has touched most aspects of our lives and heavily influenced software development, some companies are introducing social browsers, and others such as Neolab are trying to put social into enterprise IT. But the most social device of them all, the mobile telephone, despite high competition and increasing hardware and software capabilities, was left behind. Sure, the social potential in mobile contacts was noticed, but we haven't seen it happen yet. So, if Facebook actually gives this thing a try, could we finally see a real social phone?

One of the biggest problems with today's mobile operating systems and their user experience is that they are still built around services rather than around people (contacts). You have your app for calling, your app for messages, your app for mails, apps for different social networks. Different channels with enclosed streams rather than one giant stream that would display all the communication and interactions with a specific person. Android and Windows 7 Phone did enable Facebook contacts syncing with direct links to profiles and some integration, and there are third-party apps that are trying to achieve this (SocialPhone, Phonebook 2.0). Nevertheless, I still made some mockups of my own about how I envision the social phone OS of the future (since I'm more aquainted with the iOS, I worked on that), something that is destined to happen one way or another.

User stream

The most important feature I miss about the current generation of smartphone operating systems is the complete stream of activity and interactions from a single person. All classic mobile services (call, message, mail, calendar, ...), combined with social services (Facebook, Twitter, Foursquare, ...) in a single feed. Here's a mockup of how this could look, the icon represents the service, the arrow represents the direction (in case of public posts, which are not between two people, there is no arrow, since it's an action without target instead of a reaction). All services are intended for communication, so why are they kept separated and treated differently?

Single user stream, displaying information from different sources and services. Similar features already exist in some apps.

The contacts

Now that we have an integrated repository of all our social interactions with a single user, we could reinvent the address book. Each action could have it's weight (e.g. a Call would be much stronger than a Twitter reply), and the occurrence of social interactions with a user in recent time period could determine the probability of needing that specific contact (an upgrade to "recently contacted", available today). To make things even more useful, users could set the preferred time period using a slider. Those who have seen how sexy iPhone icons behave while being rearranged, can probably imagine the fancy shuffle of profile pictures upon this activity.

Contact grid, where people are recommended based on the number of social interactions in a specific time period.

The activity log

To top it off, I've made a mockup of the complete activity log, which could combine all owner's social activities together with the interactions on a mobile device and other services. Again, the icons represent the public actions (shown with a service logo) and the interactions (shown with a profile picture), together with the direction of the reaction. This blog does something similar, combining different social activities into an unified stream, but it's still mostly one way - my posts on different social services. But combining one way posts with two way actions/reactions/interactions could provide the component that could actually make the phone capable of portraying the most perfect social stream of its owner. Specially since regular phone activities, such as calls and messages are as social as you can go, but they exists only on the device and the carrier.

Log of all user's activities on the phone and on different Web 2.0 networks.

These are just a few ideas, I've been thinking about trying to pack them in an app, but I really don't have the time to go for it, and similar ones are already available. I also think that this concept of a social phone should be built into the core of the OS, because the phone would need to be completely integrated with and authenticated into different Web 2.0 services (not only single apps). This would make these features available inside other apps, and setup and synchronization would require less hassle.

Facebook, the king of social, is currently the most perfect candidate (and perhaps the only one capable) to make something like this work, so I would really love to see it come alive. It's questionable if they would allow competition like Twitter or Foursquare inside it, but other software giants would surely need to follow the concept and in the end, make it right. I want a social phone!

Trends of 2010, according to Facebook, Google and Twitter

Tue, 21 Dec 2010 07:42:29 GMT

The year is coming to an end, and our favorite big brothers all published reports about trends inside their ecosystems (Facebook, Google, Twitter). Even though the services are not perfectly comparable (information gets pulled and pushed: while you search, you pull data; on social networks the data gets pushed to you), I think they can provide a clear picture about the general state of the Web in 2010. Three obvious winners emerged, coming strong in all the charts. Apple made the iPad the most wanted gadget around, FIFA World Cup mania took over the whole planet, and Justin Bieber topped the celebrity world. I was curious about the comparison, so I've joined all three lists, gave all topics a score, and put the results into pictures. Sadly, I'm not a designer to make a really cool infographic about it, so this will have to do.

#	Google (points)	Facebook (points)	Twitter (points)	Total (points)
1	HMU (10)	Chatroulette (10)	Gulf Oil Spill (10)	iPad (21)
2	World Cup (9)	iPad (9)	FIFA World Cup (9)	World Cup (18)
3	Movies (8)	Justin Bieber (8)	Inception (8)	Justin Bieber (16)
4	iPad and iPhone 4 (7)	Nicki Minaj (7)	Haiti Earthquake (7)	Haiti (13)
5	Haiti (6)	Friv (6)	Vuvuzela (6)	Oil Spill (10)
6	Justin Bieber (5)	Myxer (5)	Apple iPad (5)	Chatroulette (10)
7	Games on Facebook (4)	Katy Perry (4)	Google Android (4)	Inception (8)
8	Mineros / Miners (3)	Twitter (3)	Justin Bieber (3)	Nicki Minaj (7)
9	Airplanes (2)	GameZer (2)	Harry Potter (2)	Friv (6)
10	2011 (1)	Facebook (1)	Pulpo Paul (1)	Vuvuzela (6)

I've only left out "HMU" (Hit me up) and "Movies", because the first is an expression, and the second is a generic term. Hope you like it, see you around in 2011.

Are we on the verge of a full-scale cyber war?

Wed, 08 Dec 2010 08:15:15 GMT

The whole world is talking about WikiLeaks, and the drama has reached its peak with the arrest of Julian Assange. The leaked diplomatic documents are obviously a major thing, something that could change the world as we know it. The main battleground of this conflict is cyberspace, where troops of different armies are already fully ready for combat. WikiLeaks.org is currently offline, being a constant target of attacks of all sorts. But the civil initiative is striking back, putting hundreds of mirrors online (even Slovenia has one!), and hacking the bank that closed Julian's account. Even the good boy Twitter is behaving weirdly, denying accusations of censoring #wikileaks as trending topic.

