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Twitfluence prototype calculation for measuring Twitter influence

The prototype calculation of Twitfluence uses the data available form Twitter API to measure your Twitter influence and coolness. The basic technical specifications of the application is available, but I will also be supplying the basic information about how the algorithm works. The actual calculation is already online for beta users, and generally speaking, there are three major components that add up to the score: your followers, your mentions and retweets, and your lists, all accounted as ratios between you and others.

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written 1.8.2010 12:54 CET on chronolog
2840 views   •   4 likes   •   Like   •   
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Reinventing SEO: The social media effect

Looks like the time for classic search and Search Engine Optimization (SEO) is slowly running out, waiting to be replaced by more advanced and efficient algorithms than mathematical - human powered. The Facebook Like button, the Twitter retweet button and other social share widgets are on the uprise, and Google is fighting back with all its might. For now, their business model relies heavily on search (other project like Android and Chrome too), but their future social success was named the number one priority by the new old CEO Larry Page.

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written 19.4.2011 10:00 CET on chronolog
4007 views   •   3 likes   •   9 comments  •   Like   •   
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Twitfluence is dead, long live Twenity! Launching December 21st 2011.

In three days, a new type of online influence measuring service will be launched, an exciting new version of Twitfluence on steroids. Unlike Klout or PeerIndex, Twenity won't try to set a new standard for calculating social authority, it will rather behave as a game on top of your social activity, which will allow players to go through quests, unlock levels, badges, compare themselves and compete with each other. A project made by Neolab and IlovarStritar that will try to combine the elements of gamification and social authority measuring. Who's hot and who's not, the game.

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written 18.12.2011 18:41 CET on chronolog
2952 views   •   2 likes   •   2 comments  •   Like   •   
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I got another scent of going viral on social media. And I'm loving every bit of it.

I can't believe how much has happened since I first wrote about going viral on social media. I also can't believe what I wrote then, talking mostly about how virality has the most to do with luck. Well, it does, but any proper RPG character can fully understand luck can be influenced one way or another. As you evolve as a blogger, you learn a lot about writing good headlines, best times to publish, using various platforms to promote content and other general best practices, all adding a bit to the chance of going big. Of course, you're still competing in your own league, but a few hundred posts more, and you might do something extraordinary like swizec did. Get noticed and amplified by a heavy influencer.

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written 22.1.2012 20:58 CET on chronolog
3481 views   •   1 like   •   Like   •   
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I want it all - the curious case of Microsoft

There's Microsoft, probably the biggest software company in the world. And there are others. In the past years Microsoft has been trying to expand it's business to pretty much all the markets, faintly connected with it's core business - developing software. Marketing experts could say this is not a good strategy, because it is better for companies to retain their focus and stay specialized in things they do best. But if Samsung can build bridges in South Korea and at the same time make smart phones, why shouldn't Microsoft make iPods?

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written 25.6.2009 14:18 CET on chronolog
1983 views   •   3 likes   •   Like   •   
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Arthur C. Clarke envisioning the World Wide Web in 1968

One of the greatest thrills in my life is when I stumble upon a visionary prediction in any form – text, movie, novel, painting, etc. Arthur C. Clarke, one of the most acclaimed science fiction authors of our time, did just that in his famous novel 2001: A space odyssey. Most of us are acquainted with the plot and the scary artificial intelligence named Hal. The whole novel is really revolutionary for the age, but the thing I found most intriguing when I read it, is the detailed description of the technology we know today as the World Wide Web.

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written 31.1.2010 17:10 CET on chronolog
3449 views   •   1 like   •   Like   •   
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The awesomeness of the Facebook Like button

Usually I'm quite critical towards Facebook and their policy for dominating the World Wide Web, but in this case I have to give them credit and respect. I finally took the time to add advanced share buttons / badges to my blog (and actually made a whole science out of it, but more on that some other time), one of them being the infamous Facebook Like button. Needless to say it's probably the most advanced available share widget from the technical point of view, but I never imagined it's that advanced. Looks like Facebook isn't loosing any time to index the web, and their architecture for achieving this goal is set up very well. The Like button is fully connected with all other social activities on Facebook, which obviously means Facebook is building a giant man powered map of the World Wide Web.

