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Looks like Slovene marketers and their billboards finally found Facebook

Lately I've been noticing an interesting trend in local advertising. Billboards all across Slovenia started to display Facebook icons or even links to Facebook pages. Since Slovenia is a few years behind in adopting new marketing approaches, this came as a bit of a surprise, it may have even produced a bit of patriotic pride. Look at that, advertisers have finally started to see the potential in digital and social, looks like we are not that out after all.

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written 15.7.2011 8:58 CET on chronolog

3522 views • 1 like • 5 comments • Like •

Forget Facebook. Šport TV and their billboards found Twitter, with style.

About two months ago I was super fascinated about the fact that a variety of Slovene marketers started to promote their Facebook presence on billboards. Guess what: that's so two months ago. Šport TV, one of the biggest sports television networks in Slovenia went a step further, designing their billboard(s) specifically for promoting their coverage of The European basketball championships on Twitter. Which is a bit surprising, since there are supposedly only around 10k people on Twitter in Slovenia (compared to 650k on Facebook), but still, Twitter is much more suited for media coverage than Facebook for various reasons.

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written 18.9.2011 21:59 CET on chronolog

3328 views • 3 likes • 2 comments • Like •

The great aquarium cleaning dilemma: should you be removing or replacing water?

Everybody that owns an aquarium probably came across this decision at one point. The water is filthy and needs to be replaced. All you have is a jar. And you ask yourself: should you be emptying the aquarium first, adding new water later on, or should you be replacing filthy water with clean water? The first choice seems more rational, but sometimes you can't fully empty the aquarium (e.g. you have fish), and you need to do more runs since you're not taking water both ways. The other option seems interesting since you're efficient both ways, but at the same time you're taking back fresh water mixed in the aquarium. So, what should you do?

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written 1.11.2011 19:44 CET on chronolog

2670 views • 3 likes • 2 comments • Like •

The great technology wars and the transition of software from B2B to B2C

The epic article by Fast Company about the technology wars of 2012 provides great insight into what's happening in Silicon Valley and software in general these days. Four players, or the Fabulous Four, are mentioned to be the real market and innovation leaders: Amazon, Apple, Facebook, Google. Each of these companies found its place where it dominates and invents new business models, and each one is a role model for new generations of technology startups and leaders. And if you didn't notice, all of them sell software to consumers, not other companies (in case of Google and Facebook, you are the real customer, but advertisers pay for it). Software is becoming more and more consumer-oriented, and the clash of these titans will determine the outcome, the software of the future.

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written 14.11.2011 12:25 CET on chronolog

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Twitfluence is dead, long live Twenity! Launching December 21st 2011.

In three days, a new type of online influence measuring service will be launched, an exciting new version of Twitfluence on steroids. Unlike Klout or PeerIndex, Twenity won't try to set a new standard for calculating social authority, it will rather behave as a game on top of your social activity, which will allow players to go through quests, unlock levels, badges, compare themselves and compete with each other. A project made by Neolab and IlovarStritar that will try to combine the elements of gamification and social authority measuring. Who's hot and who's not, the game.

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written 18.12.2011 18:41 CET on chronolog

3347 views • 2 likes • 2 comments • Like •

I feel sLOVEnia. I really do.

Not that it's the best slogan ever. I always preferred "Slovenia, on the sunny side of the Alps", which was somehow forgotten / lost / stolen in the mean time, but "I feel" it's still much better than the previous "Slovenia invigorates" we've been seeing. Each slogan tells a story, but together they tell another, wider story, a story of a nation looking for its identity in these confusing times of globalization and recession. But we may not be as confused as it seems, these past weeks have shown there is much determination around. Much love, displayed in the huge amount of support and sincere wishes I received after we've launched Twenity. I felt sLOVEnia, finally!

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written 5.1.2012 17:25 CET on chronolog

5516 views • 3 likes • 4 comments • Like •

I got another scent of going viral on social media. And I'm loving every bit of it.

I can't believe how much has happened since I first wrote about going viral on social media. I also can't believe what I wrote then, talking mostly about how virality has the most to do with luck. Well, it does, but any proper RPG character can fully understand luck can be influenced one way or another. As you evolve as a blogger, you learn a lot about writing good headlines, best times to publish, using various platforms to promote content and other general best practices, all adding a bit to the chance of going big. Of course, you're still competing in your own league, but a few hundred posts more, and you might do something extraordinary like swizec did. Get noticed and amplified by a heavy influencer.

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written 22.1.2012 20:58 CET on chronolog

3924 views • 1 like • Like •

Do you think we are slowly reaching the end (of science)?

This was great week for science. The scientists from CERN Large Hadron Collider finally proved with great probability that the Higgs boson particle exists. Not that any of us mortals truly understand what it means for the future of mankind, but it's supposed to be quite significant, so I won't argue with that. Science has come a long way, and while we take into account a few other interesting and revolutionary fields, such as Artificial Intelligence, Biotechnolooy, Nuclear Fission, Stem Cells, Genetics, etc., we must also consider the timeframe in which these discoveries did or will take place, in relation to the history of our planet and humanity.