We've seen similar cyber battles before. The Anonymous (who are also defending WikiLeaks) had their fun with the Church of Scientology and Google had its showdown with China. But WikiLeaks is a probably a few levels higher. I always said that internet could be the main tool of the next revolutions, because information travels really fast and it's almost impossible to prevent it from spreading once it's out. But the problem with the Wikileaks situation is that it may be too much for our society to handle. Diplomacy was exposed, which means the current political situation, already in a weak equilibrium because of the upcoming shift in global power, will struggle to digest the information presented by WikiLeaks. And there's more to come.

All of this is probably history in the making, because we have never seen an event of this sort going so mainstream. And while we wondered if the blind woman's prophecy about World War 3 starting in November 2010 was about the Koreas, we might have missed the point. This could be the start of a civil revolution or even a real war, in which governments would surely have problems identifying hackers and double agents inside their ranks. I have mixed feeling about it myself, it's simply too overwhelming. But the general reaction of people, now matter how dangerous and foolish the revelation may be, clearly shows disappointment and lack of belief in the current "democratic" system. Are you ready for a new world?

Working in Cape Town - Part 3: The cool stuff

Tue, 07 Dec 2010 08:20:56 GMT

My month of working in Cape Town is over, and I'm fully back to the cold and wet reality of Slovenia. Needless to say it was an amazing ride, packed with ups and downs, and after writing about my first impressions about a month ago I'm slowly ready to present the final objective review, together with the highlights of my trip. The first week I was there was a bit of a struggle, as I was slightly overwhelmed by the culture shock. But after that I managed to adopt the situation and have grown to admire and love Cape Town. Today, sitting at home, I can say that South Africa is a beautiful country with amazing landscape and nature, but at the same time full of cultural contrast and racial inequality, a constant reminder of the things that happened in the past.

My trip in Cape Town revolved mostly around two groups of people. One of them were my coworkers and their friends, almost all of them South African. The other group were my roommates and their friends, most of them Europeans working or studying in Cape Town. This enabled a diversified collection of interesting experiences that happened to me while I was around.

The city

The city of Cape Town is an amazing place. I haven't visited the suburbs enough to make a judgment, but the city center (City Bowl) is a place filled with interesting stuff and cool things to do. The Victoria and Alfred Waterfront is a great place to hang out – a living harbor, full of bars, restaurants and shops. The sandy beaches on the other side of the mountain, a few minutes drive away, resemble a tropical paradise, and there are many of them to suit different tastes. The nightlife is lively, with great pubs and awesome clubs, packed with interesting and diverse people. Not to mention other interesting things you can see while you're there.

The Victoria and Alfred Waterfront, with the Table mountain covered with clouds

Camps Bay Beach, with a view over Lion's head

Long Street, a diversified and popular party destination

The jungle inside Company's Garden

The nature

The nature around Cape Town is simply beautiful. The landscape, the scenery, the wildlife and the vegetation are a magnificent addition to the broader region of Cape Town, which makes it a perfect location for short travels for a half-tourist such as myself. The Atlantic is cold and wavy, it's temperature is around 15°C, but people still swim or simply take a short dip. It's been more than 500 years after the Portuguese explorers finally found a way around Africa to India, slowly settling in this remarkable land.

Local flora and fauna (a Kudu antelope)

Cape Point by The Cape of Good Hope

The waves of the Atlantic. Its roar is majestic.

The adventure

There are many things you can do around Cape Town. I visited Aquila Safari, which resembles a reservation park a bit, bit still does the trick, since Kruger Park is more than 1000 km away. I wanted to see the Big 5 (lion, leopard, elephant, rhino, buffalo), but missed the leopard. The trip was still well worth it, the lion family on top of the cliff was simply epic. Otherwise, I also managed to go scuba diving with Cow sharks, and I was lucky enough another diver recorded the whole thing and put it on YouTube (look for the "strong" guy with the black fins, movie courtesy of bartfilms). This dive was without a cage, and the sharks were so close I could touch them. The experience felt so unique and authentic I canceled my cage diving trip with the Great white sharks, since it's without scuba gear and it simply felt lame after this extraordinary sensation.

A lion family sitting on top of the hill

Diving with the Seven-gill Cow sharks, image courtesy of Animal Ocean

Sadly I wasn't able to do more stuff, since my primary function there was to work, and I only had the weekends off. One thing I do regret not doing is the wine tasting tour, because the wine there is simply amazing. But on the other hand, you have to leave a few things for the time you come back, which I probably will. Cape Town is the place to be, and I really enjoyed it to the fullest. Thank you guys!

Check out the complete Working in Cape Town series.

Working in Cape Town - Part 2: The culture shock

Tue, 07 Dec 2010 08:16:24 GMT

One thing you get used to in Cape Town are beggars, sadly all of them coloured. They have their regions, usually in the form of a traffic crossing, where they sell magazines to standing cars or amuse people for change. Every day I was going to work I passed a few of them, sometimes giving them cigarettes or some change. These were the nice guys – I also met a few more arrogant, one of them threatened to take my wallet if I don't give him more money. That situation managed to strengthen the bitterness of the first days of my stay, but luckily resolved in my favor. People are adoptable beings, and seeing people sleeping on the streets where I lived also became something perfectly ordinary.

Beggars spending their day on the streets

A beggar I met on my way to work every day

Most parking lots, houses and neighborhoods are constantly being watched by armed security, and some of the estates are surrounded with walls and other types of protection. They resemble a personal prison, but the crime rate is high, so these precautions, as weird as they may seem, make sense.