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written 28.6.2010 8:46 CET on chronolog
2596 views   •   3 likes   •   12 comments  •   Like   •   
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Working in Cape Town - Part 2: The culture shock

My month of working in Cape Town is over, and I'm fully back to the cold and wet reality of Slovenia. Needless to say it was an amazing ride, packed with ups and downs, and after writing about my first impressions about a month ago I'm slowly ready to present the final objective review, together with the highlights of my trip. The first week I was there was a bit of a struggle, as I was slightly overwhelmed by the culture shock. But after that I managed to adopt the situation and have grown to admire and love Cape Town. Today, sitting at home, I can say that South Africa is a beautiful country with amazing landscape and nature, but at the same time full of cultural contrast and racial inequality, a constant reminder of the things that happened in the past.

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written 7.12.2010 9:16 CET on chronolog
3126 views   •   1 like   •   2 comments  •   Like   •   
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Sempl 14 key takeaways: top trends in (digital) marketing

The 14th media trends seminar Sempl took place last week in Portorož. This year, I had an opportunity to attend the conference, since Neolab provided the official Twitter wall. And I was glad I could, because Sempl proved itself as an event worth visiting, packed with high profile speakers and marketers not only from Slovenia, but from the entire region. Most lectures were very interesting, and the fascinating fact is that they all went into the same direction. It seems mobile, social and local are so mainstream, they are not even put into the spotlight anymore. But here are the things that were.

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written 4.12.2012 8:35 CET on chronolog
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I guess I'm a real blogger now

How glorious my previous week! My post about not stealing other people's ideas made it big time. It took me four years, but I finally managed to write something that was read by more than 10.000 different readers. Ok, there's still a long way to go before I'll reach Swizec's league, but I'm very happy about my evolution as a blogger. The amount of feedback I received this time was amazing, infinite comments on Hacker News and reddit, tweets from startup accelerators Wayra and HackFwd, there was a also a great post on Whiteboard that added an additional sixth reason to my original five. Great results. But what makes this post so important is the fact it's been amplified by all social media channels. Not a few, like my previous viral posts, but all of them. Which confirms I was spot on this time.

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written 12.2.2013 9:28 CET on chronolog
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Project: Twitfluence
Twitfluence is a registered Twitter application that makes a calcuation about your influence based on Twitter account data.
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4736 views   •   1 like   •   Like   •   
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The Silicon Valley tour, part 3: The magnificent Stanford University

There probably aren't many institutions associated with Silicon Valley the way Stanford University is. Its affiliates and graduates played a major role in the development of the southern part of the San Francisco Bay Area, which would later on become known as the Silicon Valley. The spirit of entrepreneurship, technology, science and research is felt everywhere, and Stanford University will surely be one of the most fascinating stops on my Silicon Valley trip.

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written 9.3.2012 4:21 CET on chronolog
4596 views   •   2 likes   •   Like   •   
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On iPhone, toys, the enterprise and of course, Windows 8

Flashback 5 years ago. In 2007, Apple introduced the iPhone, the original model, which had no 3G support and cost more than any other mobile phone. At that time, Nokia dominated the market, with almost 40% market share, and Samsung was gaining ground on Motorola, both owning around 15% of the industry sales. Funny, how things change in so little time, but what's even funnier, is how the competition reacted to the iPhone. Some of you may remember how Steve Ballmer, Microsoft's CEO, laughed at the iPhone, saying that it's pretty much an expensive toy that would never penetrate the enterprise. History proved him wrong, and we can only guess if this was one of the most bitter predictions he ever made.

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written 1.8.2012 8:34 CET on chronolog
3262 views   •   1 like   •   Like   •   
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How the #hashtag took over the world

Ever since the times of IRC, there has been a need to categorize specific messages on the internet. With the rise of the social web and increased amounts of information, this habit became even stronger. First popularized by Twitter, the hashtag was introduced in 2007, and since then, found its way into standard offering of the most popular social services (Instagram, Tumblr, Google+, etc.). It seems even Facebook will introduce its own version soon, though people already use them overthere anyways. The hashtag changed the way we create and consume content, and it became a symbol of collaborative publishing in the social era.

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written 22.5.2013 8:57 CET on chronolog
3580 views   •   1 like   •   Like   •   
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Evolution of men and its representation in James Bond movies

If you didn’t notice, things have changed quite a lot in the past 50 years. The perception of the world changed and so did the people. One species that went through extremely significant metamorphosis is the human male. Once strong, rough and commanding, now cute, femininine and emotional. A term used more and more often for urban men is metrosexual, representing someone that looks a bit gay even though he is heterosexual, taking care of his looks and appearance.

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written 21.12.2009 20:11 CET on chronolog
5595 views   •   2 likes   •   2 comments  •   Like   •