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Apple has enough money to buy Slovenia's entire yearly production

Apple is currently hot like a chili pepper. Its products are well accepted, their sales and revenues are growing, and their stocks are going sky-high. A few months ago Apple even managed to dethrone Microsoft as the largest technology company in the world and second third largest according to market capitalization (behind Exxon and PetroChina). Their yearly revenues are currently around $65 billion, which is a lot, and that figure is even more interesting if put into perspective.

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written 12.11.2010 23:00 CET on chronolog
4862 views   •   4 likes   •   9 comments  •   Like   •   
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Forget Facebook. Šport TV and their billboards found Twitter, with style.

About two months ago I was super fascinated about the fact that a variety of Slovene marketers started to promote their Facebook presence on billboards. Guess what: that's so two months ago. Šport TV, one of the biggest sports television networks in Slovenia went a step further, designing their billboard(s) specifically for promoting their coverage of The European basketball championships on Twitter. Which is a bit surprising, since there are supposedly only around 10k people on Twitter in Slovenia (compared to 650k on Facebook), but still, Twitter is much more suited for media coverage than Facebook for various reasons.

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written 18.9.2011 21:59 CET on chronolog
3222 views   •   3 likes   •   2 comments  •   Like   •   
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The Dune universe - world's greatest saga

Many people are familiar with the Lord of the rings, which became even more popular after the movie trilogy a few years ago. It's a typical saga, with novels and stories covering events on a scale of tens of thousands of years. This approach brings fanatical belonging of the readers, because studying generations of people has a huge appeal and insight into life long conflicts causes strong sentiment. The technical focus of LOTR is mostly on mythology, culture and linguistics, but sometimes it comes out too naive. People (except Frodo) are mostly black or white and most of the motives are quite superficial (and sex doesn't exist). After all, it's supposed to be a tale for children. So, in case you would like more complex stuff in your saga, you should definitely check out Dune.

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written 19.10.2009 19:26 CET on chronolog
2094 views   •   2 likes   •   Like   •   
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Looks like Slovene marketers and their billboards finally found Facebook

Lately I've been noticing an interesting trend in local advertising. Billboards all across Slovenia started to display Facebook icons or even links to Facebook pages. Since Slovenia is a few years behind in adopting new marketing approaches, this came as a bit of a surprise, it may have even produced a bit of patriotic pride. Look at that, advertisers have finally started to see the potential in digital and social, looks like we are not that out after all.

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written 15.7.2011 8:58 CET on chronolog
3447 views   •   1 like   •   5 comments  •   Like   •   
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Targeting non-vegetarians with veggie food? Well played, Spar, well played.

I'm not vegetarian, and apparently I share this habit with more than 95% of other people. I generally don't buy vegetarian food, a steak works fine with me. I didn't even know I could/should buy vegetarian food - after all, vegetarian food is designated for vegetarians, which I'm not. I don't have anything agains them, but we're a different breed you know, like wolves and butterflies. To be honest, I wouldn't mind eating a vegetarian meal, if only I would feel it's something intended also for me. That's why I don't. But Spar told me I could and I should. And I think they might be on to something.

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written 7.10.2012 21:04 CET on chronolog
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I want it all - the curious case of Microsoft

There's Microsoft, probably the biggest software company in the world. And there are others. In the past years Microsoft has been trying to expand it's business to pretty much all the markets, faintly connected with it's core business - developing software. Marketing experts could say this is not a good strategy, because it is better for companies to retain their focus and stay specialized in things they do best. But if Samsung can build bridges in South Korea and at the same time make smart phones, why shouldn't Microsoft make iPods?

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written 25.6.2009 14:18 CET on chronolog
2260 views   •   3 likes   •   Like   •   
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What's hot on the web - Part 2: The classics

Wheee, the second part of the very cool and funny series What's hot on the web. This time I bring you three more viral things from the beatiful World Wide Web. Hopefully there is enough information in the post to get you up and running, in case you would like to see more.

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written 7.9.2009 21:03 CET on chronolog
10692 views   •   1 like   •   Like   •   
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Windows-branded computers on TV. Entering a new market or product placement fail?

Lately I've been noticing a lot of television shows that used computers with a Windows logo on their back. Classic product placement, where advertising blends with an event, movie or a TV show. The master of product placement in the mentioned segment is currently Apple, who also has suitable products for most occasions – beautiful and recognizable laptop and desktop computers. But Microsoft doesn't make computers at all. It does make some hardware (Xbox, Zune), but its focus is mostly on software (and lately on consumer electronics), so why the hell would they want to advertise something that doesn't even exist? Have they lost their mind or are they entering yet another market?