Houses are protected with walls and barb wires

There are a lot of "informal settlements" or townships in the vicinity of Cape Town, and I really wanted to visit one of them out of curiosity. At the end I was taken to a more "commercial" one for lunch, which was still a very interesting experience for the European taste. The meat we had there tasted great, and our car was well cleaned. Almost a perfect lunch, but in the end, the car cleaners sadly got into a fight about who will get more money out of the job.

The township of Imizamo Yethu

The car cleaners inside the township

When you travel around the world, visiting different cultures, you are usually prepared to confront a different world. But South Africa seems western enough to make you feel like you are in Europe, but the actual culture is so different it can be a bit shocking at first. I hope I won't insult any of my friends down there with this post, but I really wanted to present this point of view to my friends back home. Besides, I believe times are changing for the better for South Africa, which is also shown by the people themselves – most of them are not resigned to the situation, but actually want to make something better out of their lives. And where there's a will, there's a way!

Check out the complete Working in Cape Town series.

Windows-branded computers on TV. Entering a new market or product placement fail?

Wed, 24 Nov 2010 18:02:11 GMT

Lately I've been noticing a lot of television shows that used computers with a Windows logo on their back. Classic product placement, where advertising blends with an event, movie or a TV show. The master of product placement in the mentioned segment is currently Apple, who also has suitable products for most occasions – beautiful and recognizable laptop and desktop computers. But Microsoft doesn't make computers at all. It does make some hardware (Xbox, Zune), but its focus is mostly on software (and lately on consumer electronics), so why the hell would they want to advertise something that doesn't even exist? Have they lost their mind or are they entering yet another market?

The past years have been hell for Microsoft. Bill Gates left, and current CEO Steve Ballmer sold a huge pile of shares a few weeks ago. Apple even managed to become more valuable than Microsoft, and Microsoft is obviously looking for different opportunities to stay in the game. Because I don't really believe they will start producing computers (tablets perhaps?), I can imagine these product placement efforts were created to gain lost ground on the OS market and targeted against Apple, but I think they could have come up with something more appropriate. In my opinion, Microsoft's greatest opportunity still lies in business environments (Office, SQL, asp.net, …), but while they're trying to focus on other segments, they are loosing that enterprise software market to other players such as Google.

Product placement in general makes sense for Microsoft, with Xbox, Windows 7, Windows Mobile 7, even Kinect and Surface as perfect candidates, because they look cool and Microsoft actually produces (or will produce) them. But advertising Windows computers, that's a bit ridiculous. Perhaps this type of marketing actually works on other target groups, but for more tech-savvy consumers such as myself, it looks desperate and fake, because we all know Microsoft doesn't even make computers. Worse, it looks like Microsoft is trying to position itself close to Apple (even the logo imitates Apple's), but doesn't stand a chance against the design perfection of a Mac. In the end, all this money spent perhaps made Apple look cooler and might have even helped them more than it helped Microsoft.

Microsoft should focus on the fields it masters and does best (or at least try to expose their know-how and advantages), because they have little chance to succeed competing on the markets that are dominated by other players (Apple in design, Google in search). And they should stop marketing fake branded computers, because they simply look silly. Perhaps this October campaign was a short experiment or even some sort of the ultimate innovative marketing strategy made by the greatest advertising agency in the world which I don't understand and appreciate, but I think it's actually quite ineffective and wrong. Or am I wrong?

How I Met Your Mother: Season 6, Episode 4. Aired October 11th, 2010 on CBS.

Lie To Me: Season 3, Episode 2. Aired October 11th, 2010 on FOX.

The Mentalist: Season 3, Episode 5 (also other episodes). Aired October 21st, 2010 on CBS.

UPDATE (26.2.2011): Here are a few more shows doing it. It looks like it's a CBS and FOX thing.

The Good Guys: Season 1, Episode 15 (also other episodes). Aired October 29th, 2010 on FOX.

Bones: Season 6, Episode 14. Aired February 17th, 2011 on FOX.

Apple has enough money to buy Slovenia's entire yearly production

Fri, 12 Nov 2010 22:00:34 GMT

Apple is currently hot like a chili pepper. Its products are well accepted, their sales and revenues are growing, and their stocks are going sky-high. A few months ago Apple even managed to dethrone Microsoft as the largest technology company in the world and ~~second~~ third largest according to market capitalization (behind Exxon and PetroChina). Their yearly revenues are currently around $65 billion, which is a lot, and that figure is even more interesting if put into perspective.

Slovenia is a small country in Europe. It has around 2 million inhabitants who almost manage to live in peace. Its GDP in 2009 was around $24k per capita or $49b in total. We are so small that our neighbors are making jokes about it, but we are still a proud nation of capable people, who try hard to make it. Speaking of small - nowadays it's not that unusual for large corporations to have bigger revenues than a small country's GDP, but if a company has more money than a country's GDP, well, that's simply ridiculous. But Apple now sits on more than $50 billion (11 billion in cash + 14 billion in short-term marketable securities + 25 billion in long-term marketable securities), which means that it's actually capable of buying the whole yearly gross domestic product of Slovenia.

Apple obviously won't do that, but eventually it will have to do something. There are speculations about them wanting to buy Facebook (estimated value 33 billion), focusing on mobile payments, and many others. It will be interesting to see what happens, but I'm almost sure Steve will do the right thing. The company is very healthy, the demand is high, so it should be a piece of cake. Just take a look at these interesting facts or the figures below, which display the case of Apple vs. Slovenia. I guess we truly are small.