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written 7.7.2012 10:59 CET on chronolog

2960 views • 4 comments • Like •

Did Apple and Samsung just pull the greatest trick in the mobile universe?

The verdict is finally in. Samsung has lost the lawsuit against Apple, which means the court decided they were copying iPhone's design and user experience. The decisions seems legit, specially if you saw the internal document from Samsung, a case study comparing and improving the Galaxy's user interface based on iOS's. On the other hand, it's hard to say if the decision is morally right and what it means for the mobile industry. Software patents are a problem and some companies like Google have already made a stance agains them (even though they've supposedly acquired Motorola because of them). But could all of this be just a marketing trick? Where Apple and Samsung set out to dominate the mobile industry?

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written 25.8.2012 9:09 CET on chronolog

9024 views • 1 like • Like •

How I managed to train myself for a half-marathon in six months

I'm not that fit of a person, about half a year ago I had well over 100 kg. That's when I decided to start running to get in shape. I began with workouts of around 2km, I couldn't do more, I ran out of breath. But each time I went running again, the easier it was. Supposedly you need to exercise at least 30 minutes to start losing weight, which is about 5 km of running. I clearly remember the first time I managed to run that distance, the feeling was overwhelming, and I sensed the ecstasy - when you get the impression you could run until exhaustion. After you hit that half hour mark, you start progressing faster, which made me think about doing a 10 km or even a 21 km run this October on Ljubljana Marathon.

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written 1.11.2012 22:42 CET on chronolog

3697 views • 1 like • Like •

Is social media empowering social media?

Here's a funny thought. You've probably noticed infinite blogs that give you advice on how to blog. Yes, I'm doing it too sometimes. You've probably also heard that tweets containing the word Twitter are one of the most clicked and retweeted out there. The most successful blogs are focused on technology, social media and (mobile) gadgets, which again, enable consumption of the beautiful global network we've built. There are links about Facebook on Facebook, visualizations about the rise of Pinterest on Pinterest. The most clicked links on this blog contain the words Facebook, Twitter or Social. I think I'm not the only one who's noticed this trend, even though I probably tend to have my feeds in configured in such a direction. Is social media empowering social media?

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written 7.11.2012 15:41 CET on chronolog

3151 views • 1 like • 2 comments • Like •

Thinking about Silicon Valley? Did you hear about the Slovenian / Slavic startup house?

I can't believe it's been more than half a year since I went to the Valley. Good times, a lot has happened there, even more has happened since. San Francisco and Silicon Valley are a place every developer and / or entrepreneur should visit at least once, to get the idea about how things work on a larger scale. To receive another orientation point, to think outside the box. All roads in technology lead there, and if you are planning on ever doing something major, this is definitely the place to be. Startups, developers, investors, enthusiasts, geeks, technology corporations, everybody's there. Good news: it's easier than ever for you to be a part of it too.

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written 6.12.2012 17:41 CET on chronolog

5515 views • Like •

Hey developer, here's something that will make you sound smart

I've met many developers in my life, and quite a few of them share a similar problem. Being mathematical geniuses and all, but not being able to put into words what the hell they are doing. At least so it would sound marketable and awesome. After all, it's not their job to sound smart, the developer's role in the Hipster - Hustler - Hacker dream team is a bit different. But talking like an MBA can have it's advantages, specially when it comes to individuals communicating with their clients.

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written 13.12.2012 9:21 CET on chronolog

4208 views • 2 comments • Like •

One of the most important things ever written

Every once in a while your read something that takes you to another level. Something that can change the way you've been thinking and doing things for years already. Which means looking for ways to optimize everything, drilling yourself, studying every day of the year, gathering knowledge, battling procrastination and low energy, looking for new ways to grow. Lifehacks whenever possible, fixes and improvements that come on a daily basis. And then one day your find out that you've perhaps been doing it all wrong. Not possible? Let me tell you a story about a great idea.

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written 28.12.2012 13:51 CET on chronolog

6419 views • 2 likes • 4 comments • Like •

Looking for heaven on earth? You might find it in Alta Badia, Italy.

I always look forward to that time of year when I finally get to go snowboarding. To the mountains, to the snow, to the Alps. One week packed with winter sport activities. For the past few years, this meant traveling 900 km from Slovenia to France. Even though I've been skiing pretty much in all Alpine countries - Austria, France, Italy, Slovenia and Switzerland, France simply has the best ski slopes, and the French really know how to do tourism. I've been to four different places in France (Val Thorens, Les 2 Alpes, Alpe d'Huez and Tignes), and there's a pattern they all seem to follow. These ski resorts are usually somewhere at the end of a valley (on an altitude of around 2.000 meters), with ski lifts in all directions from there, going up to around 3.500 meters. The towns are probably artificially made, with shops and bars both over and underground. Everything works in such a way that you are living in a big isolated community with thousands of other tourists, but still have 20 meters to the nearest ski trail. As good as it gets.

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written 27.1.2013 8:07 CET on chronolog

2800 views • 1 like • Like •