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written 24.11.2010 19:02 CET on chronolog
5574 views   •   7 comments  •   Like   •   
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Volkswagen. Das Auto. Simply brilliant.

You know when car manufacturers try to market their products with meaningful slogans? "Today. Tomorrow. Toyota.", "Seat. Auto emoción.", "Ford. Build for the road ahead.", "Citroën. Créative technologie.", "Volvo. For life.", "Audi. Keeping ahead through technology.", "Škoda. Simply clever.", "Porsche. There is no substitute.", "Mercedes. The best or nothing.", "Hyundai. New thinking. New possibilities.", "Cadillac. Creating a higher standard." and similar? I'm sure you do.

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written 12.4.2012 14:57 CET on chronolog
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Is social media empowering social media?

Here's a funny thought. You've probably noticed infinite blogs that give you advice on how to blog. Yes, I'm doing it too sometimes. You've probably also heard that tweets containing the word Twitter are one of the most clicked and retweeted out there. The most successful blogs are focused on technology, social media and (mobile) gadgets, which again, enable consumption of the beautiful global network we've built. There are links about Facebook on Facebook, visualizations about the rise of Pinterest on Pinterest. The most clicked links on this blog contain the words Facebook, Twitter or Social. I think I'm not the only one who's noticed this trend, even though I probably tend to have my feeds in configured in such a direction. Is social media empowering social media?

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written 7.11.2012 15:41 CET on chronolog
3042 views   •   1 like   •   2 comments  •   Like   •   
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How movies and television (almost) ruined my experience of traveling to American cities

In my life, I've traveled to two American cities on different occasions: New York and San Francisco. When I got there, a funny thing happened - it was nothing like I expected. Actually, it was a total buzzkill! I was filled with great expectations, but the cities displayed themselves in the plainest way possible. I can't believe how ridiculously common everything looked! When you travel to exotic places like Asia or Africa, you're in for a bit of a culture shock, and that's already fascinating enough. But cities in the United States, well, they're not that different from European cities, we're part of the same civilization anyways. Just cities like any other.

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written 13.3.2012 6:08 CET on chronolog
3207 views   •   1 like   •   Like   •   
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What's hot on the web - Part 7: The greatest metameme ever?

By now you've probably already noticed Gotye's "Somebody That I Used To Know" is a pretty amazing song. It's actually one of the most played songs ever on YouTube (currently on 17th place with around 260 million plays), and already has plenty of great remixes and variations. One of the covers that is really worth mentioning is the performance by Walk Off The Earth, where five people play this song on one guitar.

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written 22.6.2012 21:49 CET on chronolog
3252 views   •   Like   •   
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Neolab in 2009

2009 was a hard year for everybody, specially for start-ups such as Neolab. Greed and wrong decisions of global financial institutions and their leaders turned the world upside down. Luckily we were able to survive, to stand tall against all the challenges that await for us next year. Projects have been confirmed, so the biggest issue that we face now is consolidating our inner organization and finishing our software framework that we put so much time and energy into.

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written 4.1.2010 20:38 CET on chronolog
2272 views   •   6 likes   •   Like   •   
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Slovenian grocers going for Web 2.0 design

It’s obvious that Slovenian grocers are using TV as their main advertising medium, the same as many others. Nothing wrong with that. Their commercials are typical for their industry, emphasizing actual promotions and discounts and going for direct sales mostly. Nothing wrong with that too. They finish off with their logo on the screen, so they do a bit of branding too. Reasonable, you have to use all marketing approaches. But wait a minute, why do their logos look Web 2.0?

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written 22.1.2010 19:12 CET on chronolog
2526 views   •   2 likes   •   1 comment  •   Like   •   
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The art of internal hyperlinking

Everybody wants traffic on their blog or website. Direct traffic. Referring traffic. Search traffic. All good in their own way. Direct traffic means having a strong brand. Referring traffic means having a strong network. Search traffic means having a strong team. The first two are hard to influence, but search - that's the one you can influence the most. And even if search technology has changed a lot in the past few years, with mathematical algorithms slowly getting replaced by social ones, old school search engine optimization can still make a difference.

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written 4.9.2011 22:00 CET on chronolog
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