	Apple	Slovenia
Full name	Apple Inc.	Republic of Slovenia
Established	1976	1991
Capital	Cuppertino	Ljubljana
Government	~~Monarchy~~ Empire	Parliamentary republic
Leader	Steve Jobs	Danilo Türk
Population	49,400 (2010)	2,054,199 (2009)
GDP	$65.225 billion (2010)	$49.217 billion (2009)
GDP per capita	$1.320 million (2010)	$24,417 (2009)

Source: Wikipedia, Apple

Web 2.5: Looking for the missing link between Web 2.0 and Web 3.0

Wed, 10 Nov 2010 17:39:56 GMT

The great revolution of Web 2.0 is still here and well – it looks like it's not going anywhere. Actually, its name did change, making "social media" more widely used today, but I'm still sticking to the original Tim O'Reilly's term. It's been more than five years since that happened, and a few years ago Web 3.0 was also starting to get mentioned. Web 3.0 mainly stands for the semantic web, using mathematical algorithms and meta data for trying to understand the meaning of content. But the whole thing is getting kinda old, because we still didn't see any real great results or services online – or perhaps they just did not make it to the mainstream. So while we wait for that to unveil, we could discuss something in between.

Client: Smartphone

In my opinion, there are a few quite significant changes in the Web we're used to using today, compared to the widely spread classic social Web 2.0 that already became fully mainstream. And the thing that's mostly responsible for this transition, surely has to be the smartphone. The wide spread of smartphones brought us new kinds of services, solutions, interactions and user experience, all powered by a powerful hand-held device supporting web connectivity. And as I will try to explain below, these services go way beyond Web 2.0, which is traditionally still powered by a personal computer. If you ask me, the mobile web is not just a new way to access the World Wide Web, it might as well be the new generation of it.

New capabilities

Modern smartphones come equipped with a wide arrange of additional hardware capabilities, such as high-resolution cameras, various sensors, compasses, gyroscopes and probably the most important – GPS. This fact created an array of new online services, where the ones worth mentioning would definitely be location (geo) based networking and augmented reality. Most of us can probably still remember when first phones with their 300x200 pixel cameras came out, and look at what happened now. Not to mention the giant tablet army that's heading our way.

Real-time web

Real-time web is the driving force behind Twitter, a thing so cool Google adopted it too, while Facebook is having problems to get its information out of privacy. It represents giving information when it happens, not hours (days) later, like the traditional (online) media does. While real-time web might be one of the biggest favorites for the next generation of Web beyond Web 2.0, it's still pretty useless if real time is only on the publisher's side. Mobile devices bring real-time to consumer's side too, enabling real time interactions between millions of users, which creates even more publishers and information – more than a group of professional journalists is ever capable of creating, making this world truly global.

Location-based networking

Location-based networking enables socializing based on where you and your friends physically are. Original players, such as Gowalla and Foursquare (who aleady has more than 3 million users) are already being copied by the mainstream, such as Facebook, Twitter and Google (all three naming them Places). While these services are rapidly spreading, they also introduced another interesting thing into networking, the gaming component, which uses badges and achievements to create real-life role playing games.

Augmented reality

Combining a compass and a GPS allowed another new type of software, called augmented reality, mostly in the form of solutions that use the camera image and draw things on top of it. There are already a few interesting applications of it available, and the marketing potential of this concept is probably huge. Augmented reality also managed to turn the smartphone into a deadly gadget, and where governments probably spent billions researching similar weapons, a soldier equipped with a €500 smartphone and a proper piece of software could lead a team of warriors who can see each other through walls.

Mobile apps

The previous shift in IT was for corporate software solutions to go from desktop to the web (and beyond to the cloud). Funny the trend, as today software is going back from web to mobile "desktop" applications, called apps. This happened because mobile apps enable a much better user experience (they can access the above mentioned capabilities) and at the same time provide less data consumption (making them cheaper and faster). Besides being a billion dollar industry, apps might also create the next step in the evolution of (business oriented) software and IT.

Is the mobile web actually Web 2.5?

These are a few examples of features we haven't seen before, and I think they should be considered when thinking about significant generations of the World Wide Web. The transition from Web 1.0 to Web 2.0 was from static to dynamic, from publishing to sharing and interaction, and the next big step worth mentioning could really be the one presented.

I admit the title of this post is a bit misleading, since this new concept has almost nothing to do with semantic Web 3.0. But I hope my thoughts are not that way off, since I haven't noticed any real authority write about the mobile web as a next big step in the Web's evolution. Right or wrong, from my point of view as a software architect and developer, the mobile era brought us much more than just online access everywhere, it brought a new generation of software and the Web. Besides, we have to be aware that this trend of mobile domination will surely evolve even further and continue to grow in the future. And since the name Web 3.0 is already taken, it might as well be called Web 2.5. What do you think?

The chronolog now understands connections between content

Wed, 03 Nov 2010 21:20:56 GMT

I once made a promise that I will try to incorporate as many interesting features as possible into my blog. My previous development sessions were based mostly on interactions of readers with the posts, the peak of it being the Hot on the chronolog algorithm. But now, as the chronolog finally reached critical mass in the amount of content it operates with, the time has come to do something new. The next step is focused on a different functionality, and a few days ago, the chronolog received an algorithm for recognizing relationships between different blog posts.

The connections

The whole concept is based on the occurrences of categories (which are actually tags) on different blog posts, the most obvious being the number of the same tags two different posts share. We did something similar on a web portal we launched a few months ago, and it works pretty well. Sure, the proper way to do it would be using real text mining, where the strength of the relationships would be based on meaning and occurrences of words and external hyperlinks in a specific post. But in this stage, I'm keeping it simple: if two posts share a lot of tags, they appear more related.

The weight

Since some categories (tags) are used more often, they appear in many posts, making these posts too heavily related with each other. The number of categories attached to a single post also varies, giving a post with many tags a much stronger chance to appear as related to another. Therefore the general equation contains two modifiers, which are giving weight to each shared tag between two posts.

Categories that appear only a few times globally, have more weight, because they represent a more scarce and therefore a more interesting and stronger connection. This takes care of the tags which are used very often, making them not too dominant. On the other hand, the weight of each tag on a post drops with the total number of tags the post has, so those posts, which have a lot of tags, don't become every other's related post. It may sound confusing, but it's probably a bit simpler to develop than to explain.

The results

I was actually quite surprised about the result the algorithm makes (which you can now see on the bottom of every post). As I was playing around a bit, observing how the calculation behaves and playing with constants, I actually found some interesting connections between posts which I didn't notice before. The engine finds quite a strong relationship between the post about using Web 2.0 logos in TV commercials and the one about Round browser icons, both of them being design clichés. The case of Microsoft and Google going social also made it strong, as the two posts are describing the struggle of two technology giants trying to adapt to the new situation. I could go on and on, but than you would probably just say I was doing SEO too hard.

Search Engine Optimization (SEO) is actually another hidden benefit of the feature, something that occurred to me after I've already finished working on it. Google likes it if you have your content internally cross linked, so what better way to do it than to have automation take care of it. So until SEO dies, this new functionality is actually a double win, because the chronolog became more optimized for crawlers and hopefully more useful for the readers. Even though most of you probably won't even notice.

Working in Cape Town - Part 1: First impressions

Sun, 31 Oct 2010 15:33:35 GMT

I managed to be lucky enough to get invited to Cape Town to work on a project for a month. Neolab has been developing an information system for a client stationed here and the results are quite satisfying, both for us and for the client. Therefore they decided it would be best if I came around, so we could work on the system together, while at the same time plan new, advanced features to come. I must say this is one of the greatest projects we've ever did, and I really look forward to implementing the social IT 2.0 features into the system in the future. Clients back home don't seem to recognize the real potential in those services, so it's really satisfying to get real feedback from a client on the concept.

Cape Town and South Africa are beautiful, the landscape is simply amazing, even though the flora resembles the European Mediterranean a bit. It's currently spring time, so this is actually my second trip in spring this year, and first ever to the southern hemisphere. Speaking of the southern hemisphere - I was actually disoriented for the first few days here, subconsciously thinking north was south, which is a fact I find really interesting.

The city of Cape Town is located around Table mountain, a great landmark of the city, where the Devil and the Dutchman often have a pipe smoking competition. The main city center (called the City Bowl) is surrounded with other mountains, while the suburbs and slums behind them stretch for miles. I am located inside the City Bowl, and the office I work at is within walking distance, so I can enjoy the real wibe of the city every day, as good or bad it may be.

View over Table mountain from our office

I live in a building called Lulu's house, an interesting place filled with interesting people. I share the house with a few interns and other travelers from all over the world, some of them have been living here for months. It's really been wonderful to meet all these people and share different views on life, even though I spend most of my free time with my hosts. Meeting these people made my wonder about my connection with Slovenia and the lack of traveling as a student.

Lulu's House, where I live

I was actually a bit shocked about the general cultural situation at first, the racial mixing seems to be working, but you can still feel the post apartheid influences and segregation. There are many beggars, most of them African, and the other day one of them threatened to steal my wallet if I don't give him change. An awkward moment, but I managed to talk my way out of it, hoping to have as little similar situations in the days to come. South Africa still has a long way to reach equality, but it looks like it's well on the right track.

Cape Town street, where I live

The food is nice, even though most of it would tend towards sweet. But I already got accustomed to that in Thailand, so no problems there. Meat is obviously the main component of the diet, both in meals (preferably roasted or as they call it, braaied), as in dry meat snack called Biltong (which is great). The beer is OK, but it's the wine that deserves a special mention. It's really really amazing, so I'm still thinking of a way to bring as much of it as possible back home, even though we have some very nice wines of our own.

A nice meaty meal

These are my first impressions of Cape Town and South Africa after about 10 days since I've been here. The city is actually quite growing on me, and I didn't even have the time to do a safari, shark-diving or many other things you can't do in Europe. So what seemed like a great deal of time when I got here could actually be over really fast, thanks to a lot of work during weekdays and a lot of crazy stuff to do during the weekends. A most delightful and useful journey indeed.

Check out the complete Working in Cape Town series.

New York in spring - a photo story

Sat, 02 Oct 2010 15:58:03 GMT

This spring I was taken to New York for my birthday. I've have never been there, but this great birthday gift finally gave me the chance to discover and feel this huge metropolis. It's needless to say it's an urban jungle packed with variety of culture and people, living a much faster life than that in Europe. The city is impressive, but you usually get aware of that after you are back home. But then again, that's also the perfect excuse to go back for more. A half year after my trip I can say New York is an amazing city, with too many places to mention, and not enough places to rest. Here a a few of my impressions from the capital of the world.

Skyline

New York's famous skyline is surely one of the most recognizable in the world. Observed from the rooftops or from the ground, it's something you can't get tired of.

View over South Manhattan from The Empire State Building

View over Central Manhattan from the East river

Streets

The streets of New York extend from avenues packed with locals and tourists, to small and culturally diversified streets of Soho and China Town. After a few days of the madness you can understand why Brooklyn is the place where most of the people want to live.

One of the avenues

Times Square at night

The peaceful roads of Brooklyn

Buildings

There aren't any real old building in New York, such as we are accustomed to see in Europe, but the shear massiveness of the constructions easily compensate for that fact.

The Empire State Building

The Chrysler Building

The Brooklyn Bridge

Transport

We did most of the travel on foot, so you can get the best impression of the city. Subways are appropriate for long distances, where you usually get entertained by different performers. And of course, you have to get a cab sometime just for the kicks.

Walking the streets of New York

Mariachis on a subway

A cab for the rainy days

Food

From hot dogs to inappropriately fattening burgers, the food variety in New York goes far beyond the local offer.

A hamburger meal, worth 1.700+ calories

Korean do-it-yourself barbecue

Fun

There are lots of things you can do in New York, from museums to shows, from shopping to partying. After all, it's the city that never sleeps.

Little league in Central Park

T-Rex robot inside the Toys "R" Us store

Mash helicopter in the Museum Of Modern Art (MOMA)

Paul McCartney's bass guitar in Hard Rock Cafe

New York is a place worth visiting, and I will definitely be coming back. It's not that expensive to live there, but additional things, such as fees and tickets can be quite pricey. But at the end of the day, that's a small issue if you do decide to go visit New Amsterdam. The most influential city of the world.

Apple's strategy of becoming a content provider might simply be ingenious

Sun, 19 Sep 2010 15:38:22 GMT

Apple is an interesting corporation. Some love it, some hate it, but the fact is, Apple has become the biggest technology company in the world. An interesting turn of events, from a company that nearly went bankrupt a few decades ago, to a player that we know today. Looks like Steve Jobs really is one of the greatest visionaries of our time, as his comeback in 1996 together with the introduction of the iMac and the iPod managed to turn things around for Apple. Looking at these facts in 2010, the iPod may turn out to be even more important than it seems, creating a digital music revolution and providing the foundation for Apple's strategy of becoming the world's dominant commercial content provider.

Apple was always known as the great innovator, and all of its products and services(!) strive towards perfection. This vision of making things people want and need (or don't need but still want anyways) has moved beyond hardware and software, towards a new direction – providing both free and payable content in any form. And because of the loyalty and fanaticism of their customers, they are one of the few that are actually able to make this work on a global scale. And be aware content is more than just actual news, it's multimedia (music, videos), it's software, it's books, it's just about everything, and Apple was the first to notice this potential and put it into action.

It all started with the iPod (2001) and its biggest sister, the iTunes. Today, iTunes is the largest music retailer in the US, with over 10 billion songs purchased. With the introduction of the iPhone (2007), its biggest sister, the App Store became one of the largest software marketplaces in the world, selling more that 6 billion applications in two years. The next gadget, the iPad (2010), was launched with a bigger sister too, the iBooks, which is currently messing up Amazon's Kindle operation, even though the success of this story is still hard to estimate. A few weeks ago, Apple also introduced the new cloud powered Apple TV (2010), which will enable selling (actually renting) fresh HD movies and TV shows using the iTunes platform. And to complete the circle, there are rumors Apple will also provide a subscription service for newspapers, supposedly the iNewsstand, which could actually become the biggest of them all.

So, how did a "personal computer" company come to this position? If you ask me, the answer is simple – Steve Jobs. This visionary was able to predict where the future will go and if you look at the situation today, when this business model is proven to work, it's really trivial. When personal computers were on the rise, it was obvious business and sales will be in hardware and software. But in the present information era, where billions have access to the web, overloaded with information, it's almost obvious that business and sales will be in providing content: data and information in all forms.

Besides Apple TV, Ping, a social network on top of iTunes, was also introduced on Apple's last "mass". I won't speculate on how cool it is, because I haven't tried it and am not sure if I will. But the fact is that iTunes has 160 million users and generates a lot of revenue. Ping actually represents a first integrated wide scale social market place, which probably is the future of social electronic commerce, so it will be interesting to see what will happen. No matter how cool, adding a Facebook Like button on Amazon simply isn't real social commerce.

That's Apple, once a computer manufacturer, today a diversified technology and media corporation with great know-how in electronic commerce and providing content, while pioneering (again) in social commerce. Besides owning a complete set of platforms for providing and selling different types of content, many of them market leaders, they also offer beautiful hardware and software infrastructure for their implementation. Something we will be seeing in most living rooms of the future?

Google 2.0, take infinity: Google Me

Mon, 06 Sep 2010 18:17:35 GMT

The past few months have been loaded with expectations and speculations about the new social service from Google that will be introduced soon: Google Me. Facebook is currently dominating the social market, with 500 million registered users and an expected 2 billion dollars of revenue in 2010. It's satellites, mostly in the form of social gaming providers, are also gaining momentum, e.g. Zynga, the most successful of the pack, could generate $500 million in revenue this year. Even though Google's revenue is still much much greater, more than $20 billion a year to be exact, this does not change the fact the future of the World Wide Web lies in social – and Google obviously wants to be a part of that.

SEO is out

We can see for ourselves that the Web has been shifting to a new shape, where you don't look for information anymore, information finds you (push vs. pull). Another interesting fact - The Search Engine Strategies (SES) conference was not about Search Engine Optimization (SEO) this year, it was about possibilities of new social strategies. Modern viral campaigns that use social media, such as the one for Old Spice, make traditional web strategies seem plain, ineffective and a thing of the past. And Google, once the ultimate company and employer, the coolest place to work in, is facing a leakage of its employees towards Facebook, currently valued at 33+ billion. Middle aged Google, slowly loosing its coolness against the new kid on the block.

Facebook is in

A few days ago, Facebook was granted with a patent concerning social search, an algorithm build on the number of clicks made by your social vicinity. A really interesting idea, and potentially a great threat to probably the world's greatest (most valuable) mathematical algorithm – Google PageRank. This is not some service of a new type anymore, this one competes directly with Google's core business and the thing that made the corporation what it is today. And Google desperately needs to strike back.

Google's past attempts with Web 2.0 weren't that successful. From the decline of Orkut, to canceled Wave and useless Buzz, these services didn't quite make it to wider use, leaving aside YouTube. The following infographic beautifully shows all Google's (mostly failed) attempts at social, but they will still give it another go - this time in the form of Google Me.

Google wants in

Aimed to be a Facebook clone, some people say it has great potential, some are reserved, while others think it will be a failure. Besides, an open alternative called Diaspora is set to launch September 15th with huge social buzz, so this game might turn out really interesting. But Google, once the web's innovation leader, is slowly turning into an old school player, finding it hard to cope with new concepts. Something similar is happening to Nokia, who has problems with fully penetrating the smart phone market, and is loosing ground towards new players, such as Apple and the whole Android movement.

But a few strategic takeovers (check out the complete history) and strong partnerships and acquisitions of social gaming providers may just enable Google the brain power it needs to provide a successful Facebook alternative. Facebook is currently loosing some hype and if Google is able to provide a fresh service for what the core functionality of Facebook is – connecting with people you know – this just might work. But this time, it will have to be something smart and creative (but not too creative like Wave), similar, but different (not a total clone like Twitter's clone Buzz), and Google could get a chance to get on top of things again. The only question is if Google still has enough out of the box thinking left to pull it off and finally become a real Web 2.0 player.

I'm really eager to see what they'll do and like many curious people, I will surely give it a try. The only question is if it will be just a try, or will it be interesting enough (for others) to persuade me to stay. For Google's sake, I hope it will, otherwise they may face an even bigger problem on a strategic scale: the lost domination of the World Wide Web.

My 50th blog post. Time to contemplate.

Tue, 24 Aug 2010 17:33:07 GMT

It's been a while since I've started blogging. I'm proud of what I've achieved so far, but this is just the beginning and a prologue into greater things coming in the future. I did it on my own custom platform, which enables me to play around with features and information presentation, something I like to do whenever possible. I didn't expect it to be this hard, at least in the time it takes me to write a good post with images and references, besides the time I need to promote it using all means necessary. But it's definitely been a fun ride, and the need to express myself has truly been satisfied.

Usually I'm not that fond of "about me and my life" blogging, but since this great jubilee came around, I feel it's quite suitable. Almost a year after I published my blog (it's been officially presented on September 14th 2009), I managed to write about 50 articles, which makes it about one a week on average. The general content did shape in the way I expected and projected – mostly about technology, IT and web - and hopefully I will be able to continue in a similar way. I'm happy with the result, even though I rather won't read my old posts again, just in case.

According to Google Analytics, I succeeded in attracting around 4,000 unique visitors, which is clashing a bit with my count on the strongest post I've made, but I count non-unique visits, so this discrepancy is explainable. These visitors came from 93 different countries, which means using social media channels for distribution and promotion can get you far away from home. I was even lucky enough to make some of my posts go viral, and the one I feel most proud of is the one about Facebook and Twitter, which received a stunning 136 retweets. Pretty cool for a simple geek from Slovenia.

You can expect even more innovative chronolog features and demonstrations of technology in the future, as I'm planning to upgrade it even further, whenever I will get a good idea and some extra time to develop it. Perhaps even a graphic redesign will come around sometime, but for now this will have to do. The chronolog is becoming the most exact portrait of my virtual presence, so I'm prepared to invest all the energy needed into making it as interesting as possible.

Enough with the emotional stuff. I hope you are enjoying my discussions, I will try to make them even better as I evolve as a writer. And yes, I actually lied a bit, because technically speaking this is already post no. 53. Since I've been heavily involved on our Twitfluence project for the past month, my activity also included 3 supporting posts which made me forget that I've already went past the round mark. But this post was meant to happen for months, so I'm still counting it as the big number 50.

Thanks for coming around, and stay tuned for more. The chronolog is slowly becoming mature, and so is this blogger. Mature enough to fully appreciate any suggestion, critic or comment about what can be done or improved, so go wild.

Twitfluence calculation version log

Sat, 14 Aug 2010 10:54:15 GMT

In the prototype phase, the Twitfluence calculation will probably be going through some major and minor changes concerning the application and the calculation. For better understanding, transparency and of course, to satisfy the curiosity of those interested, the simplified version log will be available on this link. Feel free to comment on all the issues below, any feedback will be more than appreciated.

Here is the full Twitfluence version history:

0.1 (5.8.2010) – original version of the calculation.
0.11 (11.8.2010) – Twitfluence Twitter client is changed to read and write access to enable tweeting of results.
0.2 (13.8.2010) – the result of the calculation gets compared to your previous result.
0.3 (14.8.2010) – Twitfluence gets a slight modification of the algorithm, specifically of the part about followers. The results in version 0.3 are generally a bit higher than those in prior versions.
0.35 (14.8.2010) – a minor modification to take care of those who follow only a few people, so their score is not too high.
0.4 (15.8.2010) - replied to and mentioned now have a different weight, because the reach of mentions is higher than the reach of replies. The score should be a bit lower.
0.45 (15.8.2010) - another minor adjustment to take care of "beginner" accounts.
0.5 (18.8.2010) - the fail whale 502 Bad Gateway error has been taken care of.
0.51 (19.8.2010) - tweeting of results is back online.
0.6 (20.8.2010) - a modification to the calculation has been made, for extreme situations with many followers and little following.

Want to contribute to the project? Leave a comment or calculate your Twitfluence now.

Twitfluence prototype calculation for measuring Twitter influence

Sun, 01 Aug 2010 11:54:40 GMT

The prototype calculation of Twitfluence uses the data available form Twitter API to measure your Twitter influence and coolness. The basic technical specifications of the application is available, but I will also be supplying the basic information about how the algorithm works. The actual calculation is already online for beta users, and generally speaking, there are three major components that add up to the score: your followers, your mentions and retweets, and your lists, all accounted as ratios between you and others.

Followers

The strongest component of the calculation is the number of followers you have. In my opinion, your presence on Twitter and getting followers can be influenced by at least the following three major factors concerning you and your Twitter account:

Persona – how known you are. Measured by the number of followers you have, compared to your time on Twitter.
Engagement – how engaged you are. Measured by the number of followers you have, compared the number of people you follow; Measured by the number of followers you have, compared to the number of mentions and retweets you’ve made.
Wits – how smart and creative your tweets are. Measured by the number of followers you have compared to the total number of tweets you've made.

For this part, I gave the followers/following ratio the weight of 3, the followers/tweets a weight of 2 and the followers/time a weight of 1. The followers/(mentions + retweets) has a weight of 0.5 and works in the negative way, so people who bother other people get a bit of a minus to their followers result. Besides, those who are able to get the same number of followers without mentioning people, must have a small advantage.

(Needs to be upgraded with taking into account only your mentions and retweets of people who don’t follow you.)

Interaction (mentions, replies, retweets)

The second most important part of the calculation is the ratio between mentions and being mentioned, together with the number of retweets you get with the absolute "reach" of those retweets (measured in the number of people who follow people that retweeted you). A similar reach is also accounted in the mentions and replies. This component of the calculation uses only the data from the last month, also to make Twitfluence a bit dynamic for multiple calculations for a single user over time. To finalize this part, the total number of tweets in the last month also contributes a small score.

(Needs to be upgraded with unique reaches of your retweets and mentions. For now, it just adds them together.)

Lists

Twitter lists are getting used more and more, so they are also considered in the calculation. The number of lists you appear on, the number of people who follow those lists and the number of people, who follow lists you've created are the basic parameters for the calculation. This component adds only a small bit to the final score.

(Needs to be upgraded with unique reaches)

The basic ratio calculation

All ratios in the calculation are based on the same elementary formula, which looks like this:

Generic result = Sqrt(others / you) * Log10(modifier + 10)
Followers = Sqrt(followers / following) * Log10(followers + 10)
Mentioned = Sqrt(mentioned / mentions) * Log10(mentioned + 10)

I've decided to go for this architecture because of a number of reasons. F.i., the followers / following and other ratios are used to get an objective value for all Twitter users. This ratio gets square rooted so the differences between people are not so huge. The multiplication is there for adjustment, so people who have the same ratio and the absolute number are bigger, get more points. The logarithm is used to make this modifier of absolute number smaller, while + 10 is used so this number is always bigger than 1 (and the logarithmic function becomes more stable after the result 1: Log10(10) = 1). This means that the modifier for those who follow 10 people is around 1, 100 people around 2, 1000 around 3 etc.

Putting it together

The three major components currently have the following weight in the final score:

Followers: around 60%
Mentions and retweets: around 30%
Lists: around 10%

That's about it for now. I've tested the behavior with some real accounts (thanks for help @TejaSmeja and @jakasibicekaka), together with some projections, and it seems to be working quite OK. But the real test will happen after it analyzes results of actual people, which will allow real insight into the performance and objectivity. The Twitfluence will be online soon, and I will be asking you to help with testing the prototype. You also more than welcome to leave any kind of feedback about the calculation as I've described it.

Let's play.

Twitfluence application basic technical specifications

Sun, 01 Aug 2010 11:53:43 GMT

Twitfluence is a registered Twitter application for calculating the "weight" and influence of your Twitter account, and is already accessible for beta users. It uses read and write permissions on your Twitter account. ~~Perhaps it will be upgraded with write permissions one day too, so it will be able to post the results to your timeline on request, but for now, read permission is all it needs~~. The original idea was to have it done without Twitter authentication (by simply entering a user name), but then you're not able to access mentions and retweets, which are obviously a big thing in measuring someone's Twitter influence.

The data

At this stage, the Twitfluence calculation uses and stores the following information for it's calculation. None of your personal data, your authentication info and your tweets are stored, so you need to approve it each time you do the calculation. Here is the full list of the parameters captured:

You
- How many people you follow
- How many people follow you
- How many days you are on Twitter
- How many Tweets you've made
One month of tweets
- How many Tweets you've made
- How many mentions and replies you’ve made
- How many retweets you’ve made
- How many times you were mentioned and replied to
- How many times you were retweeted
- What was the reach of you being mentions and replied to
- What was the reach of your tweets retweeted
Lists
- How many list you appear on
- How many people these list follow
- How many people follow these lists
- How many people follow the people on whose lists you appear
- How many lists you own
- How many people follow your lists
Other
- Your screen name
- Your profile picture
- Your description
- Your timezone for comparison to nearby users

API calls

Twitfluence calculation makes 6 API calls to capture the data mentioned. Here is the full list of the requests:

http://api.twitter.com/1/statuses/user_timeline.xml: your tweets
http://api.twitter.com/1/statuses/retweeted_by_me.xml: you retweets
http://api.twitter.com/1/statuses/mentions.xml: you being mentioned
http://api.twitter.com/1/statuses/retweets_of_me.xml: you being retweeted
http://api.twitter.com/1/screenname/lists.xml: list you own
http://api.twitter.com/1/screenname/lists/memberships.xml: list you appear on

Retweets

Twitter allows different clients (web, mobile clients,…), and some of them make retweets in a technically different way that the core Twitter web client. Therefore retweets are scattered inside retweets and mentions, but the Twitfluence application is smart enough to recognize them. The following tweets are consider retweets, and the calculation uses retweets in a different way than mentions and replies:

actual retweets
mentions that contain the syntax "RT @"
mentions that contain the syntax "via @"

Reach

There are a few parameters inside the calculation that use the "reach" of tweets (retweets, mentions, lists). You should know that this is not the actual real reach (potential unique users) of your tweets without duplicates, but a simple addition of the followers for the specific case. Therefore the score from reach may not be perfectly correct, but at this point it will have to do.

Links

Clicking on links published on Twitter is currently not a part of the calculation. Measuring clicks can be a bit difficult, specially if the links point directly to the website (compared to using URL shorteners, which offer analysis of clicks). Hopefully I will be able to use links in Twitfluence as well someday, in a way that's proper and objective for most users, but for now they'll be ignored.

This is the basic technical specification of the Twitfluence application. In case your curious about the mathematical algorithm behind it and how the calculation works, you can visit the following post, but otherwise, feel free to leave a comment or suggestion. I want to make the calculation as correct as possible, so any feedback of yours would really be appreciated.